Market Insights Snapshot
In the edible category, Just Edibles has made some noteworthy strides in the state of Michigan. The brand's ranking improved significantly from 99th in August 2023 to 74th in October 2023, indicating a positive growth trend. However, there was a slight dip to 80th in November 2023, which could be a point of concern or an opportunity for further analysis. The sales data also reflected this trend, with a notable increase from August to October, followed by a decrease in November.
Contrarily, in Nevada, Just Edibles maintained a consistent presence in the top 20 brands from August to November 2023. Despite a slight dip to 24th in October, the brand made a quick recovery to 18th in November. The performance in Washington, however, has been somewhat stagnant, with the brand's ranking hovering around the 50th spot. This could imply a more competitive market or a need for strategic adjustments in this region. The sales trend in each state also mirrored these rankings, providing additional insight into the brand's performance across different markets.
In the edible category within Nevada, Just Edibles has seen a fluctuating rank over the past few months. In August 2023, they were ranked 20th, climbed to 17th in September, dropped to 24th in October, and then rose again to 18th in November. This indicates a somewhat volatile market position. When compared to competitors, Beboe has consistently stayed in the top 20, although their rank has also fluctuated slightly. QualCan has shown significant improvement, moving from a rank of 38th to 20th over this period. Tyson 2.0 has also improved their position, moving from 26th to 16th. Jams has made the most dramatic leap, moving from 58th to 19th. This suggests that while Just Edibles is maintaining a position within the top 20, several competitors are showing strong upward trends.
In November 2023, Just Edibles' top-performing product was the 'Indica Sour Belt Bites 20-Pack (100mg)', maintaining its position from the previous month. The product recorded an impressive sales figure of 1488 units. The 'CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 20-Pack' slid to the second position from its previous first place, showing a decrease in sales. The 'Quad Dro Sour Long Belt Gummies 10-Pack' made a notable entry at the third rank, while 'Blazeberry Sour Long Belt 10-Pack' held its fourth place. Lastly, the 'Hybrid Sour Mango Belt Gummies 10-Pack' entered the top five rankings.