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Market Insights Snapshot
In May 2026, Just Edibles operated as a single-category brand with Edible at 100.0% of mix, rising 57.75% year over year alongside a 14.42% month-over-month lift, while the brand’s overall sales grew 51.76% YoY. The average price fell 17.98% YoY to $9.24, coinciding with a 14.42% MoM sales increase and a 57.75% YoY sales increase, which implies volume expansion more than offset price compression.
With Edible concentration at 100.0% and a May 2026 rank of 16 in Edible in Nevada, the mix suggests a focused positioning where scale gains are currently tied to maintaining price accessibility rather than assortment breadth. The combination of a 57.75% YoY sales rise in Edible and a 17.98% YoY price decline implies a value-led stance that is converting incremental buyers, while the 14.42% MoM growth alongside a rank at 16 indicates headroom exists to trade up within Edibles or selectively extend into adjacent formats if the price-to-volume trade remains favorable.
Competitive Landscape
Just Edibles sits at rank #16 in NV Edible in May 2026, up 8 positions from #24 year over year and 4 positions from #20 in February 2026, marking a new peak at #16 in May 2026 while still outside the top 10. Against incumbents, Wyld held #1 but with a -15.2% year-over-year sales change, and Kanha / Sunderstorm advanced from #10 to #4 with +205.8% growth, indicating competitors moved faster up the leaderboard even as Just Edibles rose 8 ranks year over year. The pattern implies Just Edibles’ rank trajectory is improving but not at the pace required to close the gap with accelerating mid-pack climbers and entrenched leaders.
Notable Products
Cheese Crackers 20-Pack (100mg) posted the standout move in May 2026 with a 102.6% month-over-month surge, climbing into rank 4 while Sour Blazeberry Gummiez 10-Pack (100mg) jumped 74.8% to rank 9. In contrast, CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 10-Pack (100mg CBD, 100mg CBN,100mg THC) fell 39.3% to rank 8 and Strawberry Sour Long Belts Gummies 10-Pack (100mg) declined 31.9% to rank 10, indicating a split between core candy formats and niche functional SKUs. Four of the top ten are Sour Belt Gummies variants, with Fruit Punch Long Sour Belt Gummies (100mg) up 39.4% at rank 3 and Watermelon Sour Long Belt (100mg) up 25.4% at rank 7, while the top two ranks were held by cookie and gummy anchors at 24.7% and 14.9% growth respectively on $8.5K and higher sales levels. The mix implies Just Edibles is consolidating around mainstream sweet formats with momentum in both classic cookies and multiple Sour Belt lines, while functional sleep positioning is losing share within the top tier.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
