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Oct-2024
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Overview
Market Insights Snapshot
Just Edibles has shown varied performance across different states and categories in recent months. In Michigan, the brand has not managed to break into the top 30 rankings in the Edible category from July to October 2024, indicating potential challenges in market penetration or competition within the state. Despite this, there was a slight increase in sales from July to August, suggesting some level of consumer interest or perhaps seasonal trends affecting purchases. On the other hand, in Nevada, Just Edibles has consistently maintained a presence within the top 30 rankings. The brand improved its position from 24th in July to 19th by October, reflecting a positive trajectory and possibly a stronger brand presence or consumer preference in the state.
The performance of Just Edibles in Nevada showcases an upward trend in rankings, which is a notable achievement given the competitive nature of the cannabis market. The brand's sales in Nevada also increased significantly in October compared to previous months, which could be attributed to successful marketing strategies or product launches. However, the absence of Just Edibles from the top 30 in Michigan suggests that the brand may need to reassess its approach in certain markets to enhance visibility and consumer engagement. These contrasting performances across states highlight the importance of tailored strategies in different regional markets to optimize brand success.
Competitive Landscape
In the Nevada edibles market, Just Edibles has shown a notable upward trend in its rankings over the past few months, moving from 24th place in July 2024 to 19th place by October 2024. This improvement suggests a positive reception of their products, potentially driven by strategic marketing or product innovation. In comparison, Evergreen Organix has consistently stayed within the top 20, peaking at 18th in October, indicating a stable market presence. Meanwhile, CAMP (NV) remains a strong competitor, consistently ranking around 16th, which suggests that they maintain a significant lead in sales performance. On the other hand, Chew & Chill (C & C) has experienced a decline, dropping to 23rd place, which may indicate challenges in maintaining consumer interest. The emergence of UB GOOD in October, debuting at 20th, adds a new dynamic to the competitive landscape, potentially increasing pressure on Just Edibles to sustain its upward momentum. Overall, while Just Edibles is gaining ground, the competitive environment remains dynamic, with established brands maintaining their positions and new entrants shaking up the rankings.
Notable Products
In October 2024, the top-performing product from Just Edibles is the Strawberry Sour Long Belts Gummies 10-Pack (100mg), which climbed to the number one spot with sales reaching 824 units. The Indica Sour Belt Bites 20-Pack (100mg) maintained its strong position at number two, despite a slight drop in sales compared to September. The Blue Raspberry Sour Belt Gummies 10-Pack (100mg), previously ranked first in August and September, fell to third place in October. Blazeberry Sour Long Belt 10-Pack (100mg) consistently held the fourth position from August through October. Meanwhile, the CBN:CBD:THC 1:1:1 Sour Sleep Quad Dro Belt Bites 20-Pack (100mg CBD, 100mg CBN:100mg THC) remained stable, securing the fifth rank across the same period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
