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Aug-2025
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Overview
Market Insights Snapshot
Just Vapes has shown varied performance across different states and categories. In Massachusetts, the brand's presence in the Vapor Pens category has been fluctuating. Despite not being in the top 30 rankings from May to July 2025, they made a significant leap to the 49th position in August 2025. This upward movement coincides with a notable increase in sales, which more than doubled from July to August, indicating a potential recovery or successful strategy implementation in that market. However, being outside the top 30 for several months suggests challenges in gaining a strong foothold in this competitive category.
In contrast, Maryland presents a more consistent and positive narrative for Just Vapes in the Vapor Pens category. The brand improved its ranking from 18th in May to an impressive 9th place by July 2025, before settling at 15th in August. This performance is underpinned by a steady increase in sales, peaking in July, which reflects growing consumer interest and acceptance in this region. The ability to maintain a top 15 position indicates a strong market presence and suggests that Just Vapes is successfully resonating with consumers in Maryland, despite the slight dip in rank in August.
Competitive Landscape
In the Maryland Vapor Pens category, Just Vapes has experienced notable fluctuations in its market position from May to August 2025. Starting at 18th place in May, Just Vapes climbed to 14th in June, peaked at 9th in July, and then slightly declined to 15th in August. This upward trajectory, particularly the jump to 9th place, indicates a strong competitive push, likely driven by strategic marketing or product innovation. In comparison, Beezle Extracts maintained a relatively stable position, only dropping from 9th to 14th, while Curio Wellness and Fuzed saw more significant declines, with Curio Wellness falling out of the top 20 by August. Meanwhile, District Cannabis showed a resurgence, moving from 14th to 13th. These dynamics suggest that while Just Vapes has successfully improved its market presence, it must continue to innovate and adapt to maintain its competitive edge against brands like District Cannabis, which are also gaining ground.
Notable Products
In August 2025, Just Vapes saw Forbidden Fruit Distillate Cartridge (1g) emerge as the top-performing product in the Vapor Pens category, with notable sales of 1796 units. Following closely, Strawberry Cough Distillate Cartridge (1g) ranked second, dropping from its previous top position in July. Sour Apple Sauce BDT Distillate Cartridge (1g) maintained a steady presence, moving up to third place from fourth in July. New entries for the month included Peaches and Cream Distillate Cartridge (1g) and Bubba Haze Distillate Cartridge (1g), which secured fourth and fifth places, respectively. The rankings indicate a dynamic shift in consumer preference, with Forbidden Fruit Distillate Cartridge gaining significant momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
