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Oct-2025
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Overview
Market Insights Snapshot
In the Massachusetts market, Just Vapes has experienced fluctuating performance in the Vapor Pens category. Despite a notable sales peak in August 2025, where sales reached $107,531, the brand did not manage to break into the top 30 rankings, consistently remaining outside this competitive bracket. This suggests a challenging environment in Massachusetts, where Just Vapes is striving to gain a stronger foothold. The drop in rank from 52 in August to 74 in October indicates increased competition or shifts in consumer preferences that may require strategic adjustments.
Conversely, Just Vapes has maintained a more stable presence in the Maryland market. Here, the brand consistently ranked within the top 15 for Vapor Pens from July through October 2025. Although there was a slight dip in sales from July to September, the October sales figures show a positive rebound, suggesting resilience and potential customer loyalty within this state. This consistent ranking highlights Maryland as a strong market for Just Vapes, where the brand is effectively navigating the competitive landscape to secure a reliable consumer base.
Competitive Landscape
In the Maryland Vapor Pens category, Just Vapes has experienced fluctuations in its market position over the past few months, with its rank shifting from 10th in July 2025 to 13th by October 2025. This change in rank reflects a competitive landscape where brands like Savvy and Fade Co. have maintained relatively stable positions, with Savvy holding a top 10 spot until September and Fade Co. consistently ranking around 12th. Notably, Beezle Extracts showed a significant improvement, climbing from 17th in July to 11th in September before settling at 14th in October, indicating a potential threat to Just Vapes' market share. Meanwhile, Evermore Cannabis Company saw a decline in rank, paralleling Just Vapes' trajectory, which suggests a broader trend of volatility in the mid-tier rankings. These dynamics highlight the importance for Just Vapes to innovate and differentiate to regain a stronger foothold in this competitive market.
Notable Products
In October 2025, the top-performing product for Just Vapes was the Forbidden Fruit Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from August with sales of 1,627 units. The Blue Dream Distillate Cartridge (1g) rose to second place from fourth in September, showing a consistent increase in popularity. Mango Sunrise Distillate Cartridge (1g) entered the rankings for the first time in October, securing the third position. Sour Apple Sauce BDT Distillate Cartridge (1g) experienced a drop in its ranking from second in September to fourth in October. Blackberry Champagne Distillate Cartridge (1g) slipped from third to fifth place, indicating a slight decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
