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Apr-2025
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Overview
Market Insights Snapshot
Just Vapes has shown notable movements across various states and categories, particularly in the vapor pen category. In Massachusetts, the brand has struggled to break into the top 30, with rankings fluctuating from 43rd in January 2025 to 49th in both February and April. This indicates a challenging market presence in Massachusetts, where competition is likely fierce. On the other hand, Maryland tells a different story, with Just Vapes making significant strides from 41st in January to an impressive 18th by April. This upward trend suggests growing consumer acceptance and a solidifying market position in Maryland.
In terms of sales, Just Vapes experienced a decline in Massachusetts, with sales dropping from $142,477 in January to $98,569 in April. This decline might reflect the brand's struggle to gain traction in the state. Conversely, Maryland has been a bright spot for Just Vapes, with sales surging from $53,059 in January to $348,285 by April, highlighting a strong upward trajectory. The brand's improved ranking and sales in Maryland are indicative of successful strategies or increased demand in the region, positioning it as a key market for growth.
Competitive Landscape
In the Maryland Vapor Pens category, Just Vapes has shown a remarkable upward trajectory in its market position over the first four months of 2025. Starting from a rank of 41 in January, Just Vapes climbed to an impressive 18th position by April, indicating a significant improvement in brand visibility and consumer preference. This ascent is notable when compared to competitors like Roll One, which fluctuated between ranks 17 and 20, and Savvy, which maintained a relatively stable rank around the mid-teens. Meanwhile, Evermore Cannabis Company experienced a dip from 11th to 17th rank, despite a strong performance in March. The consistent improvement in Just Vapes' sales figures suggests a growing consumer base and effective market strategies, positioning it as a rising competitor in the Maryland Vapor Pens market.
Notable Products
In April 2025, Strawberry Cough Distillate Cartridge (1g) emerged as the top-performing product for Just Vapes, climbing from its previous ranks of 2nd in January and March, and 3rd in February, to secure the 1st position. Notably, this product achieved sales of 1169 units, reflecting a consistent demand. Peach Crescendo Distillate Cartridge (1g) debuted strongly in April, securing the 2nd rank with impressive sales figures. Sour Apple Sauce BDT Distillate Cartridge (1g) and Clementine Distillate Cartridge (1g) followed in the 3rd and 4th positions, respectively, marking their first appearance in the rankings. Pink Guava BDT Distillate Cartridge (1g) rounded out the top five, showcasing a robust entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
