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Nov-2025
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Overview
Market Insights Snapshot
Just Vapes (MA) has shown a dynamic performance in the Massachusetts vapor pen market over the past few months. While the brand experienced some fluctuations in rankings, dropping to 70th place in September 2025, it made a notable comeback by November, climbing to 49th. This upward movement is supported by a significant increase in sales from October to November, indicating a potential strategic improvement or market adaptation. However, the brand's absence from the top 30 in Massachusetts highlights room for growth and the competitive nature of the local market.
In contrast, Maryland presents a different story for Just Vapes (MA), where the brand consistently maintained a top 20 position within the vapor pen category. Despite a slight dip to 17th place in November 2025, the brand's overall performance remains strong, with sales figures reflecting a significant presence in the market. The decline in sales from October to November suggests potential challenges or increased competition, but the brand's ability to stay within the top rankings indicates resilience and a solid consumer base. This performance in Maryland could provide insights into strategies that might be employed in other markets like Massachusetts.
Competitive Landscape
In the Maryland Vapor Pens category, Just Vapes (MA) has experienced notable fluctuations in its market position over the past few months. In August 2025, the brand was ranked 14th, but by November 2025, it had dropped to 17th. This decline in rank is accompanied by a significant decrease in sales, indicating a potential challenge in maintaining its competitive edge. Meanwhile, competitors such as Roll One / R.O. and CULTA have shown upward trends, with Roll One / R.O. climbing from 21st to 15th and CULTA improving from 23rd to 16th over the same period. These competitors have not only improved their rankings but have also seen more stable sales figures, suggesting they are capturing market share that might have otherwise gone to Just Vapes (MA). As the market dynamics continue to evolve, Just Vapes (MA) may need to reassess its strategies to regain its competitive footing in Maryland's Vapor Pens market.
Notable Products
In November 2025, the top-performing product for Just Vapes (MA) was the Bubba Haze Distillate Cartridge (1g) from the Vapor Pens category, which climbed to the number one rank with impressive sales of $1,434. The Clementine Distillate Cartridge (1g) secured the second position, showing a significant rise from its previous ranks, while the Forbidden Fruit Distillate Cartridge (1g) dropped to third place from the top rank in October. The Sour Apple Sauce BDT Distillate Cartridge (1g) maintained its fourth position consistently over the past months. Meanwhile, the Strawberry Cough Distillate Cartridge (1g) experienced a decline, moving from first place in September to fifth in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
