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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Just Vapes (MA) operated as a single-category brand in Vapor Pens with a 100.0% category mix, ranking 13th in Maryland Vapor Pens while navigating a 25.23% month-over-month sales increase against a -80.32% year-over-year decline. Average price moved up 67.31% YoY to $29.51 alongside the full-category concentration, implying a volume contraction YoY despite May’s MoM recovery in a niche footprint concentrated entirely in Vapor Pens.
The exclusively Vapor Pens focus and a 13th-place rank in Maryland create a narrow positioning that benefited from May’s 25.23% MoM upswing but leaves exposure to category-specific volatility given the -80.32% YoY sales change. With a 67.31% YoY average price increase paired with total reliance on Vapor Pens (100.0% share), the pattern implies elasticity risk and a need to trade up within the format or broaden assortment to stabilize rank and mitigate swings anchored to a single category.
Competitive Landscape
Just Vapes (MA) is ranked #13 in MD Vapor Pens in May 2026, improving 6 positions year over year from #19, and gaining 5 positions versus February 2026 when it sat at #18; however, it remains 3 spots below its peak of #10 from July 2025 and 12 positions behind category leader Select at #1, which held #1 year over year with a 16.3% sales increase while Just Vapes (MA) advanced ranks despite broader mid-tier churn. Meanwhile, RYTHM rose from #4 to #3 with 18.9% YoY sales growth as Hellavated slid from #3 to #5 with a 18.9% YoY decline, indicating that Just Vapes (MA)’s upward rank shift is more aligned with share capture from falling incumbents than with closing the gap to top-three growth leaders.
Notable Products
Blackberry Champagne Distillate Cartridge (1g) posted the largest move in May 2026 with a +59.2% month-over-month lift into rank 10, while Blue Dream Distillate Cartridge (1g) fell -13.7% to rank 7. Forbidden Fruit Distillate Disposable (1g) advanced +48.8% to rank 5, contrasting with Purple Punch Distillate Cartridge (1g) at +15.9% in rank 8. With ranks 1 through 10 entirely in Vapor Pens and three SKUs sitting in the top five, the mix points to a deeper tilt toward value rotation within a single category where winners can quickly replace laggards.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
