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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Roll One / R.O.’s mix in May 2026 is anchored by Flower at 73.996% share, up 52.07% year over year and 14.02% month over month, while Vapor Pens at 18.86% share rose 10.86% YoY but fell 23.24% MoM. Pre-Roll holds 4.99% share with 120.94% YoY growth but a 7.90% MoM decline, and Concentrates at 2.16% share slid 5.30% YoY yet gained 24.21% MoM. With Flower ranked 11th in Maryland and the brand’s average price up 2.98% YoY to $27.96, the pattern implies a deliberate tilt toward higher-volume Flower while trimming near-term exposure to Vapor Pens volatility.
The combined effect of a 14.02% MoM lift in core Flower and a 23.24% MoM pullback in Vapor Pens suggests pivoting shelf space and marketing weight toward categories that convert reliably at current price points, while the 24.21% MoM rebound in Concentrates offers a hedge against Pre-Roll’s 7.90% MoM dip. Because Flower now accounts for nearly three-quarters of sales yet sits at rank 11 in Maryland, the mix implies headroom to trade up placement and promotions in Flower while using Pre-Roll’s 120.94% YoY gain and Concentrates’ month-on-month momentum to diversify demand spikes rather than chase Vapor Pens’ near-term contraction.
Competitive Landscape
Roll One / R.O. sits at rank 11 in May 2026, up 2 positions from rank 13 year over year, while also improving 2 spots versus February 2026, indicating a narrowing gap to the top 10 after peaking at rank 9 in July 2025. In the same period, Fade Co. climbed from rank 3 to rank 1 with approximately 65.9% year-over-year sales growth, and RYTHM slipped from rank 2 to rank 3 with a 9.1% decline, signaling that Roll One / R.O.’s upward movement comes amid both aggressive ascents and retreats among leaders; the pattern implies Roll One / R.O. is positioned for incremental share capture if it converts rank 11 in May 2026 into sustained top-10 reentry.
Notable Products
Member Berry (3.5g) posted the steepest decline at -38.0% month over month while falling to rank 5, and Thundercracker (3.5g) also contracted by -34.3% at rank 2, signaling a pullback among previously scaling SKUs. In contrast, Gelato 410 (3.5g) climbed to rank 3 with a +44.0% month-over-month gain, while Lemon Cobbler (3.5g) held rank 1 as the highest-volume item with approximately $104,815, indicating a bifurcation between momentum winners and laggards. Eight of the top ten SKUs are Flower variants, concentrating demand in a single category while exposing the lineup to volatility when a few strains swing by more than 30%. The pattern implies Roll One / R.O. is leaning into Flower-led volume with selective strain bets, and May 2026 suggests the brand should rebalance mix toward SKUs that can sustain share without MoM whiplash.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
