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Aug-2025
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Overview
Market Insights Snapshot
Roll One / R.O. has shown varied performance across different states and product categories. In Arizona, the brand's presence in the Flower category has been on a slight decline, with rankings slipping from 36th in May 2025 to 41st by August 2025. This downward trend is also reflected in their sales figures, which saw a notable decrease over the months. In contrast, Maryland has been a stronghold for Roll One / R.O., especially in the Flower category where they climbed from 12th to an impressive 8th position by July 2025, before settling back to 12th in August. The brand's performance in the Vapor Pens category in Maryland, however, shows a gradual decline, moving from 15th to 21st over the same period, indicating possible challenges in maintaining market share in this segment.
In Colorado, Roll One / R.O. made its appearance in the Vapor Pens category by July 2025, debuting at 52nd and quickly advancing to 37th by August, suggesting a positive reception in this market. On the other hand, the brand's performance in Ohio has been relatively stable but not within the top ranks, with their Flower and Vapor Pens categories consistently hovering around the mid-40s to low 50s in rankings. Notably, the absence of Roll One / R.O. from the top 30 in several categories across different states indicates areas where the brand could focus on improvement or expansion. These insights provide a glimpse into the brand's strategic positioning and market dynamics across various regions.
Competitive Landscape
In the competitive landscape of the Maryland flower market, Roll One / R.O. has experienced fluctuations in its brand ranking over the past few months, indicating a dynamic market position. Starting from May 2025, Roll One / R.O. was ranked 12th, improved to 10th in June, further climbed to 8th in July, but then slipped back to 12th in August. This pattern suggests a competitive struggle to maintain a top position amidst strong contenders. Notably, Good Green consistently held a higher rank, maintaining a top 5 position until a drop to 11th in August, which could indicate a temporary market shift. Meanwhile, Kind Tree Cannabis showed resilience, improving from 15th in May to 14th in August, and CULTA demonstrated a significant upward trend, moving from 17th in May to 10th in August. These movements highlight the competitive pressures Roll One / R.O. faces, emphasizing the need for strategic marketing and product differentiation to capture and sustain market share in Maryland's flower category.
Notable Products
In August 2025, the top-performing product for Roll One / R.O. was Member Berry (3.5g) in the Flower category, reclaiming its position at rank 1 from May 2025, despite a decrease in sales to 4563 units. Peanut Butter Pie (3.5g) emerged as a strong contender, securing the second spot in its first recorded month. Ice Cream Cake x Orange Zkittles (3.5g) dropped to third place after leading in July, indicating a shift in consumer preference. Maryland Mantis (3.5g) and Legendary GMO (3.5g) debuted at ranks 4 and 5 respectively, showcasing new entries gaining traction. Overall, August saw some significant changes in product rankings, with new entries and fluctuating sales figures reflecting a dynamic market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
