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Nov-2025
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Overview
Market Insights Snapshot
Roll One / R.O. has shown a varied performance across different states and categories, with notable movements in rankings. In Maryland, the brand has consistently maintained a strong presence in the Flower category, holding a top 15 position throughout the months of August to November 2025. However, in the Concentrates category, they appeared in the rankings only once in August, indicating a potential area for improvement. Meanwhile, in Arizona, the brand's Flower category rankings have fluctuated, moving from 43rd in August to 38th in November, showing some progress but still remaining outside the top 30.
In Ohio, Roll One / R.O. made a significant leap in the Flower category, jumping from outside the top 50 in August to 30th place in October before settling at 37th in November. This suggests a growing acceptance and popularity of their products in this state. The brand also entered the Pre-Roll category in Ohio, debuting at 15th place in November, which is a promising development. Conversely, their performance in the Vapor Pens category in Colorado has seen a downward trend, slipping from 39th in August to 49th in November, indicating a need for strategic adjustments to recapture market share in this segment.
Competitive Landscape
In the Maryland flower category, Roll One / R.O. experienced a fluctuating rank over the months from August to November 2025, starting at 12th place, dipping to 15th in October, and recovering slightly to 13th in November. This movement reflects a competitive landscape where brands like Good Green consistently outperformed Roll One / R.O., maintaining a rank within the top 11 throughout the period. Meanwhile, Kind Tree Cannabis showed a strong performance, climbing to 10th place in October, indicating a potential shift in consumer preference that Roll One / R.O. needs to address. Despite these challenges, Roll One / R.O.'s sales figures remained relatively stable, suggesting a loyal customer base, but the brand must strategize to improve its rank and capture a larger market share amidst strong competition from brands like Garcia Hand Picked and Modern Flower, which also showed significant sales and rank variations.
Notable Products
In November 2025, Garlic Breath (3.5g) emerged as the top-performing product for Roll One / R.O., securing the number one rank with notable sales of $9,141. Member Berry (3.5g) followed closely, ranking second, a slight drop from its previous top position in October. Thundercracker (3.5g) made a significant entry into the rankings, capturing the third spot. Sunset Sherbert x Kush Mints Pre-Roll (1g) and Martian Mellows Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. Compared to prior months, the rankings saw Garlic Breath (3.5g) and Thundercracker (3.5g) making notable upward movements, while Member Berry (3.5g) experienced a minor decline in rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
