Roll One

Roll One has shown varying performance across different product categories in Maryland. In the Flower category, the brand maintained a steady presence, consistently ranking around the 18th position from March to June 2024. This stability indicates a strong foothold in the Flower market. However, the brand's performance in the Vapor Pens category has been more volatile, with rankings fluctuating between 18th and 21st place over the same period. The Pre-Roll category saw a positive trend, with Roll One climbing from 24th in March to 20th in June, suggesting growing consumer interest. In contrast, the Concentrates category saw Roll One only making an appearance in March at the 16th position, which could be a concern if the brand aims to expand its presence in this segment.

Examining sales figures, Roll One's Flower category experienced a notable dip in April but rebounded in May, indicating a possible seasonal fluctuation or a successful promotional campaign. The Vapor Pens category also showed a significant spike in May, followed by a decline in June, which might suggest a temporary surge in demand. The Pre-Roll category's upward trend in rankings is particularly noteworthy, as it aligns with increasing sales, highlighting a successful strategy in this segment. However, the absence of Roll One from the top 30 in the Concentrates category from April to June could be seen as a missed opportunity, suggesting that the brand might need to reassess its approach in this area to regain market share.