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Apr-2025
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Overview
Market Insights Snapshot
Roll One has shown varying performance across different states and product categories. In Arizona, the brand made its entry into the top 30 for concentrates in March 2025, securing the 29th position. However, it did not maintain this rank in April, suggesting a potential challenge in sustaining its market position. On the other hand, Roll One's flower category did not make it to the top 30 in either March or April, indicating a weaker performance in this segment within the state. This lack of presence in the top 30 could be seen as a significant hurdle for the brand in Arizona's flower market.
In contrast, Maryland presents a different picture for Roll One. The brand's flower category showed strong performance, consistently ranking within the top 15, although it slipped to 15th place in April 2025 after reaching as high as 10th in March. This indicates a competitive but promising market for Roll One in Maryland's flower segment. Meanwhile, the pre-roll category maintained a steady position at 24th in both March and April. The vapor pens category saw a slight fluctuation, dropping from 17th to 20th in April, suggesting some volatility. The brand's consistent presence in Maryland's top rankings across various categories highlights its stronger foothold in this state compared to Arizona.
Competitive Landscape
In the competitive landscape of the flower category in Maryland, Roll One has experienced notable fluctuations in its rank and sales over the first four months of 2025. Starting the year strong, Roll One climbed from 13th in January to an impressive 10th position by March, reflecting a positive sales trajectory. However, by April, the brand slipped back to 15th, indicating a potential challenge in maintaining its upward momentum. In comparison, Modern Flower consistently outperformed Roll One, maintaining a higher rank, peaking at 12th in March, and showcasing robust sales figures. Meanwhile, Grow West Cannabis Company also demonstrated competitive strength, although it experienced a similar decline in April, dropping to 14th. Nature's Heritage and CULTA maintained lower ranks throughout, with CULTA experiencing a steady decline from 12th in January to 16th by April. These dynamics suggest that while Roll One has shown potential for growth, it faces stiff competition from established brands like Modern Flower and Grow West Cannabis Company, necessitating strategic efforts to regain and sustain higher market positions.
Notable Products
In April 2025, Roll One's top-performing product was Lights Out (3.5g) in the Flower category, maintaining its number one rank from previous months with a sales figure of 14,622. Legendary GMO (3.5g) also showed a significant rise, climbing to the second position in the Flower category from third in March. Grape Kush Pre-Roll 2-Pack (1g) made a notable entrance at the third position in the Pre-Roll category, marking its first appearance in the rankings. MAC (3.5g) secured the fourth position in the Flower category, while Maryland Mantis (3.5g) followed closely at fifth. These rankings highlight a consistent dominance of the Flower category, with some new entries making their mark in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
