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Aug-2024
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Overview
Market Insights Snapshot
Roll One has shown a notable performance in the Maryland market, particularly in the Flower category. Over the past few months, their ranking improved from 18th place in May 2024 to 12th place by August 2024. This upward movement suggests a growing consumer preference for their Flower products in Maryland. Additionally, their sales figures in this category saw a significant increase, indicating robust demand. However, Roll One's performance in the Vapor Pens category was more volatile, with their ranking fluctuating between 17th and 23rd place over the same period. This inconsistency could point to a competitive market or varying consumer preferences.
In the Pre-Roll category, Roll One maintained a relatively stable position, starting at 25th place in May 2024 and improving slightly to 21st place by August 2024. This steady performance, coupled with a gradual increase in sales, reflects a consistent consumer base for their Pre-Roll products in Maryland. It is important to note that Roll One did not make it into the top 30 brands in any other states or categories during these months, which could be seen as a missed opportunity for expansion or an area needing strategic focus. Overall, while Roll One has achieved commendable growth in certain categories within Maryland, there remains room for improvement and expansion into other markets and product segments.
Competitive Landscape
In the Maryland flower category, Roll One has shown a notable upward trend in rankings over the past few months, moving from 18th place in May 2024 to 12th place by August 2024. This improvement is significant, especially when compared to competitors like Curio Wellness, which has seen a decline from 7th to 13th place over the same period. Another competitor, Modern Flower, has maintained a relatively stable position, hovering around the 11th and 14th ranks. Meanwhile, Grow West Cannabis Company has also experienced fluctuations but remains a strong contender, consistently ranking around the 10th position. The rise of Roll One in the rankings suggests a positive reception in the market, potentially driven by increased consumer preference or effective marketing strategies. This trend indicates that Roll One is gaining traction and could continue to climb the ranks if the momentum is sustained.
Notable Products
In August 2024, Blue Dream (3.5g) emerged as the top-performing product for Roll One, leading the sales with an impressive $12,997. Arctic Triangle (3.5g) followed closely in the second position, maintaining a consistent presence in the top ranks over the past months. MAC (3.5g) secured the third spot, showing a significant rise from its fifth position in July. Lavender Jones (3.5g) climbed to fourth place, making a notable entry after being absent in July. Horchata (3.5g) rounded out the top five, dropping from its second position in July despite steady sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
