Data Snapshot: Nov 02, 2026
$1M+

Oct-2026

Sales

Neutral

Trend

6-Month

292

Product Count

SKUs

$29.48

Avg Price

48.2%

YoY Sales Change

4.3%

YoY Price Change

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Roll One / R.O.

Where to Buy

Roll One / R.O. is stocked at 257 licensed dispensaries across Ohio, Pennsylvania, and 4 other states, 84 of them in Ohio, with the deepest coverage in Columbus, Cincinnati, Cleveland, Dayton, and Logan. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/10835.json?v=20261102
Roll One / R.O. Sales

Market Insights Snapshot

Roll One / R.O. Historical Sales by Category

Roll One / R.O.’s category mix in October 2026 tilted further toward Flower at 68.29% share, with Flower sales up 11.30% month over month and 34.82% year over year, while Vapor Pens expanded to 25.64% share on 30.99% MoM and 86.90% YoY growth. Smaller lines added acceleration: Concentrates rose 31.99% MoM and 205.90% YoY to 2.84% share, and Pre-Roll increased 5.01% MoM and 52.36% YoY to 3.23% share. With average price up 4.26% YoY to $29.48 and overall brand sales up 48.23% YoY, the pattern implies a broadening mix where high-growth subcategories are compounding on top of a Flower-led base rather than cannibalizing it.

The mix shift implies Roll One / R.O. is migrating from a single-pillar Flower brand toward a multi-format platform that can defend rank 13 in Flower in Maryland while using Vapor Pens’ 25.64% share and 30.99% MoM growth to capture faster-cycling occasions. The outlier 205.90% YoY growth in Concentrates alongside an 11.30% MoM gain in Flower suggests trial in smaller segments is additive to core penetration, positioning the brand to leverage cross-format pricing power as average prices rose 4.26% YoY while Pre-Roll and Concentrates together now account for 6.07% share.

Oct-2026 Rank
Vapor Pens
Concentrates
Flower
Pre-Roll
—
—
—
—
#15
#13
#13
—
#15
—
#17
—
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
68.3%
$31.72
+34.8%
+11.3%
Vapor Pens
25.6%
$33.79
+86.9%
+31.0%
Pre-Roll
3.2%
$8.70
+52.4%
+5.0%
Concentrates
2.8%
$25.85
+205.9%
+32.0%
Roll One / R.O.

Competitive Landscape

Roll One / R.O. is currently ranked #13 in Maryland Flower in October 2026, a 2-spot improvement from #15 year over year, but down 1 spot from #12 three months ago; this mixed movement contrasts with Fade Co. climbing from #3 to #2 and with RYTHM sliding from #2 to #3 while still growing 8.48% YoY, and it also trails SunMed holding #1 despite a 4.02% YoY sales decline. Against a field where Evermore Cannabis Company stayed at #5 with 32.36% YoY growth and District Cannabis held #4 with 14.07% YoY growth, Roll One / R.O.’s current #13 and prior peak of #9 in July 2025 indicate share is stabilizing below the top tier and that without a near-term uplift in velocity or assortment breadth, the brand’s trajectory points to maintaining a mid-teens rank rather than re-entering the top 10.

Roll One / R.O. category ranking vs. nearest competitors
Roll One / R.O.

Notable Products

In October 2026, Roll One / R.O. leaned on a wave of recent launches, with new products accounting for 51.5% of brand sales and eight of the top items meeting the new definition. That tilt includes headliners like Sergent Strawberry (3.5g), so more than half of the brand’s revenue is coming from products introduced in the last six months.

Product
Type
Share of Sales
Avg Price
vs. Peer Avg
MoM %
Sergent Strawberry (3.5g)New
Sativa
4.2%
$24.90
-13.1%
+129.1%
Kushlato (3.5g)New
Hybrid
3.5%
$23.28
-20.0%
+1353.0%
Pineapple Upside Down Cake (3.5g)New
Hybrid
2.6%
$23.01
-20.8%
-6.2%
Sargent Strawberry (14g)New
Sativa
2.6%
$65.05
-19.5%
+166.3%
Blue Beach Haze (3.5g)
Sativa
2.2%
$23.21
-18.7%
+270.5%
Purple Octane (14g)New
Indica
2.0%
$44.68
-39.7%
+605.4%
Dark Rainbow (3.5g)New
Hybrid
2.0%
$24.07
-17.1%
-32.2%
Brr Berry Shake (28g)New
Shake and Trim
1.8%
$82.57
-3.7%
+6672.0%
Lemonenon (3.5g)New
Hybrid
1.6%
$23.60
-18.9%
New
Dark Rainbow #2 Shake (28g)
Shake and Trim
1.6%
$90.10
+5.1%
+522.2%

Peer avg: average price of the same product type and package size in the same states that month.

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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