Roll One

Data Snapshot: Jun 11, 2024
Roll One Cannabis Brand Logo
$1M+

May-2024

Sales

Decline

Trend

6-Month

117

Product Count

SKUs

Roll One

Overview

Markets

Roll One Locations

Product Trends

Roll One Categories

Roll One Sales

Market Insights Snapshot

Roll One Historical Sales by Category

Roll One's performance in Maryland has shown variability across different product categories over the months. Notably, in the Concentrates category, Roll One was not ranked in the top 30 brands for February, but made a significant leap to 16th place by March, indicating a positive trend in market penetration. In the Flower category, the brand maintained a consistent presence, hovering around the 18th to 20th spots before climbing back to 17th in May. This indicates a steady demand for their flower products, despite a slight dip in April. The Pre-Roll category saw Roll One fluctuating between 22nd and 25th positions, suggesting a less stable but still competitive performance in this segment. Such movements highlight the brand's ability to adapt and sustain its market presence in different product lines.

In the Vapor Pens category, Roll One showed a notable improvement in Maryland, moving from 21st place in February to 18th in March, although it slipped slightly back to 21st in April before recovering to 20th in May. This suggests a strong but competitive market for vapor pens, where Roll One remains a significant player. The brand's performance across these categories reveals important insights into consumer preferences and the competitive landscape. While Roll One has shown strengths in certain areas, the fluctuations in ranking also indicate opportunities for growth and stabilization. By focusing on these trends, stakeholders can better understand Roll One's market dynamics and strategize accordingly.

May-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
17
25
20
Roll One

Competitive Landscape

In the Maryland Flower category, Roll One has experienced fluctuations in its rank and sales over the past few months, indicating a competitive market landscape. In February 2024, Roll One was ranked 18th, maintaining this position in March 2024 but dropping to 20th in April 2024 before climbing back to 17th in May 2024. This volatility contrasts with competitors like Kind Tree Cannabis, which showed a more consistent upward trend, moving from 21st in February to 15th in May. Similarly, Matter. has also demonstrated strong performance, peaking at 13th in April. On the other hand, JustFLOWR has struggled, falling out of the top 20 in April. These dynamics suggest that while Roll One remains competitive, it faces significant pressure from brands like Kind Tree Cannabis and Matter., which have shown more stable or improving ranks and sales, potentially impacting Roll One's market share and necessitating strategic adjustments to maintain or improve its standing.

Roll One market ranking for MD Flower

Roll One

Notable Products

For May-2024, Blue Dream (3.5g) from Roll One continues to hold the top position in the Flower category with a sales figure of 4328 units. Icy (3.5g), which was not ranked in the previous months, has surged to the second position with notable sales. Horchata (3.5g) remains steady at the third rank, showing significant improvement from April-2024. Arctic Triangle (3.5g) has moved up to the fourth position, demonstrating a consistent upward trend. Grape Kush (3.5g) has entered the rankings at the fifth position, marking its first appearance in the top five.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Blue Dream (3.5g)
Flower
1
1
1
1
Icy (3.5g)
Flower
3
>5
>5
2
Horchata (3.5g)
Flower
>5
>5
3
3
Arctic Triangle (3.5g)
Flower
>5
5
>5
4
Grape Kush (3.5g)
Flower
>5
>5
>5
5
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