Market Insights Snapshot
In the Massachusetts market, Roll One has shown a singular presence in the Pre-Roll category. However, it's important to note that the brand did not feature in the top 20 rankings for the months of September, October, and November 2023. This could be a potential area of concern or an opportunity for growth, depending on how the brand strategizes its market penetration in the future.
Contrastingly, in the Maryland market, Roll One has demonstrated a consistent presence across multiple categories. In the Concentrates category, there was a notable downward trend from August to November 2023, moving from rank 12 to 24. In the Flower category, the brand maintained a relatively stable position, with a slight increase in ranking in October. The Pre-Roll category showed a steady decline, while the Vapor Pens category saw a significant jump from rank 45 to 26 in September, followed by a slight decline thereafter. The data suggests that while Roll One is maintaining a strong presence in Maryland across categories, there are some fluctuations that might require strategic adjustments.
In the Flower category within the Maryland market, Roll One has seen some fluctuation in its ranking over the period from August to November 2023. Despite a dip to the 19th position in September, the brand managed to recover to the 16th spot by November. This shows a resilience in their market presence. However, Roll One's competitors have also shown varying degrees of performance. Cookies maintained a steady presence in the top 20, but experienced a slight drop in rank over the same period. Nature's Heritage and Garcia Hand Picked both had higher ranks than Roll One initially, but saw a more significant drop by November. Interestingly, Grow West Cannabis Company experienced a drastic drop from 4th to 15th place, indicating a potential opportunity for Roll One to capitalize on. The sales trends generally mirror these ranking changes, with most brands experiencing a decrease in sales over this period.
In November 2023, the top-performing product from Roll One was Dutch Hawaiian (3.5g) with sales peaking at 4397 units. Following closely, Wicked Space (3.5g) and Day Man (3.5g) secured second and third places respectively. Interestingly, Day Man (3.5g) dropped from first place in September 2023 to third in November. The fourth and fifth spots were occupied by Grape Kush (3.5g) and Maui Waui (3.5g) respectively, with Grape Kush (3.5g) having fallen from the top spot in October. Overall, the rankings have seen significant changes over these months, indicating a dynamic market for Roll One's products.