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Feb-2026
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Overview
Market Insights Snapshot
Roll One / R.O. has shown notable performance in the Arizona flower category, making a significant leap from the 42nd position in November 2025 to the 29th position by February 2026. This improvement is underscored by a substantial increase in sales, more than doubling from November to February. In Ohio, the brand's presence in the flower category also saw a positive trajectory, moving up from 32nd place in November 2025 to 27th in February 2026. However, the brand's performance in the pre-roll category in Ohio was inconsistent, as it was ranked 15th in November but did not appear in the top 30 in December and January, before reappearing at 20th in February.
In Maryland, Roll One / R.O. maintained a strong presence in the flower category, consistently ranking around the 14th position over the months, though sales showed a slight decrease from December to February. The concentrates category in Maryland saw the brand debut at 15th in December, maintaining a similar position in January, indicating a steady entrance into this market segment. Meanwhile, in the vapor pens category, Maryland showed a fluctuating pattern, with rankings moving from 15th to 18th from November to February. In Colorado, the brand's vapor pen category showed a positive trend, improving from 54th in November 2025 to 35th in February 2026, suggesting growing traction in this segment.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Roll One / R.O. has demonstrated a relatively stable performance, maintaining its rank between 12th and 14th from November 2025 to February 2026. Despite a slight dip in sales from December 2025 to January 2026, Roll One / R.O. managed to improve its rank to 13th by February 2026, indicating resilience in a competitive market. Notably, Curio Wellness and Evermore Cannabis Company have seen more significant fluctuations, with Curio Wellness dropping from 8th to 15th and Evermore Cannabis Company from 5th to 11th over the same period. Meanwhile, Grow West Cannabis Company maintained a stronger position, peaking at 6th in December 2025. The competitive dynamics suggest that while Roll One / R.O. faces strong competition, particularly from brands like Grow West Cannabis Company, its ability to hold steady amidst market shifts is noteworthy, especially as some competitors experience more pronounced rank declines.
Notable Products
In February 2026, Roll One / R.O.'s top-performing product was Member Berry (3.5g) in the Flower category, maintaining its number 1 ranking from December 2025. Legendary GMO (3.5g) rose to the second position, showing a significant improvement from its fifth place in January 2026, with notable sales of 4260 units. Zealousy #22 (3.5g) entered the rankings for the first time in February, securing the third spot. MAC (3.5g) experienced a drop, moving to fourth place after not being ranked in January. Echoberry (3.5g) slipped to fifth position, down from third in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
