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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Roll One / R.O. is stocked at 220 licensed dispensaries across Maryland, Ohio, and 4 other states, 82 of them in Maryland, with the deepest coverage in Baltimore, Annapolis, Hagerstown, Laurel, and Rockville. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Roll One / R.O. concentrated 71.10% of sales in Flower in September 2026, up 49.16% year over year but down 20.42% month over month, while Vapor Pens held 23.19% share with 38.71% YoY growth and an 18.01% MoM decline. Smaller lines moved unevenly: Pre-Roll held 3.23% share with 4.34% YoY growth and a 20.73% MoM drop, and Concentrates captured 2.49% share with 38.10% YoY growth but a 5.26% MoM decline. With overall brand sales up 44.35% YoY alongside an 18.49% YoY increase in average price to $29.55, the pattern implies volume and mix gains are still anchored in Flower scale even as short-term MoM pullbacks suggest seasonal or inventory-driven normalization across formats.
Anchoring 71.10% of mix in Flower while holding rank 15 in Flower in Maryland positions Roll One / R.O. as a value-leaning volume player whose pricing power rose 18.49% YoY, yet whose demand showed MoM elasticity with double-digit declines of 20.42% in Flower and 18.01% in Vapor Pens. The combination of outsized YoY gains in Flower at 49.16% and Vapor Pens at 38.71% with a modest 4.34% YoY lift in Pre-Roll and a smaller 2.49% Concentrates share implies the brand’s competitive footing hinges on defending Flower rank while selectively expanding higher-frequency pen buyers, using price-pack architecture to smooth month-to-month volatility.
Competitive Landscape
Roll One / R.O. sits at rank #15 in MD Flower in September 2026, down 2 positions year over year from #13 and 4 spots below its June 2026 quarter marker of #11; this contrasts with SunMed holding #1 with an 11.8% YoY sales increase while District Cannabis fell from #2 to #4 alongside a -29.4% YoY sales decline. Against that spread, Strane climbed from #10 to #5 with 46.0% YoY sales growth while RYTHM held near the top tier at #3 despite a -3.6% YoY sales dip, indicating Roll One / R.O.’s retreat from its July 2025 peak of #9 to #15 aligns more with share reallocation toward faster risers than with broad category softness; the trajectory implies that without a reversal in rank momentum over the next two quarters, Roll One / R.O. risks sliding from a mid-tier contender toward the lower half of the shelf set.
Notable Products
Pineapple Upside Down Cake (3.5g) delivered the standout move in September 2026 with a +67.4% month-over-month surge to $103,561 and a climb to rank 1, while Pungent Smile (3.5g) slid -9.1% to rank 2, and Headband (3.5g) fell -12.3% at rank 5. Six of the top ten are Flower 3.5g SKUs, indicating a tight concentration around the eighths format, and Zealousy #22 (3.5g) also contracted -12.5% at rank 6 alongside a marginal +0.8% uptick for Sunset Sherbert x Kush Mints (3.5g) at rank 7. The pattern implies Roll One / R.O. is consolidating around a single format where breakout winners can quickly displace incumbents, signaling a portfolio tilt toward fewer, faster-cycling hero strains rather than broad SKU dispersion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
