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Dec-2025
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Overview
Market Insights Snapshot
Roll One / R.O. has demonstrated varied performance across different states and product categories. In Arizona, the brand's presence in the Flower category saw slight fluctuations, with rankings moving from 43rd in September to 39th in December, indicating a consistent but modest presence. Meanwhile, in Colorado, the Vapor Pens category showed more volatility, with rankings shifting from 38th in September to 42nd in December, suggesting challenges in maintaining a stable market position. Notably, in Maryland, Roll One / R.O. has maintained a strong foothold in the Flower category, consistently ranking within the top 15 brands, which underscores their competitive edge in this market.
In Ohio, Roll One / R.O. made significant strides in the Flower category, jumping from 53rd in September to 29th in October, although it settled at 38th by December. This upward movement in October suggests a successful period of engagement with consumers. The Pre-Roll category in Maryland and Ohio, however, presents a mixed picture; Roll One / R.O. was not ranked in the top 30 in Maryland after September and only appeared in the rankings in Ohio in November, achieving 15th place. This indicates potential growth opportunities in these categories, but also highlights areas where the brand could improve its market penetration. Overall, while Roll One / R.O. has shown strength in certain areas, there is room for growth and stabilization across various markets and product lines.
Competitive Landscape
In the competitive landscape of the Maryland flower category, Roll One / R.O. has experienced a dynamic shift in its market position from September to December 2025. Initially ranked 12th in September, Roll One / R.O. saw a slight drop to 15th in October, before climbing to 13th in November and settling at 14th in December. This fluctuation in rank reflects a competitive market where brands like Modern Flower and Good Green have also experienced notable changes. For instance, Good Green improved its rank significantly in October, moving from 11th to 6th, although it fell to 16th by December. Meanwhile, CULTA made a remarkable leap from 17th in September to 5th in October, maintaining a strong position through December. These shifts indicate a highly competitive environment where Roll One / R.O. must navigate both rising and falling competitors to maintain and improve its market share.
Notable Products
In December 2025, the top-performing product for Roll One / R.O. was Member Berry (3.5g) in the Flower category, maintaining its number one rank from October 2025 and showing a significant sales increase to 7841 units. Ice Cream Cake (3.5g) debuted at the second position, indicating strong market entry. Legendary GMO (3.5g) rose to the third position after not being ranked in October and November, suggesting a resurgence in popularity. MAC (3.5g) and Blue Dream (3.5g) followed in fourth and fifth positions, respectively, marking their first appearance in the top five. This shift in rankings highlights a dynamic market with Member Berry consistently leading, while new entries like Ice Cream Cake make a notable impact.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
