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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
CULTA is stocked at 99 licensed dispensaries across Maryland, with the deepest coverage in Baltimore, Silver Spring, Annapolis, Hagerstown, and Bethesda. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, CULTA’s mix concentrated further in Flower at 55.85% share, but the category contracted by 42.43% year over year and 8.54% month over month, pulling overall sales down 32.09% YoY despite a 0.85% YoY decline in average price to $29.20. Pre-Roll held 24.98% share with a 13.75% YoY drop and a sharper 23.92% MoM slide, while Vapor Pens rose 24.95% MoM even as they were down 25.66% YoY at 14.09% share; Concentrates swung with a 118.72% YoY surge but fell 37.81% MoM at 5.02% share. In Maryland Flower, CULTA ranked 19, indicating reliance on a declining core where rank pressure coincides with Flower’s double-digit contractions; the pattern implies the current portfolio mix overweights categories with negative YoY momentum, muting gains from MoM recovery pockets like Vapor Pens.
The shifting signals point to a needed rebalancing: Vapor Pens’ 24.95% MoM increase alongside Pre-Roll’s 23.92% MoM decline suggests substitutive demand moving toward inhalable convenience formats, while Flower’s 8.54% MoM contraction and 42.43% YoY slide amplify exposure risk at a 55.85% share. With Concentrates up 118.72% YoY yet down 37.81% MoM, volatility limits its stabilizing role at 5.02% share; paired with a 0.85% YoY average price decrease and a 19 rank in Maryland Flower, the mix indicates CULTA’s positioning skews toward price-sensitive, contracting segments, implying that incremental weight toward Vapor Pens could improve near-term momentum without requiring broad pricing moves.
Competitive Landscape
CULTA ranks #19 in Maryland Flower in July 2026, down 5 positions year over year from #14 and slipping 8 spots since April 2026 from #11, despite having peaked at #7 in March 2026; meanwhile, SunMed held #1 with 7.8% YoY sales growth and RYTHM advanced from #3 to #2 with 47.9% YoY growth, while Strane moved up from #8 to #5 with 82.3% YoY growth. With top competitors consolidating top-five positions and posting double-digit to 80% growth, CULTA’s rank erosion from #7 in March 2026 to #19 in July 2026 implies a relative share loss that will likely persist unless mix or distribution changes reverse the multi-month slide.
Notable Products
Lava Lamp (3.5g) posted the steepest decline in July 2026 at -30.3% MoM while sitting at rank 6, and Dosi Love Pre-Roll 2-Pack (1g) fell -37.1% MoM at rank 10, indicating pressure on value and smaller-format SKUs. In contrast, Amnesia OG (3.5g) rose +12.5% MoM and held rank 1 with approximately $220,612 in sales, while Amnesia OG Pre-Roll 2-Pack (1g) slipped -15.0% MoM at rank 2, creating a split between Flower strength and Pre-Roll softness. Four of the top ten are Pre-Rolls concentrated between ranks 2 and 10, with two posting declines of -10% or worse and none showing >50% MoM gains, which implies CULTA’s July 2026 momentum is anchored in flagship Flower while multi-pack Pre-Rolls require repositioning.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
