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Aug-2024
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Overview
Market Insights Snapshot
CULTA's performance in Maryland has shown notable trends across different product categories. In the Concentrates category, CULTA has maintained a strong presence, improving its rank from 11th in June 2024 to 8th in August 2024. This upward movement indicates a growing preference for CULTA's concentrates among consumers. Conversely, in the Flower category, CULTA experienced a decline, falling out of the top 10 and landing at 19th place by August 2024. This drop suggests potential challenges in maintaining market share in the highly competitive flower segment.
The Pre-Roll category saw a relatively stable performance for CULTA, with minor fluctuations in ranking, peaking at 14th in May 2024 and slightly improving to 15th by August 2024. This indicates a consistent demand for CULTA's pre-roll products. However, the Vapor Pens category exhibited significant improvement, with CULTA climbing from 19th in July 2024 to 13th in August 2024. This positive trend suggests an increasing consumer interest in CULTA's vapor pen offerings. It is worth noting that CULTA did not fall out of the top 30 in any category, signaling a solid overall market presence in Maryland.
Competitive Landscape
In the Maryland flower category, CULTA has experienced notable fluctuations in its ranking and sales over the past few months. CULTA's rank dropped from 12th in May 2024 to 19th by August 2024, indicating a competitive pressure from other brands. Despite this, CULTA's sales figures, while declining, still remain relatively strong compared to competitors. For instance, Kind Tree Cannabis maintained a more stable ranking, fluctuating between 13th and 17th, but experienced a significant drop in sales from May to August. Similarly, Matter. showed a more erratic ranking pattern, peaking at 13th in July but falling to 18th in August. The consistent presence of Cookies around the 20th rank highlights the competitive nature of the market. These trends suggest that while CULTA faces intense competition, its ability to maintain higher sales figures compared to some competitors positions it as a resilient player in the Maryland flower market.
Notable Products
In August 2024, the top-performing product for CULTA was the Sugar Biscuits #9 Pre-Roll 2-Pack (1g) in the Pre-Roll category, achieving the number one rank with sales of $4,491. The second place was held by Durban Poison (3.5g) in the Flower category. Strawberry Jam Distillate Cartridge (0.5g) in the Vapor Pens category moved up to the third rank from fifth in July, showing a significant rise in popularity. Raspberry Crave Distillate Cartridge (0.5g) maintained a steady position at fourth place. Do-Si-Dos #22 Pre-Roll 3-Pack (1.5g) secured the fifth position, rounding out the top five products for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
