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Jul-2025
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Overview
Market Insights Snapshot
In recent months, CULTA has shown varied performance across different product categories in Maryland. The brand has maintained a consistent presence in the Pre-Roll category, holding steady at the 11th position from June to July 2025. This stability suggests a strong consumer preference and market position in this segment. In contrast, CULTA's performance in the Concentrates category reflects some challenges, as indicated by their absence from the top 30 rankings in July 2025. This drop could be a point of concern for the brand, signaling potential competitive pressures or shifts in consumer demand.
In the Flower category, CULTA has demonstrated a positive trajectory, moving up from the 17th position in May to the 13th spot by July 2025. This upward trend highlights a strengthening presence and possibly effective strategies in this segment. However, the Vapor Pens category presents a different story, where CULTA's ranking has gradually declined, from 14th in April to 21st in July. This downward movement might indicate a need for strategic reassessment in the Vapor Pens market. Overall, CULTA's performance across these categories provides a mixed picture, with areas of both growth and potential improvement.
Competitive Landscape
In the competitive landscape of the Maryland flower market, CULTA has shown a notable upward trajectory in rankings from April to July 2025, moving from 16th to 13th place. This improvement is significant considering that competitors like Grassroots and Evermore Cannabis Company have experienced fluctuations, with Grassroots dropping from 7th to 11th and Evermore Cannabis Company maintaining a stable position around 10th to 12th. Meanwhile, Modern Flower has remained consistently lower in the rankings, hovering around 13th to 15th place. CULTA's sales figures reflect a recovery and growth pattern, particularly from May to July, where sales increased significantly, contrasting with the decline seen by Grassroots. This positive trend for CULTA suggests an improving brand perception and market presence, positioning them as a rising contender in the Maryland flower category.
Notable Products
In July 2025, the top-performing product for CULTA was Donnie's Element Pre-Roll 2-Pack (1g) in the Pre-Roll category, which rose to the number one spot from fourth place in June, with impressive sales reaching 4095 units. Kush Mints x Str8 Lemonade Pre-Roll 2-Pack (1g) debuted strongly, securing the second position in the same category. Banana Bubbles (3.5g) maintained a consistent performance, holding the third rank in the Flower category, with sales of 2588 units. Banana Bubbles Smalls (7g) entered the rankings at fourth place, showing a promising start. Lastly, Banana Bubbles Pre-Roll 2-Pack (1g) dropped to the fifth position from second place in May, indicating a slight decline in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
