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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
CULTA is stocked at 82 licensed dispensaries across Maryland, with the deepest coverage in Baltimore, Silver Spring, Annapolis, Hagerstown, and Bethesda. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, CULTA’s mix tilted toward Flower at 48.86% share with a year-over-year decline of 66.20% and a month-over-month drop of 33.27%, while Pre-Roll climbed to 37.24% share with year-over-year growth of 1.69% and a month-over-month increase of 20.44%. Vapor Pens fell to 8.00% share with year-over-year decline of 62.39% and month-over-month decline of 53.94%, as Concentrates held 5.81% share with year-over-year growth of 65.82% but a month-over-month decline of 28.66%; Edible remained small at 0.09% share despite year-over-year growth of 382.65% and month-over-month growth of 24.70%. With an average price down 21.21% year over year to $24.50 and Flower ranked 22 in Maryland, the pattern implies CULTA is shifting volume toward lower-priced or value-oriented formats while core Flower faces sustained pressure.
The mix shift toward Pre-Roll (+20.44% month over month and +1.69% year over year) alongside sharp declines in Vapor Pens (−53.94% month over month and −62.39% year over year) suggests repositioning toward combustible value and away from higher-ticket inhalables, reinforced by a 21.21% average price reduction. Simultaneously, Concentrates’ 65.82% year-over-year rise but 28.66% month-over-month pullback, paired with Flower’s 66.20% year-over-year decline and rank at 22 in Maryland, implies CULTA is trading depth in its legacy Flower for selective growth niches, with short-term momentum hinging on maintaining Pre-Roll gains while stabilizing premium inhalables.
Competitive Landscape
CULTA sits at rank #22 in MD Flower for August 2026, down 13 positions year over year from #9, and 9 spots below its May–June range implied by a #13 position three months ago, signaling a reversal from its peak at #7 in March 2026. Meanwhile, SunMed holds #1 with a 1.45% YoY sales lift and Fade Co. is #2 with 18.54% YoY growth, while Find. surged to #5 from #29 YoY alongside a 525.47% sales increase, indicating competitor gains are occurring as CULTA slides 9 ranks from three months prior and 15 ranks from its March peak. The pattern implies CULTA’s rank trajectory is deteriorating as faster-rising competitors compress its mid-table position, requiring share defense to avoid further displacement.
Notable Products
Amnesia OG Pre-Roll 2-Pack (1g) posted the steepest move in August 2026 with a -56.4% month-over-month drop and sat at rank 9, while Amnesia OG (3.5g) fell -41.6% MoM at rank 4, indicating category cannibalization rather than broad demand loss. Three of the top ten are 2-Pack Pre-Rolls clustered at ranks 1–3, and five of the top ten are Pre-Rolls overall, pointing to a format shift that concentrates share into smaller pack sizes over larger flower units. Black Cherry Cream Pre-Roll 2-Pack (1g) led at rank 1 with an estimated $22,582 in sales, and Poonesia Pre-Roll 7-Pack (3.5g) was the only mover up with +8.0% MoM at rank 8, suggesting multi-pack value holds selectively while single-strain Amnesia SKUs retrench. The pattern implies CULTA’s mix is tilting toward compact Pre-Roll formats at the top of the ranking while legacy flower leaders like Amnesia OG cede space, guiding assortment toward depth in 2-Pack Pre-Rolls and away from overexposure to a single strain across sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
