.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
CULTA has demonstrated a varied performance across different product categories in Maryland. In the Flower category, CULTA showed a strong upward trajectory, climbing from 17th place in May 2025 to an impressive 10th place by August 2025. This positive movement is reflected in the sales figures, with a notable increase in sales from May to August. Conversely, the Concentrates category tells a different story, where CULTA's rank fell, dropping out of the top 30 in July and barely making it back to 20th in August. This fluctuation suggests a potential challenge in maintaining a consistent market presence in this category.
The Pre-Roll category has shown stability for CULTA, maintaining an 11th place ranking from June through August 2025, which indicates a steady demand and a strong foothold in this segment. However, in the Vapor Pens category, CULTA experienced a slight decline, moving from 20th place in May and June to 23rd by August. This downward trend could suggest increased competition or shifting consumer preferences. Despite these challenges in certain categories, CULTA's overall performance in Maryland highlights areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Maryland flower category, CULTA has shown a promising upward trajectory in recent months. Starting from a rank of 17 in May 2025, CULTA climbed to the 10th position by August 2025, indicating a significant improvement in market presence. This rise in rank is accompanied by a notable increase in sales, suggesting that CULTA's strategies are effectively capturing consumer interest. In contrast, Curio Wellness and Grassroots experienced a decline in their rankings over the same period, with Curio Wellness dropping from 7th to 8th and Grassroots from 6th to 9th. Meanwhile, Good Green, despite starting strong, saw a sharp decline from 4th to 11th place by August. These shifts highlight CULTA's growing competitiveness in the Maryland flower market, as it leverages its strategies to surpass some of its key competitors in rank and sales momentum.
Notable Products
In August 2025, Amnesia OG (3.5g) emerged as the top-performing product for CULTA, ascending to the number 1 rank with sales of $2,914. Strawberry Snoball Smalls (7g) secured the second position, marking its debut in the rankings. Kush Mints x Str8 Lemonade (3.5g) maintained a steady presence, holding the third spot, consistent with its performance in June 2025. Dosi Love (3.5g) and Prism OZ (3.5g) rounded out the top five, debuting at fourth and fifth ranks, respectively, for the month. Notably, Amnesia OG (3.5g) improved its rank from second in June to first in August, illustrating a significant upward trend in its popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
