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Jan-2026
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Overview
Market Insights Snapshot
In the state of Maryland, CULTA has shown a notable performance across various product categories, with some fluctuations in rankings over the months. In the Concentrates category, CULTA made a significant entry into the top 30 brands by December 2025, achieving a rank of 19, and further improved to 14 by January 2026. This upward movement suggests a growing acceptance and demand for their concentrates in the Maryland market. On the other hand, the Vapor Pens category witnessed some variability, with CULTA maintaining a presence in the top 30 but dropping from 16 in November and December 2025 to 19 in January 2026. This indicates a slight decline in their competitive standing among vapor pen brands in Maryland.
For the Flower category, CULTA experienced a gradual decline in rankings, moving from 6 in October 2025 to 13 by January 2026. Despite this, the brand managed to stay within the top 15, reflecting a strong market position despite increased competition or shifting consumer preferences. The Pre-Roll category presented a more stable performance, with CULTA maintaining a presence in the top 10 for most of the period, demonstrating consistency and consumer loyalty in this segment. The brand's ability to hold onto a top 10 position in Pre-Rolls while experiencing rank changes in other categories highlights the dynamic nature of the cannabis market in Maryland.
Competitive Landscape
In the Maryland flower category, CULTA experienced a notable decline in rank from October 2025 to January 2026, dropping from 6th to 13th place. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, Curio Wellness maintained a relatively stable position, fluctuating between 8th and 11th place, suggesting a more consistent performance. Meanwhile, Modern Flower showed improvement, moving from 14th to 12th place, while &Shine re-entered the top 20 in January 2026 at 15th place after not ranking in the previous months. The competitive landscape indicates that CULTA faces increasing pressure from both established and emerging brands, necessitating strategic adjustments to regain its higher rank and bolster sales.
Notable Products
In January 2026, the top-performing product for CULTA was Banana Bubbles (3.5g) in the Flower category, securing the number one rank with sales of 3,552 units. Amnesia OG Pre-Roll 2-Pack (1g) followed closely, dropping to the second position from the top spot it held in December 2025. Grease Fire (3.5g) made its debut in the rankings at the third position. The Amnesia OG Pre-Roll 5-Pack (2.5g) maintained a solid presence, ranking fourth. Notably, Amnesia OG (3.5g) experienced a decline in rank, moving from second in December to fifth in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
