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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, CULTA has demonstrated varied performance across different product categories. Notably, in the Flower category, CULTA showed a strong upward trend, improving its ranking from 17th in September 2025 to an impressive 5th position in October 2025, before settling at 10th in November. This indicates a robust demand and potential market leadership in this category. Conversely, in the Concentrates category, CULTA did not make it into the top 30 rankings for the months reported, which might suggest a need for strategic adjustments in this segment. The Pre-Roll category also saw positive momentum, with CULTA climbing from 11th in August to 6th by November, reflecting growing consumer preference for their offerings in this category.
On the other hand, the Vapor Pens category presented a more stable yet less dynamic picture for CULTA in Maryland. While maintaining a consistent presence within the top 30, CULTA's rank improved slightly from 23rd in August to 16th by November. This steady performance might indicate a loyal customer base, but also highlights the competitive nature of the Vapor Pens market. The sales figures for CULTA in the Flower category in October 2025 were notably strong, suggesting potential areas for further growth and investment. However, the absence of CULTA in the top 30 for Concentrates could be a signal to reassess market strategies or product offerings in that category to capture more market share.
Competitive Landscape
In the Maryland flower category, CULTA has demonstrated notable fluctuations in its market position over the past few months. After a dip to 17th place in September 2025, CULTA surged to 5th place by October, showcasing a significant recovery and indicating a strong rebound in sales momentum. This resurgence is particularly impressive when compared to competitors like Curio Wellness, which experienced a decline from 5th to 11th place over the same period, and Good Green, which also saw a rise in October but fell back to 11th in November. Meanwhile, Kind Tree Cannabis showed a similar pattern of rank volatility, peaking at 10th in October before dropping to 12th in November. CULTA's ability to climb back into the top 10 by November, despite the competitive landscape, highlights its resilience and potential for sustained growth in the Maryland market.
Notable Products
In November 2025, the top-performing product for CULTA was the Banana Bubbles Pre-Roll 2-Pack (1g) in the Pre-Roll category, reclaiming its position at rank 1 with notable sales of 8,588 units. The Natty Dough Pre-Roll 2-Pack (1g) made a strong debut, securing the second rank in the Pre-Roll category. Amnesia OG (3.5g) in the Flower category climbed to rank 3, showing significant improvement from previous months where it did not rank. Apollo 22 (3.5g) also made its first appearance, ranking fourth in the Flower category. The Banana Bubbles Pre-Roll 5-Pack (2.5g) rounded off the top five, indicating a strong preference for pre-rolls among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
