CULTA

Data Snapshot: May 04, 2024
CULTA Cannabis Brand Logo
$1M+

Apr-2024

Sales

Growth

Trend

6-Month

210

Product Count

SKUs

CULTA

Overview

CULTA is a Maryland-based, vertically integrated cannabis company that prides itself on product quality. Established in 2017, CULTA has distinguished itself within the market through its seed-to-sale model, are partners with Blissiva, a female focused brand and is known for cultivating indoor and outdoor-grown cannabis. The company features a highly-rated product portfolio ranging from hand-selected strains to premium concentrates, positioning it as a leader in the local cannabis industry.
Markets

CULTA Locations

Product Trends

CULTA Categories

CULTA Sales

Market Insights Snapshot

CULTA Historical Sales by Category

In the Maryland market, CULTA has shown a varied performance across different cannabis product categories, indicating a diverse appeal to consumers. The brand's presence in the Concentrates category has seen a positive trend, moving from 10th in January to 8th in March, before disappearing from the top 30 in April, which could signal a temporary setback or a shift in consumer preferences. Notably, their Flower category performance remained strong, consistently ranking in the top 5 from January to March, with a slight dip to 7th in April. This category's sales peaked in March with over 2.4 million, showcasing CULTA's significant market share and consumer preference in Maryland's flower segment. However, the absence of ranking in April for Concentrates might raise questions about the brand's strategy or market dynamics in this specific category.

On the other hand, CULTA's Pre-Roll and Vapor Pens categories have seen fluctuations but overall improvement in their standings. The Pre-Roll category experienced a gradual climb from 17th to 13th place from January to March, with a slight fall to 14th in April, reflecting a relatively stable consumer demand. The Vapor Pens category, however, demonstrated a remarkable jump from 18th in January to 10th in February, maintaining a top 10 presence through to April. This significant improvement, especially with sales nearly tripling from January to March, indicates a growing consumer interest in CULTA's Vapor Pen offerings in Maryland. These movements across categories highlight CULTA's diverse market approach and adaptability, though the April rankings suggest areas for potential focus and growth.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
7
14
9
CULTA

Competitive Landscape

In the competitive landscape of the Maryland flower cannabis market, CULTA has shown notable performance fluctuations over the recent months. Initially ranking 5th in January and February 2024, CULTA improved its position to 4th in March, demonstrating a strong sales increase, only to drop to 7th place by April. This shift in rank and sales is particularly interesting when compared to its competitors. Curio Wellness maintained a steady presence in the top 5, indicating a consistent consumer preference and possibly a more stable market strategy. Meanwhile, Evermore Cannabis Company saw a significant rise, moving from 13th to 6th place, overtaking CULTA by April with a higher sales volume. Grassroots and Grow West Cannabis Company also displayed resilience, with Grassroots climbing from 11th to 9th and Grow West maintaining positions within the top 8. These dynamics suggest a highly competitive market where brand positions can shift rapidly, underscoring the importance for CULTA to adapt and innovate to regain and sustain its market standing.

CULTA market ranking for MD Flower

CULTA

Notable Products

In April 2024, CULTA saw Durban Poison (3.5g) as its top-selling product in the Flower category, achieving first place with remarkable sales figures of 4496 units. Following closely, Dosidos #22 (3.5g) and Dosidos #22 Smalls (3.5g) secured the second and third ranks, respectively, indicating a strong preference for the Dosidos strain among consumers. Guava Lava Small Buds (3.5g) and Durban Poison Smalls (3.5g) also made it to the top five, ranking fourth and fifth. Notably, the introduction of Dosidos #22 (3.5g) and its variant, along with Guava Lava Small Buds (3.5g), marked a significant shift in consumer preferences, as these products were not ranked in the previous months. This shift underscores a dynamic market and highlights CULTA's ability to cater to evolving consumer tastes with its diverse product offerings.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Durban Poison (3.5g)
Flower
2
4
3
1
Dosidos #22 (3.5g)
Flower
>5
>5
>5
2
Dosidos #22 Smalls (3.5g)
Flower
>5
>5
>5
3
Guava Lava Small Buds (3.5g)
Flower
>5
>5
>5
4
Durban Poison Smalls (3.5g)
Flower
>5
>5
>5
5
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