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Dec-2025
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Overview
Market Insights Snapshot
CULTA's performance in the Maryland market showcases interesting dynamics across different product categories. In the Flower category, CULTA demonstrated a strong upward trajectory, moving from 17th place in September to an impressive 5th place by October, before slightly declining to 12th place in December. This fluctuation indicates a competitive market with potential for CULTA to maintain a strong presence. Meanwhile, in the Pre-Roll category, CULTA maintained a consistent presence in the top 10, peaking at 6th place in November. Such consistency suggests a solid consumer base and effective product strategy in this category.
In other categories, CULTA's performance was more variable. For Concentrates, CULTA was ranked 19th in both September and December, with no ranking data available for October and November, suggesting they fell out of the top 30 during those months. This could indicate challenges in maintaining a competitive edge in this segment. Similarly, for Vapor Pens, CULTA consistently held the 19th position in September and October, improving slightly to 16th in November and December. The slight improvement in ranking for Vapor Pens could point to gradual gains in market share, although staying outside the top 15 indicates room for growth. These insights provide a glimpse into CULTA's market dynamics, with further analysis needed to fully understand the underlying factors impacting these movements.
Competitive Landscape
In the Maryland flower category, CULTA has demonstrated a notable fluctuation in its market position from September to December 2025. Initially ranked 17th in September, CULTA made a significant leap to 5th place in October, indicating a strong surge in sales performance. However, this momentum slightly waned as CULTA's rank slipped to 10th in November and 12th in December. During this period, CULTA faced stiff competition from brands like Curio Wellness, which maintained a relatively stable presence, ranking between 8th and 11th, and Garcia Hand Picked, which showed a consistent upward trend, improving from 19th in September to 11th in December. Meanwhile, Modern Flower experienced a decline in rank, from 6th in September to 13th in December, which may have provided an opportunity for CULTA's initial rise. The competitive dynamics in this market underscore the volatility and the potential for brands like CULTA to capitalize on shifts in consumer preferences and competitor performance.
Notable Products
In December 2025, the top-performing product for CULTA was the Amnesia OG Pre-Roll 2-Pack (1g), securing the number one rank with notable sales of 5452 units. The Amnesia OG (3.5g) flower saw a rise in popularity, moving up from third to second place compared to the previous month. The Banana Bubbles Pre-Roll 2-Pack (1g) dropped from first place in November to third in December, indicating a slight decrease in demand. Dosi Love (3.5g) and Permanent Gas (3.5g) entered the top ranks for the first time, taking fourth and fifth places respectively. This shift highlights a growing interest in flower products during the month of December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
