Market Insights Snapshot
In the Maryland market, CULTA has shown consistent presence across several categories. In the Concentrates category, CULTA maintained a steady rank within the top 10 from August to November 2023, with a slight drop in November from 7th to 8th place. This is indicative of a strong and stable performance, even though there was a slight dip in sales in November. Similarly, in the Vapor Pens category, the brand has consistently ranked within the top 15, demonstrating its popularity among consumers in this product segment.
The brand's performance in the Flower and Pre-Roll categories, however, has seen some fluctuations. For instance, in the Flower category, CULTA improved its rank from 18th in August to 13th in September, dropped back to 18th in October, and then rose again to 12th in November. This signifies a volatile but overall upward trend. On the other hand, in the Pre-Roll category, the brand's rank slipped from 13th in August and September to 17th in October and further to 18th in November. While this downward trend is a point of concern, it is worth noting that CULTA still remains within the top 20 brands in Maryland for this category.
In the Flower category within the Maryland market, CULTA has shown a notable upward trend in terms of rank, moving from 18th place in August 2023 to 12th place by November 2023. This improvement in rank suggests a positive growth in sales, despite the lack of specific numbers. However, CULTA's competition remains fierce. gLeaf (Green Leaf Medical) and Strane have consistently ranked higher, although they have shown some fluctuations. Garcia Hand Picked and Grassroots also pose significant competition, with Grassroots notably achieving a 4th place rank in September 2023. It's important to note that a missing rank for any month indicates that the brand was not in the top 20 for that month, highlighting the competitive nature of this market.
In November 2023, CULTA's top-performing products were predominantly from the Flower category. The Amnesia OG (3.5g) maintained its position as the best-selling product, with a notable sales figure of 6169 units. Following closely behind was the Hot Mint Sundae (3.5g) and Guava Lava (3.5g), ranking second and third respectively. The Dosidos #22 (3.5g) showed a consistent improvement in its ranking, moving from 5th to 4th place over the three-month period. Meanwhile, the Durban Poison (3.5g) experienced a slight drop in ranking, moving from 4th to 5th place between October and November.