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Oct-2025
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Overview
Market Insights Snapshot
In the state of Maryland, CULTA has shown notable performance across multiple cannabis product categories. In the Flower category, CULTA made a significant leap from a rank of 17 in September 2025 to 5 in October 2025, demonstrating strong sales momentum with a substantial increase in sales figures. This upward trajectory suggests a growing consumer preference for CULTA's Flower products. However, in the Concentrates category, CULTA only emerged in the rankings in September 2025, securing the 19th position, indicating a late but potentially promising entry into this segment.
Pre-Roll products have consistently performed well for CULTA in Maryland, maintaining a top 11 position throughout the months of July to October 2025, with a steady improvement to the 9th rank by October. This consistency showcases CULTA's stronghold in the Pre-Roll category. Meanwhile, in the Vapor Pens category, CULTA's rank improved from 25 in July to 19 by October, suggesting a gradual but positive reception in this segment. The absence of CULTA from the top 30 in certain months for some categories could indicate areas for potential growth or increased competition. Overall, CULTA's performance in Maryland highlights a strong presence in key categories, with room for expansion in others.
Competitive Landscape
In the Maryland flower category, CULTA has demonstrated a significant upward trajectory in recent months, climbing from a rank of 14 in July 2025 to an impressive rank of 5 by October 2025. This notable improvement in rank is indicative of a strategic shift or successful marketing efforts that have resonated with consumers. In comparison, Fade Co. maintained a stable presence near the top, holding steady at ranks 2 and 3, while District Cannabis experienced fluctuations, peaking at rank 2 in September before settling at rank 4 in October. Meanwhile, Good Green saw a resurgence from rank 11 in August and September to rank 7 in October, suggesting a recovery in sales momentum. Evermore Cannabis Company consistently outperformed CULTA until October, when CULTA surpassed it, highlighting CULTA's recent surge in market performance. These dynamics underscore CULTA's potential to further capitalize on its upward trend and gain a stronger foothold in the competitive Maryland flower market.
Notable Products
In October 2025, CULTA's top-performing product was the Permanent Gas Pre-Roll 2-Pack (1g), which secured the number one rank with notable sales of 5247 units. The Banana Bubbles Smalls (7g) climbed to the second position from an unranked status in previous months, demonstrating a significant increase in popularity. The Banana Bubbles Pre-Roll 2-Pack (1g), which held the top spot in September, dropped slightly to third place. Strawberry Snoball Smalls (7g) ranked fourth, maintaining a presence in the top five despite fluctuating rankings in prior months. Finally, Strawberry Snoball (3.5g) rounded out the top five, entering the rankings for the first time in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
