Kaleida

Data Snapshot: Apr 04, 2024
Kaleida Cannabis Brand Logo
<$50K

Mar-2024

Sales

Decline

Trend

6-Month

9

Product Count

SKUs

Kaleida

Overview

Kaleida, an innovative brand launched by A1 Cannabis Co., offers a unique, kaleidoscopic experience through its cannabis-infused beverages, with each 355ml non-carbonated bottle containing 10mg of THC. The products are accessible across Canada, purchasable in licensed retailers and through online ordering, with outlets located in Toronto and Penticton. As a new player in the cannabis industry, Kaleida aims to cater to both beginners and seasoned consumers, as evidenced by their comprehensive content library providing cannabis information.
Product Trends

Kaleida Categories

Kaleida Sales

Market Insights Snapshot

Kaleida Historical Sales by Category

In the beverage category, Kaleida's performance has shown varied trends across different states and provinces, indicating a complex landscape for the brand's market penetration and consumer preference. In Alberta and British Columbia, Kaleida maintained a steady presence within the top 30 brands, though with slight fluctuations in rankings - a sign of stable yet competitive positioning. Notably, in Alberta, Kaleida's ranking slipped from 21st to 22nd between December 2023 and March 2024, reflecting a potential area for growth or reevaluation of strategy. Conversely, in British Columbia, a slight improvement was observed in January before a return to its initial ranking by March, suggesting a resilience against competitors. This mixed performance across provinces underscores the importance of localized strategies and the diverse nature of consumer preferences within the Canadian market.

Looking towards Ontario and Saskatchewan, the dynamics shift considerably. In Ontario, Kaleida faced challenges breaking into the top 30 until January 2024, where it then fluctuated within the lower tiers, hinting at a growing but still nascent presence. This trajectory suggests that while Kaleida is gaining traction, there is significant room for growth and opportunity to capture a larger market share. On the other hand, Saskatchewan represents a bright spot for Kaleida, with consistent upward movement from 15th to 11th place from December 2023 to March 2024, alongside a notable increase in sales, peaking at 6513 units in March. This positive trend in Saskatchewan, contrasted with the struggle to climb ranks in Ontario, highlights the nuanced and region-specific challenges and opportunities facing Kaleida in the competitive beverage category across Canada.

Mar-2024 Rank
Beverage
22
17
38
11
Kaleida

Competitive Landscape

In the competitive landscape of the beverage category in Ontario, Kaleida has shown a notable trend in its performance over the recent months. Starting at rank 41 in December 2023 and improving its position to rank 38 by March 2024, Kaleida has demonstrated resilience and growth amidst stiff competition. Notably, its sales have seen an upward trajectory from December 2023 to March 2024, indicating a positive reception in the market. Competitors like Summit, despite fluctuating in the lower ranks, and HYTN, which moved up to rank 36 by March 2024, show the dynamic nature of the market. CANN Social Tonics experienced a significant drop in rank from 22 in December 2023 to 40 by March 2024, highlighting the challenges brands face in maintaining their market position. Meanwhile, Impromptu remained consistent, albeit in the lower ranks. Kaleida's gradual improvement in rank and sales amidst these shifts underscores its potential to further climb the competitive ladder in Ontario's beverage market.

Kaleida market ranking for ON Beverage

Kaleida

Notable Products

In Mar-2024, Kaleida's top-performing product was Blue Beverage (10mg THC, 355ml) within the Beverage category, reclaiming its position at rank 1 with sales peaking at 1995 units. Following closely was Orange Beverage (10mg THC, 355ml), also from the Beverage category, which ranked 2nd despite being the top seller in the previous month. The third spot was secured by Red Beverage (10mg THC, 355ml), maintaining its consistent rank across the months. Notably, the shift from Feb-2024 to Mar-2024 saw a significant increase in sales for the Blue Beverage, contrasting with the Orange Beverage's decline in sales despite its previous top position. This fluctuation highlights the dynamic competition and consumer preferences within Kaleida's product lineup.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Blue Beverage (10mg THC, 355ml)
Beverage
1
1
2
1
Orange Beverage (10mg THC, 355ml)
Beverage
2
2
1
2
Red Beverage (10mg THC, 355ml)
Beverage
3
3
3
3
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