Market Insights Snapshot
Starting with Alberta, Kaleida has maintained a consistent ranking in the beverage category, holding steady at the 16th spot from August to October 2023. While this consistency is commendable, it's worth noting that there has been a noticeable decrease in sales from July to October. This drop in sales, from 23075.0 in July to 16614.0 in October, could signal a need for the brand to reevaluate its strategies in this market. However, Kaleida's ability to remain within the top 20 brands despite this decrease in sales suggests a solid customer base in Alberta.
Moving over to British Columbia, Kaleida's ranking in the beverage category has seen a slight downward trend, moving from 14th in July to 16th in October 2023. While this isn't a significant drop, it indicates a slight decrease in market dominance. Interestingly, despite this drop in ranking, August saw a spike in sales to 22616.0, before falling to 9701.0 in October. The situation in Ontario is quite different, with Kaleida not making it into the top 20 brands from July to September. However, there's a silver lining as their ranking improved to 36th in October, hinting at potential growth in this market.
In the Alberta Beverage category, Kaleida maintained a steady rank from July to October 2023, hovering around the 15th to 16th position. This indicates a stable presence in the market, but also suggests room for growth. In comparison, Summit showed a fluctuating performance, with its rank dropping from 14th to 18th in August, then stabilizing at 15th for the following two months. However, Summit's second entry showed a more positive trend, climbing from 9th to 6th over the same period. Little Victory and Collective Project both experienced a slight decline in rank, while Yandi Fresh remained consistent, similar to Kaleida. It's worth noting that the absence of a rank indicates that the brand was not in the top 20 for that month. Overall, Kaleida's performance suggests a steady demand for their products, but also highlights the competitive nature of the Alberta Beverage market.
In October 2023, the top-performing product from Kaleida was the Blue Beverage (10mg THC, 355ml), which has held the top spot since August 2023. It sold a remarkable 2,108 units in October. Following closely in second place was the Orange Beverage (10mg THC, 355ml), which climbed up from the third position in July 2023 to consistently hold the second spot since September 2023. The Red Beverage (10mg THC, 355ml), despite starting strong in July 2023, has seen a consistent drop in its ranking, slipping to third place in October. These shifts in ranking indicate a dynamic competition among Kaleida's beverage products.