May-2026
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Market Insights Snapshot
In May 2026, Sweet Justice operated as a single-category brand with Beverage at 100.0% of mix, tying the entire performance to a category that was down 28.13% year over year but up 2.94% month over month; the average price moved down 5.11% YoY to $7.63 while the category share held at 100.0%. Within British Columbia Beverage, the brand sat at rank 4, indicating stable placement despite the YoY contraction and modest MoM uptick; this combination implies reliance on incremental volume recovery rather than price-led expansion.
The shift toward lower average price alongside a 2.94% MoM sales lift in May 2026, while maintaining rank 4 in British Columbia Beverage, implies elasticity is in play and volume responsiveness can offset some of the 28.13% YoY decline. With 100.0% of sales concentrated in Beverage and a 25.17% decline over 24 months, the positioning leans toward defending existing shelf space through price efficiency and single-category depth rather than diversification or premiumization.
Competitive Landscape
Sweet Justice sits at rank #4 in BC Beverage for May 2026, down 3 positions year over year from #1, and off 1 spot from #3 in February 2026, with its peak at #1 in October 2025 contrasting a current three-place YoY slide; meanwhile, Bubble Kush rose year over year from #3 to #1 with 62.44% YoY sales growth, and Mollo moved from #4 to #2 on 115.99% YoY growth, while XMG improved from #2 to #3 and Ray's Lemonade climbed from #8 to #5 on 206.64% YoY growth; the combination of Sweet Justice’s rank drop from #1 to #4 and competitors’ upward moves implies share is consolidating above it unless Sweet Justice re-accelerates to reverse the downward rank trajectory.

Notable Products
CBD/THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml ) posted the steepest decline at -34.8% and sat at rank 6, while Cherry Cola (10mg THC, 12oz, 355ml) fell -10.1% at rank 3, indicating flavor extensions are losing momentum even as the flagship OG Cola (10mg THC, 12oz, 355ml) held rank 1 with a -6.9% dip. THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) rose +48.7% to rank 2, narrowing the gap with OG Cola and signaling mix shift toward functional CBG formats as Sugar Free Glazed Donut Cream Soda dropped -21.0% at rank 10. All top-10 SKUs are Beverage, and four of the top ten are classic cola or soda variants, implying near-term share will hinge on managing core cola retention while selectively scaling CBG-forward and sugar-free options to balance volatility from flavor experiments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







