Market Insights Snapshot
In the Beverage category, the cannabis brand Sweet Justice has shown consistent performance in the provinces of Alberta and British Columbia, maintaining a steady 2nd rank over the months of August to November 2023. However, in Michigan, the brand's ranking fluctuated slightly between the 6th and 7th positions over the same period. This suggests that while Sweet Justice is a top choice for consumers in Alberta and British Columbia, there is room for improvement in the Michigan market.
On the other hand, Sweet Justice's performance in the Ontario and Saskatchewan markets shows a slight downward trend. In Ontario, the brand dropped from the 4th rank in August and September to the 5th rank in October and November. Similarly, in Saskatchewan, despite a rise to the 2nd rank in September, the brand slipped back to the 4th and 3rd ranks in October and November respectively. These movements indicate a need for strategic efforts to maintain and improve Sweet Justice's market position in these provinces.
In the Ontario Beverage category, Sweet Justice has maintained a consistent position in the top 5 brands from August to November 2023. However, it has seen a slight dip in rank from 4th to 5th place between October and November. This can be attributed to the rise of Phresh Cannabis Beverages, which climbed from 5th to 4th place in the same period. Meanwhile, Versus has consistently held the 3rd spot, indicating a strong competitor. Interestingly, Bubble Kush has shown a significant upward trend, moving from 10th to 6th place between August and September. On the other hand, Ray's Lemonade has seen a steady decline, dropping from 6th to 8th place and then recovering slightly to 7th place. These shifts in the competitive landscape suggest that Sweet Justice needs to keep an eye on both rising and established competitors to maintain its market position.
In November 2023, Sweet Justice saw 'Cherry Cola (10mg THC, 355ml)' continue its reign as the top-selling product, although sales dipped slightly to 22,004 units. 'OG Cola Free (10mg THC, 355ml)' maintained its upward trajectory, securing the second position with sales of 16,817 units. 'OG Cola (3.5mg THC, 355ml)' dropped to the third spot, while 'CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml)' slipped to fourth. The newcomer 'Cranberry Ginger Ale (10mg THC, 355ml)' made an impressive debut, rounding out the top five. The rankings reflect a dynamic market with shifting consumer preferences within the Beverage category.