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Oct-2025
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Overview
Market Insights Snapshot
Sweet Justice has consistently demonstrated strong performance in the Canadian beverage category, particularly in Alberta and British Columbia. In Alberta, the brand maintained a stable position, holding the second rank for three out of the four months observed, with only a slight dip to third place in August. This stability is mirrored by their sales figures, which show a minor fluctuation but ultimately increased in October. In British Columbia, Sweet Justice made a notable leap from third place in September to clinching the top spot in October, suggesting a significant uptick in consumer preference or market strategy effectiveness. However, the brand's presence in Michigan is less established, as it only appeared in the rankings in August at the twelfth position and did not make the top 30 in other months.
In Ontario, Sweet Justice has shown a commendable upward trajectory, moving from seventh place consistently in the summer months to fourth place by October. This progression indicates growing market penetration and consumer acceptance in the province. The sales figures corroborate this trend, with October showing a peak compared to previous months, hinting at successful marketing or distribution efforts. In contrast, the absence of rankings in Michigan for most months suggests challenges in gaining a foothold in the U.S. market. This disparity between Canadian provinces and the U.S. state underscores the brand's stronger establishment and possibly more tailored strategies within Canada.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Sweet Justice has shown a notable upward trajectory in its ranking over recent months. While maintaining a steady 7th place from July to September 2025, Sweet Justice made a significant leap to 4th place in October 2025, indicating a positive shift in market presence. This improvement is particularly impressive given the consistent performance of competitors such as Mollo and Versus, which have maintained their positions in the top three throughout the same period. Despite facing strong competition from Phresh Cannabis Beverages, which held the 5th position in October, Sweet Justice's sales increase suggests a growing consumer preference. Meanwhile, Collective Project experienced a decline, dropping from 4th to 6th place, which may have contributed to Sweet Justice's rise. This trend highlights Sweet Justice's potential to capture more market share and suggests a promising outlook for the brand in Ontario's beverage market.
Notable Products
In October 2025, OG Cola Free (10mg THC, 355ml) maintained its position as the top-performing product for Sweet Justice with sales reaching 18,546 units. The THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) also retained its second-place ranking, reflecting consistent consumer preference over the months. Cherry Cola (10mg THC, 355ml) continued to hold the third spot, although its sales showed a slight decline compared to previous months. The CBG/THC 1:1 Lemonade Ginger Ale Soda (10mg CBG, 10mg THC, 355ml, 12oz) improved its ranking from fifth in September to fourth in October, indicating growing popularity. Conversely, the CBD/THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) slipped from fourth to fifth place, despite an increase in sales compared to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
