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Jun-2024
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Overview
Market Insights Snapshot
Sweet Justice has demonstrated notable performance across several Canadian provinces, particularly in the beverage category. In Alberta, Sweet Justice maintained a consistent ranking of 2nd place from March to May 2024, before slipping to 3rd place in June 2024. Despite this slight decline, the brand's sales figures have shown some fluctuation, with a peak in May and a significant drop in June. Similarly, in British Columbia, Sweet Justice held a steady 2nd place ranking over the same period, although sales experienced a decline in June. This consistency in high rankings indicates strong brand loyalty and market presence in these provinces.
In the United States, Sweet Justice's performance in Michigan has been more variable. The brand remained in 10th place from March to May 2024 but dropped to 11th place in June. This movement out of the top 10 could be a cause for concern, reflecting either increased competition or a dip in consumer interest. Meanwhile, in Ontario, Sweet Justice experienced a gradual decline from 3rd place in March to 5th place in June, though sales figures remained relatively stable. In Saskatchewan, the brand saw a significant drop, not ranking in the top 30 in April and May, before reappearing at 5th place in June. This re-entry into the rankings is a positive sign, suggesting a potential rebound in market performance.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Sweet Justice has experienced notable fluctuations in its rank and sales over recent months. In March 2024, Sweet Justice held the 3rd position but saw a gradual decline to the 5th spot by June 2024. This shift can be attributed to the rising performance of competitors such as Phresh Cannabis Beverages, which consistently maintained the 3rd rank and saw a significant increase in sales from March to June 2024. Additionally, Mollo has shown a strong upward trend, moving from the 5th to the 4th position, indicating robust sales growth. Meanwhile, Ray's Lemonade experienced a dip in rank but managed to recover slightly by June 2024. These dynamics suggest that while Sweet Justice remains a strong contender, it faces stiff competition from brands that are rapidly gaining market share, necessitating strategic adjustments to maintain and enhance its market position.
Notable Products
In June 2024, the top-performing product from Sweet Justice was Cherry Cola (10mg THC, 355ml), maintaining its number one rank with sales of $19,300. OG Cola Free (10mg THC, 355ml) held steady at the second position, showing consistent performance across the months. The CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) climbed to the third spot, improving from fifth in April and fourth in May. OG Cola (3.5mg THC, 355ml) dropped to the fourth position after consistently being third in the previous months. The CBD:THC 1:1 Elderflower Pomegranate Fruit Drink (5mg CBD, 5mg THC, 355ml) entered the rankings at fifth place, showing a promising debut.
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