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Nov-2025
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Overview
Market Insights Snapshot
Sweet Justice has demonstrated a strong presence in the beverage category across several Canadian provinces, notably in Alberta and British Columbia. In Alberta, the brand maintained a consistent ranking, holding the second position in September and October before moving to third in November. This slight dip in ranking, despite an increase in sales in October, suggests a competitive market landscape. Meanwhile, in British Columbia, Sweet Justice achieved the top spot in October, a significant improvement from its third-place ranking in the preceding months, indicating a growing preference among consumers. However, it returned to third place in November, which could be attributed to fluctuations in consumer demand or the introduction of new competitors.
In Ontario, Sweet Justice's performance has been notably stable, with a steady rise from seventh place in August and September to fourth in both October and November. This upward trend aligns with an increase in sales, indicating a strengthening brand presence and consumer loyalty. On the other hand, the brand's performance in Michigan paints a different picture. Sweet Justice was ranked twelfth and fourteenth in August and September, respectively, but failed to secure a spot in the top 30 in subsequent months. This decline might suggest challenges in market penetration or competition with local brands. The contrasting performances across regions highlight the varying dynamics and consumer preferences in the beverage category within the cannabis market.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Sweet Justice has shown a notable improvement in its market position over the past few months. Starting from a rank of 7th in August 2025, Sweet Justice climbed to 4th place by October and maintained this position in November. This upward trajectory is significant, especially when compared to competitors like Ray's Lemonade, which fluctuated between 4th and 7th place, and Collective Project, which consistently held the 6th position. Meanwhile, Mollo and Versus have maintained strong positions at the top, with Mollo consistently ranking 3rd and Versus holding the 2nd spot. Sweet Justice's rise in rank is accompanied by a steady increase in sales, indicating a positive reception in the market, while some competitors have experienced fluctuating sales figures. This trend suggests that Sweet Justice is gaining traction and could potentially challenge the higher-ranked brands if the momentum continues.
Notable Products
In November 2025, the OG Cola Free (10mg THC, 355ml) from Sweet Justice maintained its position as the top-performing product, with sales reaching 18,470 units, continuing its consistent top ranking from August through October. The THC/CBG 1:1 OG Root Beer Free Soda (10mg THC, 10mg CBG, 355ml) also held steady in the second position, although its sales saw a decline compared to previous months. The Cherry Cola (10mg THC, 355ml) remained in third place, maintaining its rank with a slight increase in sales figures. The CBG/THC 1:1 Lemonade Ginger Ale Soda (10mg CBG, 10mg THC, 355ml) stayed at the fourth rank, showing stability after its rise from fifth in September. Finally, the CBD/THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) continued to rank fifth, despite a notable drop in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
