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Aug-2024
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Overview
Market Insights Snapshot
Sweet Justice has exhibited a varied performance across different states and provinces over the recent months. In Alberta, the brand maintained a strong position in the Beverage category, consistently ranking at number two from May to July 2024, before slightly dropping to the third position in August 2024. This slight dip in ranking could be indicative of increasing competition or a shift in consumer preferences. Meanwhile, in British Columbia, Sweet Justice also showed a similar trend, holding the second position in May and June before moving to the third position in July and August. This consistent presence in the top three highlights the brand's strong market position in these provinces.
In the United States, Sweet Justice's performance in Michigan saw a more significant fluctuation. The brand started at the tenth position in May and June, dropped to the twelfth in July, and then fell out of the top 30 by August. This decline might suggest challenges in maintaining market share or possibly increased competition. In contrast, in Ontario, Sweet Justice maintained a relatively stable ranking, staying within the fourth and fifth positions from May to August. Additionally, in Saskatchewan, the brand showed an upward trend, moving from fifth in June to third by August, indicating a growing acceptance and popularity in this province.
Competitive Landscape
In the competitive landscape of the beverage category in Ontario, Sweet Justice has experienced a relatively stable yet slightly declining performance over the past few months. From May to August 2024, Sweet Justice consistently held the 5th rank, indicating a solid presence but also a slight drop from its 4th rank in May. This stability is noteworthy given the dynamic nature of the market. Competitors such as Mollo and Phresh Cannabis Beverages have maintained higher ranks, with Mollo consistently at 4th place and Phresh Cannabis Beverages firmly holding the 3rd rank. This suggests that while Sweet Justice is a strong contender, it faces stiff competition from these brands. Additionally, Ray's Lemonade and Mary Jones have shown upward trends, with Ray's Lemonade improving its rank from 8th to 7th and Mary Jones fluctuating between 6th and 7th positions. These movements highlight the competitive pressures Sweet Justice faces, necessitating strategic initiatives to enhance its market position and sales growth in the Ontario beverage category.
Notable Products
In August 2024, the top-performing product from Sweet Justice was Cherry Cola (10mg THC, 355ml), maintaining its first-place ranking with sales of $17,862. OG Cola Free (10mg THC, 355ml) held steady in second place, but its sales have been declining since May. The CBD:THC 1:2 Pacific Island Punch Fruit Drink (5mg CBD, 10mg THC, 355ml) remained in third place, showing a significant drop in sales compared to previous months. OG Ginger Ale Soda (10mg THC, 355ml) continued to secure the fourth position, despite a slight decrease in sales. The CBD/THC 1:1 Elderflower Pomegranate Fruit Drink (5mg CBD, 5mg THC, 355ml) re-entered the rankings in fifth place, showing consistent sales performance since June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
