Market Insights Snapshot
Kingpen (formerly 710 Kingpen) has shown a consistent performance in the Pre-Roll category in California. The brand maintained its rank at 9th position for three consecutive months from July to September 2023, showing stability in the market. In October 2023, the brand moved up a notch to the 8th position, indicating a positive trend and an increase in market share. This upward movement in rankings was also reflected in the sales figures for the same period, highlighting the brand's growing popularity among consumers.
However, the story is a bit different in the Vapor Pens category. Kingpen did not make it to the top 20 brands in California for the months under review. This is reflected in the brand's rankings for July to October 2023, where it fluctuated between the 31st and 36th positions. Despite not being in the top 20, the brand managed to maintain relatively stable sales, which suggests that it has a loyal customer base in this category. It will be interesting to see if Kingpen can leverage this to improve its ranking in the Vapor Pens category in the future.
In the California Pre-Roll category, Kingpen (formerly 710 Kingpen) has been consistently maintaining its position in the top 10 brands, showing a slight upward trend from rank 9 to 8 between July and October 2023. However, it faces stiff competition from brands like Caviar Gold, Lowell Herb Co / Lowell Smokes, Pure Beauty, and Claybourne Co.. Notably, while Kingpen's sales have been increasing, Lowell Herb Co / Lowell Smokes, which ranks higher, has seen a drop in sales and rank over the same period. On the other hand, Pure Beauty, which has a similar rank to Kingpen, has seen a steady increase in sales. Claybourne Co., another competitor, has seen a drop in both sales and rank, indicating a potential opportunity for Kingpen to increase its market share.
In October 2023, the top-performing product from Kingpen (formerly 710 Kingpen) was the 'Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll (1.3g)', maintaining its top rank from September with impressive sales of 8525 units. The 'Kingroll- Grape Punch x Cannalope Kush Infused Pre-Roll (1.3g)' climbed two spots from September to rank second. 'Kingroll Jr - Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack (3g)' held steady at the third rank, while 'Kingroll - Mango Kush x Cannalope Kush Infused Pre-Roll (1.3g)' dropped one spot to fourth. Finally, re-entering the top five after a gap was 'King Roll - Alien Cookies x Zookies Kief Infused Pre-Roll (1.3g)'.