.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Kingpen’s May 2026 mix skews heavily to Pre-Roll at 67.09% share, where sales fell 15.26% year over year but rose 5.91% month over month, while Vapor Pens expanded to 20.99% share with a 20.29% YoY increase and a 15.01% MoM gain. Flower sits at 7.72% share with an 8.16% MoM lift and no prior-year comp, and Concentrates, though just 2.25% share, posted a 3,221.88% YoY spike offset by a 16.88% MoM decline; Edible holds 1.96% share with 125.47% YoY growth but a 5.95% MoM dip. With an average price down 5.25% YoY to $19.85 and Pre-Roll ranked 3 in California, the pattern implies Kingpen is defending its core while using price to stabilize volume as higher-growth adjacencies (notably Vapor Pens) absorb share volatility.
The divergence between a shrinking YoY Pre-Roll base (-15.26%) and expanding MoM momentum (+5.91%), alongside Vapor Pens’ dual growth (+20.29% YoY and +15.01% MoM), implies a gradual pivot toward a two-pillar portfolio where Vapor Pens buffers seasonality and Pre-Roll anchors rank in California. The outsized YoY surge in Concentrates (+3,221.88%) paired with a double-digit MoM pullback (-16.88%), plus Edible’s 125.47% YoY rise against a 5.95% MoM drop, indicates trial-heavy, promotion-sensitive tails rather than durable scale, so maintaining the #3 Pre-Roll position and nurturing Vapor Pens’ 20.99% share are the near-term levers for mix quality and sustained share capture.
Competitive Landscape
Kingpen sits at rank #3 in CA Pre-Roll in May 2026, unchanged from #3 in May 2025, and also flat versus February 2026 at #3, meaning the brand has neither closed the two-position gap to #1 nor ceded ground to #4; meanwhile, Jeeter holds #1 year over year and in May 2026 while growing sales by 25.9%, and STIIIZY remains #2 with a 270.2% year-over-year sales increase, indicating that Kingpen’s static rank at its peak position of #3 functions as a ceiling unless mix or velocity changes materially against faster-rising leaders.
Notable Products
Kingroll Jr - Maui Wowie x Blue Dream Infused Pre-Roll (1.3g) posted the steepest movement in May 2026 with a -31.3% month-over-month drop and sat at rank 8, signaling a cooling for smaller-format novelty blends while the top slot was held by a different SKU at rank 1. In contrast, Kingroll - Glitter Bomb x Strawberry Shortcake Infused Pre-Roll (1.3g) jumped 54.5% MoM to rank 3, while Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll (1.3g) rose 20.0% MoM at rank 1, indicating consumer preference shifted toward full-size infused singles over certain junior variants.
Eight of the top ten are Pre-Roll SKUs, with the lone outlier Cannalope Kush Infused Flower (7g) up 21.5% MoM at rank 5 and contributing $79,422, while the junior 4-pack at rank 2 slipped -5.9% MoM. The mix implies Kingpen is consolidating around high-velocity infused Pre-Rolls with selective support for large-format Flower, positioning the line toward fewer but higher-impact hero SKUs rather than broad junior-pack proliferation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
