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Jul-2025
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Overview
Market Insights Snapshot
In recent months, Kingpen has shown notable performance across various categories in different states. In the California market, Kingpen's Pre-Roll category has maintained a strong presence, ranking consistently high with a slight fluctuation from third to fifth place between April and July 2025. This indicates a robust demand for their pre-roll products, despite a dip in sales in June. However, Kingpen's performance in the Vapor Pens category in California has been less impressive, as the brand has struggled to break into the top 30, hovering around the low 30s in rankings. This suggests that while Kingpen has a foothold in pre-rolls, there may be challenges or increased competition in the vapor pen market.
The data reveals that Kingpen's strategic focus might be more concentrated on the Pre-Roll category, where they have established a stronger market position. The brand's ability to maintain a top-five rank in California for pre-rolls is a testament to its product appeal and consumer loyalty in that segment. Conversely, the Vapor Pens category presents an area for potential growth and improvement, as the brand did not make it into the top 30 in the most recent month. This disparity in category performance could be due to various factors, such as product differentiation, pricing strategy, or consumer preferences, which are worth exploring further for a comprehensive understanding of Kingpen's market dynamics.
Competitive Landscape
In the competitive landscape of the California pre-roll market, Kingpen has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Initially holding a strong position at rank 3 in April and May, Kingpen saw a dip to rank 5 in June before recovering slightly to rank 4 in July. This shift coincides with a decrease in sales from May to June, followed by a slight rebound in July. In contrast, STIIIZY consistently maintained its dominance at rank 2 throughout this period, showcasing robust sales figures. Meanwhile, Presidential improved its standing from rank 5 in April and May to rank 3 by July, indicating a positive sales trajectory. Claybourne Co. and CannaBiotix (CBX) also demonstrated competitive dynamics, with Claybourne Co. experiencing a decline from rank 3 in June to rank 5 in July, while CannaBiotix (CBX) remained stable at rank 6. These movements highlight the competitive pressures Kingpen faces in maintaining its market position amidst shifting consumer preferences and aggressive strategies by its competitors.
Notable Products
In July 2025, Kingpen's top-performing product was the Kingroll - Cannalope Ak x Cannalope Kush Oil Infused Pre-Roll (1.3g) in the Pre-Roll category, maintaining its number one rank from previous months with sales of 8,242 units. The Kingroll Jr - Cannalope Ak x Cannalope Kush Infused Pre-Roll 4-Pack (3g) consistently held the second spot, showing stable performance across the months. Notably, the Kingroll Jr - Mango Kush x Cannalope Kush Oil & Kief Infused Pre-Roll 4-Pack (3g) climbed to third place from fifth in June, indicating a positive shift in consumer preference. The Kingroll Jr - Cannalope Haze x Acapulco Gold Infused Pre-Roll 4-Pack (3g) entered the top five rankings for the first time in July, securing the fourth position. Finally, the Kingroll Jr - OG Kush x Northern Lights Infused Pre-Roll 4-Pack (3g) also debuted in the rankings, tying for fifth place, reflecting a growing interest in diverse flavor profiles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
