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Jun-2024
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Overview
Market Insights Snapshot
Kosmik Brands has shown a mixed performance across different states and categories over recent months. In Massachusetts, the brand's ranking in the Edible category has declined significantly, dropping from 18th place in March 2024 to 53rd place by June 2024. This downward trend is concerning, as it indicates a consistent loss of market position over the period. The sales figures reflect this decline, with a notable decrease from $167,421 in March to $33,107 in June. This sharp drop suggests that Kosmik Brands is struggling to maintain its foothold in the Massachusetts edible market.
Conversely, the performance of Kosmik Brands in Missouri presents a more stable and positive outlook, particularly in the Edible category. The brand has maintained a strong presence, consistently ranking between 7th and 9th place from March to June 2024. Despite a slight dip in sales from $724,658 in April to $597,188 in June, Kosmik Brands remains a top contender in this category within Missouri. However, the brand's performance in the Vapor Pens category is less impressive, as it did not rank within the top 30 for most months, indicating a weaker market presence in this segment.
Competitive Landscape
In the Missouri edible cannabis market, Kosmik Brands has shown a steady improvement in rank over the past few months, moving from 9th place in March 2024 to 7th place by June 2024. This upward trend is notable given the competitive landscape. For instance, Wana consistently holds the 5th position, indicating a strong and stable market presence. Meanwhile, Zen Cannabis has experienced fluctuations, dropping from 7th to 9th place, which may have contributed to Kosmik Brands' rise. Additionally, Honeybee has seen significant rank volatility, peaking at 7th in April before falling to 8th in June. The consistent performance of Panda (MO) in the 6th position suggests a stable competitor just above Kosmik Brands. These dynamics highlight Kosmik Brands' potential to further climb the ranks, especially as it outpaces some of its more volatile competitors.
Notable Products
In June 2024, the top-performing product for Kosmik Brands was Supernova - Blue Gummies 10-Pack (500mg), which ranked first in sales. Supernova - Green Gummies 10-Pack (500mg) followed closely in second place, a notable rise from its fourth position in May 2024. Blasters - Big Bang Berry Gummies 10-Pack (100mg) secured the third spot, maintaining a strong presence despite a previous absence from top rankings in April and May. The Abyss Green - Apple Lemonade Gummies 10-Pack (2000mg) remained consistent, ranking fourth, the same as in April 2024. Finally, The Abyss Blue Gummies 10-Pack (2000mg) rounded out the top five, dropping from third place in May 2024 to fifth in June 2024.
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