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Aug-2024
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Overview
Market Insights Snapshot
In Massachusetts, Kosmik Brands has faced challenges in maintaining a strong presence within the Edible category. Their rankings have consistently been outside the top 30, fluctuating between 35th and 54th from May to August 2024. This downward trend in rankings is accompanied by a noticeable decrease in sales, indicating potential issues in market penetration or consumer preference. Despite the drop, the brand's August sales showed a slight recovery compared to July, suggesting some resilience or efforts to regain traction in the market.
In contrast, Missouri presents a more positive outlook for Kosmik Brands, especially within the Edible category. The brand held a stable 7th position from May to July 2024 before rising to 5th in August. This upward movement is supported by a significant increase in sales, particularly in August, where they saw a substantial boost. However, their performance in the Vapor Pens category in Missouri has been less consistent, with rankings oscillating between 44th and 53rd. Despite the fluctuations, the sales figures for Vapor Pens have shown some stability, indicating a potential area for growth if targeted effectively.
Competitive Landscape
In the competitive landscape of the Missouri edible cannabis market, Kosmik Brands has shown notable resilience and growth. Despite maintaining a steady 7th rank from May to July 2024, Kosmik Brands experienced a significant boost in August 2024, climbing to the 5th position. This upward movement is particularly impressive given the strong performance of top competitors such as Gron / Grön, which consistently held the 1st rank until dropping to 3rd in August, and Smokiez Edibles, which fluctuated between the 2nd and 4th positions. Additionally, Wana maintained a stable 5th rank before dropping to 7th in August, creating an opportunity for Kosmik Brands to advance. The rise of Kosmik Brands in August is indicative of a positive long-term trend, suggesting increased consumer preference and market penetration. This competitive analysis highlights the dynamic nature of the Missouri edible market and underscores Kosmik Brands' potential for continued growth amidst strong competition.
Notable Products
In August 2024, the top-performing product for Kosmik Brands was Black Hole - Red Tropical Fruit Punch Gummies 10-Pack (1000mg), which secured the first rank with notable sales of 1898 units. Following closely, Black Hole Green Single Serve Gummy (100mg) ranked second, showing a drop from its top position in July. The third spot was taken by Black Hole- Orange Citrus Gummy 10-Pack (100mg), which improved from the fifth rank in July. Black Hole Pink Single Serve Gummy (100mg) entered the rankings at fourth place, while Black Hole - Pink Peach Mango Gummies 10-Pack (1000mg) fell to fifth from its previous third position. Overall, the rankings indicate a dynamic shift in consumer preferences within Kosmik Brands' product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
