Market Insights Snapshot
In the edible category, ROBHOTS has shown varying performance across different states. In Colorado, the brand has been struggling to maintain a position within the top 20 brands. Its rank slipped from 22nd in August 2023 to 29th in November 2023. This downward trend is mirrored in the brand's sales figures, which dropped from 77,178 in August to 47,811 in November. This indicates a need for the brand to rethink its strategy in this market.
Contrastingly, ROBHOTS has shown a more stable performance in Maryland and Missouri. In Maryland, the brand maintained a rank within the top 20 throughout the period, even though there was a slight drop from 15th in August to 17th in November. In Missouri, ROBHOTS consistently held a strong position within the top 10, with its rank fluctuating between 5th and 6th. Sales figures in Missouri were significantly higher than in other states, indicating a strong market presence in this region. However, there was a slight decrease in sales from August to November, suggesting room for improvement in maintaining customer interest.
In the Missouri Edible category, ROBHOTS has maintained a steady presence in the top 6 brands from August to November 2023. However, it's worth noting that the brand has seen a slight decrease in sales over this period. Competitor Kosmik Brands has consistently ranked higher than ROBHOTS, but experienced a drop in rank and sales in November. Zen Cannabis has shown a notable upward trend, improving its rank and increasing sales significantly, surpassing both ROBHOTS and Kosmik Brands in November. Good Day Farm and Panda (MO) have also been consistent competitors, with Panda (MO) slightly increasing in sales while Good Day Farm saw a decrease. These shifts in the competitive landscape indicate a dynamic market in the Missouri Edible category, with opportunities for ROBHOTS to capitalize on.
In November 2023, ROBHOTS' top-performing product was the CBN/THC 2:1 Night Time Gummies 10-Pack, maintaining its number one rank from previous months. The product recorded sales of 8356 units, a slight increase from October. The Plus- CBD/THC 10:1 Assorted Fruit Gummies 10-Pack moved up one spot to rank second, despite a slight drop in sales. The Robhots Plus - CBD/THC/CBC 2:1:1 Day Time Gummies 10-Pack slipped to the third position. New to the top five list was the Reds Mixed Fruit Gummies 10-Pack, securing the fifth spot with 1809 units sold.