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Aug-2024
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Overview
Market Insights Snapshot
Legend Cannabis has shown notable performance variations across different states and product categories. In Illinois, the brand has experienced a slight improvement in its Flower category ranking, moving from 62nd in May 2024 to 60th in June 2024. Despite this upward movement, Legend Cannabis did not maintain its position within the top 30 brands in subsequent months, indicating potential challenges in sustaining competitive performance. This fluctuation suggests that while there was initial growth, the brand may need to strategize further to maintain and improve its market share in Illinois.
Across other states and categories, Legend Cannabis's presence appears to be less prominent, as indicated by the absence of ranking data in the top 30 brands. This lack of visibility in additional markets could be interpreted as a gap in the brand's expansion strategy or market penetration efforts. The brand's performance in Illinois serves as a microcosm of its broader market challenges and opportunities. To gain a more comprehensive understanding of Legend Cannabis's market dynamics, further analysis of sales trends and competitive positioning in other states would be essential.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Legend Cannabis has experienced notable fluctuations in its rank and sales over recent months. In May 2024, Legend Cannabis was ranked 62nd, improving slightly to 60th in June 2024, but it failed to maintain its position in the top 20 for July and August 2024. This indicates a potential decline in market presence or increased competition. Comparatively, Old Pal maintained a relatively stable rank around the mid-50s, while Belushi's Farm showed a downward trend, dropping from 61st in May to 65th in August. Find. consistently outperformed Legend Cannabis, securing a top 40 position throughout the period. Meanwhile, PC Nursery Brand showed an upward trend, improving from 69th in May to 62nd in July. These dynamics suggest that while Legend Cannabis has seen some improvement, it faces stiff competition and may need to strategize to regain and sustain a higher market position.
Notable Products
In August 2024, the top-performing product from Legend Cannabis was the THC Milk Chocolate Bar (10mg), which saw a significant rise to the first position with sales of 358 units. Following closely in second place was the CBD/THC 1:1 Orange Milk Chocolate Bar (10mg CBD, 10mg THC), which improved its rank from previous months and recorded notable sales. The Mint Cookie Blazzard White Chocolate (10mg) dropped to third place, showing a decrease in sales compared to July. Candy Cane Crush Milk Chocolate (10mg) reappeared in the rankings at fourth place. The Milk Chocolate Bar 4-Pack (10mg) made its debut in the rankings at fifth place, indicating a growing interest in multi-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
