Market Insights Snapshot
Legend Cannabis, a prominent cannabis brand, has shown varied performance across different states and categories. In the Edibles category, the brand has shown steady improvement in its ranking in Alberta over the period from July to September 2023, moving from 18th to 13th place, though it slipped slightly to 14th place in October. In contrast, the brand did not rank in the top 20 for Vapor Pens in Alberta in August, September, or October, indicating a potential area for growth. On the other hand, the brand's performance in Ontario and Saskatchewan in the Edibles category has been consistently strong, with the brand maintaining a top 20 ranking throughout the period.
In terms of geographical performance, Legend Cannabis has shown significant improvement in the Flower category in Illinois, moving from 58th place in September to 39th place in October, hinting at a positive upward trend. However, the brand's performance in the Edibles category in British Columbia has been somewhat inconsistent, with the ranking fluctuating between 27th and 35th place over the period. Notably, the brand did not make it to the top 20 in Vapor Pens in Saskatchewan, indicating a potential area for improvement. Overall, the brand's performance demonstrates its resilience and potential for growth in a competitive market.
In the flower category within Illinois, Legend Cannabis has shown a significant upward trend in its ranking from July to October 2023, moving from 51st to 39th place. This improvement in rank is mirrored by a substantial increase in sales, indicating a growing consumer preference for the brand. In contrast, competitors such as Old Pal and Legends have seen their rankings fluctuate, with Old Pal dropping from 41st to 43rd place and Legends showing little movement around the 40th position. Triple Seven and nuEra have consistently ranked higher than Legend Cannabis, but their positions have also varied, indicating a competitive market. Despite these fluctuations, all brands mentioned have consistently remained in the top 60, indicating their relevance in the Illinois flower market.
In October 2023, the top-performing product for Legend Cannabis was the THC Milk Chocolate Bar (10mg), maintaining its number one ranking from previous months, with a notable sales figure of 8617. The second best-selling product was the Mint Cookie Blazzard White Chocolate (10mg), climbing from third in August to second in the following months. The CBD/THC 1:1 Orange Milk Chocolate Bar (10mg CBD, 10mg THC) ranked third, having fluctuated between second and fourth place in the preceding months. The CBD:THC 1:1 Tiramisu Milk Chocolate (10mg CBD, 10mg THC) held the fourth position, slipping from its previous third place. Finally, the THC Dark Chocolate Bar (10mg) entered the top five in September and remained there in October.