.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the edible category, Legend Cannabis has shown a fluctuating performance in both Alberta and Ontario, with rankings demonstrating a slight decline over the first quarter of 2024. In Alberta, the brand started at a promising 16th position in January but slipped to the 21st by February, failing to make it into the top 30 rankings for the subsequent months. This movement suggests a need for strategic adjustments to regain its footing in the Alberta market. Conversely, in Ontario, Legend Cannabis maintained a more stable, albeit slightly declining, presence in the edibles category, moving from the 25th position in January to the 29th by March. This indicates a consistent demand among Ontario consumers, though the brand is facing stiff competition that may be affecting its market share.
Meanwhile, in the Illinois market, Legend Cannabis has been active in the flower category, where its performance has seen some volatility but overall shows an upward trend in rankings from January to April 2024. Starting at a rank of 61 in January, the brand made a significant leap to 53rd by April, despite moving in and out of the 60s in the intervening months. This is indicative of a growing consumer base and possibly an improvement in product availability or marketing efforts that have positively impacted its standings. Notably, the brand's sales in Illinois for April were its highest in the quarter, suggesting a strong end to the period. This upward trajectory in a competitive category like flower, especially in a market as dynamic as Illinois, hints at potential growth opportunities for Legend Cannabis if it continues to capitalize on its recent gains.
Competitive Landscape
In the competitive landscape of the Illinois flower cannabis market, Legend Cannabis has experienced fluctuations in its ranking, indicating a volatile position amidst its competitors. Notably, Legend Cannabis saw a decline from January to March 2024, dropping from rank 61 to 63, before making a significant recovery to rank 53 in April. This recovery is particularly noteworthy when compared to Cultivate (Ieso), which experienced a more drastic decline, ending at rank 64 in April after starting at rank 40 in January. On the other hand, Triple Seven showed a remarkable improvement, moving up in the rankings and surpassing Legend Cannabis by April, despite starting at a lower rank. Old Pal and Belushi's Farm also saw changes in their rankings, but neither exhibited the recovery that Legend Cannabis did. This analysis suggests that while Legend Cannabis has faced challenges, its April rebound positions it as a brand with resilience in the face of competitive pressures, highlighting its potential for growth and stability in the Illinois flower cannabis market.
Notable Products
In April 2024, Legend Cannabis saw Jungle Sunset (3.5g) from the Flower category taking the top spot with notable sales figures, reaching 1168 units sold. Following closely, the THC Milk Chocolate Bar (10mg) from the Edible category, which consistently held the number one rank in previous months, dropped to the second position in April. The Candy Cane Crush Milk Chocolate (10mg), also an Edible, improved its standing to rank third, showing a gradual increase in popularity from previous months. Interestingly, a similar product, Candy Cane Crush Milk Chocolate Bar (10mg), entered the rankings for the first time in April, securing the fourth spot. The CBD/THC 1:1 Orange Milk Chocolate Bar (10mg CBD, 10mg THC) experienced a slight decline, moving down to the fifth position, indicating a shift in consumer preference within the Edible category.
Top Selling Cannabis Brands
