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Jun-2024
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Overview
Market Insights Snapshot
Legend Cannabis has shown notable performance across various states and categories, with both positive and negative movements. In Illinois, the brand's presence in the Flower category has been relatively stable, ranking 57th in both April and June 2024, despite a slight dip to 59th in May. This stability is a positive indicator, especially considering the competitive nature of the Flower category. The sales figures for Illinois also reflect a fluctuating but resilient market presence, with a peak in April 2024 and a slight rebound in June.
In Ontario, Legend Cannabis made a brief appearance in the top 30 for the Edible category in March 2024, securing the 30th spot. However, the absence of rankings in subsequent months suggests that the brand struggled to maintain its position among the top 30 in this category. This drop-off could be seen as a challenge for the brand's market penetration in Ontario's Edible segment. The initial sales figure in March indicates a potential for growth if the brand can address whatever factors led to its decline in ranking.
Competitive Landscape
In the competitive landscape of the Illinois flower category, Legend Cannabis has shown a modest yet consistent presence, with its rank fluctuating between 57th and 64th place from March to June 2024. Despite this, Legend Cannabis faces stiff competition from brands like Binske, which has seen a notable improvement in rank, climbing from 51st to 42nd place in April before settling at 47th in May. This upward trend in Binske's rank is accompanied by a significant increase in sales, peaking at 192,639 in April. Meanwhile, Old Pal experienced a decline in rank and sales, dropping from 49th in March to 53rd in April. Another competitor, Legends, has seen a downward trend, moving from 37th in March to 51st in June, with a corresponding decrease in sales. These dynamics suggest that while Legend Cannabis maintains a steady position, there are opportunities to capitalize on the fluctuating performance of competitors to improve its market share and sales in the Illinois flower category.
Notable Products
In June 2024, Jungle Sunset (3.5g) from Legend Cannabis ranked first in sales within the Flower category. Cadillac Rainbow (3.5g) secured the second position, making its debut in the rankings. Mint Cookie Blazzard White Chocolate (10mg) climbed to third place in the Edibles category, with notable sales of 260 units. Candy Cane Crush Milk Chocolate Bar (10mg) maintained its consistent fourth rank from the previous months. The CBD/THC 1:1 Orange Milk Chocolate Bar (10mg CBD, 10mg THC) remained in fifth place, continuing its steady decline in sales.
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