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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Legends concentrated 97.89% of May 2026 sales in Flower, with Flower up 1.62% year over year and 17.18% month over month, while Concentrates held 1.14% share with a 185.02% year-over-year surge but a 21.37% month-over-month decline. Vapor Pens represented 0.69% share with a 46.00% year-over-year drop and a 9.90% month-over-month lift, and Pre-Roll at 0.28% share fell 42.83% year over year but jumped 47.30% month over month; this leaves the brand ranked 2 in Flower in Washington. The pattern implies Legends is anchored to Flower for scale and rank stability, while small but volatile niches like Concentrates and Pre-Roll act as optionality rather than material mix shifters, making incremental share gains more likely to come from deepening Flower than from expanding subscale categories.
Given 97.89% category concentration in Flower alongside a 17.18% month-over-month rise and rank 2 in Washington Flower, the brand’s positioning skews toward being a category specialist rather than a portfolio balancer. The 185.02% year-over-year spike in Concentrates against a 21.37% month-over-month retreat, paired with Vapor Pens down 46.00% year over year and Pre-Roll down 42.83% year over year but up 9.90% and 47.30% month over month respectively, implies that non-Flower SKUs function as tactical promo or limited-run levers; the strategic path for sustained rank and share likely rests on price-pack architecture and assortment depth in Flower rather than diluting focus across low-share adjacencies.
Competitive Landscape
Legends is ranked #2 in WA Flower in May 2026, unchanged from #2 a year ago, with its peak rank also #2 in May 2026; the flat YoY rank at #2 contrasts with Phat Panda holding #1 while posting a -7.7% YoY sales change, and Lifted Cannabis Co moving from #7 to #3 alongside a 16.9% YoY increase. Meanwhile, Sweetwater Farms jumped from #20 to #5 with a 77.7% YoY lift, and Mama J's advanced from #6 to #4 with 14.7% YoY growth, indicating rising pressure immediately below the #2 position. The pattern implies Legends’ stable #2 rank is increasingly exposed to challenger momentum from #3–#5, so holding share likely requires countering faster-growing peers while the #1 brand contracts.
Notable Products
Lemon Fatman (3.5g) posted the standout movement in May 2026 with +77.7% MoM and a climb to rank 3, signaling a surge in mid-size Flower demand even as The Scrooge (3.5g) fell -17.3% MoM while holding rank 6. Hash Burger (3.5g) remained rank 1 on a modest +2.2% MoM, and Planet Sherb (1g) advanced to rank 2 with +18.8% MoM, while four of the top ten are Flower SKUs in the 3.5g size, concentrating velocity in this format around a single-month haul of $32,831 for Planet Sherb (1g). The mix implies Legends is tilting toward 3.5g-led premium Flower momentum, with volatility in individual strains but increasing depth at the top of the chart.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
