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Sep-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Legends has shown a commendable upward trajectory in the Flower category over the recent months. Starting from a rank of 48 in June 2025, Legends improved its position to 35 by September 2025. This significant climb within a few months indicates a growing market presence and potentially increasing consumer demand in Illinois. Conversely, in Massachusetts, while Legends also improved its rank from 75 in June to 55 in September, the pace of growth was less pronounced. This slower movement could suggest a more competitive market or different consumer preferences in Massachusetts compared to Illinois.
Meanwhile, in Washington, Legends has consistently maintained a strong position, holding steady at the number 2 rank in the Flower category from June through September 2025. This stability in Washington suggests a well-established brand loyalty and a strong foothold in the market. However, it's worth noting that Legends did not break into the top 30 rankings in any other states or categories during this period, which could indicate areas for potential growth or challenges in expanding their market reach beyond these specific regions and categories.
Competitive Landscape
In the competitive landscape of the Washington flower market, Legends has consistently held the second rank from June to September 2025. Despite maintaining this position, Legends faces stiff competition from brands like Phat Panda, which has dominated the top spot throughout this period. While Legends has experienced a slight decline in sales from July to September, Mama J's has shown a steady performance at the fourth rank, with a notable increase in sales in July and August. Meanwhile, EZ Flower / EZ Puff / EZ-Joint has consistently held the third position, with a slight uptick in sales in September. This competitive environment suggests that while Legends remains a strong contender, it must strategize to counter the upward trends of its competitors and regain momentum in sales to solidify its market position.
Notable Products
In September 2025, Moonbow (3.5g) emerged as the top-performing product for Legends, achieving the number one rank with sales of 4791 units. Layer Cake (3.5g) followed closely in second place, showcasing its strong market presence. Super Boof (3.5g) experienced a slight decline, dropping from second place in previous months to third in September. Washington Apple (3.5g) continued its downward trend, moving from first in June and July to fourth in September. Garlic Z (3.5g) made its debut in the rankings, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
