Market Insights Snapshot
In the Illinois market, the Legends brand has shown a consistent presence in the top 40 for the Flower category, with a slight improvement in ranking from 40th to 36th place from August to November 2023. However, the brand's performance in the Pre-Roll category has shown a slight decline in the same period, moving from 43rd to 52nd place. This suggests that while the brand is maintaining a strong presence in the Flower category, there may be room for improvement in the Pre-Roll category.
In contrast, Legends has shown a strong performance in the Massachusetts market, particularly in the Flower and Pre-Roll categories, where it has consistently ranked in the top 10 from August to November 2023. However, it is worth noting that the brand's ranking in the Pre-Roll category has slipped from 7th to 14th place over this period. In the Vapor Pens category, Legends has maintained a presence in the top 100, but has not broken into the top 20. The absence of a ranking for the Concentrates category in November 2023 indicates that the brand did not make the top 20 in this category for that month.
In the Flower category in Washington, Legends has maintained a steady rank at 3rd place from August to November 2023. While Legends has remained consistent, its competitors have seen some fluctuation. Phat Panda has held the top spot throughout the same period, with Artizen Cannabis consistently in second place. However, Redbird and Lifted Cannabis Co have alternated between the 4th and 5th spots. In terms of sales, Legends has seen a positive trend with an increase from August to November, outperforming Redbird and Lifted Cannabis Co, but still trailing behind Artizen Cannabis and Phat Panda. This data indicates a competitive market, but Legends' consistent ranking and increasing sales suggest a strong position within the top five brands in the Flower category in Washington.
In November 2023, Legends' top-performing product was the 'Cuban Linx (3.5g)', a Flower category product, which held the top spot for three consecutive months from September to November. It achieved impressive sales figures, peaking at 20,839 units in November. The 'Triangle Canyon (3.5g)', another Flower category product, climbed to the second spot in November from an unranked position in the previous months, with sales reaching 10,115 units. The 'Cuban Linx Pre-Roll (1g)' in the Pre-Roll category dropped one spot to third place compared to October, while the 'Washington Apple (3.5g)' debuted in the rankings at fourth. The 'Triangle Kush (3.5g)' maintained its fifth position from September.