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Jan-2026
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Overview
Market Insights Snapshot
In the state of Illinois, Legends experienced fluctuating performance in the Flower category, with rankings varying significantly from October 2025 to January 2026. Starting at 42nd place in October, the brand saw a brief improvement to 33rd in December, only to fall back to 44th by January. This inconsistency suggests challenges in maintaining a steady market presence in Illinois, despite a notable sales peak in December. Meanwhile, Massachusetts showcased a more positive trajectory, with Legends climbing from 49th in October to a stable position at 25th by December, maintaining this rank into January 2026. This upward movement indicates a strengthening foothold in the Massachusetts market, potentially driven by strategic adjustments or increased consumer recognition.
In Washington, Legends has consistently held a strong position within the Flower category, ranking 2nd in both October and November 2025, and only slightly dropping to 3rd place in December and January 2026. This stability underscores the brand's robust market presence and potential dominance in Washington, despite a gradual decline in monthly sales figures. The contrasting performance across these states highlights the varied challenges and opportunities Legends faces in different markets. While Massachusetts shows promising growth, the brand's struggle to break into the top 30 in Illinois suggests a need for targeted strategies to enhance market penetration and consumer engagement in that region.
Competitive Landscape
In the Washington flower market, Legends has experienced notable shifts in its competitive positioning from October 2025 to January 2026. Initially ranked second, Legends saw a decline to third place by December 2025, maintaining this position into January 2026. This change in rank is indicative of a competitive landscape where brands like Mama J's have consistently held the second spot since November 2025, showcasing their strong market presence. Meanwhile, Phat Panda remains the dominant leader, consistently holding the top rank. The sales trajectory for Legends reveals a downward trend, contrasting with competitors such as Redbird (formerly The Virginia Company), which improved their rank from fifth to fourth by January 2026. This competitive pressure highlights the need for Legends to reassess its strategies to regain its previous standing and counteract the sales decline.
Notable Products
In January 2026, Dosi-Punch (14g) emerged as the top-performing product for Legends, climbing from the second position in December 2025 to first place with a sales figure of 2098. Papaya (3.5g) made a notable entry into the rankings, securing the second spot with sales of 1820, having not been ranked in the previous months. Layer Cake (3.5g) maintained a consistent presence, ranking third in January 2026, after previously holding the third position in October 2025. The Scrooge (3.5g) experienced a drop from the top position in December 2025 to fourth place in January 2026. Lemon Fatman (3.5g) rounded out the top five, falling from third place in December 2025 to fifth in January 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
