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Jun-2026
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YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Legends remained a Flower-first brand with Flower at 98.48% share and a rank of 2 in Flower in Washington, while brand sales grew 26.19% year over year and the average price rose 14.64%. Within the mix, Flower advanced 26.61% YoY and 19.75% MoM, Pre-Roll expanded 23.34% YoY and 67.20% MoM to 0.36% share, and Concentrates posted 665.49% YoY yet fell 14.02% MoM to 0.86% share; Vapor Pens contracted 71.79% YoY and 62.53% MoM to 0.30% share. With Washington as the top market and a $29.24 average price, the pattern implies Legends is consolidating around Flower while testing small Pre-Roll and Concentrates adjacencies, and deprioritizing Vapor Pens.
These shifts imply Legends’ positioning is anchored in high-velocity Flower where a 19.75% MoM lift and a rank of 2 suggest price-led or assortment-driven gains, while the 14.64% YoY average price increase alongside a 26.19% YoY sales gain indicates demand elasticity is still favorable. The 67.20% MoM surge in Pre-Roll at a $7.08 average price and the 665.49% YoY spike in Concentrates at $23.86, despite a 14.02% MoM pullback, point to opportunistic line extensions that add breadth without diluting the 98.48% Flower focus; conversely, the 62.53% MoM and 71.79% YoY declines in Vapor Pens to 0.30% share imply a deliberate retreat from low-traction formats.
Competitive Landscape
Legends is ranked #2 in WA Flower in June 2026, unchanged from #2 in June 2025, with its rank also flat versus March 2026 at #2, while category leader Phat Panda holds #1 YoY and currently, aided by a 16.6% sales increase, and challenger Lifted Cannabis Co sits at #3 after improving from #8 YoY alongside a 17.9% sales lift; further back, Fifty Fold moved from #9 to #4 with 22.3% growth and Sweetwater Farms advanced from #17 to #5 with 65.8% growth, indicating that while Legends’ steady #2 position and peak match in June 2026 suggest durable placement, the upward mobility behind it implies mounting pressure to convert stability into share gains before faster climbers compress the gap.
Notable Products
Planet of the Grapes (3.5g) posted the standout move in June 2026 with an 87% month-over-month rise to rank 1, while The Scrooge (3.5g) climbed 66% to rank 3, indicating velocity is concentrating at the top of the list. Truffle Monkey (14g) advanced 59% to rank 2, and with Flower occupying all top-10 slots, the mix skews toward inhalables rather than format diversification. Despite only one seventh-eighth ounce format in the top five and a single 28g at rank 10, three eighths within ranks 1–5 suggest purchase decisions are clustering around smaller sizes rather than bulk. The pattern implies Legends is tilting toward high-turn eighths in Flower to capture rapid basket wins rather than pushing volume through large-format trade-ups.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
