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Aug-2024
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Overview
Market Insights Snapshot
Legends has shown varied performance across different states and categories over the recent months. In Illinois, the brand has consistently hovered around the 50th rank in the Flower category, indicating a stable but modest presence. The sales figures in Illinois have seen fluctuations, with a notable peak in July followed by a dip in August. Meanwhile, in Massachusetts, Legends re-entered the rankings in July and climbed up slightly by August, suggesting a potential for growth in this market. However, the absence of rankings in May and June highlights a challenging period for the brand in this state.
In Oregon, Legends' performance in the Vapor Pens category has been relatively stable, although it slipped out of the top 60 in July before recovering slightly in August. This indicates some volatility but also resilience in maintaining a presence. The most notable success for Legends is in Washington, where it has consistently held the second rank in the Flower category from May through August, accompanied by a steady increase in sales. This strong performance in Washington underscores the brand's significant foothold and potential for continued dominance in this market.
Competitive Landscape
In the highly competitive Flower category in Washington, Legends has consistently maintained its position as the second-ranked brand from May to August 2024. This stability in rank is notable given the intense competition from top brands such as Phat Panda, which has held the number one spot throughout the same period. Despite Legends' strong performance, it still trails behind Phat Panda, which has seen a steady increase in sales each month. Meanwhile, Artizen Cannabis and Lifted Cannabis Co have remained in the third and fourth positions respectively, with Lifted Cannabis Co showing a notable upward trend in sales. This competitive landscape indicates that while Legends is performing well, there is still room for growth to challenge the leading position of Phat Panda and to further distance itself from other competitors.
Notable Products
In August 2024, Washington Apple (3.5g) continued to hold the top spot in Legends' product rankings, with sales reaching 3585 units. Blue Dream (3.5g) maintained its second place from July 2024, showing strong sales at 3284 units. Super Boof (3.5g) consistently ranked third over the past four months, with August sales increasing to 2864 units. Ice Cream Cake BX (3.5g) made its debut in the rankings at fourth place with notable sales of 2586 units. Hell Cat (3.5g) re-entered the rankings in fifth place, showing a significant jump from its previous appearance in June 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
