.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Illinois, Legends has shown a marked improvement in the Flower category rankings over the past few months. Starting from a rank of 56 in July 2025, the brand climbed to 42 in August and reached 36 by September, before slightly declining to 37 in October. This upward trend, despite the minor dip in October, indicates a growing presence and acceptance in the Illinois market. However, the fact that Legends was not in the top 30 brands in any of these months suggests that while there is progress, there is still significant room for growth in this competitive landscape.
Meanwhile, in Washington, Legends has consistently maintained a strong performance, holding the second rank in the Flower category from July to October 2025. This stability underscores the brand's established reputation and solid consumer base in Washington. Comparatively, in Massachusetts, Legends demonstrated a fluctuating yet generally positive trajectory, improving from a rank of 71 in July to 46 in October. This movement hints at a strengthening market position, although the absence from the top 30 indicates that there is still a considerable gap to close to reach the top tier in Massachusetts. Overall, the brand's performance across these states highlights both its strongholds and areas ripe for strategic growth.
Competitive Landscape
In the Washington flower category, Legends consistently maintained its position as the second-ranked brand from July to October 2025. Despite this stable ranking, Legends experienced a notable fluctuation in sales, with a decline from July to September, followed by a slight recovery in October. This trend suggests potential challenges in maintaining consumer interest or market share. In contrast, Phat Panda held the top spot throughout the same period, with a steady increase in sales, indicating strong market leadership and consumer preference. Meanwhile, EZ Flower / EZ Puff / EZ-Joint and Mama J's maintained their third and fourth positions, respectively, with Mama J's showing a significant sales boost in October. These dynamics highlight the competitive pressure on Legends to innovate and capture more market share to challenge the dominance of Phat Panda and fend off rising competitors.
Notable Products
In October 2025, Legends' top-performing product was Washington Apple (3.5g) in the Flower category, reclaiming its number one spot with impressive sales of 4744 units. Layer Cake (3.5g) maintained its position as the second-ranked product from September, showing consistent performance. Garlic Z (3.5g) saw a significant rise, moving up to third place from fifth in September, indicating a growing consumer preference. Truffle Monkey (14g) made its debut in the rankings at fourth place, suggesting a strong market entry. Super Boof (3.5g), previously holding the second spot in July and August, dropped to fifth, reflecting a decline in its sales momentum over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
