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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Legends is stocked at 229 licensed dispensaries across Washington, Oregon, and 6 other states, 106 of them in Washington, with the deepest coverage in Tacoma, Vancouver, Spokane, Everett, and Seattle. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Legends concentrated 98.80% of October 2026 sales in Flower, with that category down 14.71% year over year and 15.74% month over month, while brand-level sales fell 15.67% YoY and the average price rose 7.74%. Vapor Pens held just 0.08% share after a 94.90% YoY drop but rebounded 203.77% MoM, and Concentrates at 0.02% share declined 95.52% YoY and 24.27% MoM; the average Flower price at $28.98 sat above the brand’s blended $27.50. With Flower ranked #3 in Washington, the pattern implies Legends is over-indexed in a single category with shrinking volume, where price increases are not offsetting unit softness and tiny non-Flower rebounds are too small to diversify risk.
The mix shift implies positioning as a Flower-first value ladder where price elasticity is tightening: a 7.74% price lift alongside a 15.67% YoY sales decline and a 15.74% MoM Flower dip suggests incremental pricing is pressuring throughput, while the 203.77% MoM Vapor Pens bounce from a 0.08% base and a 24.27% MoM slide in Concentrates at 0.02% share indicate peripheral categories are not yet credible hedges. Holding the #3 Flower rank in Washington amid a 14.71% YoY Flower contraction and a 15.74% MoM pullback implies the brand’s competitive posture rests on defending Flower depth rather than expanding breadth, and near-term stabilization likely depends more on regaining Flower units than on scaling sub-1% categories.
Competitive Landscape
Legends sits at rank #3 in WA Flower in October 2026, down 1 position from rank #2 in October 2025, and also slipped 1 spot from #2 in July 2026 to #3 in October 2026, despite reaching a peak of #2 in September 2026; meanwhile, Phat Panda held #1 both year-over-year and currently, and Mama J's moved up from #3 to #2 while posting a -16.5% year-over-year sales change versus Phat Panda’s +23.4%. Compared with Lifted Cannabis Co, which improved from #6 to #4 alongside +10.8% year-over-year sales growth, Legends’ transition from #2 to #3 indicates relative share pressure at the top end even as it remains ahead of Lifted’s current #4; additionally, Sweetwater Farms advanced from #14 to #5 with +47.8% year-over-year sales, signaling faster momentum among challengers than Legends’ recent one-rank dip. The rank trajectory implies that Legends is stabilizing as a top-three brand but ceding incremental ground to both an entrenched leader and faster-rising challengers, which raises the bar for retention tactics versus gains through pricing or assortment alone.
Notable Products
Legends leans on Flower formats in October 2026, with Hybrid, Indica, and Sativa Flower combining for 97.1% of sales, and the top 10 products contributing 30.1%. Sales concentrate around a few Hybrid Flower SKUs like Garlic Z (28g), so most of its sales ride on core Flower strains.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
