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Aug-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Legends has shown a fluctuating performance in the Flower category, with rankings varying from 48th in May to 42nd in August 2025. This indicates a positive trend as the brand moved up in the rankings despite not breaking into the top 30. The sales figures reflect this improvement, with a notable increase in August compared to July, suggesting a potential turnaround. Meanwhile, in Massachusetts, Legends experienced a similar upward trajectory, improving its rank from 66th in May to 54th in August. This movement, coupled with a significant sales increase in August, highlights a strengthening position in the Massachusetts market.
Conversely, in Washington, Legends has maintained a consistent and strong performance, consistently holding the 2nd position in the Flower category from May to August 2025. This stability in a competitive market like Washington suggests a solid foothold and a strong consumer base. The sales figures, although slightly dipping in August, still reflect a robust presence. The consistency in Washington contrasts with the more variable performances in Illinois and Massachusetts, indicating different market dynamics and consumer preferences across these states.
Competitive Landscape
In the competitive landscape of the Flower category in Washington, Legends consistently holds the second rank from May to August 2025, demonstrating a stable position in the market. Despite this consistency, Legends faces significant competition from Phat Panda, which maintains the top rank throughout the same period. This indicates a robust market presence and a challenge for Legends to overcome. Meanwhile, Mama J's shows notable growth, climbing from the seventh to the fourth position, which could pose a future threat if this upward trend continues. EZ Flower / EZ Puff / EZ-Joint remains steady at third place, indicating a consistent performance but not enough to surpass Legends. The sales trends suggest that while Legends experienced a peak in July, the subsequent dip in August could be a point of concern, especially as competitors like Mama J's continue to gain momentum. For Legends, maintaining its rank and addressing the sales dip will be crucial in sustaining its competitive edge in the Washington Flower market.
Notable Products
In August 2025, the top-performing product for Legends was Candy Cake (3.5g) in the Flower category, securing the number one rank with sales of 4110. Super Boof (3.5g) maintained its consistent position at rank two, showing stable sales figures compared to previous months. Washington Apple (3.5g), which had held the top position from May to July, dropped to third place in August. New entrant Lazer Fuel #6 (3.5g) debuted at rank four, indicating promising potential. Meanwhile, Washington Apple (14g) experienced a decline, moving from third place in July to fifth in August, reflecting a notable decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
