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Jun-2024
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Overview
Market Insights Snapshot
Legends has shown varied performance across different states and product categories over the past few months. In Illinois, the brand has seen a decline in the Flower category, dropping from rank 37 in March 2024 to rank 51 by June 2024. This downward trend is coupled with a significant decrease in sales, indicating a potential issue with market penetration or competition. In the Pre-Roll category, Legends did not make it into the top 30 brands after March, which is a concerning sign for its presence in this segment. Conversely, in Massachusetts, Legends has not performed well either, missing the top 30 rankings in both Flower and Pre-Roll categories for several months, suggesting that the brand is struggling to gain traction in this market.
On a more positive note, Legends has shown a consistent upward trend in the Vapor Pens category in Oregon. The brand has improved its ranking from 56 in March 2024 to 48 by June 2024, accompanied by a steady increase in sales. This indicates a growing acceptance and popularity of their Vapor Pens in the Oregon market. In stark contrast, Legends has maintained a strong and stable position in the Flower category in Washington, consistently holding the second rank over the past four months. This stability is reflected in their robust sales figures, showcasing the brand's strong foothold and loyal customer base in Washington.
Competitive Landscape
In the Washington flower category, Legends has consistently maintained its position as the second-ranked brand from March to June 2024. This stability in rank highlights Legends' strong market presence and customer loyalty. However, despite its consistent ranking, Legends faces stiff competition from Phat Panda, which has held the top spot throughout the same period, indicating a significant gap in market dominance. Additionally, Artizen Cannabis has also shown steady performance, consistently ranking third, which suggests that Legends needs to innovate or enhance its offerings to close the gap with the leading brand. Meanwhile, Lifted Cannabis Co experienced a dip in May but regained its fourth position in June, indicating fluctuating competition dynamics. These insights suggest that while Legends is performing well, there is room for strategic improvements to boost its rank and sales further in the competitive Washington flower market.
Notable Products
In June 2024, Blue Dream (3.5g) secured the top position among Legends products, maintaining its rank from previous months except May when it briefly dropped to second. Washington Apple (3.5g) held steady in the second spot, showing consistent performance throughout the months. Super Boof (3.5g) ranked third, climbing from its debut at third place in May. Washington Apple (14g) entered the rankings at fourth place, followed by Hell Cat (3.5g) in fifth. Blue Dream (3.5g) achieved notable sales of 3364 units in June, reflecting a significant recovery from its May sales dip.
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