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Dec-2025
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Overview
Market Insights Snapshot
In the Illinois market, Legends has demonstrated a fluctuating presence in the Flower category. Starting from September 2025, the brand was ranked 37th, and although it slipped slightly in the following months, it managed to climb back to the 34th position by December. This indicates a positive trend towards the end of the year, with a notable increase in sales during December, reaching $401,140. In contrast, the brand's performance in Massachusetts has been more dynamic. Legends moved from a position outside the top 50 in September to break into the top 30 by December, securing the 25th spot. This upward trajectory in Massachusetts signifies a strong market penetration and increasing consumer preference for their products.
Meanwhile, in Washington, Legends has consistently maintained a strong presence in the Flower category. Holding the 2nd position for three consecutive months, the brand experienced a slight dip to 3rd place in December. Despite this minor shift, Legends continues to be a dominant player in Washington's market, reflecting robust brand loyalty and sustained sales figures. The consistent top-tier ranking in Washington contrasts with the more variable performance in Illinois and Massachusetts, suggesting that while Legends is well-established in some markets, it is still working to solidify its presence in others.
Competitive Landscape
In the competitive landscape of the flower category in Washington, Legends has experienced a notable shift in its market position over the last few months of 2025. Maintaining a steady second place from September to November, Legends saw a dip to third place in December, indicating a slight decline in its competitive standing. This change can be attributed to the rise of Mama J's, which climbed from fourth to second place, showcasing a strong upward trajectory in sales. Meanwhile, Phat Panda consistently held the top spot, underscoring its dominance in the market. The stable performance of Redbird (formerly The Virginia Company) and EZ Flower / EZ Puff / EZ-Joint in the fourth and fifth ranks respectively, further highlights the competitive pressure Legends faces. These dynamics suggest that while Legends remains a strong contender, it must strategize effectively to regain its previous ranking and counteract the advances of its competitors.
Notable Products
In December 2025, The Scrooge (3.5g) emerged as the top-performing product for Legends, securing the number one rank with notable sales figures of 3213 units. Dosi-Punch (14g) climbed to the second position, showing a slight decrease in sales from November, while Planet of the Grapes (3.5g) entered the top three for the first time. Super Boof (3.5g) maintained a steady presence, moving up to fourth place, improving its rank from the previous months. Washington Apple (3.5g), despite leading in October and November, dropped to fifth place in December, reflecting a significant decrease in sales compared to earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
