Market Insights Snapshot
Looking at the performance of the cannabis brand Lemon and Grass across different states, we can see some interesting trends. In the topical category, the brand was not ranked in the top 20 in Alberta for the months of August to November 2023. However, it did manage to generate sales of 200.0 units in August. In British Columbia, the brand showed a steady performance, maintaining its position in the top 20, with a slight improvement in ranking from 17th in September to 14th in October, but then slipping back to 15th in November.
In Ontario, Lemon and Grass was not able to maintain a consistent position in the top 20, appearing at 29th in September and dropping to 31st in November. The brand's performance in the Vapor Pens category in Saskatchewan is noteworthy. Despite a high ranking (75th in September and October, and 72nd in November), the brand managed to achieve a significant increase in sales from 1289.0 units in September to 2129.0 units in November. This indicates a strong demand for the brand's Vapor Pens in Saskatchewan, despite its lower ranking.
In the Vapor Pens category within Saskatchewan, Lemon and Grass has been facing stiff competition from brands like Viola, Purefarma, Hycycle, and BZAM. Lemon and Grass was not in the top 20 brands in August 2023, but it managed to secure a place in the following months, albeit with a lower rank than its competitors. Notably, while other brands saw a decline in sales over the period, Lemon and Grass showed a steady increase, suggesting a growing consumer base. However, it's worth noting that Lemon and Grass's sales are still significantly lower than its competitors, indicating a need for strategic marketing efforts to boost its market presence.
In November 2023, Lemon and Grass's top-performing product was the CBD:THC 2:1 Full Spec Infused Pre-Roll 3-Pack (1.5g) from the Pre-Roll category, maintaining its first place ranking from previous months with sales of 180 units. The second best-selling product was the Mango Kush Live Terpenes Cartridge (1g) from the Vapor Pens category, also holding steady in its rank. Notably, the CBD:THC 1:3 Whole Plant Relief Balm (150mg CBD, 450mg THC, 50ml) from the Topical category made a significant leap from fourth to third place. However, the Sunset Gelato x OG Kush Live Terpene Cartridge 2-Pack (1g), also from the Vapor Pens category, dropped out of the top ranks. The Pearadise OG Live Terpene Cartridge (1g) re-entered the top ranks, securing the fourth position.