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Sep-2025
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Overview
Market Insights Snapshot
Life Is Chill has demonstrated a strong foothold in the capsules category in Arizona, consistently maintaining the top position from June to September 2025. Despite a noticeable decrease in sales over these months, the brand's ability to hold onto the number one ranking suggests a robust market presence and a loyal customer base. This trend indicates that while the overall sales volume may have declined, Life Is Chill's dominance in the capsules category remains unchallenged by competitors in the state.
Interestingly, Life Is Chill's performance in other states or provinces and categories is not reflected in this data, which could imply either a strategic focus on the Arizona capsules market or a lack of significant presence elsewhere. The absence of ranking information in other states and categories might be a cause for concern if the brand aims for broader market penetration. This selective dominance highlights both the potential for growth in untapped regions and the importance of maintaining their stronghold in Arizona.
Competitive Landscape
In the Arizona capsules category, Life Is Chill has consistently maintained its top position from June to September 2025, demonstrating strong brand loyalty and market presence. Despite a noticeable decline in sales from June to September, Life Is Chill remains the leader, outpacing its closest competitor, Sweet Science, which holds a steady second place. Sweet Science experienced a significant drop in sales, particularly in September, which could indicate a potential opportunity for Life Is Chill to further solidify its dominance. Meanwhile, SUNO entered the top rankings in July and has maintained the third position, showing a gradual increase in sales. This emerging competition suggests that Life Is Chill should monitor SUNO's growth trajectory closely to ensure it retains its leading status in the market.
Notable Products
In September 2025, Life Is Chill's top-performing product was Night Caps - Indica Capsule 10-Pack (100mg), maintaining its number one rank from August, with sales reaching 1092 units. Anytime Caps - Hybrid Capsule 10-Pack (100mg) held steady in second place, despite a decline in sales from the previous month. The Daytime - Sativa Capsule 20-Pack (100mg) consistently ranked third over the past four months. NightCaps - Indica Capsule 20-Pack (100mg) remained in fourth place, showing stable performance since July. A new entry, Chill Pill - THca Flex Time 10-Pack (100mg THCa), debuted in September at rank five, indicating potential for future growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
