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Jul-2025
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Overview
Market Insights Snapshot
Life Is Chill has shown a strong performance in the Capsules category in Arizona, consistently holding the number one spot from April to July 2025. Despite maintaining its top ranking, the brand experienced a decline in sales over these months, from $152,646 in April to $114,931 in July. This trend suggests that while Life Is Chill remains a market leader in Arizona, it may need to explore strategies to bolster sales and counteract the downward trajectory. The fact that they are not ranked in the top 30 in any other state or category indicates potential areas for growth and expansion.
It's notable that Life Is Chill's dominance in the Arizona market for Capsules is not mirrored in other states or categories, as they do not appear in the top 30 rankings elsewhere. This could be seen as a missed opportunity or a strategic focus on a specific niche. The brand's stronghold in Arizona suggests that they have a winning formula in that market, which could potentially be replicated in other regions or categories. Observing how Life Is Chill navigates these dynamics in the coming months will be crucial for understanding their broader market strategy and potential for growth beyond Arizona.
Competitive Landscape
In the Arizona capsules category, Life Is Chill has consistently maintained its top rank from April to July 2025, showcasing its strong market presence and consumer preference. Despite a gradual decline in sales over these months, Life Is Chill remains ahead of competitors like Sweet Science, which holds a steady second place with sales figures significantly lower than Life Is Chill's. Meanwhile, Press, which was ranked third in April 2025, did not appear in the top 20 in subsequent months, indicating a potential drop in market influence. This data suggests that while Life Is Chill faces challenges in maintaining its sales momentum, its leading position is currently unthreatened by its closest competitors in the Arizona market.
Notable Products
In July 2025, the top-performing product for Life Is Chill was the Anytime Caps - Hybrid Capsule 10-Pack (100mg), which climbed to the number one rank with sales of 1194 units. The Night Caps - Indica Capsule 10-Pack (100mg) slipped to the second position after consistently holding the top spot in the previous months. The Daytime - Sativa Capsule 20-Pack (100mg) maintained its third-place ranking from June 2025, despite a decrease in sales. NightCaps - Indica Capsule 20-Pack (100mg) rose to fourth place, re-entering the rankings after an absence in June. The Chill Pill - CBN/THC 1:1 NightTime Capsules 10-Pack (100mg CBN, 100mg THC) completed the top five, showing a slight decline from its fourth-place debut in June 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
