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Jul-2025
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Overview
Market Insights Snapshot
In the state of Arizona, SUNO's performance in the Concentrates category has experienced some fluctuations over the past few months. Notably, the brand was not ranked within the top 30 in April 2025, indicating a challenging start to the quarter. However, by July 2025, SUNO improved its position to 34th place. This upward trend suggests a positive trajectory, as the brand has managed to climb the ranks despite not being in the top 30 initially. The increase in sales from May to July also supports this trend, highlighting a strategic recovery in the market.
While SUNO's performance in Arizona shows promising signs, the absence of top 30 rankings in April underscores the competitive nature of the cannabis market in the state. The brand's ability to re-enter the rankings by July reflects a potential shift in consumer preferences or effective marketing strategies that have resonated with the local audience. This movement within the rankings is crucial for stakeholders to monitor as it may signal future opportunities or challenges in maintaining market presence. However, further insights into other states or categories would be necessary to paint a complete picture of SUNO's overall market performance.
Competitive Landscape
In the competitive landscape of concentrates in Arizona, SUNO has experienced notable fluctuations in its market position from May to July 2025. Initially absent from the top 20 in April, SUNO entered the rankings at 36th place in May, subsequently dropping to 39th in June before climbing to 34th in July. This upward trend in July suggests a positive shift in consumer reception or strategic adjustments. In contrast, Curaleaf maintained a strong presence, consistently ranking within the top 15 as of May, indicating a robust market share. Meanwhile, MPX - Melting Point Extracts and Space Rocks experienced rank volatility, with MPX dropping out of the top 20 by July and Space Rocks declining from 25th in April to 33rd in July. These dynamics highlight SUNO's potential for growth amidst a competitive field, particularly as it outpaced Big Bud Farms, which remained in the lower 30s throughout the period.
Notable Products
In July 2025, SUNO's top-performing product was Hybride RSO (1g) from the Concentrates category, which climbed to the number one rank with impressive sales of 284 units. Hybrid Distillate (1g), also in the Concentrates category, secured the second position, marking its first appearance in the rankings. The CBD/THC 1:1 Hybrid Tablet 10-Pack (100mg CBD, 100mg THC) from the Capsules category saw a significant improvement, moving up to third place from being unranked in June. The CBG/CBD/THC 1:1:1 AM Tincture (100mg CBG, 100mg CBD, 100mg THC) dropped to fourth position from its consistent first-place ranking in the previous two months. The CBD/CBN/THC 1:1:1 PM Tablets 10-Pack (100mg CBN, 100mg CBD, 100mg THC) maintained a presence in the top five, slipping slightly to fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
