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Nov-2025
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Overview
Market Insights Snapshot
SUNO has demonstrated a consistent performance in the Arizona market, particularly in the Capsules category, where it maintained a steady third-place ranking from August to November 2025. This stability reflects a strong foothold in the category, though a slight dip in sales from October to November suggests a potential area for improvement. In the Tincture & Sublingual category, SUNO has shown resilience, bouncing back to the third position in November after a brief drop to fourth in October. These rankings indicate that SUNO is a prominent player in these categories, leveraging its brand strength to maintain competitive positions.
In the Concentrates category within Arizona, SUNO's performance has been more volatile, with rankings fluctuating around the 30th position. Notably, they managed to break into the top 30 in November, marking a positive shift from their previous standings. This upward movement suggests a growing acceptance and potential for SUNO's products in this category, although the brand has not consistently maintained a top-tier position. The data highlights both opportunities and challenges for SUNO as it seeks to strengthen its presence across different product lines in the competitive Arizona market.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, SUNO has shown a modest upward trend in its market position, climbing from a rank of 34 in October 2025 to 30 in November 2025. This improvement is noteworthy, especially when compared to competitors like High Grade, which experienced a significant drop from rank 20 in October to 32 in November. Meanwhile, Big Bud Farms has maintained a relatively stable presence, slightly improving from rank 33 to 29 over the same period. On the other hand, Varz has seen a decline from rank 25 to 28. SUNO's consistent sales growth, despite the competitive pressures, suggests a strengthening brand presence and potential for further rank improvements in the Arizona concentrates market.
Notable Products
In November 2025, the top-performing product for SUNO was the Hybrid Rso Tablets 10-Pack (100mg) in the Capsules category, maintaining its consistent number one ranking over the past four months despite a slight decrease in sales to 730 units. The Hybrid RSO Tincture (100mg) held steady at the second position, following a significant sales increase from August to October. The CBD/CBN/THC 1:1:1 PM Tablets 10-Pack (100mg CBN, 100mg CBD, 100mg THC) remained consistently ranked third, with a steady rise in sales to 420 units. The CBG/CBD/THC 1:1:1 AM Tincture (100mg CBG, 100mg CBD, 100mg THC) moved up to third place in November, climbing from fourth place in October. Sticky Cake RSO (1g) showed a notable improvement, advancing to fourth place from its consistent fifth place in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
