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Aug-2025
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Overview
Market Insights Snapshot
SUNO has shown a notable performance in the Concentrates category across various states, with a particular focus on Arizona. Despite not breaking into the top 30 in May and June 2025, SUNO made significant strides by July, achieving a rank of 34, and further improving to 33 by August. This upward trend is indicative of SUNO's growing presence and acceptance in the Arizona market, reflecting a strategic focus on enhancing their product offerings or marketing strategies. The increase in rank over these months suggests a positive reception and possibly a competitive edge over other brands in the same category.
It is worth noting that while SUNO's rank in Arizona's Concentrates category improved, they were absent from the top 30 in previous months, which could be seen as a challenge they have had to overcome. The sales figures from May to August show a significant upward trajectory, with August sales reaching over 19,000 units, reflecting a strong demand for their products. This data suggests that SUNO is effectively capturing market interest, although it remains to be seen if this momentum can be sustained or expanded into other states. The brand's progress in Arizona could serve as a blueprint for similar growth in other markets, contingent upon maintaining their current trajectory and addressing any potential market barriers.
Competitive Landscape
In the competitive landscape of the concentrates category in Arizona, SUNO has shown a promising upward trend in its ranking over the summer months of 2025. Starting from a rank of 36 in May, SUNO improved to 33 by August, indicating a positive trajectory in market presence. This improvement is noteworthy given the performance of competitors like Venom Extracts (AZ), which saw a decline from rank 21 in May to 30 in August, and MPX - Melting Point Extracts, which dropped out of the top 20 by August. Despite having lower sales figures compared to these competitors, SUNO's consistent climb in rank suggests effective strategies in capturing market share. Meanwhile, Big Bud Farms maintained a steady presence, hovering around the 30-34 rank range, while Space Rocks experienced a decline from 32 in May to 38 in August. SUNO's ability to improve its rank amidst these dynamics highlights its potential to further enhance its market position in the Arizona concentrates sector.
Notable Products
In August 2025, SUNO's top-performing product was the CBG/CBD/THC 1:1:1 AM Tincture (100mg CBG, 100mg CBD, 100mg THC) in the Tincture & Sublingual category, maintaining its number one rank for four consecutive months with impressive sales of 517 units. The Sticky Cake RSO (1g) emerged as a new entry, securing the second position in the Concentrates category. Hybride RSO (1g) slightly dropped to third place from its previous second position in July 2025, with sales increasing to 298 units. The CBD/THC 1:1 Hybrid Tablet 10-Pack (100mg CBD, 100mg THC) held steady in fourth place, showing a consistent sales growth trend over the months. Hybrid Distillate (1g) moved to fifth place, indicating a decrease in sales compared to July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
