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Sep-2025
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Overview
Market Insights Snapshot
In Arizona, SUNO has demonstrated a consistent presence in the Capsules category, maintaining a steady third-place ranking from July to September 2025. This consistency is underscored by a gradual increase in sales, indicating a strong foothold in this segment. However, the brand did not appear in the top 30 rankings for June, which could be viewed as a missed opportunity or a sign of significant growth after June. The upward trend in sales figures suggests that SUNO has successfully captured consumer interest, potentially through product innovation or effective market penetration strategies.
In the Concentrates category, SUNO has shown remarkable progress in Arizona, climbing from the 40th position in June to 29th by September 2025. This upward trajectory highlights a growing acceptance and popularity of their concentrates, reflecting a strategic push or increased consumer demand. Meanwhile, the brand has made an impressive entry into the Tincture & Sublingual category, securing the third position in September, despite not being ranked in the previous months. This sudden emergence could indicate a successful launch or a surge in consumer interest, making it a category to watch closely for future developments.
Competitive Landscape
In the Arizona concentrates market, SUNO has shown a promising upward trajectory in its rankings over the past few months. Starting from the 40th position in June 2025, SUNO has climbed steadily to secure the 29th spot by September 2025. This consistent improvement indicates a positive reception and growing consumer interest, which is crucial for sustaining sales momentum. In contrast, 22Red, which was ranked 11th in June, has experienced a decline, dropping to 28th by August and maintaining that position in September. This shift suggests a potential opportunity for SUNO to capture market share from competitors experiencing downward trends. Meanwhile, Project Packs entered the top 20 in July but has since fallen to 27th, indicating volatility that SUNO could capitalize on. Overall, SUNO's ascent in the rankings amidst fluctuating competitor performance highlights its potential to strengthen its market position in Arizona's concentrates category.
Notable Products
In September 2025, the top-performing product for SUNO was Hybrid Rso Tablets 10-Pack (100mg) in the Capsules category, maintaining its number one rank from the previous two months and achieving sales of 784 units. The CBG/CBD/THC 1:1:1 AM Tincture (100mg CBG, 100mg CBD, 100mg THC) held steady at the second position, showing consistent performance since July. CBD/CBN/THC 1:1:1 PM Tablets 10-Pack (100mg CBN, 100mg CBD, 100mg THC) remained in the third spot, reflecting stable demand. Sticky Cake RSO (1g) in the Concentrates category maintained its fourth place from August, indicating a steady interest in this product. Lastly, Hybrid RSO Tincture (100mg) returned to the rankings at fifth place, after being absent in August, showing a slight resurgence in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
