.svg){kind=small}
Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Is this your brand?
See your full sales and distribution data: where you sell, how you're priced, and how you rank against the brands next to you on the shelf.
See your brand's dataCarry this brand in your store?
Headset Retailer is free. Connect your POS and see what's selling and what's sitting.
Sign up freeWhere to Buy
SUNO is stocked at 214 licensed dispensaries across Michigan and Arizona, 176 of them in Michigan, with the deepest coverage in New Buffalo, Monroe, Lansing, Detroit, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, SUNO’s category mix concentrated in Tincture & Sublingual at 46.6% share with 236.7% year-over-year growth and a 2.2% month-over-month uptick, while Capsules held 24.5% share with 55.4% year-over-year growth but a 17.9% month-over-month decline. Concentrates accounted for 23.4% share with 0.3% year-over-year growth and a 24.3% month-over-month drop, and Topical carried 5.5% share with 157.2% year-over-year growth and an 8.7% month-over-month increase. With brand-level sales up 81.6% year over year and average price up 4.0%, this mix signals a pivot toward lower-volatility, ingestible formats even as inhalable demand softened month over month, implying SUNO’s revenue durability is increasingly tied to Tincture & Sublingual and Capsules.
The shift toward Tincture & Sublingual, combined with a 2-position context of rank 2 in Tincture & Sublingual in Arizona, positions SUNO as a dosage-led player whose growth runway depends on sustaining small month-over-month gains while defending high year-over-year expansion. The simultaneous 24.3% month-over-month decline in Concentrates against an 8.7% increase in Topical indicates a rebalancing from discretionary potency-seeking toward utility and wellness use-cases, which, paired with a 4.0% average price increase, implies pricing latitude is stronger in non-inhalable formats; maintaining Tincture & Sublingual share above 45% while stabilizing Capsules’ 17.9% month-over-month pullback would consolidate SUNO’s position as a value-accessible ingestible portfolio with less exposure to volatile inhalable cycles.
Competitive Landscape
SUNO ranks #2 in Arizona Tincture & Sublingual for October 2026, improving 1 position year over year from #3, while holding flat versus three months prior at #2; this stability contrasts with Drip Oils + Extracts staying at #1 year over year but doing so amid a -43.27% YoY sales decline, and differs from Chronic Health slipping from #2 to #3 alongside a -65.28% YoY sales drop. Further, mid-pack churn is evident as AtoZ Botanicals climbed from #6 to #4 with a 4.28% YoY sales increase, and CBD For Life rose from #7 to #5 with a 50.04% YoY gain; against this backdrop, SUNO’s peak position at #2 in October 2026 and lack of month-to-month rank movement suggest a consolidation phase where rivals rotate around it, implying headroom to contest #1 if SUNO converts competitor declines into share capture.
Notable Products
In October 2026, SUNO’s sales are concentrated: the top 10 of 25 products account for 70.9% of revenue, led by CBD Tincture (2500mg CBD) at 11.6%. That concentration sits on tinctures carrying 46.6% of brand sales, so most of its sales ride on a handful of tincture-led items.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
