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Jun-2024
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Overview
Market Insights Snapshot
Sweet Science has demonstrated a consistent performance in the Arizona market, particularly in the Capsules category where it has maintained a solid 2nd place ranking from March to June 2024. This stability indicates a strong foothold in this category, despite fluctuations in monthly sales figures. In contrast, the brand's performance in the Concentrates category has shown some variability, with rankings oscillating between 22nd and 29th place over the same period. Notably, Sweet Science was not within the top 30 brands in the Vapor Pens category, which could be seen as a missed opportunity for growth in this segment.
When examining the Concentrates category specifically in Arizona, Sweet Science has shown an upward trend from 29th place in April to 22nd place in June 2024. This positive movement suggests an improving market presence, although the brand still faces significant competition. The Vapor Pens category, however, remains a challenging area for Sweet Science, as it has consistently ranked outside the top 30 brands from March to June 2024. This indicates potential areas for strategic improvement or reevaluation of product offerings in this highly competitive segment.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Sweet Science has experienced notable fluctuations in its rank and sales over recent months. In March 2024, Sweet Science held the 36th position but saw a slight decline to 39th in April, before recovering to 37th in May and maintaining that rank in June. This indicates a relatively stable but slightly volatile performance. In contrast, Connected Cannabis Co. did not rank in the top 20 until June, where it debuted at 35th, suggesting a late but strong entry into the market. Vapen showed a more consistent upward trend, moving from 41st in March to 34th in June, which could signal increasing consumer preference. Meanwhile, TRIP and Balance have remained lower in the rankings, with TRIP entering the top 20 only in May and June, and Balance showing some improvement in June after a dip in April and May. These dynamics suggest that while Sweet Science maintains a competitive position, it faces significant challenges from both established and emerging brands in the Arizona vapor pen market.
Notable Products
In June 2024, the top-performing product for Sweet Science was GDP Shatter (1g) in the Concentrates category, achieving the number one rank with sales of $1,557. Blackberry Kush Shatter (1g), also in the Concentrates category, moved up to the second rank from its previous fifth position in May 2024. THC Capsules (70mg), which had maintained the top rank for the previous three months, dropped to third place. Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category held steady at the fourth rank. Pineapple Express Shatter (1g) re-entered the rankings in fifth place after being unranked in May 2024.
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