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Sep-2025
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Overview
Market Insights Snapshot
In the dynamic landscape of the cannabis industry, Autumn Brands has shown varying performance across different categories and states. Notably, in California, the brand's presence in the Flower category has been on a downward trend, slipping from a rank of 70 in June 2025 to 88 by September 2025. This decline in ranking indicates a challenging period for Autumn Brands in maintaining a competitive edge in this highly saturated market. Conversely, in the Pre-Roll category, despite fluctuations, the brand managed to improve its position slightly from 76 in June to 72 in August, before experiencing a dip again in September. This suggests some resilience in the Pre-Roll segment, although consistent top-30 presence remains elusive.
Meanwhile, Autumn Brands has maintained a strong foothold in the Topical category within California, consistently holding ranks 7 and 8 from June through September 2025. This stability in the Topical category highlights the brand's strength and consumer preference in this niche area, even as sales figures show a gradual decline over the months. The absence of Autumn Brands from the top 30 in other categories and states could indicate areas where the brand might focus on improving its market presence. The data suggests that while there are areas of concern, particularly in the Flower category, there are also opportunities for Autumn Brands to capitalize on its strengths in Topicals.
Competitive Landscape
In the competitive landscape of the California flower category, Autumn Brands has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 70 in June 2025, Autumn Brands saw a slight improvement to 68 in July before dropping to 78 in August and further to 88 by September. This decline in rank is mirrored by a decrease in sales, indicating potential challenges in maintaining market share. Meanwhile, competitors such as 710 Labs and Halfpipe Cannabis have shown resilience, with 710 Labs improving its rank from 83 in June to 76 in August before a slight dip to 93 in September, and Halfpipe Cannabis maintaining a relatively stable position around the 80s rank. The absence of THC Design from the top 20 until September, when it entered at rank 87, suggests a late but potentially impactful entry into the competitive scene. Autumn Brands' declining trend highlights the need for strategic adjustments to reclaim its earlier position in the California flower market.
Notable Products
In September 2025, Purple Carbonite (3.5g) emerged as the top-performing product for Autumn Brands, climbing from the fourth position in August to first place, with sales reaching 1,149 units. Blueberry Pancakes Pre-Roll (1g) made a significant debut, securing the second spot with 767 units sold. Purple Carbonite Pre-Roll (1g) improved its ranking to third place from being unranked in August, while Funky Flower Child Pre-Roll (1g) dropped from second in August to fourth in September. Purple Carbonite (7g) maintained a consistent presence, ranking fifth, despite a decline in sales compared to previous months. These shifts highlight a strong performance in the Flower category, particularly for Purple Carbonite variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
