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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Autumn Brands concentrated 61.50% of May 2026 sales in Flower with a year-over-year decline of 32.50% and a month-over-month drop of 4.39%, while Pre-Roll carried 33.39% share with a smaller year-over-year decline of 8.77% and a month-over-month dip of 1.61%; Topical accounted for 5.11% share with a sharper year-over-year contraction of 27.69% and a month-over-month fall of 11.66%. With brand sales down 25.97% year over year and average price down 5.16%, the heavier exposure to a faster-declining Flower segment versus the relatively steadier Pre-Roll mix implies the category allocation is amplifying the overall contraction rather than cushioning it.
In May 2026, Flower’s 61.50% share combined with rank 85 in Flower in California positions Autumn Brands in a crowded tier where a 4.39% month-over-month decline can materially sway total performance, whereas Pre-Roll’s 33.39% share and a milder 1.61% month-over-month decline suggest headroom if mix shifts continue. The 11.66% month-over-month drop in Topical alongside a 27.69% year-over-year contraction contributes limited volume leverage at 5.11% share, so tilting a few share points from Flower to Pre-Roll would likely reduce volatility given the 8.77% vs. 32.50% year-over-year divergence, implying positioning gains are more achievable through mix realignment than price moves alone.
Competitive Landscape
Autumn Brands is currently ranked #85 in California Flower, down 10 places year over year from #75 and sliding 21 ranks from #64 in February 2026 to #85 in May 2026; this compares with CAM climbing from #4 to #1 with 46.9% YoY sales growth and CannaBiotix (CBX) easing from #1 to #3 alongside an 8.3% YoY sales decline. Despite a peak at #59 in November 2024, the retreat from #64 to #85 over the last three months, while leaders like STIIIZY hold #2 with 39.7% YoY growth, implies Autumn Brands is ceding rank share to faster-advancing competitors and must reverse multi-month momentum to avoid further rank erosion.
Notable Products
Funky Flower Child Pre-Roll (1g) posted the steepest decline at -18.7% month over month in May 2026 while dropping to rank 5, contrasting with Main Squeeze Pre-Roll (1g) rising 49.6% to rank 1. Purple Carbonite Pre-Roll (1g) gained 34.9% at rank 2 and Grape Escape Pre-Roll (1g) advanced 16.8% at rank 3, meaning four of the top five are Pre-Roll SKUs. This mix, with Flower entries like Blue Dream (3.5g) up 27.7% at rank 6 and Purple Carbonite (3.5g) up 36.9% at rank 8, points to Pre-Rolls consolidating the peak positions while Flower builds depth in the middle.
Topical traction softened as CBD/THC 1:7 Nourishing Muscle & Joint Salve (50mg CBD, 350mg THC, 2oz) fell -11.7% to rank 7 against Pre-Roll gains of 49.6% and 34.9% in the top two spots, and the category mix also included two Flower SKUs with double-digit increases. The CBD Blue Dream Pre-Roll 6-Pack (3.5g) entered the top ten at rank 9 with an unreported MoM, while Smackers (7g) held rank 10 with an unreported MoM on $14,582. The pattern indicates Autumn Brands is tilting assortment and velocity toward single Pre-Roll formats at the top while maintaining Flower as a secondary growth engine.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
