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Nov-2025
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Overview
Market Insights Snapshot
In the state of California, Autumn Brands has shown varied performance across different product categories. In the Flower category, the brand's ranking has been declining from August to November 2025, moving from 74th to 92nd. This trend indicates a consistent drop in popularity or sales performance in this category, which could be a point of concern for the brand. Similarly, in the Pre-Roll category, Autumn Brands did not make it into the top 30 rankings for any of the months, with its position slipping from 70th in August to 96th in November. This downward trajectory suggests a need for strategic adjustments to regain market share in these categories.
Conversely, Autumn Brands has maintained a relatively strong position in the Topical category in California. Despite minor fluctuations, the brand has consistently ranked within the top 10, with a slight improvement from 10th place in September to 8th place in October and November. This stability and slight upward movement indicate a solid foothold in the Topical market, suggesting that consumers continue to favor their offerings in this category. While the sales figures for Topicals have shown a positive trend, with an increase from $17,886 in September to $24,916 in November, the brand's performance in other categories highlights areas that may require further attention and strategic focus.
Competitive Landscape
In the competitive landscape of the California flower category, Autumn Brands has experienced a gradual decline in rank from August to November 2025, moving from 74th to 92nd position. This decline in rank is indicative of a challenging market environment, particularly as competitors like Cream Of The Crop (COTC) also saw a significant drop from 35th to 90th place during the same period. Despite this, TRENDI and Seed Junky Genetics have shown resilience, with TRENDI re-entering the top 100 in November and Seed Junky Genetics maintaining a relatively stable position. Autumn Brands' sales figures reflect this competitive pressure, with a noticeable dip in November compared to August. This trend suggests that while Autumn Brands remains a player in the market, it faces significant competition from brands that are either stabilizing or improving their market positions, highlighting the need for strategic adjustments to regain momentum.
Notable Products
In November 2025, Purple Carbonite (3.5g) emerged as the top-performing product for Autumn Brands, maintaining its leading position from September. The Grower's Collection Pre-Roll 10-Pack (3.6g) secured the second spot with notable sales of 669 units, marking its debut in the rankings. Blue Dream (3.5g) entered the list at the third rank, highlighting its growing popularity. The CBD/THC 1:7 Nourishing Muscle & Joint Salve (50mg CBD, 350mg THC, 2oz) climbed one position from October to rank fourth, indicating a steady increase in demand. Gary (3.5g) rounded out the top five, showcasing its consistent appeal among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
