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Apr-2025
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Overview
Market Insights Snapshot
Autumn Brands has shown varied performance across different product categories in California. In the Flower category, the brand has experienced some fluctuations, with rankings moving from 69th in January 2025 to 81st in April 2025. This indicates a decline in market position despite a peak in sales during March. In contrast, the Topical category has been a stronghold for Autumn Brands, maintaining a consistent 9th place ranking from February through April 2025. This stability suggests a solid consumer base and potentially effective product offerings in this category. However, the Pre-Roll category shows a different story, as the brand did not secure a spot in the top 30 rankings after February, highlighting a potential area for improvement.
The sales data further reveals that while the Flower category saw a notable increase in sales in March, this was not sustained into April, which could have contributed to the drop in ranking. The Topical category, on the other hand, saw a significant sales increase from January to March, before experiencing a slight dip in April. This trend might suggest seasonal buying patterns or shifts in consumer preferences. The absence of top 30 rankings in the Pre-Roll category post-February is a significant gap and indicates that Autumn Brands might need to reevaluate its strategy in this segment to regain competitiveness. Such insights into category performance and state-specific data provide a deeper understanding of the brand's market dynamics and potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the California flower category, Autumn Brands has experienced notable fluctuations in its ranking and sales performance from January to April 2025. Starting at rank 69 in January, Autumn Brands saw a slight dip to 70 in February, followed by an improvement to 63 in March, before dropping to 81 in April. This downward trend in April is particularly significant as it indicates a fall out of the top 20 brands, potentially impacting its visibility and sales momentum. Comparatively, Roll Bleezy maintained a stronger presence, starting at rank 57 in January and ending at 75 in April, despite a sales decline. Meanwhile, Greenline Organics and Sun Smoke did not appear in the top 20 until April, with Sun Smoke entering at rank 99. Revelry Herb Company consistently ranked lower than Autumn Brands, indicating a potential opportunity for Autumn Brands to leverage its mid-quarter peak and regain market share. These dynamics suggest that while Autumn Brands has faced challenges, there remains potential for strategic growth and competitive positioning in the California market.
Notable Products
In April 2025, the top-performing product from Autumn Brands was Purple Carbonite (3.5g) in the Flower category, achieving the number one rank with sales of 1187 units. This product has consistently held strong, previously ranked second in January and March 2025. The Double Pop Pre-Roll (1g) made a notable debut, securing the second position in its category. Purple Carbonite (7g) moved up to third place, showing a significant improvement from its previous absence in February and March rankings. Fat Juicy and Fresh Pre-Roll (1g) and the CBD/THC 1:7 Nourishing Muscle & Joint Salve (50mg CBD, 350mg THC, 2oz) rounded out the top five, with both products appearing for the first time in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
