Jun-2024
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Overview
Market Insights Snapshot
Autumn Brands has shown varied performance across different product categories in California. In the Flower category, the brand has seen a steady improvement in rankings, moving from 95th in March 2024 to 85th in June 2024. This upward trend suggests a growing acceptance or preference for their Flower products among consumers. Conversely, their Pre-Roll category experienced a decline, falling out of the top 30 brands by June 2024, which could indicate a need for strategic adjustments in this segment. It's worth noting that their Topical products have maintained a relatively stable ranking, hovering around the 10th to 12th positions during the same period, which suggests a solid and consistent market presence in that niche.
Despite the fluctuations in rankings, Autumn Brands' sales figures provide additional context. For instance, while their Flower sales saw a slight dip from $309,910 in May 2024 to $291,065 in June 2024, the overall trend remains positive. The Pre-Roll category, however, faced a more significant drop in sales, which aligns with its decline in rankings. On the other hand, the Topical category, despite a minor drop in sales, has managed to maintain a strong market position, indicating loyal customer support. These insights highlight the brand's strengths and areas for potential improvement, offering a snapshot of their performance across different product lines in California.
Competitive Landscape
In the competitive landscape of the California flower category, Autumn Brands has shown a steady improvement in its rankings over the past few months, moving from 95th in March 2024 to 85th in June 2024. This upward trend is notable, especially when compared to competitors like CRU Cannabis and Pure Beauty, which have experienced more volatile rankings and sales. For instance, CRU Cannabis dropped from 59th to 78th, and Pure Beauty fell from 56th to 75th during the same period. Additionally, UP!, which was a strong contender in the top 50, plummeted to 95th in June 2024, indicating a significant decline in sales. This consistent improvement in rank for Autumn Brands suggests a positive reception in the market and potential for continued growth, making it a brand to watch in the California flower category.
Notable Products
In June 2024, Autumn Brands' top-performing product was RIP OG (3.5g), which climbed to the number one spot with notable sales of 1,366 units. Following closely was Purple Carbonite (3.5g), which secured the second position, up from its previous absence in May. The third position was taken by Apples and Bananas Pre-Roll (1g), making its first appearance in the rankings. Peach Dreams Pre-Roll (1g) and Pink Cookies (3.5g) rounded out the top five, ranking fourth and fifth respectively. Notably, RIP OG (3.5g) showed a significant improvement from its second-place ranking in May, demonstrating a strong upward trend in sales.