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Oct-2025
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Overview
Market Insights Snapshot
Autumn Brands has demonstrated varied performance across different product categories in California. In the Flower category, the brand did not secure a spot in the top 30 rankings from July to October 2025, indicating a struggle to maintain a competitive edge in this highly contested segment. This is further evidenced by a declining sales trend over the same period. Conversely, Autumn Brands has shown resilience in the Topical category, consistently maintaining a position within the top 10, with a brief dip to rank 10 in September before recovering to the 8th position in October. This stability suggests a strong foothold in the Topical market, which could be attributed to consistent consumer demand or effective product differentiation.
In the Pre-Roll category, Autumn Brands initially held a steady rank of 70 in July and August but experienced a decline to 89 by October. This downward movement could point to increased competition or a shift in consumer preferences within the California market. Despite these challenges, the brand's ability to maintain a presence within the top 100 across multiple categories highlights its overall market presence. However, the lack of top 30 rankings in both Flower and Pre-Roll categories suggests that Autumn Brands may need to reassess its strategies to improve visibility and sales in these segments.
Competitive Landscape
In the competitive California Flower market, Autumn Brands has experienced a gradual decline in rank from July to October 2025, moving from 67th to 90th position. This downward trend in rank is mirrored by a decrease in sales over the same period. Meanwhile, competitors such as MADE and Cizi have maintained stronger positions, with MADE consistently ranking higher and Cizi showing a notable recovery in September and October after missing the top 20 in August. Henry's Original and Greenline Organics also demonstrate fluctuating ranks but manage to stay competitive within the top 100. These dynamics suggest that while Autumn Brands faces challenges in maintaining its market position, there is potential for strategic adjustments to regain competitive standing against these brands.
Notable Products
In October 2025, the top-performing product for Autumn Brands was Purple Carbonite (3.5g) in the Flower category, maintaining its number one rank from September with sales of $988. Purple Carbonite (7g) also showed a strong performance, climbing to the third position from fifth in September. Wedding Cake Pre-Roll (1g) debuted impressively at the second rank among Pre-Rolls, indicating a successful product launch. Smackerzs Pre-Roll (1g) entered the rankings at fourth place, reflecting growing consumer interest in Pre-Rolls. Lastly, the CBD/THC 1:7 Nourishing Muscle & Joint Salve (50mg CBD, 350mg THC, 2oz) secured the fifth position in the Topical category, highlighting a steady demand for therapeutic products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
