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Aug-2025
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Overview
Market Insights Snapshot
Autumn Brands has shown varied performance across different categories in California. In the Flower category, the brand has consistently ranked outside the top 30, with rankings fluctuating slightly from 72 in May 2025 to 73 in August 2025. This indicates a rather stable yet non-dominant presence in the highly competitive Flower market. Despite this, the brand saw a peak in sales in July 2025, suggesting some positive movement in consumer interest or market strategy. However, the drop in August sales might require closer examination to understand whether this is a seasonal trend or an indication of market challenges.
In contrast, Autumn Brands has maintained a stronger foothold in the Topical category within California, consistently ranking within the top 10. The brand's rank improved from 8th in May to 6th in June, although it slipped back to 8th by August 2025. This fluctuation suggests a competitive landscape, yet the brand's ability to remain in the top tier indicates a strong market presence and consumer preference. The sales peak in June 2025, followed by a decline, mirrors a potential seasonal demand or a response to specific marketing efforts that month. This performance showcases Autumn Brands' capability to capture consumer interest in niche categories, despite facing challenges in broader markets like Flower.
Competitive Landscape
In the competitive California flower market, Autumn Brands has shown a consistent presence, although it faced some fluctuations in rank from May to August 2025. While it started at rank 72 in May, it improved to 69 in June and further to 68 in July, before slipping back to 73 in August. This indicates a competitive landscape where brands like The Fight and Lights Out have also been vying for higher positions, with Lights Out consistently ranking higher than Autumn Brands during this period. Despite these rank changes, Autumn Brands maintained a relatively stable sales performance, with a notable peak in July. However, the decline in August sales suggests potential challenges in maintaining momentum against competitors like Greenline Organics, which saw a rank drop but managed to recover in sales. This dynamic highlights the importance for Autumn Brands to strategize effectively to enhance its market position and capitalize on growth opportunities in the California flower category.
Notable Products
In August 2025, the top-performing product for Autumn Brands was Illemonati Pre-Roll (1g), securing the number one rank with notable sales of 1700 units. Funky Flower Child Pre-Roll (1g) followed closely in second place, showing strong performance in the pre-roll category. Standin' on Business Pre-Roll (1g) climbed to third place from its previous absence in July, indicating a resurgence in popularity. Purple Carbonite (3.5g) maintained a strong presence in the Flower category, ranking fourth, despite a slight drop from its second-place position in July. Sticky Pre-Roll (1g) rounded out the top five, demonstrating solid entry into the rankings for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
