Market Insights Snapshot
Autumn Brands, a cannabis brand operating in California, has seen varied performance across different categories. In the Beverage category, the brand's ranking slipped from 48th in July 2023 to 51st in October 2023, indicating a slight decrease in its market position. The Pre-Roll category saw a similar trend, with Autumn Brands falling out of the top 20 brands in September 2023, which signals a potential area of concern. However, in the same period, Autumn Brands saw a rebound in its ranking, coming in at 86th in October 2023.
On a more positive note, Autumn Brands has maintained a strong presence in the Topical category, consistently ranking within the top 10 brands from July to October 2023. This suggests a strong consumer preference for Autumn Brands' topical products in the California market. In the Tincture & Sublingual category, the brand has also demonstrated relative stability, maintaining a ranking in the 50s over the four-month period. These trends provide a mixed picture of Autumn Brands' performance, highlighting both areas of strength and potential opportunities for improvement.
In the California Pre-Roll category, Autumn Brands has seen a slight fluctuation in rank, moving from 96th in July 2023 to 86th in October 2023, despite a missing rank in September 2023 indicating it was not among the top 20 brands that month. This suggests a potential recovery in market position. Its competitors have shown varied performance. Cream Of The Crop (COTC) had a similar trajectory, but with a lower rank in October, while Alien Labs maintained a higher rank throughout, despite a dip in October. Papa's Herb consistently ranked higher than Autumn Brands, but showed a gradual decline over the period. Miss Grass had a similar rank to Autumn Brands in July, but fell behind in October. These trends highlight the competitive landscape Autumn Brands is operating in, with the need to maintain its recent recovery amidst strong competition.
In October 2023, the top-performing product from Autumn Brands was the Legendary OG Pre-Roll (1g), advancing from the 2nd position in September and 5th in August, with a notable sales figure of 1661 units. Following closely behind was the Jet Fuel Gelato Pre-Roll (1g), which had been the top seller in July and September, but slipped to the 2nd place in October with 1167 units sold. A new entrant to the top ranks, the Sour Diesel Pre-Roll (1g), secured the 3rd position with sales of 1067 units. The CBD/THC 1:7 Nourishing Muscle & Joint Salve (50mg CBD, 350mg THC, 2oz) from the Topical category dropped to the 4th rank, a decrease from its 3rd position in July. Lastly, the Smackers (3.5g) from the Flower category made its first appearance in the top 5 in October.