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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Liquid Gold is stocked at 41 licensed dispensaries across Massachusetts, Michigan, and 2 other states, 20 of them in Massachusetts, with the deepest coverage in Boston, Middleborough, Abington, Amesbury, and Beverly. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Liquid Gold concentrated 99.79% of July 2026 sales in Vapor Pens, up 29.42% month over month and 123.55% year over year, while Concentrates fell 95.67% year over year to a 0.21% share with no measurable month-over-month signal, indicating a near single-category footprint. Average price declined 33.51% year over year to $9.03, alongside a brand-level sales increase of 102.08% year over year, implying mix-driven volume gains rather than pricing power. The thesis is that Liquid Gold’s growth is being pulled by Vapor Pens scale and lower price points, while the collapse in Concentrates removes a diversification buffer.
Within Vapor Pens, a Massachusetts rank of 41 suggests mid-pack visibility, and the 29.42% month-over-month surge juxtaposed with a 33.51% year-over-year price drop points to a volume-led, value-tier posture. The 262.56% two-year sales expansion paired with a 0.21% Concentrates share signals intentional category pruning toward a single, price-competitive lane. The thesis is that Liquid Gold is positioning as a high-volume, value-oriented Vapor Pens player, prioritizing market share velocity over premium breadth, which constrains optionality but can compound rank gains if price elasticity remains favorable.
Competitive Landscape
Liquid Gold sits at rank #41 in MA Vapor Pens in July 2026, improving 25 positions year over year from #66, yet slipping 11 spots since April 2026 when it peaked at #30; the three-month slide from #30 to #41 contrasts with Fernway holding #1 year over year and in July 2026, and with Dime Industries advancing from #6 to #4 alongside a 74.33% YoY sales lift. Against top-tier stability where Select remains #2 with a 10.97% YoY increase and Perpetual Harvest holds #3 despite a -5.37% YoY sales change, Liquid Gold’s rebound versus July 2025 but decline versus April 2026 implies mid-pack volatility: the brand is regaining annual footing while losing recent momentum, signaling the need to convert the earlier April 2026 peak into sustained share defense against climbing incumbents.
Notable Products
Kush Lime Pie Live Resin Distillate Disposable (1g) posted the steepest decline in July 2026, down 29.4% MoM at rank 8, while Apple Fritter Distillate Cartridge (1g) fell 19.1% MoM at rank 7, indicating pressure on both disposable and cartridge formats. At the top, Runtz Distillate Cartridge (1g) gained 13.4% MoM to hold rank 1 and Strawberry Cough Distillate Cartridge (1g) rose 6.5% MoM at rank 2, whereas Sour Diesel Distillate Cartridge (1g) slipped 8.1% MoM at rank 3. Four of the top ten are Live Resin Disposables, including two new-to-series entries at ranks 9 and 10 with $27,737 and 21,729 in sales, suggesting new launches are absorbing share from legacy disposables as cartridges consolidate the upper ranks. This mix implies Liquid Gold is pivoting toward flavor-forward disposables for trial while anchoring revenue in a stable cartridge core, which may necessitate tighter SKU rationalization in underperforming disposable variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
