Feb-2026
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Overview
Market Insights Snapshot
Liquid Gold's performance in the Vapor Pens category shows varied success across different states. In Illinois, the brand did not make it into the top 30 rankings from November 2025 to February 2026, indicating a challenging market presence in this state. In contrast, Massachusetts presents a more positive picture, with Liquid Gold climbing from the 43rd position in November 2025 to the 29th position by February 2026. This upward trajectory in Massachusetts suggests a strengthening foothold and possibly growing consumer preference for their Vapor Pens in this region.
Meanwhile, in Michigan, Liquid Gold shows a steady improvement in rankings, moving from 94th in November 2025 to 74th by February 2026. This consistent climb, albeit outside the top 30, indicates potential for growth if the trend continues. The sales figures in Michigan also reflect this positive movement, with a noticeable increase over the months. The data suggests that while Liquid Gold may face challenges in certain markets, there are clear opportunities for growth in others, particularly in Massachusetts and Michigan, where the brand's presence is gradually strengthening.
Competitive Landscape
In the competitive landscape of vapor pens in Massachusetts, Liquid Gold has demonstrated a notable upward trajectory in its rankings from November 2025 to February 2026. Initially outside the top 20, Liquid Gold climbed from 43rd in November to 29th by February, indicating a significant improvement in market presence. This rise is juxtaposed against competitors such as Good Chemistry Nurseries, which experienced a slight decline from 23rd to 28th, and Bountiful Farms, which showed a modest improvement from 31st to 27th. Meanwhile, Treeworks and Regenerative displayed fluctuating ranks, with Treeworks dropping slightly from 28th to 30th, and Regenerative improving from 54th to 32nd. Liquid Gold's sales surged from $128,645 in November to $210,715 in February, reflecting a robust growth trend that outpaces several competitors, positioning it as a rising contender in the Massachusetts vapor pen market.

Notable Products
In February 2026, the top-performing product for Liquid Gold was the Sour Diesel Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from January with sales reaching 4697 units. The Runtz Distillate Cartridge (1g) came in second, improving from its fifth position in January, with notable sales growth. The Strawberry Cough Distillate Cartridge (1g) held steady at third place, showing consistent performance over the past three months. The Lemon Haze Distillate Cartridge (1g) dropped to fourth place from its second position in January, despite strong sales figures. Notably, the Watermelon OG Distillate Cartridge (1g) entered the rankings for the first time in February, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







