Midwest Extracts

Midwest Extracts concentrated nearly half of May 2026 revenue in Edible at 49.51% share while the category fell 35.28% year over year and 13.31% month over month, pointing to a drag from its largest line. Concentrates climbed to 28.94% share with sales up 206.11% year over year despite a 16.37% month over month decline, while Vapor Pens reached 18.96% share with an 80.76% month over month jump offsetting a 9.89% year over year decline. Smaller lines were volatile: Flower slipped 56.50% month over month even with a 22.18% year over year gain, and Pre-Roll grew 70.81% month over month alongside 168.44% year over year growth, together still under 2.60% share. With brand sales down 7.90% year over year and the Edible rank at 29 in Michigan, the mix implies overexposure to a declining anchor category while growth is concentrating in narrower lanes.

The shift toward Concentrates and Vapor Pens—up 206.11% year over year and 80.76% month over month respectively—suggests wallet share is migrating to higher-velocity inhalables even as average price rose 13.84% year over year to $3.07. Meanwhile, the 35.28% year over year decline in Edible alongside a 13.31% month over month drop indicates price or assortment in Edible is not offsetting demand softness, and the 56.50% month over month fall in Flower signals limited traction in combustion formats despite a 22.18% year over year lift. Given a 29 rank in Michigan Edible and sub-3% combined share in Flower and Pre-Roll, the pattern implies Midwest Extracts should reweight toward Vapor Pens and Concentrates to reduce dependency on an underperforming lead category while using targeted pricing or pack-size tactics to stabilize Edible without ceding the gains in inhalables.