Data Snapshot: Oct 05, 2026
$100K+

Sep-2026

Sales

Decline

Trend

6-Month

131

Product Count

SKUs

$4.1

Avg Price

-17.6%

YoY Sales Change

13.6%

YoY Price Change

Midwest Extracts

Where to Buy

Midwest Extracts is stocked at 198 licensed dispensaries across Michigan and Oklahoma, 196 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Lansing, and Flint. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/11565.json?v=20261004
Midwest Extracts Sales

Market Insights Snapshot

Midwest Extracts Historical Sales by Category

In September 2026, Midwest Extracts concentrated 38.10% of sales in Edible with a 40.93% month-over-month lift but a -25.59% year-over-year decline, while Flower rose to 24.08% share on a 196.16% MoM surge and a 23.77% YoY increase; this mix shift occurred alongside Vapor Pens at 19.36% share with 8.73% MoM and -11.50% YoY, and Concentrates at 18.37% share with 9.37% MoM and -28.92% YoY. Despite Pre-Roll collapsing to 0.09% share with -88.44% MoM and -97.07% YoY, the brand’s overall sales were down -17.59% YoY while average price was up 13.59%, implying the month’s gains came from volume rebounds in Flower and Edible rather than broad pricing actions and that rank 36 in Edible in Michigan limits category pull-through.

The mix pivot toward higher-ticket Flower (average price 43.93) and away from legacy Pre-Roll (average price 19.71) and pressured Concentrates (average price 5.51) suggests a margin-first stance that can offset volume softness, but the -25.59% YoY in Edible and -11.50% YoY in Vapor Pens cap scale while holding rank 36 in Michigan Edible curbs visibility. With Edible rebounding 40.93% MoM and Flower jumping 196.16% MoM, the immediate opportunity is to convert these spikes into sustained share, implying a need to defend the 38.10% Edible base while reallocating toward the 24.08% Flower lane where YoY is +23.77% and away from the 0.09% Pre-Roll tail where YoY is -97.07%.

Sep-2026 Rank
Concentrates
Edible
Vapor Pens
46
36
80
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
38.1%
$2.13
-25.6%
+40.9%
Flower
24.1%
$43.93
+23.8%
+196.2%
Vapor Pens
19.4%
$7.50
-11.5%
+8.7%
Concentrates
18.4%
$5.51
-28.9%
+9.4%
Pre-Roll
0.1%
$19.71
-97.1%
-88.4%
Midwest Extracts

Competitive Landscape

Midwest Extracts sits at rank #36 in MI Edible in September 2026, down 6 spots from #30 year over year and slipping 2 positions from #34 in June 2026, while its peak of #20 in May 2025 now sits 16 ranks higher than today; in contrast, Wyld held at #1 year over year despite a 18.3% YoY sales decline and Rocket (MI) advanced from #14 to #5 on 65.2% YoY growth, indicating that Midwest Extracts’ relative slide amid both top-tier stability and mid-pack ascents signals a need to counter faster-moving competitors or risk further share drift.

Midwest Extracts market ranking for MI Edible

Midwest Extracts

Notable Products

Yuzu Gummies 8-Pack (200mg) posted the standout move in September 2026 with a +64.4% month-over-month surge to rank 4, while Sour Blue Raspberry Gummies 10-Pack (200mg) slumped -38.7% at rank 8. Squishy Cloudz Gummies 8-Pack (200mg) climbed +63.3% to rank 2, and Watermelon Gummies 8-Pack (200mg) jumped +63.0% to rank 3, whereas category leader Tutti Fruit Gummies 8-Pack (200mg) grew a slower +48.9% at rank 1. Eight of the top ten are Edible gummies under the 200mg multi-pack format, concentrating demand in a narrow dosage and pack-size lane that tilts assortment decisions toward flavor variety over form factor changes. The pattern implies Midwest Extracts is consolidating around high-velocity gummy SKUs, where incremental flavor launches can stack share faster than shifting into new categories.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Tutti Fruit Gummies 8-Pack (200mg)
Edible
>10
>10
>10
2
1
+48.9%
Squishy Cloudz Gummies 8-Pack (200mg)
Edible
>10
9
>10
3
2
+63.3%
Watermelon Gummies 8-Pack (200mg)
Edible
>10
>10
>10
4
3
+63.0%
Yuzu Gummies 8-Pack (200mg)
Edible
2
4
9
6
4
+64.4%
Mango Gummies 8-Pack (200mg)
Edible
3
3
4
7
5
+43.7%
Tutti Frutti Gummies 8-Pack (200mg)
Edible
10
6
>10
>10
6
—
Lemon Love Gummies 8-Pack (200mg)
Edible
>10
5
>10
>10
7
—
Sour Blue Raspberry Gummies 10-Pack (200mg)
Edible
>10
>10
2
1
8
-38.7%
Rainbow Gummies 10-Pack (200mg)
Edible
10
>10
>10
>10
9
—
Coconut Berry Gummies 8-Pack (200mg)
Edible
>10
>10
>10
>10
10
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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