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Apr-2025
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Overview
Market Insights Snapshot
Midwest Extracts has shown varied performance across different categories and states, particularly in Michigan. In the Concentrates category, the brand experienced a downward trajectory, starting the year outside the top 30 and continuing to fall from 38th in January to 71st by April. This decline is mirrored by a significant drop in sales, indicating challenges in maintaining market share. Conversely, the Edible category tells a different story, where Midwest Extracts improved its position from 31st in January to 23rd in April. This rise in ranking coincides with an increase in sales, suggesting a strengthening foothold in the Edible market within Michigan.
In the Vapor Pens category, Midwest Extracts maintained a relatively stable presence, with rankings hovering in the 70s throughout the first four months of 2025. Despite not breaking into the top 30, the brand's sales in this category remained consistent, indicating a steady customer base. The absence of a top 30 ranking in any category in Michigan highlights the competitive nature of the market, where Midwest Extracts must navigate to improve its standings. This mixed performance across different categories suggests areas of both opportunity and challenge for the brand as it seeks to enhance its market position.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Midwest Extracts has experienced a notable fluctuation in its ranking and sales performance from January to April 2025. Initially ranked 31st in January, Midwest Extracts faced a decline, dropping to 38th by March. However, a significant rebound occurred in April, where the brand surged to 23rd place, indicating a strategic shift or successful marketing initiative. This upward trend in April aligns with a sales increase, suggesting improved consumer reception or product availability. In contrast, competitors like Mischief maintained a more stable presence, consistently ranking within the top 25, while Kiva Chocolate showed a similar upward trajectory, moving from 30th to 21st. Meanwhile, Mitten Extracts and Magic Edibles displayed more stable rankings, with Mitten Extracts holding steady at 24th in April and Magic Edibles experiencing a slight dip. These dynamics highlight the competitive pressure Midwest Extracts faces, emphasizing the need for continued innovation and strategic marketing to maintain its upward momentum in Michigan's edible market.
Notable Products
In April 2025, Squishy Cloudz Gummies 8-Pack (200mg) emerged as the top-performing product for Midwest Extracts, climbing from the second position in January to the first with sales reaching 10,799 units. Yuzu Gummies 8-Pack (200mg) secured the second spot, marking its entry into the rankings with notable sales figures. Strawberry Gummies 8-Pack (200mg), which previously held the second position in February, ranked third in April, indicating a slight decline. Traverse City Cherry Gummies 8-Pack (200mg), which was the top product in March, fell to fourth place in April. Watermelon Gummies 8-Pack (200mg) debuted in the rankings at fifth place, highlighting a diversified preference among consumers this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
