.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Midwest Extracts is stocked at 183 licensed dispensaries across Michigan and Oklahoma, 181 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Lansing, Monroe, and Center Line. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Midwest Extracts concentrated 38.36% of sales in Edible, 33.99% in Vapor Pens, and 23.26% in Concentrates, with smaller exposure in Flower at 2.92% and Pre-Roll at 1.47%. Year over year, Edible contracted by 49.61% while Vapor Pens expanded by 21.80%, and Concentrates inched up 2.51%; month over month, the same categories moved -11.48%, -8.62%, and -51.24% respectively. Flower’s month-over-month jump of 58.30% contrasts with Pre-Roll’s -17.83%, but both remain minor in mix. The brand’s average price rose 22.43% year over year while total brand sales fell 22.86% year over year, and Edible’s category rank in Michigan sits at 41; taken together, the mix now leans on higher-priced inhalables to offset a shrinking Edible base, implying price-led rather than volume-led revenue protection.
The shift toward Vapor Pens (up 21.80% YoY) alongside a 51.24% MoM pullback in Concentrates, paired with an 11.48% MoM decline in Edible, positions Midwest Extracts to rely on a narrower set of inhalable formats for stability while accepting Edible share erosion of 38.36% to carry less of the load. With a 41 rank in Michigan Edible and brand-average prices up 22.43% YoY against a 22.86% YoY sales drop, July 2026 signals margin emphasis over volume capture. The 58.30% MoM lift in Flower from a 2.92% share base and the -17.83% MoM in Pre-Roll at 1.47% indicate experimentation at the fringes; the implication is a defensive positioning where Midwest Extracts prioritizes maintaining price architecture in Vapor Pens while allowing Edible to retrench and Concentrates to cycle for efficiency.
Competitive Landscape
Midwest Extracts is ranked #41 in MI Edible in July 2026, down 16 places year over year from #25, and 14 places lower than its April 2026 position of #27; against this backdrop, category leader Wyld held #1 both this year and last despite a -23.3% sales change while MKX Oil Company slipped from #3 to #4 as Camino climbed from #4 to #3 with +12.9% sales growth, indicating that competitive movement at the top coincides with Midwest Extracts’ descent from a May 2025 peak of #20 to the low-40s, which implies a multi-quarter loss of velocity that now requires either mix shift or pricing action to arrest further rank erosion.
Notable Products
Yuzu Gummies 8-Pack (200mg) posted the steepest movement in July 2026 with a -32.7% month-over-month drop, sliding to rank 8, while Strawberry Gummies 8-Pack (200mg) surged +60.0% to seize rank 1. Mango Gummies 8-Pack (200mg) added +20.3% MoM at rank 5, and eight of the top ten SKUs are Edible gummies, concentrating demand in a single form factor. This pattern implies Midwest Extracts is consolidating around fruit-flavor gummies, using a breakout leader to offset flavor-specific volatility and guide SKU rationalization.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
