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Sep-2025
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Overview
Market Insights Snapshot
Midwest Extracts has shown varied performance across different product categories in Michigan. In the Concentrates category, the brand saw a notable improvement in September 2025, rising to the 45th position from 69th in August. This upward movement suggests a resurgence in demand or effective marketing strategies. However, the Vapor Pens category presents a different story, where Midwest Extracts has consistently not made it into the top 30, with rankings hovering in the lower 60s and 70s. This indicates potential challenges in capturing market share or consumer preference in this competitive segment.
In the Edibles category, Midwest Extracts maintained a more stable presence, with rankings consistently within the top 30, peaking at 24th in July 2025. However, a gradual decline was observed, with the brand slipping to 28th by September. This could be attributed to increased competition or shifting consumer tastes. Notably, the brand's sales figures in the Edibles category showed a downward trend from July to September, which aligns with the drop in rankings. Such insights highlight the importance of monitoring market dynamics and adapting strategies to sustain or improve brand positioning.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Midwest Extracts has experienced notable fluctuations in its ranking and sales over the past few months. As of September 2025, Midwest Extracts has seen a decline in its rank to 28th, down from 24th in July 2025. This shift is particularly significant when compared to competitors like Fresh Coast, which consistently maintained a higher rank, peaking at 23rd in June 2025 and only dropping to 26th by September. Meanwhile, Dream Edibles has shown resilience, maintaining a relatively stable position around the 27th mark. Despite Midwest Extracts' sales peaking in July 2025, they have since experienced a downward trend, which could be attributed to the competitive pressure from brands like Treetown and North Cannabis Co., both of which have shown varying degrees of sales growth and rank improvements. This dynamic market environment suggests that Midwest Extracts may need to strategize effectively to regain its competitive edge and improve its standing in Michigan's edible category.
Notable Products
In September 2025, the top-performing product for Midwest Extracts was Romeo Peach Gummies 8-Pack (200mg), maintaining its number one rank from previous months with sales of 9,239 units. Tropical Thunder Gummies 8-Pack (200mg) climbed to the second position, showing a positive trend from its third-place ranking in August. Strawberry Gummies 8-Pack (200mg) made its debut on the list, securing the third spot. Exotic Oasis Gummies 8-Pack (200mg) dropped from first place in August to fourth place in September. Pineapple Gummies 8-Pack (200mg) entered the rankings at fifth place, indicating a competitive market for edible products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
