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Apr-2025
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Overview
Market Insights Snapshot
The Limit has consistently demonstrated strong performance in the Michigan concentrates category, maintaining the top rank from January to April 2025. However, despite holding the number one spot, there has been a noticeable decline in sales over these months, indicating potential challenges in sustaining growth or increased competition. In the flower category, The Limit experienced a slight decline in rankings, moving from 7th in January to 13th by April. This drop suggests a need for strategic adjustments to regain a stronger foothold within this competitive category. It's worth noting that The Limit did not appear in the top 30 for vapor pens until April, when they ranked 71st, suggesting either a new entry into the market or a significant push in this category.
While The Limit's performance in the concentrates category remains dominant in Michigan, the sales trend indicates a potential area of concern, as they need to address the declining sales figures. In contrast, the flower category's fluctuating rankings reflect a dynamic market where The Limit is losing ground to competitors. Their late entry into the vapor pens category in April, ranking 71st, highlights either a nascent strategy or a market test, which could be a promising area for growth if properly leveraged. The absence from the top 30 in previous months suggests that The Limit may need to innovate or invest more heavily to gain traction in this segment.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, The Limit experienced notable fluctuations in its ranking from January to April 2025. Initially holding a strong position at rank 7 in January, The Limit ascended to rank 6 in February, showcasing a positive trajectory. However, by March and April, the brand experienced a decline, dropping to ranks 12 and 13, respectively. This shift indicates increased competition and market dynamics affecting The Limit's standing. Notably, Goodlyfe Farms maintained a consistently high rank, slightly ahead of The Limit, while NOBO demonstrated a remarkable rise from rank 71 in February to 12 in April, surpassing The Limit by the end of the period. Additionally, Dog House and Everyday Cannabis (MI) showed varied performance, with Dog House re-entering the top 20 in April and Everyday Cannabis climbing to rank 14. These dynamics suggest that while The Limit remains a key player, it faces significant pressure from both established and emerging competitors in the Michigan Flower market.
Notable Products
In April 2025, The Limit's top-performing product was Sunset Runtz (3.5g) in the Flower category, securing the first rank with notable sales of 5,891 units. Funfetti (3.5g), also in the Flower category, followed closely in second place. Plasma Gas (3.5g) maintained its position at third place, consistent with its March 2025 ranking, though it had experienced a drop from its second-place position in February 2025. Blue Gushers Live Resin (1g) emerged as a strong contender in the Concentrates category, achieving fourth rank. Golden Banana Smalls (3.5g) rounded out the top five, highlighting a diverse range of product preferences among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
