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Feb-2026
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Overview
Market Insights Snapshot
The Limit has demonstrated a strong presence in the Michigan cannabis market, particularly in the Concentrates category. Consistently holding the number one rank from November 2025 to February 2026, the brand has shown resilience and dominance in this category. Despite a slight dip in sales from December 2025 to February 2026, The Limit maintained its top position, indicating a strong customer base and brand loyalty. In contrast, the Flower category presents a different picture, where The Limit experienced fluctuations in its ranking, moving from 79th in November 2025 to 58th in February 2026. This upward trajectory, although not yet placing them in the top 30, suggests a growing influence in the Flower category, which could be an area of potential growth for the brand.
Interestingly, The Limit's performance in the Pre-Roll category in Michigan was not as strong, with the brand only entering the rankings at 83rd in February 2026. This indicates that while The Limit has a solid foothold in Concentrates and is improving in Flower, it faces challenges in gaining a competitive edge in Pre-Rolls. The absence of a ranking in the top 30 for the preceding months suggests that there is significant room for improvement in this category. These insights highlight the varied performance of The Limit across different product categories, offering a glimpse into their market strategy and potential areas for expansion or enhancement.
Competitive Landscape
In the Michigan concentrates market, The Limit has consistently maintained its top position from November 2025 through February 2026, showcasing its dominance in this category. Despite a slight dip in sales from December 2025 to January 2026, The Limit's sales rebounded in February, reinforcing its market leadership. In contrast, Rkive Cannabis demonstrated significant volatility, dropping from 5th place in November 2025 to 12th in December, before surging to 2nd place in January and maintaining that position in February. This fluctuation suggests a competitive threat but also highlights Rkive's potential instability. Meanwhile, Wojo Co has shown a more stable performance, moving from 4th to 2nd place in December, then settling at 3rd by February 2026. The Limit's ability to sustain its top rank amidst these shifts underscores its strong brand loyalty and market presence, making it a formidable player in the Michigan concentrates scene.
Notable Products
In February 2026, The Limit's top-performing product was Durban Poison Live Resin (1g) within the Concentrates category, achieving the highest rank and notable sales of 7,243 units. Following closely, Cereal Milk Live Resin (1g) secured the second position. Bixcotti Live Resin (1g) showed a significant improvement, climbing from fifth in January to third place in February. Pink Sherb Live Resin (1g) entered the top ranks at fourth position, while Banana Runtz Live Resin (1g) experienced a drop from first in January to fifth in February. This shift in rankings highlights a dynamic change in consumer preferences for The Limit's Concentrates products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
