.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Limit has shown a consistent performance in the Concentrates category in Michigan, maintaining the number one rank from April to July 2025. However, there has been a noticeable decline in sales over these months, with the highest sales recorded in April and a decrease by July. This consistent top position indicates a strong brand presence in the Concentrates market, despite the decline in sales figures. In the Flower category, The Limit experienced fluctuating rankings, achieving a peak at 7th place in May before dropping to 20th by July. This suggests a competitive landscape where The Limit has seen both success and challenges in maintaining its position.
The Pre-Roll category tells a different story, as The Limit was not in the top 30 in April but managed to enter the rankings at 93rd in May and improved to 65th by July. This upward trend is a positive sign, indicating potential growth in this segment. In contrast, the Vapor Pens category saw The Limit ranked 76th in April, but it did not maintain a top 30 position in subsequent months, highlighting a challenge in sustaining visibility in this category. These movements across different product categories and the varying success in rankings provide insights into The Limit's market dynamics and areas for potential strategic focus.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The Limit has experienced notable fluctuations in its rank over the past few months. Starting from April 2025, The Limit climbed from 14th to an impressive 7th position in May, indicating a significant boost in sales performance. However, this momentum was not sustained as the brand slipped to 11th in June and further down to 20th by July. This decline suggests increasing competition and possibly market saturation. Notably, Zones, a key competitor, also experienced a downward trend, dropping from 7th in April to 18th by July, which could indicate a broader market shift. Meanwhile, MJ Verdant showed a remarkable rise, moving from 45th in April to 19th in July, potentially capturing market share from The Limit and others. Additionally, Plant Nerd improved its position significantly, moving from 54th to 21st, suggesting a growing presence in the market. These dynamics highlight the competitive pressure The Limit faces and underscore the importance of strategic adjustments to regain its upward trajectory in the Michigan flower market.
Notable Products
In July 2025, Blue Gushers Infused Pre-Roll (1g) emerged as the top-performing product for The Limit, climbing to the number one spot with notable sales of 15,876 units. Tahitian Dream Infused Pre-Roll (1g) followed as the second-best seller, while Pineapple Express Infused Pre-Roll (1g) secured third place. Berry Gelato Infused Pre-Roll (1g) and The Soap (3.5g) rounded out the top five, ranking fourth and fifth, respectively. Blue Gushers Infused Pre-Roll (1g) showed significant improvement from its previous position in May 2025, where it was ranked second, demonstrating a strong upward trend. The introduction of Tahitian Dream and Pineapple Express in the rankings indicates a fresh consumer interest in new pre-roll offerings from The Limit.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
