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Jan-2025
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Overview
Market Insights Snapshot
The Limit has shown a strong and consistent performance in the Michigan concentrates category, maintaining the number one rank from October 2024 through January 2025. This stability is underscored by a steady increase in sales, culminating in over 2.5 million in January 2025. In contrast, their performance in the vapor pens category in the same state was less impressive, with The Limit not making it into the top 30 ranks after October 2024. This suggests that while they dominate in concentrates, there is significant room for growth and improvement in other categories.
In the flower category within Michigan, The Limit experienced a notable fluctuation in rankings. Starting at rank 23 in October 2024, they dipped to 45 in November before climbing back up to 18 by January 2025. This rebound indicates a positive trend and could signify a strategic adjustment or market response that favored their products. However, the absence of top 30 rankings in categories outside of concentrates and flower highlights potential areas where The Limit might focus efforts to expand their market presence and product appeal.
Competitive Landscape
In the competitive landscape of the concentrates category in Michigan, The Limit has maintained a stronghold as the leading brand from October 2024 to January 2025, consistently ranking first. This unwavering top position highlights its dominance in the market, especially when contrasted with competitors like Traphouse Cannabis Co. and Wojo Co. Notably, Traphouse Cannabis Co. has shown a positive trajectory, climbing from fourth to second place over the same period, indicating a potential threat to The Limit's supremacy if this trend continues. Meanwhile, Wojo Co experienced fluctuations, peaking at third in November 2024 but dropping to fourth in December before recovering to third in January 2025. The Limit's consistent sales growth, despite the competitive pressure, underscores its robust market strategy and brand loyalty, setting a high benchmark for its competitors.
Notable Products
In January 2025, The Limit's top-performing product was Berry Queen (3.5g) in the Flower category, achieving the highest sales with a notable figure of 19,794 units sold. Following closely, Sour OG (3.5g) and Z Mintz (3.5g), both also in the Flower category, secured the second and third positions, respectively. White Runtz (3.5g) maintained a strong presence in the fourth position, while Cereal Milk Live Resin (5g) led the Concentrates category, ranking fifth overall. These rankings reflect a stable performance in the Flower category, with consistent top placements compared to previous months. The significant sales figures of Berry Queen (3.5g) highlight its growing popularity and dominance in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
