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Jun-2024
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Overview
Market Insights Snapshot
The Limit has shown impressive performance in the Concentrates category in Michigan, consistently holding the number one rank from March to June 2024. This indicates a strong market presence and consumer preference for their concentrates. In the Flower category, The Limit's ranking has been more volatile, peaking at 16th place in May but dropping to 30th in June. This fluctuation suggests potential challenges in maintaining a steady position in the highly competitive Flower market. The brand's Vapor Pens category has seen a steady improvement, moving from 82nd place in March to 57th place by June, reflecting a positive trend in consumer adoption.
However, The Limit's performance in the Pre-Roll category in Michigan has not been as strong, as they did not rank in the top 30 for March and April 2024. They managed to secure the 79th and 88th positions in May and June respectively, which indicates room for improvement in this segment. The absence from the top 30 in two consecutive months highlights potential areas where the brand could focus on enhancing its product offerings or marketing strategies. Overall, while The Limit has shown strong performance in certain categories, there are clear opportunities for growth and stabilization in others.
Competitive Landscape
In the Michigan concentrates market, The Limit has consistently maintained its top rank from March through June 2024, showcasing a strong market presence and robust sales growth. This stability is particularly notable when compared to competitors like #Hash and Traphouse Cannabis Co., which have fluctuated between the second and third positions during the same period. While #Hash experienced a slight dip in sales from March to June, Traphouse Cannabis Co. saw a more significant decline in June. These trends suggest that The Limit's consistent performance and increasing sales volume are likely contributing to its sustained market leadership, making it a formidable competitor in the Michigan concentrates category.
Notable Products
In June 2024, The Limit's top-performing product was Layer Cake Smalls (3.5g) in the Flower category, maintaining its number one rank from the previous month with sales of $15,108. Gelatti (3.5g) also in the Flower category, held the second position consecutively, indicating consistent performance. Grape Gelato (3.5g), another Flower product, improved its rank from fourth in May to third in June. Fruity Pebblez BHO Wax (5g) in Concentrates debuted in the rankings at fourth place, showing potential in the concentrates market. Forbidden Fruit Hash Rosin (7g) also in Concentrates, entered the rankings at fifth, suggesting emerging interest in hash rosin products.
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