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Aug-2024
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Overview
Market Insights Snapshot
The Limit has shown a strong performance in the Concentrates category in Michigan, maintaining the top rank consistently from May to August 2024. This indicates a solid and growing presence in this category, with sales increasing significantly each month. However, their performance in other categories within Michigan is more varied. For instance, in the Flower category, The Limit has seen a decline, moving from 15th place in May to 36th place in August. This suggests potential challenges in maintaining a competitive edge in the Flower market.
In the Vapor Pens category, The Limit's ranking has fluctuated, hovering around the 50s and 60s, but showing a slight improvement by August. This indicates a need for strategic adjustments to climb higher in the rankings. The Pre-Roll category also presents an interesting case, where The Limit was ranked 88th in May, dropped out of the top 30 in subsequent months, and then reappeared at 47th in August. This erratic performance could be indicative of either market volatility or internal changes within the brand's strategy. Overall, while The Limit excels in Concentrates, there are clear areas in other categories that require attention to enhance their market position.
Competitive Landscape
In the Michigan concentrates market, The Limit has consistently maintained the top rank from May to August 2024, showcasing a robust and growing dominance. This is particularly notable given the competitive landscape, where brands like Distro 10 and Cannalicious Labs have also shown strong performances. Distro 10 has held the second rank from June to August 2024, indicating a significant rise in market presence compared to its fifth position in May. Meanwhile, Cannalicious Labs has fluctuated between the third and fifth positions, reflecting a more volatile performance. The Limit's ability to not only retain but also grow its market share, as evidenced by its increasing sales figures, highlights its strong brand loyalty and effective market strategies. This consistent top-ranking position amidst rising competitors underscores The Limit's leadership in the Michigan concentrates category.
Notable Products
In August 2024, Gelatti (3.5g) from The Limit secured the top spot in sales, achieving a significant figure of 9,456 units sold. Following closely, Durban Poison Live Resin (5g) ranked second, marking its first appearance in the rankings. The Soap (3.5g) took third place, also making its debut in the rankings this month. Rainbow Belts Live Resin (5g) and Cereal Milk Live Resin (5g) occupied the fourth and fifth positions, respectively, both entering the rankings for the first time. Notably, Gelatti (3.5g) climbed from the fourth position in July to the first in August, indicating a substantial increase in popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
