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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Limit’s mix in May 2026 tilted toward Flower at 54.10% share with a month-over-month surge of 259.04% contrasted against a year-over-year decline of 20.43%, while Concentrates held 41.12% share with 15.41% MoM growth and 3.48% YoY growth; Pre-Roll remained a small 4.74% share with 100.78% YoY growth but an 18.09% MoM drop, and Vapor Pens sat at 0.04% share with a 77.19% MoM lift yet a 96.29% YoY fall. Paired with a brand-level YoY sales change of -10.03% and a 11.67% YoY price decrease, the configuration implies a pivot back toward higher-volume Flower without recovering prior-year scale, while Concentrates provides steadier continuity and Pre-Roll functions as a volatile tail, suggesting a tactical reweighting rather than a structural expansion. Only one dollar figure mentioned here: $1,501,325.47 in Flower sales anchors the outsized MoM swing against a contracting YoY base.
Positioning-wise, the outsized 259.04% MoM rebound in Flower alongside a 20.43% YoY contraction, plus Concentrates’ simultaneous 15.41% MoM and 3.48% YoY gains, points to a demand mix that currently favors core staple formats over niche breadth, while the 96.29% YoY collapse in Vapor Pens and the 18.09% MoM dip in Pre-Roll cap brand reach into convenience segments. With The Limit ranked 14 in Flower in Michigan and a 11.67% YoY price deflation against brand sales down 10.03% YoY, the pattern implies near-term share defense through price-enabled velocity in staple categories rather than premium-led trading up, placing incremental pressure to convert the MoM Flower momentum into durable rank improvements.
Competitive Landscape
The Limit sits at rank #14 in MI Flower for May 2026, down 4 positions from #10 a year earlier, and rebounding 68 places from #82 in February 2026; that path contrasts with Grown Rogue holding #5 while its year-over-year sales rose 245.9%, and diverges from High Minded at #1 despite a -14.5% year-over-year sales change. With a prior peak at #8 in February 2025 and competitors like Goodlyfe Farms advancing to #2 from #7 alongside 66.2% sales growth, the mix of a sharp 3-month climb and a 12-month slide implies volatility: The Limit is regaining monthly momentum but losing relative share over the year, signaling a need to convert recent gains into sustained rank recovery.
Notable Products
Candy Gas (28g) delivered the standout movement in May 2026 with a 184.7% month-over-month surge, jumping to rank 1 while Tahitian Dream Live Resin (5g) moved modestly at +5.1% at rank 5. Flower SKUs occupied 8 of the top 10 positions, with Frozen Cherries (28g) and Skywalker OG (28g) sitting at ranks 2 and 3 respectively, concentrating mix and signaling reliance on large-format Flower while Concentrates hold secondary share. The $185,958 taken by Frozen Cherries (28g) at rank 2 alongside Candy Gas (28g) at rank 1 indicates a pivot toward heavyweight Flower leaders over incremental Concentrates growth at rank 5. The pattern implies The Limit is consolidating around high-velocity 28g Flower as the commercial engine, using a limited Concentrates presence for breadth rather than volume leadership.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
