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Mar-2025
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Overview
Market Insights Snapshot
The Limit has shown a consistently strong performance in the Concentrates category within the state of Michigan. Holding the top position for four consecutive months, from December 2024 to March 2025, this indicates a robust dominance and consumer preference in this category. However, it's noteworthy that while they maintained their top rank, there was a slight decline in sales figures from December through March. This trend could suggest seasonal fluctuations or increasing competition, but the brand's ability to maintain the top rank despite these changes is commendable.
In the Flower category, The Limit experienced significant movement in Michigan, showcasing a dynamic presence. Starting at rank 14 in December 2024, they climbed to rank 7 in January 2025 and further improved to rank 6 in February 2025, before dropping to rank 11 in March. This upward trajectory followed by a slight decline could imply strategic adjustments or shifts in consumer preferences. The fact that they were not consistently in the top ranks earlier but managed to break into the top 10 suggests a potential for growth and adaptation in their strategies. The fluctuations in their ranking highlight both opportunities and challenges in maintaining a stronghold across different product categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, The Limit has experienced notable fluctuations in its rank and sales, reflecting both challenges and opportunities in this dynamic market. From December 2024 to March 2025, The Limit's rank shifted from 14th to 11th, with a peak at 6th in February 2025. This trajectory indicates a strong performance, particularly in January and February, where sales surged significantly. However, the brand faced a slight decline in March, suggesting increased competition. Notably, Goldkine and Simply Herb have shown impressive growth, with Goldkine climbing from 23rd to 10th and Simply Herb improving from 19th to 13th by March 2025. Meanwhile, Zones demonstrated a remarkable recovery from being outside the top 20 in January to securing the 12th position in March. Pure Options maintained a consistently strong presence, hovering around the top 10, which underscores the competitive pressure in this segment. These dynamics highlight the need for The Limit to continue innovating and differentiating its offerings to sustain and enhance its market position.
Notable Products
In March 2025, Midnight Runtz (3.5g) from The Limit maintained its top position in the Flower category, slightly increasing its sales to 9,285. Gary Poppins (3.5g) rose to second place, although its sales decreased compared to February. Plasma Gas (3.5g) dropped from second to third place, experiencing a notable decline in sales figures. Purple Runtz Smalls (3.5g) and Tropical Runtz (3.5g) entered the rankings in fourth and fifth positions, respectively, indicating a growing interest in these products. This month marked a reshuffling in the rankings, with new entries and shifts highlighting changing consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
