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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Limit is stocked at 156 licensed dispensaries across Michigan, Oregon, and California, 152 of them in Michigan, with the deepest coverage in New Buffalo, Lansing, Monroe, Kalamazoo, and Detroit. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, The Limit concentrated its revenue mix further into Concentrates at 70.70% share (ranked 2 in Concentrates in Michigan), as that category rose 16.00% month over month despite a 1.67% year-over-year decline; meanwhile, Flower fell to 20.52% share with a 40.48% MoM drop and a 65.97% YoY decline, and Pre-Roll expanded to 8.79% share with 5.94% MoM and 46.34% YoY growth. Against a brand-level sales decline of 28.65% YoY and a 2.61% YoY price decrease to $13.44, the simultaneous MoM surge in Concentrates and contraction in Flower indicates the brand is leaning into higher-mix Concentrates while exiting weaker Flower volumes, implying a deliberate tilt toward categories where rank and momentum are more defensible.
The category shifts imply a repositioning toward potency-led and occasion-specific formats: Concentrates gaining 16.00% MoM while Pre-Roll rises 5.94% MoM reallocates volume into formats with clearer differentiation, as Flower’s 40.48% MoM and 65.97% YoY declines erode its role in the portfolio. With Concentrates at 70.70% share and a state-category rank of 2 in Michigan, The Limit’s near-term posture is to protect and price-manage its lead category while using Pre-Roll’s 46.34% YoY growth as a secondary entry point, which implies marketing, assortment, and trade investments should prioritize Concentrates retention and targeted Pre-Roll expansion rather than reviving structurally contracting Flower.
Competitive Landscape
The Limit is ranked #2 in Michigan Concentrates in July 2026, slipping 1 place year over year from #1, after peaking at #1 in June 2026 and holding #2 over the last three months. Meanwhile, Rkive Cannabis climbed from #5 to #1 as of July 2026, and Uniq Pressure surged to #3 from #145, indicating upward mobility among challengers, while Cannalicious Labs sits at #5 after a 2-position rise despite a 29.6% YoY sales decline. With The Limit’s dip of 1 rank alongside competitors posting gains of 4 and 142 positions, the pattern implies The Limit must defend share against faster risers to avoid further slippage from its June 2026 peak.
Notable Products
Bixcotti Live Resin (5g) posted the steepest movement in July 2026 with a -4.9% month-over-month decline while sitting at rank 6, contrasting with Blue Gushers Live Resin (5g) at rank 2 and Tropical Z Live Resin (5g) at rank 3 holding their positions, which implies momentum is consolidating among higher-ranked concentrates rather than spreading evenly. Four of the top ten are Concentrates SKUs clustered between ranks 2 and 10 with mixed MoM trajectories (from -4.9% for Bixcotti Live Resin (5g) to flat for multiple peers) and only one Flower entry at rank 1, indicating a portfolio tilt toward extract formats even as Muel Fuel (3.5g) anchors the lineup with $14,951 in July 2026 sales. The pattern suggests The Limit is concentrating demand into a narrow set of mid- and upper-ranked concentrate SKUs while tolerating modest volatility within the 5g segment, pointing to a commercial direction that prioritizes depth in concentrates over breadth across categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
