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Oct-2025
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Overview
Market Insights Snapshot
The Limit has shown a robust performance in the Michigan market, particularly in the Concentrates category, where it has consistently maintained the top position from July to October 2025. This stability suggests a strong consumer preference and brand loyalty in this category. However, the Flower category tells a different story, with rankings fluctuating significantly over the same period. Starting at 29th place in July, the brand experienced a drop to 57th in August, only to climb back to 28th in September, and then fall again to 48th in October. This volatility might indicate a competitive market landscape or shifting consumer preferences within the Flower category.
On the other hand, The Limit's presence in the Pre-Roll category in Michigan is less prominent, as evidenced by its absence from the top 30 rankings from August through October 2025, after being ranked 91st in July. This could be seen as a challenge for the brand, suggesting either a need for strategic repositioning or increased marketing efforts to gain traction in this category. Despite these challenges, the overall sales trends for The Limit in Michigan indicate a positive trajectory, particularly with the notable increase in sales for Concentrates from September to October. This trend highlights the potential for growth and expansion in the Concentrates market, even as the brand navigates challenges in other categories.
Competitive Landscape
In the Michigan concentrates market, The Limit has consistently maintained its top position from July to October 2025, showcasing its strong brand presence and consumer loyalty. Despite fluctuations in the sales figures of its competitors, The Limit's sales have shown a robust upward trend, particularly in October, where it saw a significant boost. Meanwhile, Cannalicious Labs, which held the second position from July to September, experienced a drop to third place in October, indicating potential challenges in maintaining its market share. Conversely, Rkive Cannabis has shown a notable improvement, climbing from fourth place in July to second in October, suggesting an effective strategy in capturing more market share. These dynamics highlight the competitive landscape in which The Limit operates, emphasizing the importance of strategic positioning and customer engagement to sustain its leading rank.
Notable Products
In October 2025, The Limit's top-performing product was Strawberry Candy (3.5g) in the Flower category, securing the first rank with sales of 4872 units. Planet of the Grapes (3.5g) followed closely in the second position, while Runtz (3.5g) took the third spot. Rainbow Belts Hash Rosin (1g) in the Concentrates category ranked fourth, and Cereal Milk Live Resin (5g) maintained its fifth-place position from September. Notably, Cereal Milk Live Resin (5g) showed consistent performance, retaining its rank from the previous month, highlighting its stable demand among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
