Market Insights Snapshot
The Limit has been demonstrating an impressive performance in the Concentrates category in the state of Michigan. The brand has consistently maintained its top spot from August to November 2023. This consistent ranking indicates a strong customer preference and market dominance in this category within the state. An interesting trend to note is the steady increase in sales from August to October, followed by a slight dip in November, though this hasn't affected their leading position.
However, it's important to note that while The Limit is performing exceptionally well in the Concentrates category in Michigan, the absence of ranking data for other states and categories suggests that the brand may not be in the top 20 in those areas. This could indicate potential growth opportunities for The Limit in other markets or product categories. Despite the lack of data for other states and categories, the brand's strong performance in Michigan is a positive sign of its overall potential.
In the Concentrates category in Michigan, The Limit has consistently maintained its top position from August to November 2023. However, it's worth noting that some of its competitors have shown significant growth within the same period. For instance, #Hash has made a remarkable leap from the 12th rank in August to the 2nd rank in November, indicating a substantial increase in sales. Another competitor, Anarchy Extracts, has also shown consistent performance, maintaining its position within the top 10 throughout the period. Despite the upward trends of these competitors, The Limit's sales have remained consistently higher, although there was a slight decrease in November. This could suggest a potential challenge to The Limit's dominance in the future if these trends continue.
In November 2023, the top-performing product from The Limit was the THCA Isolate (1g) from the Concentrates category, climbing from the third spot in August to first. Following closely was the Cherry Runtz Live Resin (5g), also from the Concentrates category, which maintained a consistent performance from September, securing the second rank. The Cherry Gelato Live Resin (5g) made a notable debut in November, securing the third rank. The Banana Punch Live Resin (5g) dropped to fourth place after previously ranking third in September. Interestingly, the Apple Fritter Pre-Roll (1g) from the Pre-Roll category, which led the sales in previous months, saw a significant drop to the fifth spot in November, with sales reducing to 2213 units from a high of 16778 units in September.