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Dec-2025
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Overview
Market Insights Snapshot
The Limit has demonstrated a strong performance in the Concentrates category in Michigan, consistently holding the top rank from September to December 2025. This unwavering position at number one reflects a robust demand and consumer preference for their concentrate products in the state. The brand's sales in this category have shown a positive trajectory, with a notable increase from approximately $1,028,738 in September to $1,662,175 by December. This growth indicates a successful strategy in maintaining market leadership and potentially expanding their consumer base within the state.
In contrast, The Limit's performance in the Flower category in Michigan has been less consistent. Starting at rank 27 in September, the brand dropped out of the top 30 in October and November, before climbing back to rank 46 in December. This fluctuation suggests challenges in sustaining a competitive position in the Flower market, possibly due to increased competition or shifting consumer preferences. Despite these hurdles, the brand's ability to re-enter the top 50 by December could indicate strategic adjustments or improvements in product offerings. However, these movements also highlight areas for potential growth and the need for continued focus on enhancing their Flower category presence.
Competitive Landscape
In the Michigan concentrates market, The Limit has maintained a dominant position, consistently ranking as the top brand from September to December 2025. This stronghold is particularly impressive given the dynamic shifts among competitors. For instance, Society C has seen a remarkable ascent, jumping from 18th place in September to 3rd by November and maintaining that rank in December, indicating a rapid increase in market share and consumer interest. Meanwhile, Wojo Co has also shown upward mobility, moving from 4th to 2nd place by December. Despite these competitive pressures, The Limit's sales have continued to grow, suggesting a robust brand loyalty and effective market strategies that keep it ahead of rising competitors. The absence of any missing ranks for The Limit underscores its consistent performance and leadership in the category.
Notable Products
In December 2025, the top-performing product for The Limit was Tropical Z Live Resin (5g) in the Concentrates category, securing the number one rank with notable sales of 6776 units. Rainbow Belts Live Resin (5g) followed closely in second place, while Cereal Milk Live Resin (5g) took the third spot. Pink Sherb Live Resin (5g) and Lemon Cherry Icee Live Resin (1g) completed the top five rankings. These products were newly introduced to the top rankings in December, showing a strong entry as they were not ranked in the previous months. This indicates a significant shift in consumer preference towards these specific concentrates during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
