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Sep-2025
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Overview
Market Insights Snapshot
The Limit has demonstrated a strong and consistent performance in the Concentrates category within Michigan, maintaining the number one rank from June to September 2025. This consistent top ranking highlights their dominance and popularity in the Concentrates market, with a notable peak in sales during August 2025. However, the Flower category tells a different story, where The Limit experienced significant fluctuations. Starting at rank 17 in June, they dropped to rank 59 in August, before recovering slightly to rank 27 in September. This volatility suggests challenges in maintaining a steady market position in the Flower category, possibly due to increased competition or changes in consumer preferences.
In the Pre-Roll category, The Limit's presence is notably absent from the top 30 brands in Michigan after July 2025, where they briefly held the 82nd position. This lack of visibility in the top rankings could indicate limited market penetration or a strategic focus elsewhere. The absence from subsequent rankings suggests either a decrease in sales or a strategic withdrawal from the category. This performance across categories suggests that while The Limit excels in Concentrates, there may be opportunities for growth and stabilization in other areas of their product portfolio.
Competitive Landscape
In the Michigan concentrates category, The Limit has consistently maintained its top position from June to September 2025, highlighting its dominance in the market. Despite fluctuations in sales, with a peak in August, The Limit's leadership remains unchallenged. However, the competitive landscape is dynamic, with Cannalicious Labs holding steady in the second position, except for a brief dip to third in July. Meanwhile, Rkive Cannabis shows a notable upward trend, climbing from seventh in June and July to third by September, indicating a potential threat to The Limit's market share if this trend continues. These shifts underscore the importance for The Limit to innovate and reinforce its brand loyalty to sustain its leadership amidst rising competition.
Notable Products
In September 2025, The Limit's top-performing product was White Runtz (3.5g) in the Flower category, securing the first rank with sales reaching 10,017 units. Following closely was Blue Biscotti (3.5g), also in the Flower category, ranked second. Rainbow Runtz (3.5g) took the third spot, maintaining its strong performance in the Flower segment. Blueberry Pancake Live Resin (1g) in the Concentrates category held steady at rank four, showing consistent sales from August 2025. Cereal Milk Live Resin (5g) rounded out the top five, marking its presence in the Concentrates category for the first time in September 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
