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Aug-2025
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Overview
Market Insights Snapshot
The Limit has demonstrated a strong performance in the Concentrates category within Michigan, consistently holding the top rank from May to August 2025. This indicates a solid market presence and consumer preference for their products in this category. However, the Flower category tells a different story, with The Limit experiencing a significant decline in rankings from 7th place in May to falling out of the top 30 by August. This downward trend suggests challenges in maintaining competitiveness or shifting consumer preferences within the Flower category. The Pre-Roll category also reflects a struggle, as The Limit was not ranked in the top 30 by August, despite a brief improvement in July.
Examining the sales data reveals that while The Limit's Concentrates sales saw a notable increase in August, the Flower category experienced a sharp decline in the same month. This divergence in performance across categories may highlight strategic areas for The Limit to focus on, potentially capitalizing on their strengths in Concentrates while addressing the issues faced in the Flower and Pre-Roll segments. The absence of a ranking in the Pre-Roll category by August further emphasizes the need for a reassessment of their market strategy or product offerings in this area. Overall, The Limit's performance across categories in Michigan presents both opportunities and challenges that could shape their future market strategies.
Competitive Landscape
In the highly competitive Michigan concentrates market, The Limit has maintained its dominant position as the top-ranked brand from May to August 2025. Despite a slight dip in sales in June, The Limit's sales rebounded significantly in August, reinforcing its leadership. Meanwhile, Rkive Cannabis has shown remarkable growth, climbing from 17th place in May to 2nd place by August, with a steady increase in sales each month. This rapid ascent highlights a potential threat to The Limit's market share if the trend continues. On the other hand, Wojo Co consistently held the 2nd or 3rd position, but its sales have been on a downward trajectory, suggesting a weakening competitive stance. The Limit's ability to sustain its top rank amidst these dynamics underscores its strong brand presence and customer loyalty, but the rising competition from Rkive Cannabis indicates the need for strategic initiatives to maintain its lead.
Notable Products
In August 2025, the top-performing product for The Limit was Blue Gushers Infused Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from July, with sales of 6,087 units. Tahitian Dream Infused Pre-Roll (1g) held steady at the second rank, though its sales decreased from the previous month. Blueberry Pancake Live Resin (1g) made a notable entry at the third position in the Concentrates category. Pineapple Express Infused Pre-Roll (1g) dropped one spot to fourth place, reflecting a decline in sales performance. Grape Ape Live Resin (1g) entered the ranking at fifth position, highlighting a growing interest in the Concentrates category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
