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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Ice Kream Hash Co. has shown a consistent presence in the concentrates category, maintaining a top ten position from May through August 2025. Despite a slight dip from 4th to 7th place, this indicates a strong foothold in the market. However, the brand's performance in the edible category tells a different story, as it did not make it into the top 30 rankings during the same period, which could be concerning for their market penetration in edibles. In the pre-roll segment, Ice Kream Hash Co. has improved its position from 28th to a peak of 25th in June, before settling back to 27th in August, demonstrating modest gains but also highlighting the competitive nature of this category.
In the vapor pens category, Ice Kream Hash Co. has experienced fluctuations, starting at 90th place in May, climbing to 80th in June, and then dropping back to 90th by August. This volatility might suggest challenges in establishing a stable market presence for vapor pens in Michigan. Notably, their sales figures in the concentrates category have seen a decline over the months, from $643,255 in May to $457,739 in August, which could indicate shifts in consumer preferences or increased competition. The brand's overall performance across categories in Michigan suggests areas of strength in concentrates and challenges in edibles and vapor pens, presenting opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of Michigan's concentrates category, Ice Kream Hash Co. has experienced notable shifts in its market position from May to August 2025. Initially ranked 4th in May, the brand saw a gradual decline to 7th by August. This downward trend in rank coincides with a decrease in sales, from a high in May to lower figures by August. Meanwhile, competitors like 710 Labs have shown a significant upward trajectory, moving from 14th to 5th place, indicating a strong increase in consumer preference and sales. Rocket Fuel maintained a relatively stable position, while Society C experienced a slight dip but remained ahead of Ice Kream Hash Co. These dynamics suggest that while Ice Kream Hash Co. remains a key player, it faces increasing pressure from brands that are either stabilizing or improving their market positions, highlighting the need for strategic adjustments to regain competitive advantage.
Notable Products
In August 2025, Ice Kream Hash Co. saw Double Baked Cake Live Rosin (1g) rise to the top position in the Concentrates category, with sales reaching 1771 units. Triple Burger Live Rosin (1g) maintained its second-place rank from July, showing consistent performance in the same category. The Sweet Union Single Scoop Rosin Infused Pre-Roll (0.5g) emerged as a strong contender in the Pre-Roll category, securing the third rank. Following closely were Truffle Caviar Scoop Rosin Infused Pre-Roll (0.5g) and Cherry Coast Single Scoop Rosin Infused Pre-Roll (0.5g), ranking fourth and fifth, respectively. Notably, Double Baked Cake Live Rosin (1g) experienced a significant leap from fourth place in June to first in August, marking a substantial increase in its popularity and sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
