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Jun-2024
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Overview
Market Insights Snapshot
Ice Kream Hash Co. has shown a notable performance in the Concentrates category in Michigan. Over the past four months, the brand has maintained a relatively stable presence within the top 15 ranks, with a slight dip in May 2024 where they fell to 13th place. However, they quickly rebounded to secure the 10th spot in June 2024. This resilience in ranking indicates a strong market presence and consumer preference for their concentrates. Their sales figures also reflect this stability, with a peak in April 2024 and a subsequent dip in May, followed by a recovery in June. These movements suggest that while there are fluctuations, the brand is successfully navigating the competitive landscape in Michigan.
In contrast, the performance of Ice Kream Hash Co. in the Pre-Roll category in Michigan has been more volatile. The brand made significant strides by breaking into the top 30 in May 2024, reaching the 29th position. However, they experienced a drop to the 36th spot in June 2024. This inconsistency indicates potential challenges in maintaining a steady market position in the Pre-Roll segment. Despite this, the brand witnessed a notable increase in sales from March to May 2024, before experiencing a decline in June. These trends highlight the dynamic nature of the Pre-Roll market and suggest that while Ice Kream Hash Co. has the potential to perform well, there are areas that may require strategic adjustments to sustain and improve their rankings.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Ice Kream Hash Co. has experienced notable fluctuations in its rank over the past few months. Starting at 12th place in March 2024, Ice Kream Hash Co. improved slightly to 11th in April, dipped to 13th in May, and then climbed back to 10th in June. This volatility contrasts with the more stable performance of competitors such as 710 Labs, which consistently ranked between 6th and 11th, and Rkive Cannabis, which maintained a top 10 position throughout the period. Meanwhile, Redemption showed a steady upward trend, moving from 16th in March to 12th in June, and Bamn made a significant leap from 36th in March to 9th in June. These shifts indicate a highly competitive market where Ice Kream Hash Co. must navigate both rising and established brands to maintain and improve its position.
Notable Products
In June 2024, the top-performing product for Ice Kream Hash Co. was Scooperman Rosin Infused Pre-Roll (0.5g) in the Pre-Roll category, maintaining its first-place rank from the previous month with notable sales of $2,547. Truffle Delight Live Rosin Infused Pre-Roll (1g) secured the second position, followed by White Truffle Live Rosin (1g) in third place. Cake Squared Single Scoop Rosin Infused Pre-Roll (0.5g) and Head Cake Live Rosin (1g) rounded out the top five, ranking fourth and fifth respectively. Notably, all these products appeared in the rankings for the first time in June 2024, indicating a strong debut performance.
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