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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Ice Kream Hash Co.’s mix in May 2026 was concentrated in Pre-Roll at 49.37% share with year-over-year growth of 22.46% but a month-over-month decline of 10.09%, while Concentrates held 30.85% share with a 54.99% year-over-year drop and a 19.48% month-over-month decline. Edible expanded to 11.19% share with 122.91% year-over-year growth and 19.83% month-over-month growth, and Vapor Pens accounted for 8.59% share with 9.77% year-over-year growth and a 6.26% month-over-month pullback. Despite a brand-level sales change of -17.84% year-over-year and average price down 4.97%, the category reweighting signals a pivot away from Concentrates contraction toward Edible expansion, implying near-term volume support from lower-price formats and reliance on Pre-Roll scale to offset vapor and concentrate softness.
With Pre-Roll ranked 30 in Michigan and holding 49.37% of brand mix while falling 10.09% month-over-month, dependence on this lead category raises exposure to monthly volatility; conversely, Edible’s 122.91% year-over-year surge and 19.83% month-over-month lift suggest incremental share capture in a price-accessible lane (average price $9.58 versus $32.66 in Concentrates). The 54.99% year-over-year decline in Concentrates paired with a 19.48% month-over-month decline compresses premium basket opportunities, while Vapor Pens’ 9.77% year-over-year growth but 6.26% month-over-month dip indicates uneven traction; taken together, the pattern implies that strengthening Edible while stabilizing Pre-Roll execution is the practical route to defend rank in Pre-Roll and rebuild overall momentum despite brand sales down 17.84% year-over-year.
Competitive Landscape
Ice Kream Hash Co. sits at rank #30 in MI Pre-Roll for May 2026, improving 5 positions from #35 year over year and rising 9 spots from #39 since February 2026, while still 7 places below its peak rank of #23 from December 2024; meanwhile, Jeeter held at #1 year over year but with a -26.4% sales change and Mitten Extracts climbed from #5 to #4 on +35.3% sales, indicating that Ice Kream Hash Co.’s upward rank drift is occurring amid top-tier volatility and suggests room to gain share if momentum extends beyond recent sequential gains.
Notable Products
Riot Runtz Rosin Infused Pre-Roll (1g) posted the steepest decline at -14.2% month over month while slipping to rank 8, and Banana Berry Cream Hash Rosin Infused Pre-Roll (1g) fell even further at -15.7% and rank 9. Kush N' Kisses Live Hash Rosin Infused Pre-Roll (1g) also dipped -5.9% at rank 7, whereas Edibles concentrated four of the top five ranks with Sour Blue Raspberry Solventless Live Rosin Gummies 20-Pack (200mg) at rank 1 and Margaritaville Lime Solventless Live Rosin Gummies 20-Pack (200mg) at rank 2. With Neapolitan Hash Rosin Infused Pre-Roll 5-Pack (2.5g) holding rank 3 despite mixed single-stick pre-roll declines, the skew toward multi-pack pre-roll and gummy dominance implies a pivot toward value-forward, repeatable formats that can buffer volatility in single-stick pre-rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
