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Jun-2024
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Overview
Market Insights Snapshot
Live (NY) has shown a notable performance in the Flower category in New York over the past few months. Starting from a rank of 15 in March 2024, the brand climbed to 13th place in April and 11th in May, before slipping back to the 15th position in June. This fluctuation indicates a strong but somewhat volatile presence in the market. The peak in April with a rank of 13 coincided with their highest sales figure for the period, suggesting a successful marketing or product strategy during that month.
Despite the drop in ranking back to 15 in June, Live (NY) still managed to maintain a position within the top 15 brands in the Flower category in New York. This consistent presence in the top rankings highlights the brand's resilience and ability to compete in a crowded market. However, the volatility in their rankings may indicate challenges in sustaining growth or responding to competitive pressures. The data suggests that while Live (NY) has made significant strides, there is room for improvement in maintaining a steady upward trajectory.
Competitive Landscape
In the competitive landscape of the New York flower category, Live (NY) has experienced notable fluctuations in its rank and sales over recent months. Despite a strong start in March 2024 with a rank of 15, Live (NY) saw a slight improvement in April and May, reaching the 11th position before dropping back to 15th in June. This decline in rank is particularly significant when compared to competitors like Old Pal and Aeterna, both of which showed impressive upward trends. For instance, Old Pal surged from being outside the top 20 in March to 16th in June, while Aeterna climbed from 27th to 13th over the same period. Another key competitor, Hepworth, demonstrated a strong performance by securing the 7th rank in May before slightly dropping to 14th in June. Additionally, Pura made a significant leap from being unranked in March to 17th in May and June. These shifts highlight the dynamic nature of the market and suggest that Live (NY) may need to strategize effectively to regain and maintain its competitive edge in the New York flower category.
Notable Products
In June 2024, Live (NY)'s top-performing product was Dosidos (3.5g) in the Flower category, maintaining its first-place ranking for four consecutive months with sales reaching 2117 units. Mendo Breath (3.5g) also held its second-place position consistently, showing a significant increase in sales to 1940 units. Dosidos (7g) retained its third-place ranking from the previous month, despite a drop in sales to 621 units. Snow Panda (3.5g) made its debut in the rankings at fourth place with 582 units sold. Mendo Breath (7g) dropped to fifth place from its previous fourth-place ranking in May 2024, with sales decreasing to 508 units.
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