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Oct-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a noteworthy performance in the New York market, particularly in the Concentrates category. Over the past few months, the brand has steadily climbed the ranks from 23rd in July to 19th in October. This upward trajectory is complemented by an increase in sales, with October witnessing a notable uptick compared to previous months. However, the brand's presence in the Edible category is less prominent, as it failed to secure a spot in the top 30 rankings after July, which could be a potential area for improvement.
In the Flower category, Ithaca Organics Cannabis Co. has made significant strides, breaking into the top 100 in September and improving its position slightly by October. This positive momentum is reflected in their sales, which saw a substantial increase from September to October. Conversely, the Pre-Roll category presents a mixed picture; while the brand entered the rankings in September, it experienced a drop in October. In contrast, the Tincture & Sublingual category has been a stronghold for the brand, consistently maintaining a top 10 position in the past two months. This consistency suggests a solid consumer base and potential for further growth in this segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Ithaca Organics Cannabis Co. has shown a promising upward trend in its market position over the past few months. Starting from a rank outside the top 20 in July and August 2025, it climbed to 84th in September and further improved to 79th in October. This positive momentum is noteworthy, especially when compared to competitors like Small A$$ Bud, which also entered the rankings in September but remained at 85th in October. Meanwhile, Harney Brothers Cannabis experienced a decline from 52nd in July to 72nd in October, indicating potential challenges in maintaining their market share. Additionally, Generic AF saw fluctuating ranks, peaking at 51st in September before dropping to 81st in October. These shifts highlight Ithaca Organics Cannabis Co.'s potential to capitalize on its upward trajectory and gain further market share amidst fluctuating competitor performances.
Notable Products
In October 2025, the top-performing product for Ithaca Organics Cannabis Co. was Lilac Diesel GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its consistent first-place ranking from previous months with sales of 1599 units. Planet of the Grapes Pre-Roll (1g) held its position at second place, although its sales decreased to 977 units from September. Lilac Diesel GMO (3.5g) in the Flower category emerged as a new contender, securing the third rank with notable sales performance. White Runtz Pre-Roll (1g) re-entered the rankings at fourth place, showing a resurgence in popularity. Meanwhile, White Truffle (3.5g) in the Flower category slipped to fifth place, maintaining steady sales similar to the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
