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Dec-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown varied performance across different product categories in New York. In the Concentrates category, the brand maintained its position at 21st place in both September and October 2025, but experienced a drop to 29th place in November and December. This decline in ranking corresponds with a significant decrease in sales during that period, indicating potential challenges in maintaining market share. Conversely, their performance in the Tincture & Sublingual category has been more promising, with a steady climb from 9th place in September and October to 7th place in November and December. This upward trend is matched by an increase in sales, suggesting a growing consumer preference for their products in this category.
In the Flower category, Ithaca Organics Cannabis Co. has managed to improve its ranking from 89th in September to 80th in November, before slightly declining to 85th in December. Despite not breaking into the top 30, this movement indicates a gradual improvement in the competitive landscape. However, their presence in the Edible category is less favorable, as they were not ranked in the top 30 until November and December, where they appeared at 67th and 75th place respectively. Additionally, the Pre-Roll category saw the brand drop out of the top 30 after October, which highlights potential areas for strategic improvement. Overall, while Ithaca Organics Cannabis Co. has shown strength in specific categories, there are notable opportunities for growth and stabilization in others.
Competitive Landscape
In the competitive landscape of the New York flower category, Ithaca Organics Cannabis Co. has shown a steady presence, with its rank improving from 89th in September 2025 to 81st in October, then slightly fluctuating to 80th in November and 85th in December. This consistent performance indicates a stable market position despite the competitive pressures from brands like Dragonfly Cannabis, which saw a significant jump from 77th to 43rd in October before dropping to 95th by December. Meanwhile, ghost. and Binske have maintained higher ranks, with ghost. peaking at 51st in October and Binske starting at 59th and ending at 81st. Despite these fluctuations, Ithaca Organics Cannabis Co. has managed to maintain a consistent sales trajectory, suggesting a loyal customer base and effective market strategies. However, brands like Toast, which re-entered the top 100 in December, highlight the dynamic nature of the market, emphasizing the need for Ithaca Organics Cannabis Co. to continue innovating to enhance its competitive edge.
Notable Products
In December 2025, the top-performing product from Ithaca Organics Cannabis Co. was Lilac Diesel GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its number one ranking consistently from September to December despite a decline in sales to 713 units. Lilac Diesel GMO (3.5g) held the second position in the Flower category, showcasing steady demand over the past months. Strawberry Bubbles (3.5g) remained in third place in the Flower category since its entry into the rankings in November. White Truffle (3.5g) experienced a drop to fourth place in December, after previously holding third place in September. White Runtz Pre-Roll (1g) entered the rankings in December at fifth place, following its appearance at third place in October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
