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Nov-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown varied performance across different product categories in New York. In the Concentrates category, the brand experienced a notable fluctuation in rankings, moving from 21st place in August 2025 to 28th in November 2025. This decline in ranking is accompanied by a significant drop in sales, from $50,348 in October to $24,610 in November, indicating potential challenges in maintaining market competitiveness. On a more positive note, the Tincture & Sublingual category has seen a consistent upward trajectory, improving from 9th place in September and October to 7th place in November, suggesting a strengthening position in this segment.
In the Flower category, Ithaca Organics Cannabis Co. has shown steady improvement, climbing from 87th place in September to 75th in November. This upward movement is indicative of growing consumer interest or effective market strategies, despite not yet breaking into the top 30 brands. Conversely, the Edible and Pre-Roll categories present a more challenging picture. The brand was not ranked in the top 30 for Edibles until November, where it debuted at 72nd place, suggesting room for growth or a need for strategic realignment. Similarly, in the Pre-Roll category, after reaching 75th place in September, the brand fell out of the top 100 by November, pointing to potential difficulties in capturing or retaining market share in this segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Ithaca Organics Cannabis Co. has shown a promising upward trend in rankings from September to November 2025, moving from 87th to 75th position. This improvement is noteworthy, especially when compared to competitors like Dragonfly Cannabis, which experienced a fluctuating rank, peaking at 52nd in October before dropping to 85th in November. Meanwhile, Binske also saw a decline, moving from 57th in September to 77th in November. Despite not being in the top 20, Ithaca Organics Cannabis Co.'s consistent sales figures around 127,000 in October and November suggest a stable market presence. In contrast, brands like ghost. and Pot & Head have shown more volatility in both rank and sales, indicating potential opportunities for Ithaca Organics Cannabis Co. to capitalize on its steady growth and further enhance its market position.
Notable Products
In November 2025, Lilac Diesel GMO Pre-Roll (1g) maintained its top position in the Pre-Roll category for the fourth consecutive month at Ithaca Organics Cannabis Co., with sales reaching 1,176 units. The Lilac Diesel GMO (3.5g) flower product climbed to second place from fourth in October, showing a significant increase in its ranking. Strawberry Bubbles (3.5g) made its debut in the rankings at third place, indicating a strong entry in the Flower category. Planet of the Grapes Pre-Roll (1g) saw a drop from second to fourth place, suggesting a decline in popularity despite its earlier strong performance. Zoap (3.5g), another flower product, entered the rankings at fifth place, demonstrating emerging consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
