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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Ithaca Organics Cannabis Co. concentrated 44.38% of sales in Flower, yet Flower contracted both year over year by 0.11% and month over month by 18.62%, while the brand’s Flower rank in New York sat at 70, signaling slippage within its largest category. Pre-Roll held 18.27% share with a 50.50% year-over-year increase but declined 9.36% month over month, contrasting with Concentrates at 15.05% share that expanded 87.26% year over year and 25.22% month over month. Tincture & Sublingual reached 12.82% share with an 8.99% month-over-month gain (no year-over-year baseline provided), and Edible captured 9.48% share with a 187.74% year-over-year increase and 8.99% month-over-month growth. The mix implies a pivot away from an underperforming Flower base toward faster-growing form factors, aided by an average price decline of 9.33% year over year to $30.74 that likely eased trade-up into Concentrates and Edibles despite Pre-Roll’s short-term dip.
The simultaneous month-over-month growth in Concentrates (+25.22%), Edible (+8.99%), and Tincture & Sublingual (+8.99%) alongside a 18.62% month-over-month pullback in Flower suggests demand is migrating to higher-potency or differentiated formats where Ithaca Organics Cannabis Co. is gaining traction. With Concentrates and Edibles up 87.26% and 187.74% year over year respectively, and Pre-Roll still up 50.50% year over year despite its monthly decline, the portfolio is reweighting toward categories that can offset Flower’s 0.11% year-over-year contraction and a 70th rank in New York Flower. The implication is that near-term share growth is more attainable via deepening assortment and visibility in Concentrates and Edibles while using price architecture to stabilize Pre-Roll, rather than chasing rapid recovery in Flower where relative positioning lags.
Competitive Landscape
Ithaca Organics Cannabis Co. sits at rank #70 in NY Flower in May 2026, down 8 spots from #62 year over year, and 12 spots below its three-month position of #58; the gap to its prior peak of #32 in August 2024 signals a two-year slide rather than a short-term dip. In contrast, Leal climbed from #11 to #1 with 109.3% YoY sales growth while Dank. By Definition fell from #1 to #2 amid a 38.1% YoY sales decline, indicating volatility at the top even as Ithaca Organics Cannabis Co. lost 8 ranks YoY and 12 ranks versus three months prior; the pattern implies Ithaca Organics Cannabis Co.’s share is being redistributed toward faster-moving leaders and that recovering toward the #32 peak will require reversing multi-period rank erosion rather than relying on seasonal lift.
Notable Products
Lilac Diesel GMO Pre-Roll (1g) posted the steepest decline at -36.8% MoM while dropping behind a rising cluster where White Runtz Pre-Roll (1g) climbed to rank 3 on +47.6% and Ithaca OG Pre-Roll (1g) advanced to rank 4 on +49.3%. The category skew is pronounced, with six of the top ten as Pre-Roll SKUs, yet Peach Maraschino Pre-Roll (1g) held rank 1 despite a -14.8% dip and Zoap Pre-Roll (1g) at rank 2 slipped -9.2%, indicating top-heavy volatility alongside mid-pack gains. Lilac Diesel GMO (3.5g) at rank 6 added +14.1% MoM and the Sativa Just The Plant Tincture (1000mg THC, 30ml) entered at rank 9 with $26,078, while Honolulu Haze (3.5g) at rank 10 fell -31.2%, which concentrates growth in select Pre-Rolls while Flower shows mixed traction. The pattern implies a portfolio leaning into Pre-Rolls for volume while Flower and Tincture placements hedge with fewer but higher-ticket entries, signaling a near-term focus on quick-turn inhalables with cautious diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
