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Sep-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a consistent presence in the New York concentrates market, maintaining a stable ranking in the top 20 over the past few months. This stability, however, comes with a slight decline in sales from June to September 2025, indicating potential challenges in maintaining market share. In contrast, their performance in the edible category did not secure a spot in the top 30, suggesting a need for strategic enhancements to gain traction in this segment. Despite these challenges, the brand's ability to remain in the top 20 for concentrates reflects a strong foothold in this category.
In the flower category, Ithaca Organics Cannabis Co. saw a significant drop in ranking, moving from 77th in June to falling out of the top 30 in subsequent months, before reappearing at 90th in September. This fluctuation indicates volatility and possible competitive pressures in the New York flower market. The brand's entry into the pre-roll category by September with a ranking of 77th suggests an expansion strategy, although it requires further analysis to determine its impact on overall sales. Notably, Ithaca Organics Cannabis Co. achieved a top 10 ranking in the tincture and sublingual category in September, a significant achievement that could provide a foundation for future growth in this niche segment.
Competitive Landscape
In the competitive landscape of the New York flower category, Ithaca Organics Cannabis Co. has experienced fluctuating ranks, notably appearing in the top 100 in June 2025 at 77th place but dropping out of the top 100 in July and August before reappearing at 90th in September. This suggests a volatile market presence, potentially influenced by competitors like Tyson 2.0, which also saw a decline from 65th in June to 95th in September, indicating a downward trend. Meanwhile, Dragonfly Cannabis and urbanXtracts have maintained more stable positions, with Dragonfly Cannabis ranking 84th in September and urbanXtracts at 85th, suggesting they may be capturing some of the market share that Ithaca Organics Cannabis Co. is losing. Additionally, Small A$$ Bud entered the top 100 in September at 94th, further intensifying the competitive environment. These dynamics highlight the need for Ithaca Organics Cannabis Co. to strategize effectively to regain and stabilize its market position amidst aggressive competition.
Notable Products
In September 2025, the top-performing product for Ithaca Organics Cannabis Co. was the Lilac Diesel GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales reaching 1721 units. The Planet of the Grapes Pre-Roll (1g) showed significant improvement, climbing from the fifth position in August to the second in September. Piff Haze Bubble Hash Infused Pre-Roll (1g) entered the rankings for the first time in September, securing the third spot. Colorado Chem (3.5g) experienced a drop from its previous second position in August to fourth in September. White Truffle (3.5g) made its debut in the rankings at fifth place in September, indicating a strong market entry.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
