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Aug-2025
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Overview
Market Insights Snapshot
Ithaca Organics Cannabis Co. has shown a notable performance in the concentrates category in New York, consistently ranking within the top 30 brands over the past few months. Starting at rank 22 in May, the brand improved its position to 17 by August, indicating a steady upward trend. This movement is supported by a significant increase in sales, reflecting the brand's growing popularity and market penetration in this category. However, in the edible category, Ithaca Organics did not manage to break into the top 30, with its ranking slipping from 66 in May to 69 in both June and July, before dropping off the list entirely in August. This suggests potential challenges in gaining traction or maintaining competitiveness in the edibles market.
In the flower category, Ithaca Organics experienced a downward trajectory in New York, starting at rank 62 in May and falling to 73 in June, after which it did not appear in the top 30 rankings. This decline could indicate increased competition or a shift in consumer preferences away from their offerings. Meanwhile, the pre-roll category saw Ithaca Organics entering at rank 100 in May, but the brand did not maintain its position in subsequent months, suggesting difficulties in establishing a strong foothold. This mixed performance across categories highlights both areas of strength and opportunities for growth, with the concentrates category standing out as a particular area of success for the brand.
Competitive Landscape
In the competitive landscape of the New York concentrates market, Ithaca Organics Cannabis Co. has shown a commendable upward trajectory in rank over the summer of 2025, moving from 22nd in May to 17th by August. This improvement in rank is significant, especially when compared to competitors like urbanXtracts, which also improved but remained slightly ahead at 16th in August. Meanwhile, Glenna's experienced a decline, dropping from 10th in May to 15th in August, which could indicate a potential opportunity for Ithaca Organics to capture more market share. Kingsroad maintained a relatively stable position, ending August at 18th, just behind Ithaca Organics. Despite the competitive pressures, Ithaca Organics' consistent sales growth, particularly the substantial jump from May to June, suggests a strengthening brand presence and customer base in the New York concentrates category.
Notable Products
In August 2025, the top-performing product from Ithaca Organics Cannabis Co. was Lilac Diesel GMO Pre-Roll (1g) in the Pre-Roll category, maintaining its top rank from the previous month with sales of 782 units. Colorado Chem (3.5g) in the Flower category improved its rank to second place from fifth in July, indicating a resurgence in popularity. White Runtz Pre-Roll (1g) dropped from second to third place, showing a slight decline in sales performance. Farmer's Blend Bubble Hash (1g) remained consistent in the fourth position across July and August. Notably, Planet of the Grapes Pre-Roll (1g) entered the top five rankings for the first time, indicating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
