Market Insights Snapshot
In the competitive cannabis market of New York, Zizzle has shown a consistent performance in the Flower category, maintaining its position within the top 10 brands from October 2023 through January 2024. The brand's ranking slightly slipped from 6th to 7th in December 2023 and remained at 7th in January 2024, indicating a stable demand among consumers. Sales figures reveal a significant increase in December 2023, with Zizzle achieving its highest sales of 417,233.0 dollars for the period under review. This peak in sales suggests a growing consumer preference during the holiday season, although the slight decrease in ranking could imply intensifying competition within the category.
On the other hand, Zizzle's performance in the Pre-Roll category tells a different story of fluctuation and struggle to break into the top 20 brands in New York. Initially not ranked within the top 20 in October 2023, the brand saw a varying presence in the rankings over the subsequent months, peaking at 23rd in January 2024 after dipping as low as 28th in November 2023. This inconsistency highlights the challenges Zizzle faces in the Pre-Roll market, despite a noticeable increase in sales from October 2023 to December 2023. The brand's ability to improve its ranking in January 2024 could be seen as a positive sign, yet the fluctuating positions underscore the volatile nature of consumer preferences and the competitive landscape in the Pre-Roll category.
In the competitive landscape of the Flower category in New York, Zizzle has maintained a consistent presence among the top brands, showing a slight fluctuation in its ranking from October 2023 through January 2024, moving from 6th to 7th place. Notably, Florist Farms has shown a significant upward trajectory, moving from 10th to 6th place, indicating a strong increase in sales and market presence. Conversely, Hudson Cannabis, despite starting strong in 4th place, experienced a decline, dropping to 9th place by January 2024. This shift suggests a potential opening for Zizzle to capitalize on Hudson Cannabis's lost ground. Meanwhile, Canna Cure Farms and Revert Cannabis New York have both shown remarkable improvements in their rankings, with Revert Cannabis notably jumping to 5th place by January 2024, surpassing Zizzle. This dynamic market indicates a need for Zizzle to innovate and adapt its strategies to maintain and improve its market position amidst these shifting competitive tides.
In January 2024, Zizzle's top-performing product was Twisted Cookies (3.5g) from the Flower category, maintaining its number one rank from December 2023 with impressive sales of 1721 units. Following closely, Sour Diesel (3.5g) also held its previous month's position at rank two, showcasing strong and consistent demand. Rainbow Belts (3.5g) improved its position to third, up from fourth in December, indicating a growing preference among consumers. Silver Haze (3.5g) saw a slight increase in its ranking, moving up to fourth place, reflecting a steady interest in this product. Notably, Lemon Cherry Gelato (3.5g) made its debut on the list in January, directly entering the rankings at fifth place, suggesting a successful introduction to the market.