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Jun-2024
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Overview
Market Insights Snapshot
In New York, Zizzle has shown a consistent upward trajectory in the Flower category. Starting from a rank of 10 in March 2024, Zizzle improved to 9 in April, maintained its position in May, and further climbed to 8 in June. This positive movement is mirrored by an increase in sales from $438,275 in March to $511,105 in June, indicating a robust demand for their Flower products. On the other hand, their performance in the Pre-Roll category also saw a slight improvement, moving from a rank of 22 in March to 21 in June, with sales seeing a notable increase from $68,124 to $117,410 over the same period. This suggests a growing consumer interest in their Pre-Roll offerings, although the brand still has room for improvement to break into the top 20.
Despite the gains in certain categories, Zizzle's ranking fluctuations in other states or categories might not be as favorable, as indicated by the absence of rankings in the top 30 for some months. This absence could be a potential area of concern, as it highlights market segments where Zizzle is not yet competitive. Overall, Zizzle's performance in New York shows promising trends in both the Flower and Pre-Roll categories, with substantial sales growth and improved rankings. However, the brand's ability to maintain and build upon this momentum in other regions and categories remains to be seen.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Zizzle has shown a notable improvement in its rank and sales over recent months. Starting from a rank of 10 in March 2024, Zizzle climbed to 9th place in April, dropped slightly to 10th in May, and then ascended to 8th in June. This positive trend is reflected in its sales, which increased from $438,275 in March to $511,105 in June. In comparison, Rythm maintained a steady position around 9th place, while FlowerHouse New York and Electraleaf experienced more fluctuations, with FlowerHouse New York dropping from 3rd to 7th and Electraleaf oscillating between 4th and 6th. Hudson Cannabis, although initially lower in rank, made a significant leap from 19th in May to 10th in June. Zizzle's consistent performance and upward trajectory in both rank and sales indicate a strengthening position in the market, making it a brand to watch closely in the competitive New York Flower category.
Notable Products
In June 2024, the top-performing product for Zizzle was Sour Diesel (3.5g) in the Flower category, maintaining its number one rank with notable sales of 2264 units. Sour Diesel Pre-Roll 3-Pack (1.5g) climbed to the second spot from third place in May. Wet Dream (3.5g) showed significant improvement, moving up to third place from fifth in May. Silver Haze (3.5g), which previously held the top ranks in earlier months, dropped to fourth place in June. Wap Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place, showing promising sales performance.
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