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Jun-2024
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Overview
Market Insights Snapshot
ufeelu has experienced notable fluctuations in its performance across different categories and states. In Ontario, the brand's rank in the Oil category has seen a downward trend from March to June 2024. Starting at rank 15 in March and April, it slipped to rank 18 in May and further down to rank 21 in June. This decline in ranking is mirrored by a decrease in sales, dropping from $27,651 in March to $19,093 in June. These movements suggest that ufeelu is facing increased competition or challenges in maintaining its market share in Ontario's Oil category.
While specific rankings in other states or categories are not provided, the absence of ufeelu in the top 30 brands in any other state or category for the months mentioned could be interpreted as a sign of underperformance or lack of presence in those markets. This absence highlights the brand's current limitation in geographical reach and category dominance. However, the data also provides an opportunity for ufeelu to identify potential areas for growth and strategize accordingly to improve its market position.
Competitive Landscape
In the competitive landscape of the Ontario oil category, ufeelu has experienced notable fluctuations in its rank and sales over the past few months. Starting at rank 15 in both March and April 2024, ufeelu saw a decline to rank 18 in May and further down to rank 21 in June. This downward trend in rank is mirrored by a decrease in sales, from 30,327 in April to 19,093 in June. In contrast, Peace Naturals maintained a relatively stable position around rank 19, with a slight dip to rank 20 in May but recovering to rank 19 in June, showing a more consistent performance. LoFi Cannabis also displayed a more stable trajectory, hovering around ranks 21 and 22, with sales peaking in April at 19,098 before declining. Meanwhile, Seeker experienced a similar decline in rank and sales as ufeelu, dropping from rank 17 in April to rank 22 in May, but slightly recovering to rank 20 in June. The new entrant, DayDay, entered the top 20 in June at rank 23, indicating potential for future competition. These dynamics suggest that while ufeelu faces significant competition, particularly from more stable brands like Peace Naturals, there is an opportunity to regain market share with strategic adjustments.
Notable Products
In June 2024, the top-performing product for ufeelu was CBD/CBG Calm Drops (30ml), retaining its number one rank from previous months despite a significant drop in sales to 349 units. The CBN:CBD 3:1 Rest Drops (30ml) climbed to the second position with a notable increase in sales, reaching 137 units. The CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBD, 100mg CBC, 30g) slipped to third place, continuing a downward trend in sales. The CBD:CBC:CBG 2:1:1 Focus Drops Oils (30ml) maintained its fourth position, albeit with a decrease in sales. Overall, June saw some shifts in rankings and variations in sales figures, reflecting changing consumer preferences.
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