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Nov-2025
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Overview
Market Insights Snapshot
ufeelu has shown varied performance across different categories and provinces, with some notable trends in its rankings. In Ontario, the brand has maintained a consistent 6th place rank in the Oil category from August to November 2025, despite a slight dip in sales in November. The Topical category in Ontario also shows stability, with ufeelu holding the 5th position since September. However, in the Vapor Pens category, there is a significant upward movement as the brand jumped from 92nd place in August to 68th in November, indicating growing consumer interest or improved distribution strategies in this category.
In Saskatchewan, ufeelu has experienced a more mixed performance. The brand maintained the top position in the Oil category until November, when it slipped to 2nd place. This suggests increased competition or market shifts affecting their dominance. On the other hand, the Topical category saw a decline in rank from 1st in August to 3rd in October, with the brand dropping out of the top 30 by November, which could be concerning for their market share in this segment. These movements highlight the dynamic nature of the cannabis market and the need for brands like ufeelu to continuously adapt their strategies to maintain and improve their standings.
Competitive Landscape
In the competitive landscape of the oil category in Ontario, ufeelu has maintained a consistent rank of 6th place from August to November 2025. This stability in rank indicates a steady market presence, although it trails behind competitors like NightNight, which consistently holds the 4th position, and Glacial Gold, which remains in 5th place. Despite a dip in sales from October to November, ufeelu's sales figures are notably higher than Frank, which fluctuates between 9th and 11th place, showcasing ufeelu's stronger market foothold. The consistent performance of Viola at 7th place, just behind ufeelu, underscores the competitive pressure in the mid-tier rankings. Overall, while ufeelu remains a solid contender, the brand may need to strategize to close the gap with higher-ranked competitors and capitalize on its relative stability to boost sales further.
Notable Products
In November 2025, the top-performing product from ufeelu was the CBN/CBD 3:1 Relief Drops 30ml in the Oil category, maintaining its number one rank for the fourth consecutive month despite a sales dip to 919 units. The Lavender Acai Tea Live Resin Disposable 1g in the Vapor Pens category rose to the second position, showing a significant sales increase to 905 units from its consistent fourth-place rank in previous months. The CBD/CBG/CBC The Feel Stick 500mg CBD, 100mg CBG, 100mg CBC, 30g in the Topical category dropped to third place, continuing its decline from the top spot in August. CBN/CBD 3:1 Rest Drops 30ml in the Oil category remained stable at fourth, while the CBD/CBC/CBG 2:1:1 Focus Drops Oils 30ml held the fifth spot for two consecutive months. Overall, the rankings demonstrate notable shifts in consumer preferences within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
