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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, ufeelu’s mix tilted further into Oil at 59.87% share with year-over-year growth of 35.80% and month-over-month growth of 28.05%, while Vapor Pens climbed to 16.89% share with 234.44% YoY and 16.69% MoM increases; at the same time, Topical held 17.22% share but fell MoM by 18.19% despite 22.35% YoY growth, and Capsules reached 6.02% share with 373.73% YoY and 10.37% MoM gains. The combination of accelerating Oil and Vapor Pens alongside a MoM pullback in Topical, plus a smaller but rapidly compounding Capsules base, implies a portfolio rotation toward inhalable formats that lifted overall velocity and concentrated revenue in higher-penetration segments.
ufeelu’s rank position at 1 in Oil within Saskatchewan, paired with a 0.07% YoY increase in average price to $41.24 and Oil’s average price at $41.52, indicates pricing is holding while share consolidates in a leading market; concurrently, Vapor Pens’ 16.89% share and 16.69% MoM growth suggest cross-format trial without material price dilution at a $44.07 average. These shifts imply the brand is anchoring its positioning around Oil leadership to defend price and distribution, while using Vapor Pens and Capsules’ triple-digit YoY growth rates to extend reach and mitigate category-specific volatility seen in Topical’s 18.19% MoM decline.
Competitive Landscape
ufeelu ranks #5 in ON Oil in May 2026 after improving 1 place from #6 year over year, and edging up 1 place from #6 in February–April trend to reach a peak rank of #5 in May 2026; meanwhile, Mod climbed from #2 to #1 while Redecan slipped from #1 to #2 with a -32.6% YoY sales change, and MediPharm Labs held #3 with a -4.1% YoY shift. Against a top tier where NightNight stayed at #4 and Mod expanded with +65.8% YoY sales while Redecan contracted, ufeelu’s upward 1-rank YoY move into the top five alongside a 1-position three-month improvement implies share is consolidating from mid-pack toward the leading cluster rather than drifting downward.
Notable Products
CBN/CBD 3:1 Rest Drops (30ml) posted the biggest shift in May 2026 with a 61.9% month-over-month increase to rank 4, while CBD/CBN/CBG 15:5:1 Rest Moments Capsules 15-Pack (225mg CBD, 75mg CBN, 15mg CBG) fell 17.3% to rank 9. The category mix tightened around Oils, with four of the top ten as Oil SKUs, as CBN/CBD 3:1 Relief Drops (30ml) rose 13.1% to hold rank 1 and CBD/CBG 3:1 Calm Drops (30ml) climbed 40.1% to rank 5. In contrast, CBD/CBG/CBC The Feel Stick (500mg CBD, 100mg CBG, 100mg CBC, 30g) declined 18.2% yet stayed at rank 2 while Lavender Acai Tea Live Resin Disposable (1g) advanced 34.5% to rank 3, indicating share is rotating toward ingestible formats even as a single Topical anchor retains a high slot. The pattern implies ufeelu’s commercial direction is tilting toward multi-minor-cannabinoid Oils driving rank density at the top, with Topicals deconsolidating and Vapor Pens acting as opportunistic lift rather than a core pillar.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
