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Dec-2025
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Overview
Market Insights Snapshot
In the province of Ontario, ufeelu has demonstrated consistent performance in the Oil category, maintaining a steady 6th position from September to December 2025. This stability suggests a strong foothold in the market, despite a noticeable dip in sales during November. In the Topical category, ufeelu showed a promising upward movement, climbing from 5th to 4th place by December, indicating growing consumer interest or effective product positioning. However, the Vapor Pens category tells a different story, with rankings fluctuating from 85th to 68th and then back to 76th, reflecting a volatile market presence that might require strategic adjustments or product innovation.
Meanwhile, in Saskatchewan, ufeelu has dominated the Oil category, consistently holding the top position in September and October before slightly dropping to 2nd place in November and December. This minor slip might suggest increased competition or market saturation, but ufeelu's strong sales figures indicate continued consumer loyalty. In the Topical category, despite a drop from 2nd to 3rd position by October, the brand maintained this rank through December, possibly highlighting a stable yet competitive landscape. The absence of ufeelu in the top 30 for any other categories in Saskatchewan underscores the brand's focused strength in specific segments rather than a broad market approach.
Competitive Landscape
In the competitive landscape of the Ontario oil category, ufeelu consistently maintained its position at rank 6 from September to December 2025. Despite stable rankings, ufeelu's sales showed some fluctuations, with a notable dip in November before recovering in December. This stability in rank amidst sales variability suggests a resilient brand presence, though it faces stiff competition from brands like NightNight and Glacial Gold, which consistently held higher ranks at 4 and 5, respectively. Viola also maintained its rank at 7, closely trailing ufeelu, while Frank showed some volatility, moving between ranks 8 and 11. The competitive dynamics indicate that while ufeelu holds a strong position, there is potential for growth if it can capitalize on the sales momentum seen in December.
Notable Products
In December 2025, the top-performing product for ufeelu was CBD/CBG/CBC The Feel Stick, leading the sales with a notable increase to 1122 units, climbing from the third position in November. CBN/CBD 3:1 Relief Drops, previously holding the top rank consistently from September to November, slid to the second position. Lavender Acai Tea Live Resin Disposable maintained a strong presence, securing the third rank despite a drop in sales from November. CBN/CBD 3:1 Rest Drops remained steady at the fourth position, showing minimal change in sales figures. CBD/CBG 3:1 Calm Drops re-entered the rankings at fifth place, marking its presence after being unranked in October and November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
