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Apr-2025
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Overview
Market Insights Snapshot
In the Canadian market, the cannabis brand ufeelu has shown notable performance across different categories, particularly in the Oil category. In Ontario, ufeelu consistently held the 7th position from January to March 2025, with a slight improvement to 6th place in April. This indicates a steady demand for their oil products, despite fluctuations in sales figures. Meanwhile, in Saskatchewan, ufeelu's performance in the Oil category has been more dynamic. Starting at 3rd place in January, the brand experienced a dip to 5th in February, only to rebound to 4th in March and return to 3rd in April. This variability suggests a competitive market environment in Saskatchewan, where ufeelu has managed to maintain a strong presence.
ufeelu's entry into the Topical category in Saskatchewan in April 2025 is another highlight, as it debuted at an impressive 3rd place. This suggests a successful product launch or increased consumer interest in their topical offerings. However, the absence of ufeelu in the top 30 for the Topical category in previous months might indicate either a new product introduction or previous underperformance in this segment. The brand's ability to secure a top ranking in a new category is a positive sign of diversification and adaptability in their product strategy. These movements across categories and provinces highlight ufeelu's strategic positioning and potential for growth in the Canadian cannabis market.
Competitive Landscape
In the Ontario oil category, ufeelu has shown a slight improvement in its competitive positioning, moving from a consistent 7th place in the first three months of 2025 to 6th place in April. This upward shift in rank suggests a positive trend in market acceptance and sales performance, even as competitors like Viola and NightNight experience a decline in sales. Notably, Glacial Gold has maintained a strong presence, consistently ranking in the top 5, which indicates a robust market position that ufeelu needs to strategize against to gain further ground. Meanwhile, Axea remains stable but lower in the rankings, suggesting that while ufeelu has surpassed it, the brand still faces challenges from higher-ranked competitors. The overall trend for ufeelu is promising, but continued strategic efforts will be necessary to capitalize on this momentum and further improve its market share in the Ontario oil category.
Notable Products
In April 2025, the top-performing product from ufeelu was CBN:CBD 3:1 Relief Drops (900mg CBD, 300mg CBN, 30ml), maintaining its first-place rank for the fourth consecutive month with sales reaching $763. The CBN/CBD 3:1 Rest Drops (900mg CBD, 300mg CBN, 30ml) held steady in second place, showing consistent performance since February. CBD/CBG 3:1 Calm Drops (30ml) improved its standing to third place, climbing from fourth in March. The CBD:CBC:CBG 2:1:1 Focus Drops Oils (600mg CBD, 300mg CBC, 300mg CBG, 30ml) slipped to fourth place, marking its lowest rank since January. Lastly, CBD:CBG:CBC The Feel Stick (500mg CBD, 100mg CBG, 100mg CBC, 30g) re-entered the top five, achieving its best position since February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
