Lux by CannAscend

Data Snapshot: Apr 04, 2024
Lux by CannAscend Cannabis Brand Logo
<$50K

Mar-2024

Sales

Growth

Trend

6-Month

15

Product Count

SKUs

Lux by CannAscend

Overview

Markets

Lux by CannAscend Locations

Product Trends

Lux by CannAscend Categories

Lux by CannAscend Sales

Market Insights Snapshot

Lux by CannAscend Historical Sales by Category

In Maryland, Lux by CannAscend has shown a consistent presence in the edibles category, maintaining its position within the top 30 brands from December 2023 through March 2024. The brand's ranking slightly fluctuated, moving from 24th in December and January to 28th in February, before slightly recovering to 25th in March. This movement indicates a competitive but stable position within the Maryland market. Notably, the sales figures reveal a dip from December's $55,826 to $20,162 in February, followed by a partial recovery in March to $26,768. This sales trend suggests a potential challenge in maintaining market share amidst fluctuating consumer demand or increased competition.

Conversely, in Ohio, Lux by CannAscend's performance in the edibles category tells a story of volatility and challenge. Initially not ranked within the top 30 brands in December 2023, the brand made a significant leap to 31st in January, peaked at 23rd in February, but then experienced a sharp decline to 38th in March 2024. This erratic movement, especially the fall out of the top 30 rankings in December and March, highlights the brand's struggle to consistently capture and retain market share in Ohio's competitive landscape. The sales peak in February at $39,358, followed by a substantial drop to $14,221 in March, underscores the brand's unstable performance and suggests a need for strategic adjustments to solidify its standing in the Ohio market.

Mar-2024 Rank
Edible
25
38
Lux by CannAscend

Competitive Landscape

In the competitive landscape of the edible category in Maryland, Lux by CannAscend has experienced notable fluctuations in its market position. Initially ranked 24th in December 2023, Lux maintained its position in January 2024 but saw a decline to 28th in February before slightly recovering to 25th in March 2024. This trajectory indicates a challenging period for Lux, especially when compared to its competitors. For instance, Lillybear consistently outperformed Lux, maintaining higher ranks and showcasing a stronger sales performance throughout the same period. Conversely, brands like Garcia Hand Picked, Matter., and Hedy also experienced fluctuations but remained in close competition with Lux by CannAscend. The sales trends and rank changes highlight the competitive dynamics within the Maryland edible market, suggesting that Lux by CannAscend faces stiff competition but also has opportunities for recovery and growth if it can navigate the market effectively.

Lux by CannAscend market ranking for MD Edible

Lux by CannAscend

Notable Products

In March 2024, Lux by CannAscend saw the CBD:THC 1:1 Smoked Almond Milk Chocolate Truffles 10-Pack (100mg CBD, 100mg THC) as its top-selling product, with sales reaching 464 units. Following closely behind in second place was the Caramel Macchiato Milk Chocolates 10-Pack (100mg), showing a significant jump from its previous ranking to reclaim a top position with 342 units sold. The Milk Chocolate Sea Salt Caramel 20-Pack (110mg) secured the third spot, a new entry in the top rankings for March. The Milk Chocolate Caramel Macchiato Bar 10-Pack (110mg) and the Dark Chocolate Sea Salt Caramels 10-Pack (100mg) rounded out the top five, with the latter experiencing a notable drop from being the top product in December 2023 to fifth place in March 2024. This shift in consumer preference highlights a dynamic change in the product lineup's performance over recent months.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
CBD:THC 1:1 Smoked Almond Milk Chocolate Truffles 10-Pack (100mg CBD, 100mg THC)
Edible
>5
>5
5
1
Caramel Macchiato Milk Chocolates 10-Pack (100mg)
Edible
2
5
>5
2
Milk Chocolate Sea Salt Caramel 20-Pack (110mg)
Edible
>5
>5
>5
3
Milk Chocolate Caramel Macchiato Bar 10-Pack (110mg)
Edible
>5
4
>5
4
Dark Chocolate Sea Salt Caramels 10-Pack (100mg)
Edible
1
2
>5
5
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