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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Dialed In Gummies concentrated 97.61% of May 2026 sales in Edible, up 1.13% month over month and 91.18% year over year, while Beverage held 2.36% share with an 18.08% MoM lift and 17.17% YoY growth. Vapor Pens fell to 0.03% share with an 83.25% MoM decline and a 65.20% YoY drop. The brand’s overall sales rose 88.15% YoY as average price declined 10.95% YoY to $20.50, indicating volume-led gains concentrated in Edible; this pattern implies a deliberate narrowing toward high-velocity Edible SKUs while de-emphasizing low-scale Vapor Pens.
Within Edible in Colorado, Dialed In Gummies held rank 3, and its 97.61% category concentration alongside a 1.13% MoM increase suggests defensible share relative to smaller adjacencies that together represent only 2.39%. The contrasting 18.08% MoM rise in Beverage against an 83.25% MoM fall in Vapor Pens implies selective testing of liquid formats while exiting or deprioritizing hardware-dependent segments; combined with a 10.95% YoY price reduction and 91.18% YoY Edible growth, the positioning favors scale through price-competitive Edible offerings and limited bets in Beverage rather than a broad multi-category push.
Competitive Landscape
Dialed In Gummies holds rank #3 in CO Edible in May 2026, unchanged year over year from rank #3, and flat versus three months ago at #3; this stability contrasts with Wyld staying at #1 while posting a -15.3% YoY sales change and Wana remaining #2 with a -3.3% YoY sales change. Meanwhile, Ript is parked at #4 with +1.7% YoY sales, and Good Tide sits at #5 with -7.0% YoY sales, indicating Dialed In Gummies has neither ceded ground to the immediate challenger at #4 nor closed the gap to #2 despite negative or modest growth among leaders; the pattern implies a durable #3 position that can convert into upward mobility only if Dialed In Gummies exploits softness at #1 and #2 to improve share and break the rank stasis observed since May 2025.
Notable Products
Focus - THCV/CBC/THC 1:1:1 Blood Orange Rosin Gummies 20-Pack (100mg THCV, 100mg CBC, 100mg THC) posted a -13.1% month-over-month decline and slid to rank 5, while the category leader CBD/THC/CBN 1:1:1 Acai Berry Sleep Rosin Gummies 10-Pack (100mg CBD, 100mg THC, 100mg CBN) rose +10.2% and held rank 1. CBD/THC 5:1 Rocket Berry Live Rosin Relax Gummies 10-Pack (500mg CBD, 100mg THC) gained +9.2% at rank 2, and three flavor-led staples—Hybrid Hula Berry Full Spectrum Rosin Gummies 10-Pack (100mg) at +20.0% and rank 7, Tangerine Rosin Gummies 10-Pack (100mg) at +7.7% and rank 8, and Classic - Starfruit Rosin Gummies 10-Pack (100mg) at +17.7% and rank 9—signal broadening momentum in non-functional SKUs. With eight of the top ten concentrated in Edible rosin gummies and the sleep/relax trio occupying ranks 1–3, the mix points to a portfolio balancing function-forward leaders with resurgent flavor variants, implying an emphasis on keep-rate in wellness anchors while rebuilding velocity through approachable fruit SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
