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Jun-2024
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Overview
Market Insights Snapshot
Dialed In Gummies has shown consistent performance in the Colorado market across both the Beverage and Edible categories. For the Beverage category, the brand has maintained a steady third place ranking from March through June 2024, despite a slight downward trend in sales figures, dropping from $135,154 in March to $108,329 in June. In the Edible category, Dialed In Gummies held the third position from March to May but slipped to fourth place in June. This movement suggests a need for the brand to reassess its strategies to regain its footing in the highly competitive Edible market.
It is notable that Dialed In Gummies did not appear in the top 30 rankings for any other states or provinces during these months, which could indicate a limited market presence outside of Colorado. This absence from other markets could be either a strategic choice or a potential area for growth. The brand's strong performance in Colorado, particularly in the Beverage category, suggests a solid product offering that could be leveraged for expansion. However, the decline in sales over the months indicates a possible need for marketing innovation or product diversification to maintain and grow its market share.
Competitive Landscape
In the highly competitive Colorado edible cannabis market, Dialed In Gummies has experienced a notable shift in its ranking and sales performance over recent months. From March to June 2024, Dialed In Gummies consistently held the third position but dropped to fourth in June. This decline in rank is particularly significant given the steady performance of competitors like Wana, which maintained a solid second place throughout the same period, and Tastebudz, which consistently ranked fifth. The rise of Ript from fourth to third place in June, with a corresponding increase in sales, further underscores the competitive pressure Dialed In Gummies faces. Despite a drop in sales from $1,896,655 in March to $1,210,098 in June, Dialed In Gummies remains a strong contender, but the brand must strategize to regain its lost ground and counter the upward momentum of competitors like Ript and Good Tide, which also saw a significant sales increase in June.
Notable Products
In June 2024, the top-performing product from Dialed In Gummies was the Hybrid Live Rosin Gummies (100mg), maintaining its first-place rank from previous months with notable sales of $16,446. The Hybrid Jerry Rosin Gummies 10-Pack (100mg) climbed back to second place after an absence in May. Liquid Live Rosin Syrup Gummies (100mg THC, 30ml) showed a steady performance, securing third place. Fruity P*bblez Treats Rosin Gummies 10-Pack (100mg) entered the rankings at fourth place, followed by GG#4 Rosin Gummies 10-Pack (100mg) in fifth place. This data highlights consistent top-tier performances and some new entries in the rankings for June 2024.
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