Market Insights Snapshot
Dialed In Gummies has been consistently performing well in the Colorado market in both the Beverage and Edible categories. The brand has maintained a steady ranking of 3rd place from August to November 2023. This is a strong indication of the brand's stability and popularity among consumers in Colorado. However, it's worth noting that despite the steady ranking, there seems to be a slight decrease in sales in the Edible category from September to November.
In terms of sales, Dialed In Gummies showed a steady growth in the Beverage category, increasing from 100,358 in August to 112,378 in November. On the contrary, the Edible category experienced a dip in sales from 2,254,368 in September to 1,799,989 in November. This might suggest a shift in consumer preference or market dynamics, which is something that potential investors or stakeholders might want to look into. Remember, understanding the trends and movements across different categories and states is vital in making strategic decisions in this competitive industry.
In the Colorado edible category, Dialed In Gummies has maintained a consistent third rank from August to November 2023, indicating a strong and stable market presence. However, it's worth noting that the brand's sales have shown a slight downward trend during this period. The top two competitors, WYLD and Wana, have consistently held their positions, with WYLD leading in sales. Interestingly, Ript and Tastebudz have been vying for the fourth and fifth positions, with Ript showing an upward trend in sales, potentially posing a future threat to Dialed In Gummies. This competitive landscape suggests that while Dialed In Gummies has a solid position in the Colorado market, it needs to address the gradual sales decline and keep an eye on rising competitors.
In November 2023, Dialed In Gummies' top-performing product was the Hybrid Terpene Rich Full Spectrum Rosin Gummies 10-Pack (100mg), maintaining its position from the previous month with sales reaching 20,036 units. Following closely in second place was the Hybrid Live Rosin Gummies (100mg), which saw a slight drop from its top position in September 2023. The Hybrid Jerry Rosin Gummies 10-Pack (100mg) continued to hold the third rank consistently over the past four months. Notably, the Liquid Live Rosin Syrup Gummies (100mg THC, 30ml) remained in fourth place. A new entry to the top five was the Cherry Blossom Rosin Gummies 10-Pack (100mg), debuting in fifth place with 1,432 units sold.