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Aug-2024
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Overview
Market Insights Snapshot
Appalachian Pharm has shown notable performance across various categories and states, particularly in Ohio. In the Edible category, the brand has seen a significant upward trend, moving from a rank of 33 in May 2024 to 24 by August 2024. This consistent improvement indicates a growing consumer preference for their edible products. It's worth noting that their sales in this category have also seen a considerable increase, almost tripling from May to August. This growth in ranking and sales suggests that Appalachian Pharm is successfully capturing market share in the Ohio Edible segment.
Conversely, in the Flower category in Ohio, Appalachian Pharm's performance has been more volatile. The brand started strong with an 11th place ranking in May 2024 but dropped to 23rd by August 2024. This decline could be a cause for concern as it indicates a loss of traction in a highly competitive category. Despite this, the sales figures remain relatively high, suggesting that while their market position has weakened, there is still a significant consumer base for their flower products. The fluctuations in rankings highlight the challenges Appalachian Pharm faces in maintaining a stable position in the Flower category, despite their strong sales performance.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Appalachian Pharm has experienced notable fluctuations in its rankings and sales over the past few months. Starting strong in May 2024 with a rank of 11, Appalachian Pharm saw a decline to 13 in June, further dropping to 21 in July, and eventually to 23 in August. This downward trend contrasts with the performance of competitors such as Classix, which improved its rank from 27 in May to 14 in July before slipping to 25 in August, and Find., which maintained a relatively stable position, fluctuating between ranks 18 and 22. Another competitor, The Standard, also displayed variability, peaking at rank 18 in June and falling to 29 in July before recovering to 21 in August. The consistent presence of these brands in the top 20 highlights a competitive pressure that Appalachian Pharm must navigate to regain its earlier momentum. Understanding these dynamics can provide valuable insights for strategic adjustments to improve Appalachian Pharm's market position.
Notable Products
In August 2024, Peace Train (2.83g) emerged as the top-performing product for Appalachian Pharm, climbing from the third position in July to the first. Huckleberry Kush (2.83g) made a strong debut in the rankings, securing the second spot with notable sales of 1,444 units. Orange Creamsicle (2.83g) showed a significant improvement, moving from unranked in July to third place in August. The THC/CBN 1:3 Blueberry Lemonade + CBN Gummies 11-Pack (110mg THC, 330mg CBN) maintained its fourth position from the previous month. Lastly, Sugar Cake (2.83g) experienced a drop, falling from the top spot in July to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
