Appalachian Pharm

Appalachian Pharm has shown a mixed performance across different categories and states over the past few months. In Ohio, the brand has maintained a steady presence in the Edible category, holding the 27th rank in both March and April 2024. However, they did not make it into the top 30 in May and June, indicating a potential decline in their market share or increased competition. On the other hand, their performance in the Flower category in Ohio has been relatively strong, although there was a slight downward trend. The brand ranked 10th in March, slipped to 11th in April and May, and further dropped to 13th in June. This suggests that while they are still a significant player, there may be challenges impacting their consistent growth in this category.

Examining the sales figures, Appalachian Pharm experienced a notable peak in Flower sales in April 2024, reaching over $800,000, but this was followed by a decline in subsequent months. This fluctuation could be attributed to various factors such as changes in consumer preferences, market saturation, or seasonal variations. Despite the drop in rankings and sales in some areas, the brand's ability to maintain a position in the highly competitive Flower category in Ohio highlights its resilience and potential for recovery. The absence of Appalachian Pharm from the top 30 in the Edible category for May and June, however, signals a need for strategic adjustments to regain their foothold in that segment.