Market Insights Snapshot
Appalachian Pharm's performance varies across different categories in the state of Ohio. In the flower category, the brand has shown consistent growth, improving its ranking from 17th in July to 10th in October 2023. This upward trend indicates a strong preference among consumers for Appalachian Pharm's flower products. However, the brand's performance in the edibles category has been less consistent, with its ranking fluctuating between the 37th and 42nd positions over the same period. It's worth noting that the brand's edibles did not break into the top 20 in any of the months observed.
In the concentrates category, the brand did not rank in the top 20 in any of the months, suggesting that there may be room for improvement in this area. The vapor pens category paints a similar picture, with the brand's ranking fluctuating between the 33rd and 51st positions. The lack of a consistent upward trend in these two categories indicates that Appalachian Pharm may need to focus more on these product lines to improve its market position. Despite these challenges, it's important to note that the brand's overall sales have remained relatively stable, indicating a steady consumer base.
In the Ohio Flower category, Appalachian Pharm has shown a consistent upward trend from July to October 2023, moving from the 17th rank to the 10th. This is indicative of a positive growth trajectory for the brand. However, competition is fierce. &Shine has maintained a higher rank, although it dropped from 6th to 8th over the same period. Meigs County Grown has made a significant leap from the 27th to the 11th rank, surpassing Appalachian Pharm in October. Firelands Scientific has also shown improvement, moving from 19th to 12th rank. Eden's Trees has shown the most impressive growth, moving from 16th to 9th rank. These shifts indicate a highly competitive market where Appalachian Pharm needs to maintain its upward momentum to stay ahead.
In October 2023, Appalachian Pharm's top-selling product was Runtz Berries Smalls (14.15g) from the Flower category, holding its rank from the previous month with 1736 units sold. The second highest performer was Peanut Butter MAC Smalls (14.15g), also from the Flower category, which improved its rank from third place in September. A new entrant in the top five was Peanut Butter Mac (2.83g), ranking third in October. Runtz Berries (2.83g), despite a drop in rank from September, managed to secure the fourth position. Finally, Banana Punch Budlets (14.15g) made its debut in the top five, securing the fifth place.