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Sep-2025
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Overview
Market Insights Snapshot
In Ohio, Moxie's performance across various categories has shown some interesting trends over the past few months. In the Concentrates category, Moxie experienced a decline in rank from 9th place in July 2025 to 16th place by September 2025, indicating a potential challenge in maintaining its competitive edge. Despite this, the brand's performance in the Edibles category saw a slight improvement, breaking into the top 30 by September 2025, a positive sign of growth in this segment. Meanwhile, in the Flower category, Moxie has shown a consistent presence within the top 20, though it slipped from 15th to 20th place between June and September 2025. This could suggest a need for strategic adjustments to regain higher positioning in this highly competitive market.
On the other hand, Moxie's presence in the Vapor Pens category in Ohio has been more volatile. The brand managed to climb to 25th place in July 2025 but then dropped out of the top 30 by September 2025, which might be concerning for stakeholders focusing on this product line. This movement could be attributed to fluctuating consumer preferences or intensified competition within the state. Overall, while Moxie maintains a varied presence across categories, the brand's mixed rankings highlight the dynamic nature of the cannabis market in Ohio, suggesting opportunities for targeted improvements in certain segments to enhance overall performance.
Competitive Landscape
In the competitive landscape of the Flower category in Ohio, Moxie has experienced a notable decline in its rankings from June to September 2025, dropping from 15th to 20th place. This downward trend is mirrored by a significant decrease in sales, particularly between July and August, where sales nearly halved. In contrast, (the) Essence has shown a remarkable improvement, climbing from 28th to 19th place, surpassing Moxie in September. Meanwhile, Herbal Wellness Center has maintained a relatively stable position, consistently ranking higher than Moxie, though it also experienced a sales dip in September. Brands like Find. and Appalachian Pharm have fluctuated around the lower ranks, with Find. briefly surpassing Moxie in August. These shifts suggest a dynamic market where Moxie faces increasing competition, particularly from emerging brands like (the) Essence, which could impact Moxie's market share and necessitate strategic adjustments to regain its competitive edge.
Notable Products
In September 2025, Runtz 2.83g emerged as the top-performing product for Moxie, climbing from the second position in August to first place, with sales reaching 2,238 units. Wingsuit 2.83g, which had previously maintained the top rank from June through August, slipped to second place. SFV OG 14.15g entered the rankings for the first time in September, securing the third position. Gelato Cookies 2.83g, which held the second position in June and July, fell to fourth place. Strawberry Banana Gummies 11-Pack debuted in the rankings at fifth place, indicating a growing interest in Moxie's edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
