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Aug-2025
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Overview
Market Insights Snapshot
Moxie's performance in the Ohio market showcases notable trends across various product categories. In the Concentrates category, Moxie maintained a strong presence, consistently ranking within the top 11 brands from May to August 2025, with a peak at 9th position in July. This indicates a solid consumer base and a competitive edge in this category. Conversely, Moxie's ranking in the Edible category has seen improvement, moving from 41st in May to breaking into the top 30 by August. This upward trend could suggest growing consumer interest or successful marketing strategies in this segment, despite starting outside the top 30 in May.
In the Flower category, Moxie's performance has shown some fluctuations in Ohio. After reaching the 15th position in June and July, it dropped back to 19th in August, which could indicate increased competition or seasonal changes in consumer preferences. Meanwhile, the Vapor Pens category presented a positive trajectory, with Moxie climbing from 37th in May to 25th in July, before slightly declining to 29th in August. This suggests a growing acceptance of Moxie's vapor products, though the slight dip in August could warrant further analysis. Despite these movements, the absence of top 30 rankings in certain categories earlier in the year highlights areas for potential growth and strategic focus.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Moxie has experienced fluctuations in its market position from May to August 2025. Moxie's rank improved from 19th in May to 15th in June and July, before slipping back to 19th in August. This indicates a volatile market presence, possibly influenced by seasonal demand or competitive pressures. Notably, Good Green consistently outperformed Moxie, maintaining a top 10 rank in May and June, although it dropped to 18th and 17th in July and August, respectively. Meanwhile, Klutch Cannabis and Appalachian Pharm have shown a downward trend, with their ranks falling below Moxie in some months, suggesting potential opportunities for Moxie to capitalize on their declining sales. Despite these challenges, Moxie's sales peaked in July, indicating strong consumer demand during that period, which could be leveraged for strategic marketing efforts to regain and sustain higher rankings in the future.
Notable Products
In August 2025, Wingsuit 2.83g from Moxie maintained its position as the top-selling product, a title it has held since June, with sales reaching 4004 units. Runtz 2.83g emerged as the second-best performer, making its debut in the rankings this month. Sticky Buns 3.5g secured the third position, also appearing in the rankings for the first time. Cherry Bang Live Resin Badder 0.84g improved its standing from fifth to fourth place compared to July. Meanwhile, Strawberry Jam Live Resin Cartridge 0.84g entered the list in fifth place, showcasing Moxie's diverse appeal across product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
