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Apr-2025
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Overview
Market Insights Snapshot
Moxie's performance in the Ohio market has shown notable fluctuations across different product categories throughout the early months of 2025. In the Concentrates category, Moxie started strong with a rank of 6 in January but saw a decline, dropping out of the top 30 by March and slipping to 25th by April. This indicates a significant decrease in market presence over the months, as evidenced by the drop in sales from January to April. Conversely, in the Flower category, Moxie experienced a more stable presence, maintaining a position within the top 30 across all months, with a peak in February at rank 21. This suggests a more consistent consumer interest and possibly effective product offerings in this category.
In contrast, Moxie's performance in the Edible category in Ohio indicates a struggle to gain a foothold in the top rankings, as they consistently ranked outside the top 30, peaking at 31 in January but sliding to 36 by April. This trend may point to a competitive market where Moxie is challenged to differentiate itself or capture significant market share. Additionally, in the Vapor Pens category, Moxie consistently ranked outside the top 30, with a low of 40 in April, suggesting an even greater challenge in this segment. Such rankings highlight areas where Moxie might need to reassess its strategy or product offerings to improve its standing in the Ohio market.
Competitive Landscape
In the competitive landscape of the flower category in Ohio, Moxie has shown a fluctuating performance in early 2025, with its rank oscillating between 21st and 28th place from January to April. This variability in rank reflects the dynamic nature of the market, where brands like Classix and Verano have also experienced significant changes. Notably, Classix surged to the 17th position in February, indicating a strong sales performance that month, while Verano improved its standing from 34th in January to 25th by April, suggesting a positive sales trajectory. Meanwhile, Willie's Reserve consistently ranked in the top 30, although it dropped to 28th by April, indicating a potential decline in sales momentum. Moxie's ability to recover from a 28th rank in January to 21st in February, before settling at 26th in April, highlights its resilience amidst fierce competition, though it suggests a need for strategic initiatives to maintain and improve its market position.
Notable Products
In April 2025, the top-performing product from Moxie was Wingsuit 2.83g in the Flower category, securing the number 1 rank with sales of 1092 units. Following closely was Orange Razz Gummies 11-Pack 110mg in the Edible category, ranked 2nd with notable sales. Humboldt's Most Wanted Live Resin Cartridge 0.84g, which held the top rank in March, dropped to 3rd place. Gelato Cookies 2.83g also made a strong showing in the Flower category, ranking 4th. High Fructose Corn Syrup 2.83g completed the top five, maintaining its 5th position in the Flower category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
