Market Insights Snapshot
Starting with the state of California, Moxie's performance in the Concentrates category has seen a downward trend from August to October 2023, with rankings slipping from 47th to 94th place. This decline suggests a decrease in market competitiveness, which is also reflected in the monthly sales figures. In Missouri, Moxie's Concentrates maintained a steady presence in the top 30 brands, despite a slight dip in ranking from 18th to 30th between August and October. However, the brand recovered somewhat in November, moving up to 26th place. In the Edibles category, Moxie's ranking in Missouri has gradually slipped from 41st to 58th over the same period, indicating room for improvement.
Turning our attention to Ohio, Moxie's performance in the Concentrates category has been fairly consistent, maintaining a spot in the top 20 from August to October. However, there was a significant drop in ranking to 19th place in November, which may warrant further exploration. Meanwhile, in the Vapor Pens category, Moxie showed an impressive recovery in November, jumping from 40th place in October to 27th. This suggests a potential resurgence in this market. However, in the Edibles and Flower categories, Moxie's rankings have gradually slipped over the months, indicating a need for increased focus in these areas.
In the Missouri concentrates market, Moxie has seen a decline in its rank from 18th in August 2023 to 26th in November 2023, indicating a decrease in sales over this period. Notably, Good Day Farm and Buoyant Bob have also experienced a similar downward trend, with Buoyant Bob dropping from 12th to 22nd place, and Good Day Farm falling from 24th to 28th. On the other hand, Smokey River Cannabis has shown a more stable performance, moving from 19th to 24th rank, while Mo' Dank has seen a slight increase in rank from 16th to 30th. These shifts in rank suggest a competitive market with fluctuating consumer preferences.
In November 2023, Moxie's top-performing product was the XXX Infused Moonrock Pre-Roll (1g), which climbed from 5th place in October to 1st place, with sales reaching 1007 units. The Watermelon Live Resin Cartridge (0.84g) was the second-best performer, followed by the Root Beer Float Live Resin Cartridge (0.84g) in third place. The fourth and fifth spots were held by the Fruit Punch Live Resin Cartridge (0.84g) and Tahoe OG Live Sugar (1g), respectively. This represents a significant reshuffling from the previous month's rankings, with the XXX Infused Moonrock Pre-Roll (1g) showing a particularly impressive climb.