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Jun-2024
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Overview
Market Insights Snapshot
Moxie has shown a varied performance across different categories in Ohio over the past few months. In the Concentrates category, Moxie has maintained a relatively stable position, fluctuating slightly between the 10th and 12th ranks from March to June 2024. This consistency indicates a strong foothold in the Concentrates market. However, the brand's performance in the Edible category was less impressive, as it did not rank within the top 30 in March but managed to secure the 44th position in April, indicating a struggle to gain traction in this segment. On the other hand, in the Flower category, Moxie experienced some volatility, with rankings moving from 37th in March to 39th in June, suggesting a competitive market landscape.
The Vapor Pens category has been another area of interest for Moxie in Ohio. The brand's ranking improved from 28th in March to 26th in April but then dropped to 30th in May before climbing back to 29th in June. This seesaw pattern reflects a competitive environment where maintaining a steady position is challenging. Despite these fluctuations, the sales figures for Vapor Pens indicate a positive trend, with a notable increase in April followed by a dip and then a recovery in June. This suggests that while Moxie faces stiff competition, there is potential for growth and increased market share in the Vapor Pens segment.
Competitive Landscape
In the Ohio Vapor Pens category, Moxie has experienced fluctuating rankings and sales over the past few months. Moxie ranked 28th in March 2024, improved slightly to 26th in April, but then dropped to 30th in May and slightly recovered to 29th in June. This volatility contrasts with competitors like The Botanist, which showed a more consistent upward trend, ranking 28th in April and improving to 24th by June. Similarly, Superflux moved from 30th in March to 23rd in May, indicating a stronger market presence. The Standard also showed a notable decline from 21st in March to 30th in June, suggesting potential market challenges. Meanwhile, Riviera Creek maintained a relatively stable position, fluctuating between 26th and 29th. These trends highlight the competitive and dynamic nature of the Ohio Vapor Pens market, where Moxie faces significant challenges in maintaining and improving its rank and sales amidst strong competition.
Notable Products
In June 2024, the top-performing product from Moxie was Fresh Powder Live Resin Sugar (0.84g) in the Concentrates category, maintaining its first-place ranking from May with notable sales of $928. Fresh Powder Live Resin Cartridge (0.84g) in the Vapor Pens category ranked second, a new entry this month. Strawberry Banana Live Resin Cartridge (0.84g) also in the Vapor Pens category, dropped from second to third place with sales of $878. Moscato Live Resin Cartridge (0.84g) debuted in the fourth position. XXX Infused Moonrock Pre-Roll (1g) in the Pre-Roll category slid from third in May to fifth in June.
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