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Dec-2025
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Overview
Market Insights Snapshot
Moxie's performance across different categories in Ohio shows a mix of stability and fluctuation. In the Concentrates category, Moxie maintained a relatively stable position, oscillating slightly between 16th and 20th place from September to December 2025. This consistency suggests a steady demand for their concentrates, although a drop to 20th place in December indicates potential challenges or increased competition. The Edible category shows a more positive trend, with Moxie climbing from 31st to 26th place by November, before slightly dropping to 29th in December. This upward movement, even with a slight dip, highlights a growing consumer interest in their edible products.
In the Flower category, Moxie experienced minor fluctuations but remained within the top 30, indicating a solid presence in this segment. The brand's ranking improved from 24th in October to 21st by December, suggesting a strengthening foothold in the market. Interestingly, in the Pre-Roll category, Moxie was absent from the top 30 in September, but made a significant entry at 16th place in October, before settling at 25th in December. This indicates a notable increase in consumer interest, albeit with some volatility. However, the Vapor Pens category presents a different story, as Moxie's ranking dropped from 34th to 41st over the four-month period, pointing to potential challenges in maintaining market share in this competitive segment.
Competitive Landscape
In the competitive landscape of the Ohio flower category, Moxie has experienced fluctuations in its ranking, reflecting a dynamic market environment. Starting in September 2025, Moxie held the 20th position but dropped out of the top 20 in October, only to regain its footing in November and December, ranking 22nd and 21st respectively. Despite these rank changes, Moxie saw a significant boost in sales in December, indicating a potential recovery or successful marketing push. In contrast, Cookies showed a strong upward trajectory, climbing from 32nd in September to 20th by December, with sales consistently increasing, suggesting a growing consumer preference. Meanwhile, High Supply / Supply experienced a decline in rank and sales, particularly notable in November. Find. maintained a relatively stable presence, improving its rank to 19th by December, and achieving robust sales growth. Lastly, (the) Essence saw its rank fluctuate slightly, ending December in 22nd place, with sales showing a moderate recovery. These dynamics highlight the competitive pressures Moxie faces and underscore the importance of strategic positioning and consumer engagement to enhance its market standing in Ohio.
Notable Products
In December 2025, the top-performing product for Moxie was Wingsuit (2.83g) in the Flower category, maintaining its first-place ranking from the previous months with a notable sales figure of 6481.0. Wingsuit Popcorn (14.15g) emerged as a new entry in the Flower category, securing the second position. GG4 Pre-Roll 2-Pack (1g) also became a new contender, ranking third in the Pre-Roll category. GG4 (2.83g) climbed to fourth place in the Flower category, showing an improvement from its previous fifth position in October. Orange Razz Gummies 11-Pack (110mg) in the Edible category saw a slight decline, moving from fourth to fifth place compared to November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
