Madge and Mercer

Data Snapshot: May 05, 2024
Madge and Mercer Cannabis Brand Logo
<$50K

Apr-2024

Sales

Neutral

Trend

6-Month

6

Product Count

SKUs

Madge and Mercer

Overview

Markets

Madge and Mercer Locations

Product Trends

Madge and Mercer Categories

Madge and Mercer Sales

Market Insights Snapshot

Madge and Mercer Historical Sales by Category

In the competitive landscape of the Ontario cannabis market, Madge and Mercer's performance in the Vapor Pens category shows a noteworthy trajectory. Entering the rankings in March 2024 at 99th and slightly improving to 100th in April 2024, it's clear that the brand is facing challenges in securing a stronger foothold within this category. This movement, while modest, indicates an initial establishment in the market but also highlights the need for strategic adjustments to climb higher in the rankings. The sales figures, starting at CAD 15,641 in March and slightly decreasing to CAD 13,189 in April, suggest a fluctuation in consumer demand or possibly inventory levels, which could be impacting their market position.

Madge and Mercer's entry into the top 100 brands for Vapor Pens in Ontario signals both opportunities and challenges. The absence from the top 30 rankings in the initial months of 2024 could be viewed as a slow start in a highly competitive market. However, breaking into the top 100 by March demonstrates potential for growth and brand recognition among consumers. This progression, albeit slow, could pave the way for future success if leveraged correctly with marketing strategies aimed at increasing brand visibility and consumer engagement. The slight decrease in sales from March to April may also point to areas where operational or strategic improvements could be beneficial. Overall, Madge and Mercer's journey in the Ontario market is one to watch, as it navigates the complexities of the Vapor Pens category.

Apr-2024 Rank
Vapor Pens
100
Madge and Mercer

Competitive Landscape

In the competitive landscape of the Vapor Pens category in Ontario, Madge and Mercer has shown a notable entry into the market, achieving ranks of 99 in March 2024 and slipping slightly to 100 in April 2024. This positioning places them behind established competitors such as Cookies, which made a significant leap to rank 38 by April 2024, and Beurre Blanc, which consistently held ranks in the 70s and 90s over the same period, indicating a stronger presence in the market. Notably, Glacial Gold and Vacay also show fluctuating but present rankings, with Glacial Gold appearing in the 80s in January and April, and Vacay entering the rankings at 98 in April. The sales trends for Madge and Mercer, starting from an undisclosed figure and moving to 15,641 in March before dipping to 13,189 in April, suggest a challenging market entry amidst fluctuating sales figures for competitors. This analysis highlights the competitive dynamics Madge and Mercer faces, with a need to bolster its market position against both emerging and established brands to improve its rank and sales in the Ontario Vapor Pens category.

Madge and Mercer market ranking for ON Vapor Pens

Madge and Mercer

Notable Products

In April 2024, Madge and Mercer's top-selling product was the CBD MM 002 El Alevio Menta Co2 Disposable Pen (0.5g) within the Vapor Pens category, maintaining its number one rank from the previous months with sales figures reaching 169 units. Following closely, the CBD:THC 2:1 La Pasion Co2 Cartridge (1g) also held its position as the second top-selling product in the same category, showcasing a notable increase in sales to 118 units. The CBN CBD MM 005 Bonne Nuit Co2 Cartridge (1g) remained in third place, consistent in its ranking across the months. Interestingly, the CBD MM_001 La Calma Lemongrass Ginger Oil (25ml) in the Oil category secured the fourth position, despite not being ranked in January, indicating a growing interest in this product type. Lastly, the CBD:THC MM 004 L'Émollient Meadowfoam Seed Facial Serum, within the Topical category, experienced a fluctuation in its ranking but managed to secure the fifth position by April, reflecting a diversification in consumer preferences within Madge and Mercer’s product range.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD MM 002 El Alevio Menta Co2 Disposable Pen (0.5g)
Vapor Pens
1
1
1
1
CBD:THC 2:1 La Pasion Co2 Cartridge (1g)
Vapor Pens
2
2
2
2
CBN CBD MM 005 Bonne Nuit Co2 Cartridge (1g)
Vapor Pens
3
3
3
3
CBD MM_001 La Calma Lemongrass Ginger Oil (25ml)
Oil
>5
4
4
4
CBD:THC MM 004 L'Émollient Meadowfoam Seed Facial Serum (350mg CBD, 17.50mg THC, 25ml)
Topical
4
5
>5
5
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