Market Insights Snapshot
Madge and Mercer, a well-known cannabis brand, has been showing a varied performance across different categories and states. In the Topical category in Alberta, the brand was not in the top 20 in the months of August, September, and October 2023, indicating room for improvement. On the other hand, their Vapor Pens category in Alberta has consistently ranked within the top 100, though there has been a slight increase in ranking from 75 in July to 83 in October 2023. This might suggest a decrease in popularity or increased competition.
In Ontario, Madge and Mercer's Oil category witnessed a slight increase in ranking from 35 in July to 43 in October 2023, hinting at a potential dip in sales. However, the brand made a significant leap in the Topical category in Ontario, entering the top 20 in August and maintaining this position in the following months. The brand's Vapor Pens in Ontario have seen a slight increase in ranking, hovering around the mid-70s. Over in Saskatchewan, the brand's Oil category was not in the top 20 in September, but it managed to regain its position in October 2023. The Vapor Pens category in Saskatchewan has seen a slight increase in ranking, staying within the top 70.
In the Ontario Vapor Pens category, Madge and Mercer have been consistently ranking within the top 80 brands from July to October 2023. However, they have been facing stiff competition from brands like Phyto Extractions, NightNight, Beurre Blanc, and Wildcard Extracts. While Madge and Mercer have seen some fluctuation in their ranking, they have managed to maintain a relatively stable position in the market. Notably, Phyto Extractions, despite having a higher ranking initially, has seen a significant drop in rank and sales over the period, indicating a potential opportunity for Madge and Mercer to capture a larger market share. On the other hand, Beurre Blanc and Wildcard Extracts have maintained their ranks better than Madge and Mercer, suggesting a need for strategic initiatives to improve competitiveness.
In October 2023, the top-performing product from Madge and Mercer was the 'CBD MM 002 El Alevio Menta Co2 Disposable Pen (0.5g)' in the Vapor Pens category, maintaining its number one rank from previous months. The 'CBD:THC 2:1 La Pasion Co2 Cartridge (1g)', also in the Vapor Pens category, moved up to second place from its third-place position in September. The 'CBN CBD MM 005 Bonne Nuit Co2 Cartridge (1g)' dropped to third place in October from its second-place rank in September. The 'CBD MM_001 La Calma Lemongrass Ginger Oil (25ml)' in the Oil category retained its fourth position, while the 'CBD:THC MM 004 L'Émollient Meadowfoam Seed Facial Serum (350mg CBD, 17.50mg THC, 25ml)' in the Topical category remained in fifth place. The sales for the top product, 'CBD MM 002 El Alevio Menta Co2 Disposable Pen (0.5g)', were 469 units in October.