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May-2024
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Overview
Market Insights Snapshot
Madge and Mercer has shown a notable performance in the Vapor Pens category in Ontario. Despite not ranking within the top 30 brands in February and April, the brand made a significant leap to rank 100th in March with sales amounting to $14,494. This indicates a period of growth and increased market penetration for Madge and Mercer in Ontario, although the drop in rankings in subsequent months suggests that maintaining a consistent presence in the competitive Vapor Pens market remains a challenge.
The fluctuations in Madge and Mercer's rankings across the months highlight the dynamic nature of the cannabis market in Ontario. The absence from the top 30 in February and April could be viewed as a setback, but the brand's entry into the 100th spot in March demonstrates potential for recovery and growth. This underscores the importance of strategic marketing and product innovation to sustain and improve their market position. Observing how Madge and Mercer adapts to these challenges in the coming months will be crucial for stakeholders and potential investors.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Madge and Mercer has faced significant challenges in maintaining its market position. As of May 2024, the brand did not rank within the top 20, indicating a drop from its 100th position in March 2024. This decline is notable when compared to competitors such as Daily Special and DayDay, which also did not rank in May but had previously shown stronger sales figures. Meanwhile, Floresense and Sev7n have demonstrated more consistent performance, with Floresense maintaining ranks in February and March before dropping off, and Sev7n showing a similar pattern. These trends suggest that Madge and Mercer needs to reassess its market strategies to regain competitive ground, especially considering the higher sales volumes of its rivals. The data highlights the importance of sustained visibility and strategic marketing to improve rank and sales in this competitive category.
Notable Products
In May 2024, the top-performing product from Madge and Mercer was CBD MM 002 El Alevio Menta Co2 Disposable Pen (0.5g) in the Vapor Pens category, maintaining its first-place ranking for four consecutive months with sales of 170 units. The CBD:THC 2:1 La Pasion Co2 Cartridge (1g) also held steady in second place, with a slight dip in sales to 98 units. CBN CBD MM 005 Bonne Nuit Co2 Cartridge (1g) remained in third place, showing a significant increase in sales to 94 units compared to April. CBD MM_001 La Calma Lemongrass Ginger Oil (25ml) continued to rank fourth, with sales doubling to 48 units from the previous month. CBD:THC MM 004 L'Émollient Meadowfoam Seed Facial Serum (350mg CBD, 17.50mg THC, 25ml) stayed in fifth place, with sales rising to 20 units.
Top Selling Cannabis Brands
