Aug-2024
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Overview
Market Insights Snapshot
Disco Fsh has shown varied performance across different states and categories over recent months. In Alberta, the brand has maintained a steady presence in the Vapor Pens category, ranking 30th in both July and August 2024. This consistent ranking indicates a stable market position, despite a slight dip outside the top 30 in May and June. The brand's sales figures in Alberta reflect an upward trend, with August sales reaching $89,364, a notable increase from May's $111,001. This positive movement suggests that Disco Fsh is gaining traction and possibly increasing its market share in Alberta's competitive Vapor Pens category.
In contrast, Disco Fsh's performance in Ontario has been less stable. The brand did not make it into the top 30 rankings for the Vapor Pens category from May through August 2024, with rankings fluctuating between 70th and 96th. This inconsistency is reflected in their sales, which have seen a significant decline from $38,105 in May to just $16,447 in August. The downward trend in both sales and rankings indicates that Disco Fsh is struggling to establish a foothold in the Ontario market. This could be due to increased competition or changes in consumer preferences, highlighting the challenges the brand faces in maintaining a consistent presence across different regions.
Competitive Landscape
In the Alberta Vapor Pens category, Disco Fsh has shown a relatively stable performance over the past few months, maintaining its rank around the 30th position. Despite not breaking into the top 20, Disco Fsh's consistent ranking at 30 in both July and August 2024 indicates a steady demand for its products. In contrast, Jonny Chronic experienced a significant drop from 15th to 28th place between July and August, which could signal potential market volatility or shifts in consumer preferences. Meanwhile, Ness and Dab Bods have seen a downward trend, with Ness falling from 25th to 33rd and Dab Bods remaining static at 32nd. Interestingly, Potluck has shown some recovery, moving up from 35th to 29th in July but slightly dropping to 29th in August. These fluctuations among competitors highlight Disco Fsh's relatively stable position, which could be leveraged for strategic marketing to emphasize reliability and consistent quality to potential customers.
Notable Products
In August 2024, the top-performing product for Disco Fsh was Gucci - Juicy Fruit & Sour Green Apple Distillate Dual Chamber Disposable 2-Pack (1.2g) in the Vapor Pens category, maintaining its number one rank with a sales figure of 1361 units. Nerds - Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack (1.2g), also in the Vapor Pens category, held steady at the second position with a slight increase in sales. Kiwi Island Crush CO2 Cartridge (1g) rose to the third position despite a decrease in sales compared to the previous month. Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack (1.2g) remained consistent at fourth place. Shlaughter Melon Co2 Cartridge (1g) experienced a drop to the fifth rank, reflecting a significant decline in sales from earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.