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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Vapor Pens commanded 82.98% share in July 2026 but declined 54.73% year over year and 29.84% month over month, while Pre-Roll expanded to 17.02% share on 43.28% YoY growth and a 146.31% MoM surge. Overall brand sales fell 48.77% YoY as average price slipped 0.32%, and in AB the top category context ties to a Vapor Pens rank of 47 in Alberta. The juxtaposition of a shrinking core in Vapor Pens and a rapidly scaling Pre-Roll base implies portfolio concentration risk is easing as mix diversifies, but the pace of Vapor Pens contraction outweighs gains, pulling total performance down.
With Vapor Pens still at 82.98% share but ranked 47 in Alberta for that category, the 29.84% MoM drop there versus a 146.31% MoM rise in Pre-Roll indicates Disco Fsh is trading depth for breadth within inhalables. The 43.28% YoY Pre-Roll growth alongside a 54.73% YoY Vapor Pens decline suggests the brand’s positioning is shifting toward value-seeking occasions where a 0.32% YoY average price reduction and a category-priced Pre-Roll offer can capture volume, yet sustained relevance will require either stabilizing Vapor Pens or letting Pre-Roll scale beyond 17.02% share to reanchor demand.
Competitive Landscape
Disco Fsh sits at rank #47 in AB Vapor Pens in July 2026, slipping 14 positions from #33 year over year, and down 15 spots from #32 in April 2026; this contrasts with a prior peak at #31 in August 2025 and places the brand 16 ranks below that high. Against the leaders, Spinach held #1 both this year and last while growing sales 58.7% year over year, and BoxHot improved its position from #3 to #2 alongside 55.0% sales growth, indicating that Disco Fsh’s downward rank shift coincides with share consolidation at the top. The pattern implies Disco Fsh is being outpaced by faster-rising incumbents, and without a change in trajectory the gap created by multi-rank climbs among leaders will widen.
Notable Products
Jungle Slush Distillate Dual Chamber Disposable 2-Pack (1.2g) posted the standout move with a 792.1% month-over-month surge to rank 4, while Nerds - Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack (1.2g) plunged 61.5% to rank 5. The top position held by Gucci - Juicy Fruit & Sour Green Apple Distillate Dual Chamber Disposable 2-Pack (1.2g) slipped 2.8% yet remained rank 1, and Orange Crush & Blue Ice Raspberry Distillate Dual Chamber Disposable 2-Pack (1.2g) collapsed 90.1% at rank 7. With seven of the top ten in Vapor Pens and a single SKU capturing $29,314 at rank 1, the pattern implies Disco Fsh is consolidating around dual-chamber pen hits while pruning underperforming flavor lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
