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Apr-2025
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Overview
Market Insights Snapshot
In Michigan, Magic Edibles has shown varying performance across different product categories. The brand was notably ranked 12th in the Beverage category in January 2025, with sales reaching a notable figure, but it did not maintain a presence in the top 30 for the following months. This absence in subsequent months could indicate a shift in consumer preferences or increased competition within the beverage sector. On the other hand, the Edible category has seen more consistent performance. Magic Edibles maintained a presence in the top 30, although its ranking fluctuated slightly from 20th in January to 25th in April. This suggests a stable demand for their edible products, albeit with some competitive pressures.
The fluctuations in the Edible category rankings for Magic Edibles in Michigan reflect a competitive market landscape. Despite these fluctuations, the brand managed to sustain a relatively stable sales volume, with a minor dip in February followed by a recovery in March. This recovery indicates resilience and possibly effective strategies to capture consumer interest. However, the absence of the brand in the top 30 for the Beverage category beyond January highlights potential challenges or strategic shifts that may need to be addressed. Understanding these dynamics could be crucial for stakeholders looking to capitalize on market opportunities or mitigate risks in Michigan's cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Magic Edibles has experienced notable fluctuations in its ranking over the first four months of 2025. Initially positioned at 20th in January, Magic Edibles saw a dip to 22nd in February, a recovery to 20th in March, and a significant drop to 25th in April. This volatility contrasts with the more stable performance of competitors such as Mitten Extracts and Petra, which maintained rankings outside the top 20 but showed consistent sales growth. Meanwhile, Midwest Extracts made a remarkable leap from 38th to 23rd in April, indicating a potential threat to Magic Edibles' market share. Despite these challenges, Magic Edibles' sales figures remained competitive, suggesting that while rank volatility is a concern, the brand still holds a strong position in terms of consumer demand. This dynamic environment highlights the importance for Magic Edibles to leverage advanced data insights to strategize and stabilize its market presence.
Notable Products
In April 2025, the top-performing product for Magic Edibles was Lemonade Gummies 4-Pack (200mg) with a notable sales figure of $16,540, reclaiming its top spot from January after a dip in February and March. Orange Chews 4-Pack (200mg) rose to second place, marking a significant improvement from its absence in the March rankings. Grape Chews 4-Pack (200mg) made a strong debut in third place, showcasing its popularity despite not being ranked in the previous months. Watermelon Gummies 4-Pack (200mg) maintained a consistent presence, holding steady at fourth place as it did in March. Pineapple Chews (200mg), however, saw a decline, slipping from the top position in the first quarter to fifth place in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
