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Jul-2025
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Overview
Market Insights Snapshot
Magic Edibles has shown notable performance variations across different categories and states. In the Beverage category within Michigan, the brand consistently maintained a presence, ranking 11th in May and July 2025, with a slight dip to 12th in June 2025. This consistency in the top 15 indicates a strong foothold in Michigan's Beverage market, despite not being in the top 30 in April. The sales figures reflect a peak in May, suggesting a potential seasonal or promotional influence that could be explored further.
In the Edible category, Magic Edibles has demonstrated resilience in Michigan. The brand ranked 24th in April, May, and July 2025, with a brief drop to 28th in June. This indicates a stable yet competitive presence in the Edible category, where maintaining a top 30 position is crucial. The sales trajectory shows a significant increase in May, followed by a decrease in June and a rebound in July, suggesting potential market dynamics or brand strategies at play. Understanding these fluctuations could provide deeper insights into consumer behavior and brand positioning in the Edible space.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Magic Edibles has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In April 2025, Magic Edibles held the 24th rank, maintaining this position in May, but slipping to 28th in June before recovering back to 24th in July. This fluctuation suggests a need for strategic adjustments to maintain consistent growth. Notably, Mischief consistently outperformed Magic Edibles, ranking 23rd in April and May, and improving to 22nd by July, highlighting a potential challenge for Magic Edibles to overcome. Meanwhile, Midwest Extracts maintained a stronger position, consistently ranking between 21st and 23rd, which could imply a more stable market strategy. Additionally, Fresh Coast and Shattered Thoughts showed significant upward momentum, with Fresh Coast climbing from 38th in April to 25th in July, and Shattered Thoughts improving from 43rd to 26th in the same period. These trends indicate that Magic Edibles faces stiff competition and must innovate to enhance its market share and rank within Michigan's edible category.
Notable Products
In July 2025, the top-performing product for Magic Edibles was Pineapple Chews (200mg), which climbed to the number one spot with sales reaching 12,323 units. Lemonade Gummies 4-Pack (200mg) followed closely in second place, maintaining a strong presence despite a slight drop from its previous consistent top ranking in April and May. Grape Chews 4-Pack (200mg) secured the third position, showing a stable performance across the months. Berry High Dose Chews (200mg) entered the rankings in July at fourth place, indicating a positive reception among consumers. Blue Raspberry Fruit Chews 4-Pack (200mg) rounded out the top five, experiencing a slight decline from its previous fourth-place position in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
