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Aug-2025
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Overview
Market Insights Snapshot
Magic Edibles has shown a varied performance across different categories and states, with notable fluctuations in ranking and sales. In the Beverage category within Michigan, the brand maintained a steady position around the 12th and 13th ranks from May to July 2025, though it fell out of the top 30 by August. This suggests a potential decline in popularity or increased competition in the market. Interestingly, despite the disappearance from the top 30, the brand experienced a notable increase in sales from May to June, indicating that while their rank slipped, their market presence remained significant for a period. Such trends highlight the competitive dynamics within the Beverage category, where maintaining a top position requires continuous innovation and adaptation to consumer preferences.
In the Edible category, Magic Edibles' performance in Michigan showed some resilience, with rankings fluctuating between the 24th and 28th positions from May to August 2025. Despite the fluctuations, the brand managed to stay within the top 30, reflecting a stable consumer base. The sales figures reveal a slight decrease in August compared to previous months, which could be indicative of seasonal trends or shifts in consumer preferences. This stability in rankings, despite the sales variations, suggests that Magic Edibles has a consistent appeal in the Edible category, although there might be underlying factors affecting consumer purchasing decisions. Such insights are crucial for understanding market dynamics and planning future strategies.
Competitive Landscape
In the competitive landscape of the edible category in Michigan, Magic Edibles has shown a dynamic performance over the past few months. From May to August 2025, Magic Edibles experienced fluctuations in its ranking, starting at 25th in May, peaking at 24th in July, and then slightly declining to 26th in August. This movement indicates a competitive market environment where brands like Midwest Extracts and Thunder Canna have also been vying for higher positions, with Midwest Extracts consistently outperforming Magic Edibles in terms of rank. Notably, Dream Edibles has seen a downward trend in sales, which could present an opportunity for Magic Edibles to capture more market share if they can leverage this shift effectively. The competitive dynamics suggest that while Magic Edibles is maintaining a stable presence, strategic efforts could be made to capitalize on the weaknesses of competitors to improve their standing and sales in the Michigan edible market.
Notable Products
In August 2025, the top-performing product from Magic Edibles was Lemonade Gummies 4-Pack (200mg), reclaiming the number one spot with sales of 13,695 units. This product had previously been ranked first in May and second in July. Pineapple Chews (200mg) followed as the second best-seller, having dropped from its top position in July with sales of 12,282 units. Watermelon Chews 4-Pack (200mg) debuted in third place, while Grape Gummies 4-Pack (200mg) and Blue Raspberry Gummies 4-Pack (200mg) secured fourth and fifth positions respectively. Notably, both Grape and Blue Raspberry Gummies made their first appearance in the rankings this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
