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Nov-2025
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Overview
Market Insights Snapshot
Magic Edibles has shown a fluctuating performance across different states and categories, with notable activity in the Edible category in Michigan. In Michigan, the brand experienced a slight upward trend from August to October 2025, moving from 29th to 25th place. However, by November 2025, Magic Edibles dropped out of the top 30, indicating a potential challenge in maintaining its competitive position in the market. This decline aligns with a decrease in sales from October to November, suggesting that the brand needs to reassess its strategy to regain its standing.
While the data provides insight into Magic Edibles' performance in Michigan, it is also crucial to consider how the brand fares in other states and categories. Unfortunately, without additional data, it's difficult to determine if similar trends are occurring elsewhere or if Michigan is an outlier. The absence of Magic Edibles in the top 30 rankings in other states or categories could imply limited market penetration or competition from other brands. This information highlights the importance of strategic positioning and market analysis to address potential gaps and capitalize on growth opportunities.
Competitive Landscape
In the competitive landscape of the Michigan edible market, Magic Edibles has experienced notable fluctuations in its ranking, which could impact its sales trajectory. Over the past few months, Magic Edibles improved its position from 29th in August 2025 to 25th in October 2025, before slipping to 32nd in November 2025. This decline in November coincides with a decrease in sales, suggesting a potential challenge in maintaining market share. Meanwhile, Fresh Coast consistently outperformed Magic Edibles, maintaining a higher rank until November when it dropped to 31st, just one spot ahead. North Cannabis Co. showed a strong upward trend, surpassing Magic Edibles in October with a rank of 29th and maintaining a competitive edge in November. These dynamics highlight the competitive pressure Magic Edibles faces, particularly from brands like Fresh Coast and North Cannabis Co., which have shown resilience and growth in the Michigan edible market.
Notable Products
In November 2025, Magic Edibles' top-performing product was Orange Chews 4-Pack (200mg), maintaining its number one rank from October with sales of $16,264. Magic Berry Gummies 4-Pack (200mg) made a notable entry into the rankings at second place, showing strong sales growth. Pineapple Chews (200mg) held steady at third place, though its sales slightly declined from the previous month. Lemonade Gummies 4-Pack (200mg) remained consistent at fourth place, with stable sales figures. Blue Raspberry Gummies 4-Pack (200mg) rounded out the top five, dropping one spot from October, indicating a slight decrease in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
