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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Magic Edibles is stocked at 17 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Detroit, Lansing, Adrian, and Coldwater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Magic Edibles operated as a single-category brand in July 2026, with Edible accounting for 100.0% of sales and a month-over-month change of 10.93% alongside a year-over-year decline of 6.50%. The brand’s overall sales fell 10.28% year-over-year while average price dropped 22.10%, indicating that the 10.93% July 2026 MoM lift came from volume rather than price, and that the 6.50% YoY category decline underperformed the price cut’s scale. The brand ranked 31 in Edible within Michigan, placing it outside the top 30 even as category share within its own mix sits at 100.0%, which implies limited cross-category buffering and a reliance on Edible-specific levers.
The combination of a 22.10% YoY price decrease and a 6.50% YoY category contraction—paired with a 10.93% MoM uplift in July 2026—implies Magic Edibles is leaning on pricing to drive short-term unit gains but not closing the YoY revenue gap. With rank 31 in Michigan Edibles and 100.0% dependence on the Edible category, the pattern suggests a price-led positioning that boosts near-term velocity while constraining premium trade-up and leaving little insulation against category softness; the practical implication is to calibrate price-pack architecture to convert the MoM momentum into sustained rank improvement without deepening the YoY erosion.
Competitive Landscape
Magic Edibles sits at rank #31 in MI Edible in July 2026, down 1 position year over year from #30 and up 1 position versus April 2026’s #32, while still well below its peak at #10 in August 2024; by contrast, Wyld holds #1 despite a -23.3% YoY sales change and MKX Oil Company moved from #3 to #4 with a +4.6% YoY sales change, indicating leaders are shifting ranks amid mixed momentum. With Choice flat at #2 on a -0.4% YoY sales change and Good Tide stable at #5 despite a -25.3% YoY decline, Magic Edibles’ marginal rank slippage of 1 spot YoY combined with a 1-spot lift from April 2026 signals a plateauing trajectory where incremental gains are possible but a return toward the August 2024 top-10 peak will require outpacing competitors that are defending top-5 positions even amid double-digit contractions.
Notable Products
Orange Chews 4-Pack (200mg) set the tone in July 2026 with a -20.5% month-over-month slide to rank 3 while Watermelon Gummies 4-Pack (200mg) fell -12.8% at rank 8, together signaling elasticity issues in certain fruit profiles despite Lemonade Gummies 4-Pack (200mg) climbing 33.7% to rank 1. Blue Raspberry Gummies 4-Pack (200mg) posted a 43.6% gain at rank 6 and Pineapple Chews (200mg) rose 20.0% at rank 2, and eight of the top ten are Gummies SKUs, indicating format concentration even as flavor winners and laggards diverge. The single largest dollar pull came from Lemonade Gummies 4-Pack (200mg) at $22,314, contrasting with modest 6.95% growth for Grape Gummies 4-Pack (200mg) at rank 4 and a -3.91% dip for Magic Berry Gummies 4-Pack (200mg) at rank 5, pointing to tighter mid-pack churn around citrus-forward and berry flavors. The pattern implies Magic Edibles is consolidating around high-velocity citrus and tropical gummies while pruning or reformulating underperforming fruit variants to defend top-three share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
