Magic Edibles

Data Snapshot: Apr 03, 2024
Magic Edibles Cannabis Brand Logo
$500K+

Mar-2024

Sales

Neutral

Trend

6-Month

39

Product Count

SKUs

Magic Edibles

Overview

Magic Edibles is a premier brand in the Do-It-Yourself cannabis edibles market, lauded for their small-batch production methods that ensure consistency and accuracy in their product line. Centered in Michigan and created by Exclusive, the brand offers a diverse selection including magic berry gummies with measured THC levels. Additionally, they recently extended their offerings with a unique line of THC-infused tonic waters, reflecting an innovative approach to recreational cannabis use.
Markets

Magic Edibles Locations

Product Trends

Magic Edibles Categories

Magic Edibles Sales

Market Insights Snapshot

Magic Edibles Historical Sales by Category

In Michigan, Magic Edibles has shown a noteworthy performance across various categories, with a particularly strong presence in the Edible and Beverage sectors. In the Edible category, the brand maintained a top 10 ranking from December 2023 through March 2024, demonstrating consistent consumer preference and a robust market position. The rankings slightly fluctuated from 6th in December to 9th in January, before stabilizing at 8th in February and March. This stability, combined with a significant sales increase from 692,773 in January to 854,410 in March, underscores the brand's solid growth trajectory in this category. Conversely, the Concentrates category tells a different story, with Magic Edibles ranking 94th in December 2023 and then disappearing from the top 30 rankings entirely in the subsequent months, indicating a potential area for strategic review or increased marketing efforts.

Meanwhile, Magic Edibles' performance in the Beverage and Tincture & Sublingual categories in Michigan reveals an upward trend. The brand's Beverage category ranking improved steadily from 13th in December to 10th in March, accompanied by a remarkable sales jump from 15,958 in December to 35,064 in March. This positive momentum suggests increasing consumer acceptance and growing market share within this segment. In the Tincture & Sublingual category, the brand experienced a slight ranking fluctuation but ultimately improved, moving from 10th in December to 9th in March. Despite lower sales figures in this category compared to Edibles and Beverages, the upward movement in rankings indicates a growing interest and potential for further expansion. Overall, Magic Edibles' performance across categories in Michigan demonstrates a strong market presence with significant growth opportunities, particularly in the Edibles and Beverages sectors.

Mar-2024 Rank
Beverage
Concentrates
Edible
Tincture & Sublingual
10
8
9
Magic Edibles

Competitive Landscape

In the competitive landscape of the edible cannabis market in Michigan, Magic Edibles has experienced a fluctuating position in terms of rank and sales over the recent months. Starting from a strong position at rank 6 in December 2023, it saw a dip to rank 9 in January 2024, before slightly recovering to rank 8 in both February and March 2024. This trajectory indicates a challenge in maintaining its market position amidst stiff competition. Notably, Wana has consistently outperformed Magic Edibles, maintaining a higher rank and sales figures throughout the observed period. Similarly, Kushy Punch has shown remarkable improvement, moving up from rank 11 to rank 7, and surpassing Magic Edibles in March 2024 with higher sales. On the other hand, Dixie Elixirs and True North Collective have also seen fluctuations but remained significant competitors, with Dixie Elixirs slightly declining in rank but recovering, and True North Collective experiencing a slight drop. This competitive analysis underscores the need for Magic Edibles to innovate and adapt strategies to reclaim and enhance its market position amidst these dynamic shifts.

Magic Edibles market ranking for MI Edible

Magic Edibles

Notable Products

In March 2024, Magic Edibles saw Lemonade Gummies 4-Pack (200mg) leading the sales chart, maintaining its top position from February with a sales figure of 25,327 units. Following closely, Pineapple Chews (200mg) secured the second spot, showing a slight improvement in its ranking from the previous month. Blue Raspberry Fruit Chews 4-Pack (200mg) climbed up to third place, indicating a consistent rise in its popularity among consumers. Interestingly, Berry High Dose Chews (200mg), which was the top-selling product in December 2023, dropped to fourth place by March 2024, highlighting a shift in consumer preferences. The rankings and sales dynamics suggest a competitive and changing market within the edible category of Magic Edibles, reflecting evolving tastes and preferences among its clientele.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Lemonade Gummies 4-Pack (200mg)
Edible
>5
3
1
1
Pineapple Chews (200mg)
Edible
2
2
3
2
Blue Raspberry Fruit Chews 4-Pack (200mg)
Edible
3
4
4
3
Berry High Dose Chews (200mg)
Edible
1
1
2
4
Fruit Punch Chews (200mg)
Edible
4
>5
5
5
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