.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Magic Edibles has shown a consistent presence in the Michigan market, particularly within the Edible category. Over the past few months, their ranking has fluctuated slightly, moving from 27th in July to 25th in October. This slight upward trend suggests a positive reception among consumers, despite a dip in August when the brand fell to 29th place. Notably, the brand was not absent from the top 30 rankings at any point, indicating a stable position in the competitive Michigan market. This stability is further supported by their sales figures, which rebounded in October, nearing the July sales performance.
While Magic Edibles maintains a foothold in Michigan, it is important to consider their performance across other states and categories to gauge a more comprehensive understanding of their market presence. The absence of rankings in other states and categories could be a concern, as it suggests that Magic Edibles may not be competitive enough to break into the top 30 brands in those areas. This could highlight potential areas for growth or indicate a need for strategic adjustments to enhance their market penetration beyond Michigan. Such insights are crucial for stakeholders looking to understand the brand's overall market dynamics and potential areas for expansion.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Magic Edibles has shown a promising upward trend in its rankings over the past few months. Starting at the 27th position in July 2025, Magic Edibles experienced a slight dip to 29th in August but rebounded to 27th in September and climbed further to 25th by October. This positive trajectory contrasts with competitors like Mischief, which saw a decline from 23rd to 26th place over the same period, and High Minded, which slipped from 20th to 24th. Meanwhile, Treetown maintained a relatively stable position, hovering around the 27th and 28th spots. Despite the fluctuations, Magic Edibles' sales have shown resilience, particularly with a strong recovery in October, indicating effective strategies in capturing market share amidst a competitive environment. This upward momentum positions Magic Edibles favorably against its peers, suggesting potential for continued growth and increased market presence.
Notable Products
In October 2025, Magic Edibles saw Orange Chews 4-Pack (200mg) rise to the top spot, securing the number one rank with sales of 20,931 units. Pineapple Chews (200mg) followed closely, maintaining a strong presence at the second position, a notable improvement from its third-place ranking in September. Blue Raspberry Gummies 4-Pack (200mg) climbed to third place, showing a significant increase from its fifth-place standing the previous month. Lemonade Gummies 4-Pack (200mg), which held the top rank in July, August, and September, slipped to fourth place. Berry High Dose Chews (200mg) re-entered the rankings at fifth place, marking its return to the top five since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
