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Sep-2025
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Overview
Market Insights Snapshot
Magic Edibles has shown varied performance across different categories and states in recent months. In the Michigan market, the brand has been making notable strides in the Edible category. Starting at rank 29 in June 2025, Magic Edibles improved its position to 26 by July, although it saw a slight dip to 28 in August before climbing back to 25 in September. This consistent presence in the top 30 indicates a stable demand for their products in this category. However, in the Beverage category, Magic Edibles appeared in the rankings only in June, securing the 14th position, but did not maintain a top 30 presence in the following months, suggesting a potential area for growth or a shift in consumer preferences.
The absence of Magic Edibles from the top 30 in the Beverage category after June could be seen as a challenge or an opportunity to reassess their strategy in this segment. Meanwhile, the Edible category performance in Michigan reflects a resilient market position with sales figures demonstrating a slight fluctuation but generally stable trend over the summer months. This indicates that while Magic Edibles is maintaining its ground in edibles, there is room for improvement and expansion in the beverage sector. The brand's ability to regain its ranking in September after a dip in August might hint at successful promotional strategies or product innovations that resonated with consumers.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Magic Edibles has shown a dynamic performance from June to September 2025. Initially ranked 29th in June, Magic Edibles climbed to 26th in July, experienced a slight dip to 28th in August, and then improved to 25th by September. This fluctuation in ranking reflects a competitive push against brands like Dream Edibles and Fresh Coast, which have maintained relatively stable positions. Notably, Thunder Canna and Dope Rope have also been significant competitors, with Thunder Canna's rank dropping from 20th to 24th, and Dope Rope showing a strong upward trend from 34th to 23rd. Despite these challenges, Magic Edibles' sales have shown resilience, particularly with a notable increase in July. This suggests a potential for growth if the brand can capitalize on its upward momentum and address the competitive pressures from both established and emerging brands in the market.
Notable Products
In September 2025, Magic Edibles' top-performing product was Lemonade Gummies 4-Pack (200mg), maintaining its number one position from the previous month with impressive sales of 14,738 units. Orange Chews 4-Pack (200mg) climbed to the second spot, returning to the rankings after a brief absence, with sales reaching 11,226 units. Pineapple Chews (200mg) experienced a slight drop, moving from second to third place, while Watermelon Gummies 4-Pack (200mg) made a notable entry into the rankings at fourth position. Blue Raspberry Gummies 4-Pack (200mg) remained steady at fifth place, showing a consistent performance since its debut in August. Overall, the product lineup for Magic Edibles in September displayed some shifts, with Lemonade Gummies continuing to lead the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
