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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Magic Edibles is stocked at 12 licensed dispensaries across Michigan, with the deepest coverage in New Buffalo, Adrian, Coldwater, Detroit, and Inkster. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
Magic Edibles operated as a single-category brand in August 2026, with Edible accounting for 100.0% of sales and sitting at rank 33 in Michigan, while category sales declined 1.13% year over year and 8.75% month over month. Brand-level sales were down 4.68% year over year and 70.29% versus 24 months prior, alongside an average price decline of 8.29% year over year to $2.28; this combination of a full Edible concentration and negative MoM momentum implies the brand is exposed to short-cycle weakness without offset from other categories.
The consolidation into Edible at 100.0% share alongside an 8.75% month-over-month sales drop and a price that fell 8.29% year over year indicates a mix-driven sensitivity to price moves rather than volume diversification, and rank 33 in Michigan suggests mid-pack visibility without category hedges. With only a 1.13% year-over-year category decline against a 4.68% brand decline, the gap implies underperformance within the sole category focus, meaning near-term positioning likely relies on sharpening price-pack architecture or assortment depth inside Edible rather than cross-category expansion.
Competitive Landscape
Magic Edibles sits at rank #33 in MI Edible for August 2026 with a 0-position YoY change from #33, while improving 4 spots from #37 in May 2026; the gap to its historical peak of #10 in August 2024 frames a two-year slide of 23 positions. Among leaders, Wyld holds #1 year-over-year at #1 despite a -22.8% YoY sales change, and Play Cannabis moved up from #11 to #5 with +22.7% YoY sales, indicating that the top tier is volatile but still allows upward mobility. The directional mix—flat YoY rank at #33 alongside a 4-position rise since May 2026—implies stabilization at a mid-pack tier rather than a return to the #10 peak without a sharper near-term acceleration.
Notable Products
Lemonade Gummies 4-Pack (200mg) posted the steepest decline in August 2026 at -22.7%, sliding into rank 2 while Grape Gummies 4-Pack (200mg) fell -26.6% at rank 5, implying price or flavor fatigue is concentrating risk in citrus and grape profiles. Orange Chews 4-Pack (200mg) grew 6.0% to hold rank 1 and Berry High Dose Chews (200mg) added 5.7% at rank 9, while four of the top ten are Gummies 4-Pack SKUs that collectively underperformed with -3.5% to -26.6% MoM ranges against a single positive gainer. Despite a $21,465 anchor from Orange Chews 4-Pack (200mg), the breadth of declines from -7.97% to -26.6% across mid-pack ranks 3–10 indicates share is consolidating into one hero chew rather than lifting the portfolio. The pattern implies Magic Edibles is leaning into a single flagship chew while multi-flavor gummy packs lose momentum, suggesting near-term focus should shift toward chew-led line extensions and SKU rationalization in underperforming gummy formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
