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Dec-2024
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Overview
Market Insights Snapshot
Magic Edibles has shown a consistent presence in the Michigan beverage category, maintaining a steady rank of 13th in September and October 2024, before improving to 12th in both November and December. This upward movement in the beverage category is noteworthy, especially given the competitive nature of the market. The brand's sales figures reflect this positive trend, with a noticeable increase from September to October, suggesting a successful strategy or product launch that resonated well with consumers. Such consistent rankings indicate Magic Edibles' strong foothold in Michigan's beverage market, a promising sign for the brand's future in this category.
In contrast, Magic Edibles' performance in the Michigan edible category tells a different story. Starting at 12th place in September, the brand saw a slight decline to 14th in October and November, and then a more significant drop to 19th by December. This downward trend in rankings, coupled with fluctuating sales figures, could point to challenges in maintaining consumer interest or increased competition within the edible category. Notably, the brand fell out of the top 30 in other states or provinces, underscoring the need for strategic adjustments to regain momentum and improve their standing in the broader market. The fluctuations in rank and sales highlight the dynamic nature of the cannabis industry and the importance of adaptability for sustained success.
Competitive Landscape
In the competitive landscape of the edible category in Michigan, Magic Edibles experienced a notable decline in its ranking from September to December 2024, dropping from 12th to 19th place. This decline is significant when compared to competitors such as Cannalicious Labs, which maintained a relatively stable position, only dropping to 17th in December after peaking at 13th in October and November. Meanwhile, Mojo (Edibles) showed a positive trajectory, improving their rank from 24th in September to 18th by December, indicating a strengthening market presence. Despite Magic Edibles' sales peaking in November, the overall downward trend in both rank and sales by December suggests increased competition and potential market challenges. Brands like Mitten Extracts and Lost Farm also showed resilience, with Mitten Extracts maintaining a consistent 22nd rank in November and December, and Lost Farm only slightly fluctuating in rank, highlighting the competitive pressure Magic Edibles faces in maintaining its market position.
Notable Products
In December 2024, the top-performing product from Magic Edibles was Lemonade Gummies 4-Pack (200mg), which climbed to the number one spot despite a slight decrease in sales to 15,996 units. Pineapple Chews (200mg) maintained its strong performance, securing the second rank, though it experienced a drop from its previous sales figures. Grape Chews 4-Pack (200mg) held steady at the third position, following its upward trajectory from previous months. Fruit Punch Chews (200mg) improved its rank to fourth, demonstrating consistent demand. Blue Raspberry Fruit Chews 4-Pack (200mg) rounded out the top five, despite a decline in sales, indicating a competitive market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
