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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Magic Edibles operated as a single-category brand concentrated entirely in Edible, with category share at 100.0% and a rank of 29 within Michigan Edible. Within this focus, Edible sales declined 3.52% year over year and 8.56% month over month, while the brand’s overall sales moved down 4.96% YoY and the average item price decreased 0.61% YoY. With no diversification beyond Edible and sequential contraction in September 2026, the pattern implies concentration risk: the one-category dependency magnifies monthly volatility and ties overall trajectory to the Edible segment’s short-term headwinds.
Positioning-wise, a 100.0% mix in Edible alongside a 29 rank in Michigan suggests mid-pack visibility, but the 8.56% MoM dip in September 2026 versus a smaller 3.52% YoY decline points to near-term demand softness rather than price-led erosion, given only a 0.61% YoY price move. Coupled with a 56.81% sales contraction over 24 months, the brand’s current stance implies that stabilizing rank will likely require either micro-mix optimization within Edible (e.g., form factors or dose tiers) or selective geographic or category adjacency, because the present single-lane exposure concentrates risk and limits offsetting gains when the Edible cycle tightens.
Competitive Landscape
Magic Edibles sits at rank #29 in MI Edible in September 2026, down 5 spots year over year from #24 and up 2 spots from #31 in June 2026, while still far from its peak of #13 in September 2024; by contrast, Wyld held #1 both year over year and currently despite a -18.3% YoY sales change, and Rocket (MI) surged from #14 to #5 with a 65.2% YoY sales increase. The combination of a 5-rank YoY decline and a modest 2-rank rebound over three months implies Magic Edibles is stabilizing below prior ceilings while faster-rising competitors are consolidating higher share tiers.
Notable Products
Fruit Punch Chews (200mg) posted the steepest movement in September 2026 with a -28.1% month-over-month decline while sitting at rank 9, contrasting with rank 1 Pineapple Chews (200mg) which inched up +5.1% MoM. Orange Chews 4-Pack (200mg) at rank 2 fell -23.5% MoM, and Lemonade Gummies 4-Pack (200mg) at rank 3 dropped -13.5% MoM, indicating that higher-ranked slots are not insulating against double-digit pullbacks. Eight of the top ten are Edible chews or gummies in 200mg formats, and despite Pineapple Chews (200mg) delivering $21,294, the concentration in similar dosage/formats alongside multiple -10% to -28% MoM declines implies a portfolio leaning on one leader while broader flavor variants face demand softening that may require SKU pruning or price-pack adjustments.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
