Market Insights Snapshot
In the Michigan market, Magic Edibles has shown a consistent performance across several categories. In the Beverage category, the brand saw a slight dip in ranking from August to October 2023, moving from 10th to 13th place. However, it bounced back in November, securing the 9th spot. This indicates a resilient presence in the market, despite the temporary setback. The Edible category shows a similar pattern, with Magic Edibles maintaining a strong position in the top 10 throughout the period, highlighting the brand's steady appeal among consumers.
Turning to the Tincture & Sublingual category, Magic Edibles demonstrated a progressive improvement over the four months. Starting at 15th place in August, the brand climbed up the ranks to secure the 10th spot by November. This upward trend signifies a growing preference for Magic Edibles' offerings in this category. However, it's worth noting that the absence of a ranking for a particular month implies that the brand did not make it to the top 20, a detail that should not be overlooked when evaluating overall performance. In summary, Magic Edibles exhibits a strong presence in the Michigan market, with some fluctuations in rankings across categories.
In the Michigan Edible category, Magic Edibles has shown a consistent presence in the top 10 brands, with ranks fluctuating between 7th and 8th place from August to November 2023. While Magic Edibles has maintained a steady position, its competitors have shown varying trends. Wana and Dixie Elixirs have consistently ranked higher, holding the 5th and 6th positions respectively throughout the period. However, PC Pure and Play Cannabis have shown significant upward mobility, with PC Pure jumping from 14th to 7th place in September 2023 and maintaining a top 10 position since, and Play Cannabis climbing from 20th to 7th place between August and October 2023. In terms of sales, while exact figures are not disclosed, it's clear that Wana and Dixie Elixirs consistently outperform Magic Edibles, while PC Pure and Play Cannabis have shown significant growth, potentially posing a threat to Magic Edibles' market position.
In November 2023, Magic Edibles' top-performing product was the 'Fruit Punch Chews (200mg)', climbing from third place in October to first place with sales of 35,090 units. The 'Grape Chews 4-Pack (200mg)' entered the rankings directly at second place. The 'Orange Chews 4-Pack (200mg)', despite being the top seller in previous months, dropped to third place. The 'Blue Raspberry Fruit Chews 4-Pack (200mg)' also saw a decline, moving from second place in October to fourth place in November. Finally, the 'Pineapple Chews (200mg)', which held the top spot in August, fell to fifth place in November.