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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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In October 2026, Magic Edibles operated as a single-category brand with Edible at 100.0% of sales share, posting a 7.19% month-over-month lift alongside a 4.25% year-over-year decline. Despite a 9.70% year-over-year increase in average price, brand sales fell 6.35% YoY, and the 24-month trend sits at -49.11%, indicating price-mix is not offsetting unit softness. With rank at 32 in Edible within Michigan, the mix concentration and modest MoM rebound imply the brand is capturing short-cycle demand but hasn’t reversed multi-period attrition.
The single-category dependence at 100.0% share, combined with a 7.19% MoM uptick and a 4.25% YoY decline, suggests positioning anchored in price-sensitive segments where elasticity limits pass-through despite a 9.70% YoY price rise. Holding rank 32 in Edible in Michigan while total brand sales are down 6.35% YoY implies current pricing supports near-term revenue per unit but compresses volume over longer horizons; the strategic implication is to pivot from pure price-led monetization toward sub-segment variety or pack-architecture to stabilize rank while mitigating the -49.11% 24-month slide.
Competitive Landscape
Magic Edibles sits at rank #32 in MI Edible in October 2026, down 6 positions from #26 year over year and slipping 3 spots from #29 since July 2026, while still trailing its peak at #15 from October 2024. Against competitors, Wyld held #1 with a -22.38% YoY sales change as Play Cannabis advanced from #12 to #5 on a 39.32% YoY sales increase, indicating Magic Edibles’ relative share is compressing both from the top and from faster risers in the upper tier; the pattern implies a drift toward the long tail unless rank losses reverse into at least a 5–7 position recovery over the next two quarters.
Notable Products
Magic Edibles leans on a concentrated lineup in October 2026, with the top 10 items delivering 83.9% of brand sales and Pineapple Chews (200mg) alone at 10.3%. Pricing also runs below comparable items by 35.2%, so most of its sales ride on a few value-priced chews.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
