.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Magic Edibles has shown varied performance across different states and categories. In Michigan, the brand maintained a steady presence in the Edible category, holding the 26th rank in both September and October 2025. However, it slipped out of the top 30 in November, only to bounce back to the 27th position by December. This fluctuation indicates a competitive market environment and possibly seasonal variations affecting consumer preferences. Notably, despite the drop in ranking in November, the brand saw an increase in sales by December, suggesting a successful recovery strategy or a surge in demand during the holiday season.
Overall, the brand's performance highlights the challenges and opportunities within the Edible category in Michigan. The absence from the top 30 in November could be seen as a setback, yet the rebound in December demonstrates resilience and adaptability. This movement hints at potential market dynamics that are worth exploring further, such as the impact of new product launches or promotional activities. By analyzing these trends, stakeholders can gain insights into the brand's strategic positioning and potential growth areas in the Edible category.
Competitive Landscape
In the competitive landscape of Michigan's edible cannabis market, Magic Edibles has experienced fluctuating rankings over the last few months of 2025, indicating a dynamic and competitive environment. While Magic Edibles maintained a stable position at 26th in September and October, it dropped to 32nd in November before rebounding to 27th in December. This volatility contrasts with competitors like High Minded, which consistently improved its position from 23rd to 26th, and Amnesia, which climbed from 28th to 25th. Meanwhile, Fresh Coast showed a slight decline, moving from 23rd to 29th. Notably, Bamn made a significant leap from 38th to 28th, suggesting a strong upward trajectory. Despite these challenges, Magic Edibles saw an increase in sales from November to December, indicating potential for growth if they can stabilize their ranking amidst fierce competition.
Notable Products
In December 2025, Magic Edibles' top-performing product was Lemonade Gummies 4-Pack (200mg), which reclaimed the number one spot with impressive sales of 22,369 units. This product had previously dropped to fourth place in October and November but surged back to the top. Orange Chews 4-Pack (200mg) held a steady position, ranking second after leading in October and November. Fruit Punch Chews (200mg) made its debut in the rankings at third place, indicating a strong market introduction. Meanwhile, Magic Berry Gummies 4-Pack (200mg) slipped to fourth from its second-place position in November, and Pineapple Chews (200mg) rounded out the top five, experiencing a significant drop from its earlier rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
