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Oct-2025
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varied performance across different product categories in the state of Michigan. Notably, in the Edible category, the brand has experienced fluctuating rankings, moving from 32nd in July 2025 to 28th by October 2025. This upward movement suggests a positive trend, although their absence from the top 30 in August indicates a potential challenge in maintaining consistent performance. In the Vapor Pens category, the brand has maintained a relatively stable ranking, remaining in the high 20s across the months, which indicates a steady presence in the market despite some minor fluctuations in sales figures.
In the Flower category, North Cannabis Co. has experienced significant shifts, with the brand peaking at 21st in September before dropping to 25th in October 2025. This movement suggests a competitive landscape in the Flower category, where maintaining a top position can be challenging. The absence of the brand from the top 30 in any category would be a concern, but in this case, they have managed to stay within the competitive range. The overall sales trends, while not detailed here, point to a dynamic market environment in Michigan that requires brands to be agile and responsive to consumer demands.
Competitive Landscape
In the competitive landscape of Michigan's flower category, North Cannabis Co. has experienced notable fluctuations in its rank over the past few months, which could impact its market positioning and sales strategy. In July 2025, North Cannabis Co. was ranked 39th, but made a significant leap to 22nd in August, maintaining a strong position at 21st in September before dropping slightly to 25th in October. This movement suggests a dynamic market presence, though the decline in October indicates potential challenges. Competitors such as Light Sky Farms have shown a steady upward trajectory, moving from 78th in July to 27th in October, closely trailing North Cannabis Co. by just one rank. Meanwhile, Goldkine and Heavyweight Heads have also demonstrated competitive strength, with Goldkine fluctuating yet maintaining a competitive edge and Heavyweight Heads experiencing a drop similar to North Cannabis Co. in October. Carbon also presents a competitive challenge, having ranked consistently higher than North Cannabis Co. until October. These dynamics highlight the importance for North Cannabis Co. to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In October 2025, North Cannabis Co.'s top-performing product was the Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg), maintaining its rank from July as the number one product with sales of $11,511. Georgia Haze (3.5g) emerged as a strong contender, ranking second with notable sales, despite not being ranked in previous months. Lion's Honolulu Blue Dream Distillate Cartridge (1g) consistently held its position at rank three, showing resilience across multiple months. Sour Michigan Cherry Vegan Gluten-Free Gummies 10-Pack (200mg) dropped slightly to fourth place from its previous second rank in September. The Sour Green Apple Gummies (200mg) experienced a decline, falling to fifth place after being ranked first in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
