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Aug-2025
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varied performance across different product categories in Michigan. In the Edible category, the brand experienced a slight decline in rankings, dropping out of the top 30 by August 2025. This could be a point of concern as the sales figures also reflect a downward trend, with a notable decrease from May's $240,350 to August's $161,997. In contrast, the Vapor Pens category tells a more positive story, where North Cannabis Co. improved its ranking from 29th in May to 21st by August, indicating a growing consumer preference for their vapor products. The sales figures in this category support this trend, showcasing an upward movement.
For the Flower category, North Cannabis Co. faced challenges in maintaining its rank, as shown by its fluctuating position from 23rd in May to 30th in August. Despite this, there was a slight recovery in sales from July to August, suggesting potential for stabilization. It's particularly interesting to observe the brand's ability to navigate the competitive landscape of the Michigan market, with some categories gaining traction while others face hurdles. The brand's performance across these categories highlights the dynamic nature of the cannabis market in Michigan and suggests areas for strategic focus and potential growth.
Competitive Landscape
In the competitive landscape of Michigan's flower category, North Cannabis Co. has experienced fluctuations in its market position, with its rank slipping from 23rd in May 2025 to 30th by August 2025. This decline in rank is mirrored by a decrease in sales, although there was a slight recovery in August. Notably, Hytek has maintained a relatively stable position, ranking just above North Cannabis Co. in August, while NOBO experienced a significant drop from 10th in May to 32nd in August, indicating potential volatility in consumer preferences. Meanwhile, Cherry Industries surged from 40th to 28th, suggesting a strong upward trend that could pose a competitive threat. These dynamics highlight the importance for North Cannabis Co. to innovate and adapt to maintain its market share amidst shifting consumer demands and competitive pressures.
Notable Products
In August 2025, North Cannabis Co.'s top-performing product was Lion's Honolulu Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the first rank with notable sales of 11,436 units. This product showed a consistent upward trend, moving from third in May and July to second in June before reaching the top spot in August. Super Buff Cherry (3.5g) in the Flower category secured the second rank, marking its first appearance in the rankings. Northern Lights Distillate Cartridge (1g) and Traverse City Cherry Punch Distillate Cartridge (1g) took the third and fourth positions, respectively, both making their debut in the rankings. Wild Raspberry Gummies (100mg) in the Edible category rounded out the top five, also entering the rankings for the first time this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
