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Apr-2025
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varied performance across different product categories in Michigan. In the Edible category, their ranking fluctuated, starting at 32 in January 2025, dropping slightly to 35 in February, and then improving to 28 in March before settling at 29 in April. This indicates a recovery after a brief dip, with sales increasing significantly from February to April. However, in the Flower category, North Cannabis Co. struggled to maintain a strong position, with rankings outside the top 30 for all months, indicating challenges in standing out in this competitive segment. Despite this, there was a noticeable sales increase from February to March, demonstrating potential growth in consumer interest.
The Vapor Pens category tells a different story for North Cannabis Co. in Michigan. Starting the year in the 29th position, the brand experienced a slight dip in February to 30, but then climbed to 31 in March and achieved a significant improvement to 22 by April. This upward trajectory suggests a strengthening presence in the market, supported by a robust increase in sales during the same period. This performance highlights the brand's potential to capitalize on the growing popularity of vapor pens in the state, as they managed to break into the top 30 and continue climbing the ranks.
Competitive Landscape
In the competitive landscape of the Michigan flower category, North Cannabis Co. has experienced a dynamic shift in its market position from January to April 2025. Although it started the year ranked 32nd, it saw a slight decline to 38th in February, before recovering to 35th in March and stabilizing at 36th in April. This fluctuation in rank suggests a highly competitive environment. Notably, Glorious Cannabis Co. initially held a strong position at 17th in January but dropped significantly to 35th by April, indicating potential challenges in maintaining its market share. Meanwhile, Cloud Cover (C3) demonstrated a positive trend, climbing from 70th to 37th, which could pose a future threat to North Cannabis Co.'s market position. Additionally, Galactic experienced a notable decline from 10th to 34th, which may indicate shifting consumer preferences or competitive pressures. These movements highlight the importance for North Cannabis Co. to strategically navigate this competitive landscape to enhance its market presence and sales performance.
Notable Products
In April 2025, North Cannabis Co.'s top-performing product was the Wild Raspberry Vegan Gluten-Free Gummies 10-Pack, maintaining its number one rank from the previous three months with sales of 9,632 units. The Lion's Honolulu Blue Dream Distillate Cartridge climbed back to the second position after dropping to third in February, achieving notable sales of 8,719 units. Strawberry Rhubarb Gummies 10-Pack saw an upward movement, reaching the third position in April from second in March. Traverse City Cherry Punch Distillate Cartridge held steady at the fourth rank, consistent with its February rank. The Red Haven Peach Vegan GF Gummies 10-Pack entered the rankings at fifth place, marking its first appearance in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
