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Jun-2024
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Overview
Market Insights Snapshot
North Cannabis has shown a mixed performance across various product categories in Michigan. In the Concentrates category, the brand saw a significant drop from the 30th position in March 2024 to falling out of the top 30 by April 2024, which could be a concerning indicator of market share loss. Conversely, the Edible category has been a strong area for North Cannabis, with a steady climb from 34th in March to 27th in June, demonstrating consistent consumer demand. The Flower category also saw positive movement, advancing from 84th in March to 46th by June, indicating growing popularity and possibly improved product offerings or marketing strategies.
The Vapor Pens category has been relatively stable for North Cannabis, maintaining a position within the top 30 throughout the observed months, although there was a slight decline from 22nd in March to 28th in June. This stability suggests a loyal customer base but also highlights the need for innovation to regain higher rankings. The Pre-Roll category, however, presents a challenge as the brand only entered the top 100 in April at 95th and improved slightly to 82nd by June. This indicates room for growth but also raises questions about competitive pressures and product differentiation in this segment.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, North Cannabis has shown a notable upward trend in its rank and sales over the past few months. Starting from a rank of 84 in March 2024, North Cannabis has ascended to rank 46 by June 2024, indicating a significant improvement in market positioning. This rise in rank is paralleled by a substantial increase in sales, which have more than doubled from March to May 2024. In contrast, Cloud Cover (C3) has maintained a relatively stable but lower rank, fluctuating around the 46-50 range, with a slight decline in sales. Meanwhile, Redemption has experienced some volatility, dropping from rank 24 in April to 35 in June, accompanied by a noticeable decrease in sales. Everyday Cannabis has also seen fluctuations, with its rank varying between 36 and 49, and sales showing a downward trend. Additionally, Rare Michigan Genetics re-entered the top 50 in June at rank 44, suggesting a resurgence. These dynamics highlight North Cannabis's strong upward trajectory in the Michigan Flower market, positioning it as a rising competitor against more established brands.
Notable Products
In June 2024, the top-performing product for North Cannabis was Green Crack Distillate Cartridge (1g) in the Vapor Pens category, leading with $7,535 in sales. Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg) maintained its strong position at rank 2, consistent with its performance in April and May. Animal Mint Cake (3.5g) in the Flower category ranked 3rd, showing a notable entry in the rankings. Sour Michigan Cherry Vegan Gluten-Free Gummies 10-Pack (200mg) held the 4th position, slightly dropping from its 3rd place in May. Strawberry Cough Distillate Cartridge (1g) improved its rank to 4th in June from 5th in May, indicating a positive trend in sales.
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