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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, North Cannabis has shown a varied performance across different cannabis product categories, with notable movements in rankings over the months. For concentrates, the brand experienced a gradual decline from January to April 2024, starting at rank 21 and plummeting to rank 53 by April, indicating a significant loss in market position. This trend suggests a potential area of concern for the brand in the concentrates category. Conversely, in the edibles category, North Cannabis improved its standing, moving from rank 30 in January to rank 24 in April, which is highlighted by a substantial increase in sales from 239,914 in January to 354,372 by April. This positive trend in the edibles category signifies a growing consumer preference for North Cannabis's offerings in this segment.
Other categories, however, tell a different story. In the flower category, North Cannabis was not ranked in the top 30 brands by April 2024, despite showing improvement in its rankings from January through March. This absence in the rankings could indicate a significant challenge in maintaining market visibility and competitiveness in the highly contested flower market. The pre-roll category also saw a lack of consistent rankings, with the brand only appearing in January and April rankings, which could suggest fluctuating market presence. On a brighter note, vapor pens have been a strong category for North Cannabis, consistently ranking in the low twenties from January to April 2024, even improving to rank 20 in April. This consistency in vapor pens demonstrates a solid foothold within this category and suggests a well-received product line by consumers in Michigan.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Michigan, North Cannabis has experienced a challenging trajectory in terms of rank and sales from January to April 2024. Initially not ranked within the top 20 in January, North Cannabis has seen a gradual improvement, moving up to the 20th position by April. Despite this progress, its competitors have shown notable movements that impact North Cannabis's market position. Church Cannabis Co. has consistently ranked higher, though it experienced a slight decline to the 18th position by April. Redbud Roots and ErrlKing Concentrates have also been in close competition, with ErrlKing Concentrates notably jumping to the 21st position by April, closely trailing North Cannabis. Golden State Exotics made a significant leap from not being in the top 20 to securing the 22nd position by April, indicating a rapidly changing competitive field. This dynamic suggests that while North Cannabis is making gains, the volatility of the rankings and the aggressive movements of competitors could impact its ability to secure and expand its market share in the Michigan Vapor Pens category.
Notable Products
In April 2024, North Cannabis saw Lion's Honolulu Blue Dream Distillate Cartridge (1g) from the Vapor Pens category maintain its top position with remarkable sales figures, reaching 8676 units sold. Following closely was Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg) in the Edible category, securing the second spot, a significant rise from its previous fourth position in March. Sour Michigan Cherry Vegan Gluten-Free Gummies 10-Pack (200mg), also from the Edible category, made a notable entry to the third rank, showcasing the increasing popularity of edible products. Traverse City Cherry Punch Distillate Cartridge (1g) from the Vapor Pens category dropped to fourth place, indicating a shift in consumer preferences within the vapor pens offerings. Lastly, Strawberry Rhubarb Gummies 10-Pack (200mg) found its place in the fifth rank, underlining the diverse interest in flavors among North Cannabis edible consumers.
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