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Nov-2025
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Overview
Market Insights Snapshot
North Cannabis Co. has shown varying performance across different product categories in Michigan. In the Edible category, the brand has experienced some fluctuations, moving from the 43rd position in August 2025 to the 33rd position by November 2025. This upward movement into the top 30 in October signifies a positive trend, although slipping slightly in November. This indicates a growing presence in the Edible category, which could be a strategic area for the brand to focus its efforts on to maintain and improve its standing. On the other hand, the Vapor Pens category has seen a decline, with the brand dropping out of the top 30 by November, suggesting potential challenges or increased competition in this segment.
In terms of the Flower category, North Cannabis Co. has experienced a downward trajectory in Michigan. Starting at the 23rd position in August, the brand has gradually slipped to the 29th position by November. This decline could be attributed to increased competition or shifts in consumer preferences, highlighting an area where the brand might need to reassess its strategy. Despite these challenges, the brand's sales figures in the Edible category have shown a notable increase from August to October, indicating a potential area of growth. These movements across categories and the brand's fluctuating rankings provide a nuanced picture of North Cannabis Co.'s market performance in Michigan, suggesting areas for potential improvement and strategic focus.
Competitive Landscape
In the competitive landscape of Michigan's flower category, North Cannabis Co. has experienced notable fluctuations in its market position over the past few months. In August 2025, North Cannabis Co. was ranked 23rd, showing a slight improvement to 21st in September, before dropping to 26th in October and further to 29th in November. This downward trend in rank is mirrored by a decrease in sales figures, suggesting a challenging period for the brand. In contrast, Skymint showed a similar volatility, ranking 17th in October but dropping to 28th in November, indicating potential market instability. Meanwhile, Light Sky Farms and Rolling Thunder have shown upward momentum, with Rolling Thunder climbing from 46th in September to 27th in November. The entry of Sapphire Farms into the top 34 in November further intensifies competition. These dynamics suggest that North Cannabis Co. may need to reassess its strategies to regain its competitive edge in the Michigan flower market.
Notable Products
In November 2025, the top-performing product for North Cannabis Co. was the Wild Raspberry Vegan Gluten-Free Gummies 10-Pack (200mg) in the Edible category, maintaining its leading position from October. The Strawberry Rhubarb Gummies 10-Pack (200mg) climbed to second place, showing a notable sales increase to $8,014. Sour Michigan Cherry Vegan Gluten-Free Gummies 10-Pack (200mg) held the third spot, slightly down from its second-place ranking in September. Sour Green Apple Gummies (200mg) secured the fourth position, consistent with its ranking in October. Lastly, Lion's Honolulu Blue Dream Distillate Cartridge (1g) in the Vapor Pens category fell to fifth place, continuing its downward trend from August's first-place rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
