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Sep-2025
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Overview
Market Insights Snapshot
Magic Number has consistently demonstrated strong performance in the Beverage category in Oregon, maintaining its position as the top-ranked brand from June through September 2025. Despite a gradual decrease in sales from $498,274 in June to $433,419 in September, the brand has managed to hold onto its number one spot, indicating a robust market presence and consumer loyalty. This sustained leadership in the Beverage category suggests that Magic Number has a well-established brand reputation and product offering that resonates with consumers in Oregon, even amidst fluctuations in sales figures.
In contrast, Magic Number's performance in the Tincture & Sublingual category in Oregon shows a different trend. The brand improved its ranking from 16th in June to 13th in August, demonstrating a positive trajectory in this category. However, by September, Magic Number was no longer in the top 30, which could be a cause for concern regarding its competitive positioning in this segment. The absence from the rankings in September might indicate increased competition or shifting consumer preferences, highlighting a potential area for strategic focus to regain market share and enhance brand visibility in the Tincture & Sublingual category.
Competitive Landscape
In the competitive landscape of the Oregon cannabis beverage market, Magic Number has consistently maintained its top position from June to September 2025, showcasing its strong brand presence and consumer preference. Despite a slight decline in sales from June to September, Magic Number remains the leader, outperforming its closest competitor, Keef Cola, which holds a steady second rank with sales figures significantly lower than Magic Number's. Meanwhile, Mule Extracts fluctuates between third and fourth place, indicating a less stable market position. The consistent ranking of Magic Number suggests a robust brand loyalty and effective market strategies that keep it ahead of competitors in the Oregon beverage category.
Notable Products
In September 2025, Magic Number's top-performing product was the Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz) in the Beverage category, maintaining its first-place ranking consistently since June. Sasparilla Soda (100mg THC, 12oz) climbed back to the second position after slipping to fifth in July, with sales reaching 3358 units. Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) held steady in the third position, showing a slight decline in sales compared to August. Blue Raspberry Live Resin Soda (100mg THC, 355ml) remained in fourth place, experiencing a consistent rank since July. Notably, Sasparilla Soda (25mg THC, 12oz) entered the rankings for the first time in September, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
