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Apr-2025
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Overview
Market Insights Snapshot
Magic Number has demonstrated a strong and consistent performance in the Beverage category within Oregon. The brand has maintained its position as the top-ranking beverage brand for four consecutive months from January to April 2025. This stability in ranking suggests a solid foothold in the market, indicating that Magic Number has effectively captured the preferences of consumers in this category. Despite a slight dip in sales from January to February, the brand's sales figures have shown resilience, bouncing back in March and maintaining a steady performance in April. This trend highlights Magic Number's ability to sustain its leadership position even amidst fluctuating sales volumes.
However, beyond Oregon, Magic Number's presence in other states remains less prominent, as the brand does not appear in the top 30 rankings for the Beverage category in any other states or provinces. This absence could be seen as a potential area for growth or a challenge in expanding their market reach. The brand's concentrated success in Oregon might suggest a strong local loyalty or a tailored marketing strategy that resonates well with the regional consumer base. Understanding the dynamics that contribute to Magic Number's success in Oregon could provide valuable insights for replicating this performance in other markets.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its position as the top-ranked brand from January to April 2025, showcasing its dominance in the market. Despite a slight decline in sales from January to April, Magic Number's sales figures remain significantly higher than its closest competitors. Keef Cola, ranked second throughout the same period, has experienced fluctuations in sales, with a notable dip in February before recovering in March and April. Meanwhile, Mule Extracts, holding the third position consistently, has shown a steady increase in sales, yet remains far behind Magic Number in terms of overall sales volume. This consistent ranking and sales performance highlight Magic Number's strong market presence and customer loyalty in Oregon's cannabis beverage sector.
Notable Products
In April 2025, the top-performing product from Magic Number was the Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz), maintaining its number one rank throughout the first four months of the year, with sales reaching 3722 units. Following closely, the Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) held steady at the second position, showing slight sales fluctuation but remaining a strong contender. The Sasparilla Soda (100mg THC, 12oz) consistently ranked third, experiencing a minor decrease in sales compared to March. The Tropical Berry Fruit Punch (100mg THC, 237ml, 8oz) improved its performance from February, securing the fourth spot consistently in March and April. Lastly, the Classic Cola Soda (100mg THC, 355ml) entered the rankings in March and maintained its fifth position in April, indicating a stable entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
