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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Magic Number concentrated 97.28% of sales in Beverage and 2.72% in Tincture & Sublingual, with Beverage up 9.86% year over year and 0.56% month over month, while Tincture & Sublingual rose 73.93% year over year and 1.45% month over month. The average price across the brand increased 2.09% year over year to $11.24, with Beverage pricing at $11.07 and Tincture & Sublingual at a 131% premium to Beverage, indicating that even a 0.56% monthly lift in the core Beverage line can carry overall growth while a 73.93% surge in the 2.72% niche signals a testing ground rather than a mix shift.
Holding the number 1 Beverage rank in Oregon alongside a 9.86% Beverage year-over-year gain and a 0.56% month-over-month uptick suggests stability in the anchor category, while the 73.93% year-over-year rise in Tincture & Sublingual at a 2.72% share points to incremental, higher-priced extension rather than cannibalization. With overall brand sales up 10.97% year over year and a 2.09% pricing lift, the pattern implies price-tolerant demand in the core and a margin-accretive, small-scale push into Tincture & Sublingual that reinforces, rather than redefines, Magic Number’s Beverage-led positioning.
Competitive Landscape
Magic Number holds #1 in OR Beverage in May 2026, unchanged YoY from #1 and steady versus three months ago at #1, while Keef Cola sits at #2 with a -16.9% YoY sales decline and Mary Jones climbed from #4 to #3 on +49.3% YoY sales, indicating competitive pressure from below despite Magic Number’s stable top rank; additionally, Mule Extracts slipped from #3 to #4 with -14.1% YoY sales and Crown B Alchemy remained #5 with -22.2% YoY, which implies Magic Number’s unchanged #1 position is durable short term but faces potential medium-term erosion if the #3 brand’s momentum persists.
Notable Products
Cherry Vanilla Soda (100mg THC,355ml, 12oz) posted the steepest decline in May 2026 at -19.5% MoM while dropping to rank 6, contrasted with Sasparilla Soda (100mg THC, 12oz) edging up to rank 1 on a +1.4% MoM rise. Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) advanced to rank 2 on +11.2% MoM, as Blue Raspberry Live Resin Soda (100mg THC, 355ml) slipped to rank 4 on -5.6% MoM, and eight of the top ten are Beverage SKUs within 100mg THC formats. The $49,769 result for Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) alongside Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) at rank 3 with +7.7% MoM indicates citrus-led 100mg beverages are expanding share even as legacy cola and cherry variants contract by -14.0% to -19.5% MoM. The pattern implies Magic Number is tilting toward higher-potency citrus profiles as its commercial direction, reallocating visibility from classic soda flavors toward fast-moving 100mg refreshers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
