Market Insights Snapshot
The cannabis brand Magic Number has shown an impressive performance in the Oregon market, particularly in the Beverage category. For the months of August, September, October, and November 2023, Magic Number consistently held the top spot in the category, indicating a strong consumer preference and consistent demand for their products. While we won't delve into specific sales figures, it's worth noting that the brand's sales remained relatively steady over the four-month period, suggesting a stable customer base and effective marketing strategies.
However, it's important to note that while Magic Number's performance in Oregon is commendable, the lack of ranking data for the brand in other states suggests that their presence may be limited. This could be interpreted as an opportunity for expansion, or it could indicate a challenge in penetrating other markets. Regardless, the brand's dominance in the Oregon Beverage category is clear, and it will be interesting to monitor their performance and strategies in the coming months.
In the Oregon Beverage category, Magic Number has consistently maintained its top position in the rankings from August to November 2023. However, its closest competitors, Keef Cola and Mule Extracts, have shown varying trends. Keef Cola, despite holding the second rank consistently, has seen a decrease in sales over these months. On the other hand, Mule Extracts, which moved up a rank from fourth to third, has shown an upward trend in sales. This indicates a potential threat to Magic Number's dominance if Mule Extracts continues its growth trajectory. However, it's worth noting that Magic Number's sales are significantly higher than both Keef Cola and Mule Extracts, indicating a strong market presence and customer preference.
In November 2023, the top-performing product from Magic Number was the Cherry Vanilla Soda (100mg THC, 355ml) with a total of 3069 units sold. This product regained its position as the top seller after dropping to second place in October 2023. The second best-selling product was the Sasparilla Soda (100mg THC, 12oz), which sold 2395 units. Interestingly, the Lemonade Solventless Rosinade (100mg) climbed two ranks to secure the third position, while the Limeade Rosinade (100mg) debuted in the fourth place. However, the Classic Cola Soda (100mg THC, 355ml) saw a decline, slipping from third to fifth place in the rankings.