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Aug-2025
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Overview
Market Insights Snapshot
Magic Number has maintained a strong presence in the Oregon market, particularly within the Beverage category. Over the months from May to August 2025, the brand consistently held the top spot, demonstrating a robust and stable performance. Despite a slight dip in sales from May to June, the figures have remained relatively steady, showcasing resilience in a competitive market. The consistent number one ranking underscores Magic Number's dominance in the Beverage category, reflecting a strong consumer preference and brand loyalty in Oregon.
In contrast, Magic Number's performance in the Tincture & Sublingual category in Oregon presents a different narrative. The brand did not appear in the top 30 rankings in May or July, indicating potential challenges in capturing market share within this category. However, there was a notable improvement in June and August, with rankings of 17th and 14th, respectively. This upward movement suggests strategic efforts to enhance their presence and possibly a growing acceptance among consumers. The fluctuation in rankings highlights an area of opportunity for Magic Number to further solidify its position in the Tincture & Sublingual category.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its top position from May to August 2025, demonstrating its strong market presence and consumer preference. Despite a slight decline in sales from May to July, Magic Number experienced a rebound in August, indicating resilience and effective market strategies. In contrast, Keef Cola, which holds the second position, showed a steady increase in sales over the same period, suggesting growing competition. Meanwhile, Mule Extracts remained in third place but faced a downward trend in sales, which may indicate challenges in maintaining its market share. The consistent ranking of Magic Number as the leader in this category highlights its strong brand loyalty and effective market penetration strategies, although the rising sales of Keef Cola suggest that Magic Number must continue innovating to maintain its lead.
Notable Products
In August 2025, the top-performing product for Magic Number was the Artisan Series -Old Fashioned Lemonade (100mg THC, 237ml, 8oz) in the Beverage category, maintaining its number one rank consistently from previous months with sales of 4008. The Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) showed a significant rise, moving to the second position from fourth in July, with improved sales figures. Sasparilla Soda (100mg THC, 12oz) experienced a slight improvement, climbing to the third rank from fifth in July. Blue Raspberry Live Resin Soda (100mg THC, 355ml) dropped to the fourth position after debuting at second place in July. Classic Cola Soda (100mg THC, 355ml) saw a decline in its rank, moving from third in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
