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Jun-2024
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Overview
Market Insights Snapshot
Magic Number has maintained a strong performance in the Beverage category in Oregon, consistently holding the top spot from March through June 2024. This indicates a solid market presence and consumer preference for their products in this state. Despite a slight dip in sales in May, the brand quickly rebounded in June, demonstrating resilience and sustained consumer demand. The consistent ranking at number one showcases the brand's dominance and effective market strategy within Oregon's competitive cannabis beverage market.
However, Magic Number's presence outside Oregon appears to be less prominent, as the brand does not feature in the top 30 rankings in other states or categories for the same period. This suggests that while Magic Number is a leading player in Oregon, it may need to bolster its efforts to expand its footprint and visibility in other regions. The absence from the top 30 in other markets could be seen as a potential area for growth, offering opportunities to capture new audiences and diversify their market presence. This disparity highlights the importance of targeted market strategies to replicate their Oregon success in other states.
Competitive Landscape
In the highly competitive Oregon beverage category, Magic Number has consistently maintained its top rank from March to June 2024, showcasing its strong market presence and customer loyalty. Despite the steady performance of competitors like Keef Cola, which held the second rank throughout the same period, and Mule Extracts, which remained in third place, Magic Number's sales have consistently outpaced these brands. For instance, while Keef Cola saw a decline in sales from April to June, Magic Number's sales remained robust, indicating a resilient demand. This consistent performance not only solidifies Magic Number's leadership in the market but also highlights its ability to attract and retain a loyal customer base, even as competitors strive to close the gap.
Notable Products
In June 2024, the top-performing product from Magic Number was Sasparilla Soda (100mg THC, 12oz), maintaining its number one rank for the fourth consecutive month with sales of 2719 units. Artisan Series Old Fashioned Lemonade (100mg THC, 237ml) held steady in the second spot, although its sales dipped to 1986 units. Artisan Series- Bright and Citrusy Limeade (100mg) climbed back to third place after dropping to fourth in May. Cherry Vanilla Soda (100mg THC, 355ml) fell to fourth place from third, while Classic Cola Soda (100mg THC, 355ml) entered the rankings at fifth place. These shifts indicate a consistent preference for the top products, with some minor reshuffling in the lower ranks.
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