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Oct-2025
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Overview
Market Insights Snapshot
Magic Number has demonstrated a strong performance in the Oregon market, particularly within the Beverage category. The brand has consistently maintained its number one ranking from July to October 2025, indicating a robust presence and consumer preference in this segment. Despite a slight dip in sales from July to September, October saw a rebound, suggesting effective strategies or seasonal demand factors at play. This consistent top ranking signifies Magic Number's dominance and possibly a well-established brand loyalty among consumers in Oregon's beverage category.
In contrast, Magic Number's presence in the Tincture & Sublingual category in Oregon reflects a more fluctuating performance. The brand climbed from 15th in July to 12th in August, but was not ranked in the top 30 in September, before surging back to 9th position in October. This volatility might indicate challenges in maintaining a steady market position or could reflect strategic shifts in focus or product offerings. The absence from the top 30 in September is noteworthy and suggests either a temporary setback or increased competition in that category. The October resurgence, however, highlights potential opportunities for growth and recovery in this segment.
Competitive Landscape
In the competitive landscape of the Oregon cannabis beverage market, Magic Number has consistently maintained its position as the top-ranked brand from July to October 2025. This unwavering lead is particularly notable given the steady performance of its closest competitor, Keef Cola, which has held the second rank throughout the same period. Despite a slight decline in sales from July to September, Magic Number saw a rebound in October, reinforcing its dominance. Meanwhile, Mule Extracts showed a positive trend, climbing from fourth to third place by October, although its sales figures remain significantly lower than those of Magic Number. This consistent top ranking and sales recovery highlight Magic Number's strong brand presence and customer loyalty in the Oregon beverage category.
Notable Products
In October 2025, the top-performing product for Magic Number was the Artisan Series - Old Fashioned Lemonade (100mg THC, 237ml, 8oz), maintaining its consistent first-place ranking since July, with sales of 3,586 units. Sasparilla Soda (100mg THC, 12oz) held its second-place position, following a rise from third place in August and July. Bright and Citrusy Limeade (100mg THC, 12oz, 237ml) remained stable in third place after a brief peak at second in August. Blue Raspberry Live Resin Soda (100mg THC, 355ml) maintained its fourth-place ranking, despite a dip in sales in previous months. Notably, Cherry Vanilla Soda (100mg THC, 355ml) debuted in October, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
