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Mar-2025
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Overview
Market Insights Snapshot
Magic Number has demonstrated a consistent performance in the Beverage category across the state of Oregon. Retaining the top position from December 2024 through March 2025, Magic Number has maintained its dominance despite fluctuations in monthly sales figures. Notably, the brand experienced a dip in February 2025, but quickly rebounded in March, indicating resilience in the market. This consistent ranking suggests a strong brand presence and consumer loyalty within the state, which could be attributed to a well-established product line and effective distribution strategies.
However, it's important to note that while Magic Number excels in Oregon, its absence from the top 30 brands in other states and categories indicates potential areas for growth and expansion. The lack of representation in additional markets could be seen as a limitation, suggesting that the brand has yet to leverage opportunities beyond its current stronghold. This presents a strategic decision point for Magic Number: whether to focus on solidifying its leadership in Oregon or to diversify its market presence across other states and categories to capture a broader audience.
Competitive Landscape
In the Oregon beverage category, Magic Number has consistently maintained its top position from December 2024 through March 2025, showcasing its strong market presence and consumer preference. Despite a slight dip in sales in February 2025, Magic Number's sales figures rebounded in March, reinforcing its dominance in the market. In comparison, Keef Cola, which holds the second position, experienced a decline in sales over the same period, indicating potential challenges in maintaining its market share. Meanwhile, Mule Extracts consistently ranks third, with a gradual increase in sales, suggesting a slow but steady growth trajectory. These dynamics highlight Magic Number's robust brand loyalty and effective market strategies, which have kept it ahead of its competitors in Oregon's cannabis beverage sector.
Notable Products
In March 2025, Magic Number's Artisan Series - Old Fashioned Lemonade maintained its top position in the Beverage category, with sales reaching 3660 units. The Bright and Citrusy Limeade consistently held the second spot, showing a steady rise in sales from previous months, reaching 3424 units. Sasparilla Soda, which started as the top product in December 2024, settled in third place for March 2025, indicating a slight decline in its rank over the months. Tropical Berry Fruit Punch climbed to fourth place, recovering from a dip in February 2025. Classic Cola Soda returned to the rankings in fifth place after being absent in January and February 2025, showing a resurgence with 2512 units sold.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
