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Where to Buy
Mayhem is stocked at 59 licensed dispensaries across New York, with the deepest coverage in New York, Syracuse, Rochester, Albany, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mayhem’s mix in July 2026 leans heavily into Edible at 64.47% share with a 12.99% month-over-month gain, while Vapor Pens holds 34.41% share but contracted by 17.50% month-over-month; Beverage sits at 1.13% share with a 9.84% month-over-month decline. Average price diverges by category, with Edible at $13.73 versus Vapor Pens at 57.07, implying a unit-driven lift in Edible even as a higher-price Vapor Pens portfolio shed volume; the combined effect is a shift toward lower price-per-unit segments alongside a rank of 52 in Edible in New York, which indicates that the category tilt is concentrating where the brand is competitively placed.
The expansion of Edible share to 64.47% alongside a 12.99% month-over-month rise, against a 17.50% month-over-month drop in Vapor Pens and a 9.84% month-over-month dip in Beverage, implies Mayhem is consolidating around its comparatively lower-priced, higher-velocity formats. With Edible at rank 52 in New York and Vapor Pens contracting from a 34.41% share base, the brand’s near-term positioning tilts toward accessible entry points and basket-building SKUs rather than premium-ticket carts, signaling that growth will likely depend on deepening Edible penetration and improving rank efficiency within that category rather than relying on Vapor Pens recovery.
Competitive Landscape
Mayhem sits at rank #52 in NY Edible for July 2026, moving up 12 positions from #64 in April 2026 and sitting three spots below its peak of #49 in May 2026; although year-over-year rank is unavailable, the quarter-on-quarter rank change of +12 and a two-month retreat of -3 from its peak indicate intermittent gains. Competitive context is tightening: Camino climbed to #1 with a year-over-year rank of #2 and positive sales growth of 15.9%, while Off Hours slipped from a year-over-year #1 to #2 with a -10.5% sales change, and Wyld held #3 with a 7.3% sales increase; this mix of top-tier stability and selective contraction implies that Mayhem’s mid-pack climb relies on maintaining momentum faster than slipping leaders while navigating entrenched growers.
Notable Products
Blue Raspberry Lemonade Gummy (100mg) posted the standout move in July 2026 with a 54.7% month-over-month surge to rank 4, while Sour Blue Raspberry Lemonade Gummies 10-Pack (100mg) dropped 22.4% to rank 2, marking the steepest decline among the top ten; this juxtaposition signals shopper preference shifting toward single-serve gummies over multipacks. Strawberry Kiwi Gummy (100mg) held rank 1 with a 19.8% lift as Milk Chocolate (100mg) climbed 35.7% at rank 3, and Blue Raspberry Lemonade Distillate Disposable (2g) slipped 0.7% at rank 5 as Strawberry Kiwi Distillate Disposable (2g) fell 13.6% at rank 6, indicating edibles are gaining momentum versus vapor pens. Six of the top ten are Edible SKUs, and Dark Chocolate (100mg) fell 31.9% at rank 10 while Dark Chocolate 10-Pack (100mg) rose 40.1% at rank 8 with $1,058 in sales, implying flavor continuity works but format and pack-size are the lever.
The pattern implies Mayhem’s commercial direction is tilting toward flavor-led, single-serve gummy growth with chocolate as a secondary driver, while vapor pens require format or flavor refresh to prevent further share drift.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
