Data Snapshot: Sep 06, 2026
$50K+

Aug-2026

Sales

Strong Growth

Trend

6-Month

13

Product Count

SKUs

$15.35

Avg Price

%

YoY Sales Change

%

YoY Price Change

Mayhem

Where to Buy

Mayhem is stocked at 55 licensed dispensaries across New York, with the deepest coverage in New York, Syracuse, Albany, Buffalo, and Queens. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/15419.json?v=20260905
Mayhem Sales

Market Insights Snapshot

Mayhem Historical Sales by Category

In August 2026, Mayhem concentrated 75.46% of sales in Edible with a 19.62% month-over-month lift, while Vapor Pens held 24.18% share with a 12.56% MoM increase, and Beverage contracted to 0.36% share on a 49.41% MoM decline. The average price in Edible at $12.53 sits far below Vapor Pens at $51.36, suggesting the overall average price of $15.35 is anchored by lower-priced Edible even as category growth is uneven; this split, combined with rank 36 in Edible within New York, implies momentum is concentrated where pricing is most accessible while micro-scale Beverage retrenches.

The shift toward Edible (+19.62% MoM) outpacing Vapor Pens (+12.56% MoM), alongside a 0.36% Beverage share after a 49.41% MoM drop, positions Mayhem as a value-leaning edible-first brand rather than a premium-device player, which matters given Edible’s price point at $12.53 versus $51.36 in Vapor Pens. Holding 75.46% of mix in Edible while sitting at rank 36 in New York implies headroom: reinforcing Edible could improve rank efficiency faster than diversifying into a sub-1% Beverage footprint, so prioritizing depth over breadth is the clearer route to near-term share gains.

Aug-2026 Rank
Edible
36
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
75.5%
$12.53
—
+19.6%
Vapor Pens
24.2%
$51.36
—
+12.6%
Beverage
0.4%
$14.94
—
-49.4%
Mayhem

Competitive Landscape

Mayhem is ranked #36 in NY Edible, a climb of 11 positions from #47 in May 2026 to #36 in August 2026, and this also marks its peak rank at #36 in August 2026. In contrast, category leader Camino sits at #1 with a year-over-year rank move from #2 to #1 and sales up 10.5%, while Off Hours holds #2 after slipping from #1 year over year with sales down 24.8%. Mayhem’s upward shift of 11 ranks in three months alongside a stable top tier suggests momentum is coming from mid-table share gains rather than displacements at the top, implying a path of incremental penetration rather than head-to-head leaps against the top four.

Mayhem market ranking for NY Edible

Mayhem

Notable Products

Milk Chocolate Bar 10-Pack (100mg) posted the largest month-over-month surge at 100.97% to rank 3, while Dark Chocolate 10-Pack (100mg) climbed 73.20% to rank 1, indicating a jump-ball between premium chocolate formats at the very top. In contrast, Milk Chocolate (100mg) fell 19.51% at rank 6 and Strawberry Kiwi Distillate Disposable (2g) dropped 19.15% at rank 9, while Blue Raspberry Lemonade Distillate Disposable (2g) rose 33.24% to rank 7, pointing to a mixed signal across inhalables. With eight of the top ten in the Edible category and Strawberry Kiwi Gummy (100mg) steady at rank 2 with +5.06%, the product mix is concentrating around multi-pack chocolates and staple gummies, implying Mayhem is tilting its commercial focus toward repeatable, value-forward edible formats over volatile disposables.

Product
Category
Apr-2026
May-2026
Jun-2026
Jul-2026
Aug-2026
MoM %
Dark Chocolate 10-Pack (100mg)
Edible
7
7
5
2
1
+73.2%
Strawberry Kiwi Gummy (100mg)
Edible
1
1
1
1
2
+5.1%
Milk Chocolate Bar 10-Pack (100mg)
Edible
6
5
9
6
3
+101.0%
Blue Raspberry Lemonade Gummy (100mg)
Edible
4
4
4
3
4
-8.3%
Sour Blue Raspberry Lemonade Gummies 10-Pack (100mg)
Edible
3
2
2
4
5
-0.8%
Milk Chocolate (100mg)
Edible
2
3
3
5
6
-19.5%
Blue Raspberry Lemonade Distillate Disposable (2g)
Vapor Pens
8
6
6
7
7
+33.2%
Dark Chocolate (100mg)
Edible
5
8
7
8
8
+63.3%
Strawberry Kiwi Distillate Disposable (2g)
Vapor Pens
>10
9
8
9
9
-19.2%
Big Boi Dark Chocolate (100mg)
Edible
>10
>10
10
>10
10
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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