.svg){kind=small}
Where to Buy
Mayhem is stocked at 55 licensed dispensaries across New York, with the deepest coverage in New York, Rochester, Syracuse, Albany, and Buffalo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Mayhem’s category mix in September 2026 pivoted toward Vapor Pens even as Edible remained the largest slice. Edible held 60.40% share with a month-over-month decline of 33.73%, while Vapor Pens climbed to 38.52% share on a 32.22% month-over-month increase. Beverage stayed small at 1.08% share but jumped 168.04% month over month. The average price gap between Edible at $13.38 and Vapor Pens at $50.92 reinforces a trade-up pattern, and within New York Edible ranked 47th, which, coupled with Edible’s 33.73% decline and Vapor Pens’ 32.22% gain, implies the brand is reallocating demand toward higher-ticket formats while de-emphasizing lagging Edible placement.
The shift toward Vapor Pens at 38.52% share alongside a 60.40% Edible share, with Edible down 33.73% month over month and Vapor Pens up 32.22%, implies Mayhem is moving into a two-engine portfolio where higher-price Vapor Pens buffers volatility from Edible. Beverage’s 1.08% share with 168.04% month-over-month growth signals a test-and-scale path that can opportunistically expand basket breadth if maintained above 1% share as Edible’s rank at 47 in New York limits upside; taken together, these shifts suggest prioritizing growth in Vapor Pens to stabilize revenue mix while using Beverage as a low-base growth option to offset Edible’s category headwinds.
Competitive Landscape
Mayhem sits at rank 47 in NY Edible in September 2026, improving 3 positions from rank 50 in June 2026, while its peak of rank 37 in August 2026 marks a 10-position slide into September; the absence of a year-over-year rank baseline prevents a direct annual comparison, but a 3-position quarter-on-quarter climb paired with a 10-position month-over-month dip signals volatility rather than linear momentum. Against this backdrop, Wyld holds rank 2 with a 13.98% year-over-year sales increase, outpacing Mayhem’s rank movement trajectory, and Off Hours at rank 3 is moving the other direction with a -28.14% sales change while still remaining 44 places ahead; meanwhile, category leader Camino climbed to rank 1 versus rank 2 last year, reinforcing a widening gap at the top as Mayhem oscillates between mid-30s and high-40s. The rank path—up 3 positions since June 2026 but down 10 since August 2026—implies Mayhem is tethered to short-lived spikes rather than sustained share capture, and near-term priority should be stabilizing baseline velocity to prevent further drift from top-40 contention.
Notable Products
Strawberry Kiwi Distillate Disposable (2g) posted the standout move in September 2026 with a 197% month-over-month surge, jumping into rank 4 while the Blue Raspberry Lemonade Distillate Disposable (2g) slid 32% to rank 8. Within Edibles, Milk Chocolate Bar 10-Pack (100mg) dropped 51% at rank 3 and Dark Chocolate 10-Pack (100mg) fell 48% at rank 2, while Strawberry Kiwi Gummy (100mg) declined 35% yet remained rank 1. At least seven of the top ten are Edible SKUs, but the lone triple-digit gainer sits in Vapor Pens, implying mix is tilting toward inhalables despite broader edible volume contraction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
