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Jun-2024
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Overview
Market Insights Snapshot
Synergy Skin Worx has shown consistent performance in the Topical category across Oregon. The brand maintained its position at rank 3 from March to June 2024, despite a noticeable decline in sales over the months. This steady ranking suggests a loyal customer base and effective market penetration in the state, even though sales figures have dropped from $32,196 in March to $20,863 in June. The ability to retain a top-three position amidst declining sales is indicative of strong brand recognition and customer satisfaction within the Topical category.
However, Synergy Skin Worx's performance in other states and categories is less prominent, as they did not break into the top 30 brands in any other regions or product segments during the same period. This could be seen as a drawback indicating limited geographical reach or category diversification. The absence from the top 30 in other markets highlights potential areas for growth and expansion. By focusing on these gaps, the brand could strategize to enhance its presence and performance beyond the Oregon Topical market.
Competitive Landscape
In the Oregon Topical category, Synergy Skin Worx has maintained a consistent rank of 3rd place from March to June 2024. However, despite this steady ranking, its sales have shown a downward trend, decreasing from 32,196 in March to 20,863 in June. This decline in sales is notable when compared to the top-ranked High Desert Pure, which has not only held the 1st position consistently but also experienced a significant increase in sales from 232,938 in March to 290,318 in June. Similarly, Medicine Farm Botanicals has maintained its 2nd place ranking while seeing a sales increase from 67,225 in March to 77,151 in June. The competitive landscape indicates that while Synergy Skin Worx has managed to hold its rank, it faces challenges in boosting its sales against these leading brands. Additionally, Empower and Angel (OR) have shown fluctuating ranks and sales, with Empower missing from the top 20 in April and June, suggesting potential volatility in the market.
Notable Products
In June 2024, the top-performing product for Synergy Skin Worx was the High CBD Transdermal Patch (60.98mg CBD, 4.8mg THC), maintaining its position at rank 1 from the previous month with sales of 386 units. The THC Transdermal Patch (0.5mg CBD, 40mg THC) held steady at rank 2, although its sales saw a decline from April's peak. The CBD/CBN/CBC/CBG/THC Entourage Patch (1.89mg CBD, 4mg CBN, 4mg CBC, 2mg CBG, 46.02mg THC) climbed back to rank 3, despite a drop in sales compared to earlier months. The CBD/THC 1:1 Transdermal Patch (40.3mg CBD, 35.04mg THC) remained consistent at rank 4, showing slight improvement in sales. Lastly, the CBD/CBC/CBN/CBG/THC : 2:1 Entourage Transdermal Patch (24.1mg CBD, 3.3mg CBC, 3.5mg CBN, 3.6 CBG, 48.6mg THC) entered the top 5, indicating a positive trend despite lower overall sales figures.
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