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Sep-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Synergy Skin Worx has consistently maintained a strong presence in the Topical category, holding steady at the third position from June to September 2024. This stability in ranking suggests a robust and loyal customer base, as well as effective product offerings that resonate well with consumers in the region. Despite a slight dip in sales from August to September, the brand still managed to maintain its top-three status, indicating resilience in a competitive market. This performance is noteworthy, especially when considering the dynamic nature of the cannabis industry where consumer preferences can rapidly shift.
Across other states and categories, Synergy Skin Worx's absence from the top 30 rankings highlights opportunities for growth and expansion. The fact that the brand did not appear in the top 30 in other states or categories suggests that while it has a stronghold in Oregon's Topical market, there might be untapped potential or competitive challenges elsewhere. This could be viewed as a strategic area to focus on for market penetration or product diversification. As the brand evaluates its performance and strategies, understanding these regional dynamics could be crucial for future growth and sustained success in the broader cannabis market.
Competitive Landscape
In the Oregon topical cannabis market, Synergy Skin Worx consistently held the third position from June to September 2024, indicating a stable presence amidst competitive pressures. Despite not surpassing the top two brands, High Desert Pure and Medicine Farm, which maintained their first and second ranks respectively, Synergy Skin Worx showed resilience with a steady sales performance. Notably, Angel (OR) fluctuated in rankings, dropping out of the top 20 in September, which may present an opportunity for Synergy Skin Worx to capture more market share. Meanwhile, Peak Extracts re-entered the rankings in August at seventh place, suggesting a potential emerging competitor. Overall, while Synergy Skin Worx remains a strong contender, the brand could benefit from strategic initiatives to challenge the dominance of the leading brands and capitalize on the instability of lower-ranked competitors.
Notable Products
In September 2024, Synergy Skin Worx's top product remained the High CBD Transdermal Patch, maintaining its leading position for four consecutive months with sales of 365 units. The THC Transdermal Patch held steady at the second rank, showing a consistent upward trend from its fifth position in July. The CBD/CBC/CBN/CBG/THC : 2:1 Entourage Transdermal Patch secured the third spot, improving from its fourth position in August. Meanwhile, the CBD/CBN/CBC/CBG/THC Entourage Patch experienced a slight decline, moving from third in August to fourth in September. The CBD/THC 1:1 Transdermal Patch maintained its fifth position, showing stability in its sales performance since July.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
