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Jul-2025
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Overview
Market Insights Snapshot
Crystal Clear has shown varied performance across different states and categories, with some notable trends emerging over recent months. In California, the brand's presence in the vapor pens category has been on a downward trajectory, with rankings slipping from 48th in April 2025 to 57th by July, indicating a significant challenge in maintaining market share in this competitive environment. In contrast, Illinois presents a more positive picture, where Crystal Clear has consistently held a strong position in the vapor pens category, ranking within the top 15 brands throughout the same period, despite a slight dip from 12th to 14th place between May and July.
In Massachusetts, Crystal Clear has experienced some fluctuations, with their ranking in the vapor pens category dropping from 7th to 11th between May and June, but stabilizing by July. Meanwhile, in Washington, the brand demonstrates a solid hold in the vapor pens category, consistently maintaining the 2nd position from April through July, showcasing its strong market presence. However, in the concentrates category within Washington, the brand's ranking has seen minor fluctuations, dropping from 13th to 14th in July, suggesting potential areas for growth and improvement. These insights highlight Crystal Clear's varied performance across different markets and categories, with both challenges and opportunities for growth in the coming months.
Competitive Landscape
In the Washington Vapor Pens category, Crystal Clear consistently holds the second rank from April to July 2025, maintaining a stable position amidst a competitive landscape. Despite not surpassing the top-ranked Mfused, which consistently leads the market, Crystal Clear demonstrates resilience with steady sales figures. The brand's performance is notably stronger than Sticky Frog, which remains in third place, and Micro Bar, which fluctuates between fourth and fifth positions. Crystal Clear's consistent ranking suggests a loyal customer base and effective market strategies, although the brand may need to innovate or enhance its offerings to challenge Mfused's dominance in the long term.
Notable Products
In July 2025, Maui Wowie Distillate Disposable (1g) emerged as the top-performing product for Crystal Clear, reclaiming its number one position in the Vapor Pens category with sales reaching 5654 units. Blue Dream Terp Sauce Cartridge (1g) held the second spot, dropping from its previous rank of first in May and June, with a slight dip in sales to 5566 units. White Widow Blast Distillate Cartridge (1g) made a notable entry into the rankings at third place, demonstrating strong sales after not being ranked in the previous months. Maui Wowie Distillate Cartridge (1g) experienced a slight decline, moving to fourth position from consistently holding third place in prior months. The Classic - Jack Herer Distillate Disposable (1g) entered the rankings at fifth place, indicating a new interest in this product within the category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
