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Aug-2024
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Overview
Market Insights Snapshot
Crystal Clear has shown notable performance across various states and categories, particularly in the Vapor Pens category. In California, the brand has been consistent, maintaining a rank of 42 in both July and August 2024, although it did not make it into the top 30 in May and June. This indicates a positive trend as the brand moved closer to the top 30 in a competitive market. In Illinois, Crystal Clear experienced a slight decline from rank 18 in May 2024 to rank 23 in both July and August 2024, reflecting a need for strategic adjustments to regain higher positions.
In Massachusetts, Crystal Clear has demonstrated strong performance, maintaining a top 10 position in the Vapor Pens category throughout the summer months, peaking at rank 5 in July 2024. This indicates strong consumer preference and market penetration in this state. Meanwhile, in Washington, the brand has shown remarkable growth in the Concentrates category, climbing from rank 17 in May 2024 to rank 10 in August 2024. Additionally, Crystal Clear has maintained a solid top 4 position in the Vapor Pens category in Washington, even securing the third spot from June to August 2024, highlighting its dominance in this market segment.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Crystal Clear has demonstrated a consistent performance, maintaining its rank at 3rd place from June to August 2024. This stability is notable given the fluctuations seen in other brands. For instance, Micro Bar dropped from 4th to 5th place in May but regained its 4th position by July, indicating a potential threat if their upward trend continues. Meanwhile, Ooowee has shown significant improvement, climbing from 8th place in May to 5th place by July, which could pose a future challenge to Crystal Clear's position. The top two spots have been consistently held by Mfused and Sticky Frog, with no change in their rankings, suggesting a strong market presence that Crystal Clear will need to strategize against to climb higher. Overall, Crystal Clear's steady rank amidst these shifts highlights its resilience, but also underscores the need for strategic initiatives to outpace rising competitors and potentially disrupt the top-tier incumbents.
Notable Products
In August 2024, Maui Wowie Distillate Cartridge (1g) maintained its top position among Crystal Clear products with sales reaching 8811 units. Blue Dream Live Resin Cartridge (1g) climbed to the second spot, showing a significant increase from the fourth position in July 2024, with notable sales of 8533 units. Northern Lights Distillate Cartridge (1g) remained steady in the third position across three consecutive months, indicating consistent performance. Maui Wowie Distillate Disposable (1g) improved its ranking to fourth, up from fifth in July 2024. Yoda OG BDT Distillate Cartridge (1g) entered the rankings at the fifth position, marking its debut in the top five for August 2024.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
