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Oct-2025
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Overview
Market Insights Snapshot
Crystal Clear has shown a varied performance across different states and product categories from July to October 2025. In the California market, their Vapor Pens category has seen a notable increase in rank, moving from 60th in July to 41st in October, indicating a significant upward trend. This improvement is reflected in the sales figures, which have grown from $212,420 in July to $338,306 in October. In contrast, the brand's presence in the Massachusetts Vapor Pens market has been relatively stable, with slight fluctuations in rank, ending at 14th in October. This suggests a consistent, albeit less dynamic, performance compared to California.
In Illinois, Crystal Clear has maintained a strong position in the Vapor Pens category, consistently holding the 11th rank in both September and October, despite some fluctuations in sales. Meanwhile, in Washington, the brand has achieved impressive results, securing the 2nd and 3rd ranks in the Vapor Pens category over the months, demonstrating a robust market presence. However, their performance in the Concentrates category in Washington has been less remarkable, with rankings hovering around the 12th to 14th positions, indicating room for growth. This mixed performance across states and categories highlights the brand's varied market dynamics and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Washington, Crystal Clear has experienced a slight decline in its market position over the past few months. Initially ranked 2nd in July and August 2025, Crystal Clear slipped to 3rd place in September and maintained this position in October. This shift can be attributed to the consistent performance of Sticky Frog, which climbed from 3rd to 2nd place during the same period. Meanwhile, Mfused has maintained a stronghold on the top rank, although its sales showed a slight downward trend in August and September before rebounding in October. Despite the drop in rank, Crystal Clear's sales figures have shown resilience, with a notable rebound in October, suggesting potential for regaining its previous position. Competitors like Plaid Jacket and Micro Bar have remained stable in their rankings, indicating a relatively stable competitive environment outside the top three positions.
Notable Products
In October 2025, the top-performing product for Crystal Clear was the Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one rank, achieving sales of 6,222 units. The Blue Dream Terp Sauce Cartridge (1g) maintained a strong performance, securing the second rank with a notable improvement from its fourth position in August. The Maui Wowie Distillate Disposable (1g), previously holding the top spot for three consecutive months, slipped to third place. The White Widow Blast Distillate Cartridge (1g) re-entered the rankings at fourth place, showing a recovery from not being ranked in September. Lastly, the Northern Lights Distillate Cartridge (1g) maintained its fifth position, consistent with its debut ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
