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Sep-2025
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Overview
Market Insights Snapshot
Crystal Clear has shown varied performance across different states and categories over the past few months. In California, the brand has been making strides in the Vapor Pens category, climbing from a ranking of 56 in June to 48 in September, indicating a positive trajectory, although still outside the top 30. This suggests that while the brand is making progress, there is still a significant gap to close to become a leading player in this competitive market. Conversely, in Illinois, Crystal Clear has maintained a strong presence in the Vapor Pens category, consistently ranking within the top 15, and even improving to the 10th position by September. This highlights the brand's robust performance and market penetration in Illinois, where it has managed to capture consumer interest effectively.
In Massachusetts, Crystal Clear's position in the Vapor Pens category has been relatively stable, hovering around the 11th to 13th rank throughout the observed months, suggesting a steady demand for its products. However, in Washington, the brand's performance in Vapor Pens has slightly dipped from the 2nd to the 3rd position by September, although it remains a dominant player in the market. Interestingly, in the Concentrates category in Washington, Crystal Clear has not broken into the top 10, maintaining a rank around 12 to 13, which may indicate potential areas for growth or increased competition. These rankings reflect the brand's varied success and the competitive dynamics of the cannabis market across different regions.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Crystal Clear has experienced notable shifts in its market position from June to September 2025. Initially holding a strong second place, Crystal Clear faced a decline in September, dropping to third, which reflects a decrease in sales momentum. This change in rank can be attributed to the consistent performance of Mfused, which maintained its top position throughout the period, and the rising success of Sticky Frog, which climbed from third to second place by September. Meanwhile, Micro Bar and Full Spec have shown stable performances, with Micro Bar consistently ranking fourth and Full Spec maintaining its fifth position. These dynamics suggest that while Crystal Clear remains a key player, it faces increasing pressure from competitors, necessitating strategic adjustments to regain its upward trajectory in sales and rank.
Notable Products
In September 2025, Maui Wowie Distillate Disposable (1g) maintained its top position in the Vapor Pens category for the fourth consecutive month with sales of 5,128 units. Maui Wowie Distillate Cartridge (1g) climbed to second place from an unranked position in August, showing a notable increase in sales. Blue Dream Terp Sauce Cartridge (1g) ranked third, bouncing back from fourth place in August, despite a decline in sales over the past months. Classic - Jack Herer Distillate Disposable (1g) improved its rank to fourth place, up from fifth in August. Pink Rozay Blast Distillate Disposable (0.5g) debuted in the rankings at fifth place, indicating a new entry in the competitive landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
