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Jun-2024
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Overview
Market Insights Snapshot
In the Vapor Pens category, Crystal Clear has shown varied performance across different states. Notably, in Illinois, the brand has exhibited a positive trend, moving up from the 19th position in March 2024 to the 16th position by June 2024. This upward movement indicates a growing preference for Crystal Clear among consumers in Illinois. On the other hand, in California, the brand has consistently ranked outside the top 30, suggesting a challenging market presence in this state. Meanwhile, in Massachusetts, Crystal Clear has maintained a strong position, climbing from 9th in March 2024 to 5th in June 2024, reflecting robust sales performance and market acceptance.
Crystal Clear's performance in the Concentrates category in Washington has been relatively stable with a slight upward trend. The brand moved from the 16th rank in March 2024 to the 12th rank in June 2024, indicating a steady improvement in its market position. Additionally, the Vapor Pens category in Washington has been a stronghold for Crystal Clear, consistently ranking within the top 4. Despite a minor fluctuation, the brand secured the 3rd position in both April and June 2024. These rankings highlight a significant market presence and consumer loyalty in Washington. However, the absence of top 30 rankings in some states underscores the competitive challenges Crystal Clear faces in expanding its footprint uniformly across different regions.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Crystal Clear has shown notable fluctuations in rank and sales over the past few months. Crystal Clear moved from 4th place in March 2024 to 3rd in April, then back to 4th in May, and again up to 3rd in June. This indicates a competitive tussle primarily with Micro Bar, which mirrored Crystal Clear's rank changes but in the opposite direction. Despite these shifts, Crystal Clear's sales have generally trended upwards, peaking at approximately $1.9 million in June 2024. This upward sales trend suggests resilience and potential growth, even as it competes closely with Micro Bar. However, Crystal Clear remains behind the consistent leaders, Sticky Frog and Mfused, which have maintained their 2nd and 1st ranks respectively throughout the period. This competitive analysis highlights the dynamic nature of the market and Crystal Clear's potential to climb higher with strategic marketing and product enhancements.
Notable Products
In June 2024, Maui Wowie Distillate Cartridge (1g) held the top rank among Crystal Clear products with notable sales of $7,011. Blue Dream Live Resin Cartridge (1g) followed closely in the second position, maintaining its rank from May 2024. Northern Lights Distillate Cartridge (1g) improved its ranking from fourth in May to third in June. Gelato Distillate Cartridge (1g) entered the rankings at fourth place in June. Yoda OG BDT Distillate Cartridge (1g) reappeared in the rankings at fifth position after being unranked in April and May.
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