Market Insights Snapshot
In the concentrates category, Crystal Clear has shown mixed performance across states. In California, the brand's ranking fell from 100 in July to 84 in August 2023, but then slightly rose to 89 in September. However, there is no ranking data available for October, indicating that the brand might not have made it to the top 20 brands in that state and category for this month. On the other hand, in Massachusetts and Washington, the brand has managed to maintain a steady presence in the top 30 brands, with rankings fluctuating around the mid-20s and low teens respectively.
For vapor pens, Crystal Clear has shown a stronger and more consistent performance. In California, the brand's ranking has remained relatively stable, hovering around the mid-30s from July to October 2023. In Illinois, the brand improved its ranking from 22 in July to 16 in August and September, and then slightly dropped to 18 in October. The most impressive performance, however, is seen in Washington, where Crystal Clear has consistently held the 4th rank from July to October. The brand's presence in the flower category in Illinois is also worth noting, despite the absence of a ranking for July.
In the Vapor Pens category in Washington, Crystal Clear has consistently maintained its position at rank 4 from July to October 2023. Its main competitors include Sticky Frog, Dabstract, Full Spec, and Micro Bar. Sticky Frog and Micro Bar have consistently outperformed Crystal Clear, securing the top two ranks respectively. However, Crystal Clear has consistently outperformed Dabstract and Full Spec in terms of sales. Notably, while Crystal Clear's sales have generally trended upwards, Dabstract has seen a slight decrease in sales, and Full Spec has seen more significant fluctuations. It's important to note that any missing rank indicates that the brand was not in the top 20 for that month.
In October 2023, the top-performing product for Crystal Clear was the 'Northern Lights Distillate Cartridge (1g)', which sold 5417 units, maintaining its number one rank from the previous month. Following closely was the 'Maui Wowie Distillate Cartridge (1g)', which dropped to the second position from the first in August 2023, selling 5241 units in October. The 'Blue Dream Live Resin Cartridge (1g)' held its third position, with sales increasing from 4195 to 4634 units. A new entrant, the 'Gelato Distillate Disposable (1g)', debuted in the fourth position with 4013 units sold. The 'Yoda OG BDT Distillate Cartridge (1g)' dropped one position to fifth, selling 3942 units in October.