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Nov-2025
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Overview
Market Insights Snapshot
In the California market, Crystal Clear has shown a notable upward trajectory in the Vapor Pens category, moving from a rank of 53 in August 2025 to 38 by November 2025. This improvement is accompanied by a corresponding increase in sales, indicating a strengthening presence in a competitive market. Conversely, in Massachusetts, the brand's performance in the same category has been relatively stable, with only minor fluctuations in rank, ending November at position 15. This suggests a consistent but less dynamic market impact compared to California.
In Illinois, Crystal Clear has maintained a steady position in the Vapor Pens category, holding firm at rank 11 from September through November 2025, suggesting a strong foothold in this market. Meanwhile, in Washington, the brand's performance in the Vapor Pens category remains robust, consistently ranking third, while its position in Concentrates has seen a slight improvement from 15 in October to 13 in November. The absence of top 30 rankings in some states or categories underscores areas for potential growth or reevaluation of market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Crystal Clear has experienced some notable shifts in its market positioning from August to November 2025. Initially ranked second in August, Crystal Clear saw a slight decline to third place by September, maintaining this position through November. This change in rank can be attributed to the consistent performance of competitors like Sticky Frog, which held steady at the second position from September onwards, and Mfused, which dominated the top spot throughout the period. Despite this, Crystal Clear's sales showed a positive trend, rebounding from a dip in September to reach a peak in November, suggesting resilience in consumer demand. Meanwhile, brands like Full Spec and Micro Bar maintained their positions at fifth and fourth respectively, indicating a stable competitive environment. These dynamics highlight the importance for Crystal Clear to strategize effectively to regain its higher rank amidst strong competitors in the Washington vapor pen market.
Notable Products
In November 2025, the Maui Wowie Distillate Disposable (1g) from Crystal Clear regained its position as the top-performing product in the Vapor Pens category, climbing back to first place with sales of 5457 units. The Maui Wowie Distillate Cartridge (1g) maintained a strong performance, securing the second rank despite a slight decrease in sales from the previous month. The Blue Dream Terp Sauce Cartridge (1g) experienced a drop in rank, moving from second to third place, continuing its consistent presence in the top three. Newcomer Northern Lights Distillate Disposable (1g) entered the rankings at fourth place, indicating strong initial performance. The Northern Lights Distillate Cartridge (1g) held steady at fifth place, showing a gradual increase in sales over the past months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
