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Apr-2025
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Overview
Market Insights Snapshot
Crystal Clear has demonstrated varying performance across different states and categories, with notable progress in certain areas. In the California Vapor Pens category, the brand has shown a positive upward trend, moving from a rank of 55 in January 2025 to 47 by April 2025, indicating a gradual improvement in market positioning. This upward movement is a positive sign, especially considering the competitive nature of the California market. Meanwhile, in Massachusetts, Crystal Clear maintained a strong presence in the Vapor Pens category, consistently ranking within the top 10 throughout the first four months of 2025, which suggests a stable consumer base and effective market strategies in this region.
In contrast, the brand's performance in Illinois shows consistency but lacks significant upward momentum, as it maintained a rank of 16 or 17 in the Vapor Pens category from January to April 2025. This stability may indicate a need for strategic adjustments to gain further ground in this market. On the other hand, Crystal Clear's presence in Washington is notably strong in the Vapor Pens category, where it consistently held the second position throughout the same period, reflecting a dominant position in this category. However, the brand's performance in the Concentrates category in Washington fluctuated slightly, with a modest improvement from rank 17 in January to 14 by April. This suggests room for growth and potential to capture a larger market share in the Concentrates category.
Competitive Landscape
In the Washington state vapor pens category, Crystal Clear consistently holds the second rank from January to April 2025, indicating a stable position in the market. Despite facing competition from top-ranked Mfused, which maintains its leading position throughout the same period, Crystal Clear's sales figures show resilience and competitiveness. Notably, Sticky Frog and Micro Bar trail behind Crystal Clear, with Sticky Frog fluctuating between the third and fourth ranks and Micro Bar consistently in fourth or fifth place. This stability in rank and sales suggests that Crystal Clear has a strong brand presence and customer loyalty, which is crucial for maintaining its market position amidst the dynamic competitive landscape.
Notable Products
In April 2025, the Maui Wowie Blast Distillate Disposable (1g) emerged as the top-performing product for Crystal Clear, climbing from third place in March to first, with sales reaching 5391 units. The Blue Dream Terp Sauce Cartridge (1g) maintained its second-place position for the third consecutive month, with April sales at 5308 units. Maui Wowie Distillate Cartridge (1g) held steady in third place, showing a consistent performance from the previous month. Northern Lights Distillate Cartridge (1g) experienced a drop from first place in March to fourth in April, indicating a decrease in popularity. Finally, the White Widow Blast Distillate Cartridge (1g) reappeared in the rankings, securing the fifth position after not being ranked in February and March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
