Market Insights Snapshot
In the Vapor Pen category, Sticky Frog has demonstrated variable performance across different states. In Massachusetts, the brand's ranking has seen a significant drop from 38th in August 2023 to 71st in November 2023. This downward trend might be a point of concern for the brand. However, it's important to note that a lack of ranking for a particular month implies that they did not make it to the top 20 brands in that state and category, which could be viewed negatively.
Contrastingly, in Washington, Sticky Frog has maintained a steady and impressive performance, especially in the Vapor Pen category, where it held the 2nd rank consistently from September to November 2023. The brand also performed well in the Concentrates category in Washington, maintaining the 8th position during the same period. These consistent high rankings suggest a strong market presence and customer preference in Washington. However, the exact sales figures and further details will require a more in-depth analysis.
In the Vapor Pens category in Washington, Sticky Frog has consistently maintained a strong position, ranking second for the months of September, October, and November 2023. Its closest competitors, Mfused, Micro Bar, and Crystal Clear have shown varying performance. Mfused has consistently held the top rank, however, its sales have seen a downward trend in November 2023. Micro Bar, initially ranking second in August, dropped to third place from September onwards, with sales also decreasing over time. Crystal Clear has remained in fourth place, with sales relatively stable. Sticky Frog's sales, on the other hand, have been on an upward trend, indicating a potential to challenge Mfused's top position in the future. The absence of any brand in the monthly rankings indicates that they were not in the top 20 brands for the Vapor Pens category in Washington for that month.
In November 2023, the top-performing product from Sticky Frog was the Tropical Trainwreck HTE Panda Pod (1g) in the Vapor Pens category, maintaining its number one rank from previous months. The sales for this product notably increased to 15,978 units sold. The Raspberry Skywalker Distillate Panda Pen (1g) held onto its second-place ranking, followed by the Blue Dream Distillate Panda Pen Cartridge (1g) which improved its position from fifth to third place. The Strawberry Cough Distillate Cartridge (1g) dropped slightly from third to fourth place. The Watermelon Distillate Panda Pen Cartridge (1g) made its debut in the top five, ranking fifth in November.