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Aug-2024
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Overview
Market Insights Snapshot
Sticky Frog's performance in the Washington cannabis market has shown notable trends across different product categories. In the Concentrates category, the brand's ranking has seen a gradual decline from 9th place in May 2024 to 14th place by August 2024. This downward movement indicates a potential shift in consumer preferences or increased competition within the state. On the other hand, in the Vapor Pens category, Sticky Frog has maintained a consistent 2nd place ranking from May through August 2024, signifying strong consumer loyalty and a stable market presence in this segment.
While Sticky Frog's sales in the Concentrates category have decreased over the four-month period, their Vapor Pens sales have shown a positive trend, with an increase in sales from 2,109,330 units in May to 2,267,426 units in August 2024. This contrast in performance between categories highlights the brand's strengths and potential areas for improvement. The absence of Sticky Frog in the top 30 brands for any other state or category suggests that their market presence is currently concentrated in Washington, and there may be opportunities for expansion or diversification into new markets and product lines.
Competitive Landscape
In the Washington Vapor Pens market, Sticky Frog has consistently maintained its rank at the second position from May 2024 to August 2024, showcasing a stable performance. Despite not surpassing Mfused, which has held the top spot throughout the same period, Sticky Frog has shown a positive trend in sales, increasing from $2,109,330 in May to $2,267,426 in August. This steady growth in sales indicates a strong market presence and customer loyalty. However, Crystal Clear and Micro Bar are also notable competitors, with Crystal Clear climbing to the third position and showing significant sales growth, while Micro Bar remains in fourth place. These competitors' movements highlight the competitive nature of the market, suggesting that Sticky Frog must continue to innovate and engage with customers to maintain and improve its position.
Notable Products
In August 2024, Tropical Trainwreck HTE Panda Pod (1g) continued to dominate as the top-performing product for Sticky Frog, maintaining its first-place ranking with sales reaching 9669 units. Berry Gelato Distillate Panda Pen Cartridge (1g) held steady in second place, showing a strong performance with 8766 units sold. Raspberry Skywalker Distillate Panda Pen Cartridge (1g) climbed to third place, improving from its consistent fourth-place ranking in the previous months, with notable sales of 7879 units. Peach Ringz Distillate Panda Pen Cartridge (1g) saw a drop to fourth place, despite earlier higher rankings, with sales of 7184 units. New to the top five is Blue Dream Distillate Cartridge (1g), debuting in fifth place with 4782 units sold, indicating a strong entry into the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
