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Jun-2024
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Overview
Market Insights Snapshot
Sticky Frog has demonstrated a consistent performance across various categories in Washington. In the Concentrates category, the brand has maintained a steady position, ranking 9th from April to June 2024, despite a slight drop in sales from $190,841 in April to $150,628 in June. This indicates a stable market presence but also suggests potential challenges in maintaining or increasing market share. Notably, the brand did not make it into the top 30 in some months, which could be a point of concern for stakeholders looking at market penetration and competition.
In contrast, Sticky Frog has shown remarkable stability in the Vapor Pens category within Washington. The brand consistently held the 2nd position from March to June 2024, with sales figures hovering around the $2.2 million mark each month. This suggests a strong foothold and possibly a loyal customer base in this category. The consistent high ranking in Vapor Pens highlights Sticky Frog's dominance and could be an area of strategic focus for further growth and competitive advantage. However, the absence of rankings in other states or provinces might indicate limited geographic reach or varying competitive dynamics that need to be addressed.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Sticky Frog has consistently maintained its position as the second-ranked brand from March to June 2024. Despite a slight decline in sales from March ($2,596,565) to April ($2,241,679), Sticky Frog's rank remained stable, indicating strong brand loyalty and market presence. The leading competitor, Mfused, has consistently held the top spot, with sales figures significantly higher, ranging from $3,227,531 in March to $3,034,254 in June. Meanwhile, Crystal Clear and Micro Bar have alternated between the third and fourth positions, with sales generally lower than Sticky Frog's. Crystal Clear's sales saw a notable increase in June ($1,925,267), surpassing Micro Bar, which experienced a decline to $1,581,486. These dynamics suggest that while Sticky Frog faces strong competition, its consistent rank and relatively stable sales highlight its resilience and strong foothold in the Washington vapor pen market.
Notable Products
In June 2024, the top-performing product from Sticky Frog was Tropical Trainwreck HTE Panda Pod (1g), maintaining its consistent first-place ranking across all months with sales of 10,001 units. Peach Ringz Distillate Panda Pen Cartridge (1g) held steady in the second position for both May and June 2024. Berry Gelato Distillate Panda Pen Cartridge (1g) consistently ranked third throughout the four months analyzed. Raspberry Skywalker Distillate Panda Pen Cartridge (1g) dropped from second place in March and April 2024 to fourth place in May and June 2024. Washington Apple Distillate Panda Pen Cartridge (1g) re-entered the rankings in June 2024 at fifth place after being unranked in May 2024.
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