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Aug-2024
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Overview
Market Insights Snapshot
Micro Bar has shown varied performance across different states and categories. In Arizona, the brand has maintained a relatively steady presence in the Vapor Pens category, moving from a rank of 26 in May to 24 in August. This slight improvement suggests a positive trend in consumer preference, despite a dip in sales in June. However, in California, Micro Bar has struggled to break into the top 30, consistently ranking around 35-37. This indicates a challenging market environment, where the brand has yet to make a significant impact compared to its competitors.
In Massachusetts, Micro Bar has shown promising growth, jumping from a rank of 53 in May to 38 by July and maintaining that position into August. This upward movement is a strong indicator of increasing market penetration and consumer acceptance. On the other hand, the brand has performed exceptionally well in Washington, consistently ranking within the top 5 and even improving from 5th to 4th place over the observed months. This top-tier performance highlights Washington as a stronghold for Micro Bar, reflecting robust sales and a solid consumer base in the state.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Micro Bar has shown a consistent performance, maintaining its rank at 4th place for July and August 2024, after climbing from 5th place in May and June 2024. This stability is notable given the dynamic shifts among competitors. For instance, Ooowee has seen a significant improvement, moving from 8th place in May to 5th place in July and August, which could indicate a rising threat to Micro Bar's market share. Meanwhile, Plaid Jacket has experienced a decline, dropping from 3rd place in May to 6th place by August, potentially easing some competitive pressure on Micro Bar. Despite these fluctuations, top competitors like Sticky Frog and Crystal Clear have maintained their higher ranks, suggesting that while Micro Bar is stable, there is still a significant gap to bridge to reach the top tier. These insights highlight the importance of strategic positioning and continuous innovation for Micro Bar to enhance its rank and sales in the long term.
Notable Products
In August 2024, the top-performing product from Micro Bar was the Watermelon Mimosa Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking for the fourth consecutive month with sales reaching 9,555 units. The Zhirley Temple Distillate Disposable (1g) also held its second-place position consistently, with sales figures of 7,956 units. The Pineapple Express Distillate Disposable (1g) remained steady in third place, showing an increase in sales to 7,429 units. The Pink Lychee Live Resin Disposable (1g) continued to rank fourth, despite a slight sales increase to 6,148 units. Notably, the Strawberry Fields Distillate Disposable (1g) entered the rankings in fifth place in August 2024, marking its debut with sales of 4,681 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
