Market Insights Snapshot
In the Concentrates category, Full Spec has shown a relatively steady performance in the Washington market. The brand managed to stay within the top 15 brands for the months of August to November 2023. There was a noticeable dip in October where sales dropped to 134,805, but the brand quickly rebounded in November, with sales going back up to 150,193. Despite this minor fluctuation, Full Spec's ranking remained consistent, suggesting a strong standing in the Concentrates market in Washington.
Full Spec's performance in the Vapor Pens category in Washington is even more impressive. The brand consistently held the 5th spot from August to November 2023, demonstrating a strong and stable presence in this category. Although there were slight fluctuations in sales, the ranking remained unaffected. This shows that Full Spec's Vapor Pens are a popular choice among consumers in Washington, and the brand is a key player in this category.
In the Vapor Pens category in Washington, Full Spec has maintained a steady rank at 5th place from August to November 2023. Its closest competitors, Dabstract and Smokey Point Productions (SPP), have seen fluctuations in their ranks and sales. Dabstract dropped from 6th to 7th place in November, while SPP rose from 7th to 6th. Interestingly, despite its lower rank, SPP has seen a consistent increase in sales over these months, while Dabstract experienced a significant sales drop in November. Higher-ranking competitors, Crystal Clear and Micro Bar, have also maintained their ranks at 4th and 3rd place respectively, with Crystal Clear showing a steady increase in sales and Micro Bar experiencing a downward trend. These dynamics indicate a highly competitive market where Full Spec's consistent performance could be a strength.
In November 2023, Full Spec's top-performing product was the Candy Apple Live Resin Cartridge (1g), which made a significant leap from fourth place in October to first, generating 3678 units in sales. The second best-seller was the Heavenly Haze Live Resin Cartridge (1g), a new entrant in the rankings. The Lavender Trainwreck Live Resin Cartridge (1g) maintained a consistent performance, securing the third spot, a slight drop from its previous rank. The Afghani Blowtorch Live Resin Cartridge (1g), despite having led in October, fell to fourth place. Lastly, the Guava Live Resin Cartridge (1g) held steady in fifth place, the same as the previous month.