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Dec-2025
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Overview
Market Insights Snapshot
Full Spec has demonstrated varied performance across different product categories in the state of Washington. In the Concentrates category, the brand experienced fluctuations in its rankings, moving from 18th in September to 24th in both October and November, before improving to 21st in December. This improvement in December is noteworthy, especially considering the increase in sales from $79,583 in November to $102,045 in December. Conversely, in the Pre-Roll category, Full Spec struggled to break into the top 30, with rankings in the 60s and 70s throughout the last quarter of 2025. This indicates that while the brand is making headway in certain areas, there is room for growth in others.
The Vapor Pens category stands out as a strong area for Full Spec, consistently maintaining a top-five position in Washington throughout the end of 2025. The brand held the 4th position in September, October, and December, with a slight dip to 5th in November. This consistency, coupled with a significant sales increase in December, suggests that Full Spec has a solid foothold in this category. The brand's ability to maintain high rankings in Vapor Pens while experiencing fluctuations in other categories highlights both its strengths and potential areas for strategic focus in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Full Spec has demonstrated resilience and consistency, maintaining a solid position despite fierce competition. Over the last four months of 2025, Full Spec's rank fluctuated slightly, moving from 4th to 5th in October, before reclaiming the 4th spot in November and December. This indicates a stable performance amidst a competitive field. Notably, Sticky Frog and Crystal Clear consistently held the top two positions, with sales figures notably higher than Full Spec's, suggesting a strong consumer preference for these brands. Meanwhile, Micro Bar briefly surpassed Full Spec in October but fell back to 5th place, indicating competitive volatility. Plaid Jacket remained steady at 6th place, showing less impact on Full Spec's market position. Overall, Full Spec's ability to regain its rank in the face of competitive pressures highlights its resilience and potential for growth in the Washington vapor pen market.
Notable Products
In December 2025, the top-performing product for Full Spec was Elite - Slippery Pear Live Resin Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales of 3463 units. Following closely, Elite - Twilight Twinkle Liquid Live Resin Cartridge (1g) secured the second position, improving from its fifth-place rank in November. Elite - Alien Candy Live Resin Cartridge (1g) held steady in its performance, achieving the third rank. Cadet - Lemon Diesel Live Resin Cartridge (1g) climbed to fourth place, demonstrating a consistent upward trend from its previous ranking in October. Elite - Flower Power Live Resin Cartridge (1g) completed the top five, dropping from its previous first-place rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
