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Aug-2025
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Overview
Market Insights Snapshot
Full Spec has demonstrated notable performance across various categories in Washington. In the Concentrates category, the brand has seen a fairly consistent presence, with rankings fluctuating between 17th and 21st place from May to August 2025. Despite a slight dip in sales from May to July, there was a modest recovery in August. However, the Pre-Roll category tells a different story, where Full Spec has not broken into the top 30, indicating a potential area for improvement. This trend suggests that while they have a foothold in certain categories, there is room to grow in others.
In the Vapor Pens category, Full Spec has consistently maintained a strong position, ranking within the top 5 throughout the same period. This indicates a robust performance and likely customer loyalty in this segment. The brand's sales figures in this category have shown some fluctuation, with a notable peak in June. This consistent high ranking in Vapor Pens suggests a competitive edge, but the absence from the top 30 in other categories highlights an opportunity for the brand to diversify and strengthen its presence across different product lines in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Full Spec has demonstrated a consistent performance, maintaining its rank at 5th place in May, July, and August 2025, with a brief rise to 4th place in June. This stability in rank is noteworthy given the competitive pressure from brands like Micro Bar, which consistently held the 4th position except for a dip to 5th in June, and Plaid Jacket, which remained at 6th place throughout the period. Full Spec's sales figures have shown resilience, with a slight dip in July but a recovery in August, indicating a positive trend. This performance is particularly significant when compared to Dabstract, which improved its rank from 8th to 7th between June and July, yet still trails behind Full Spec. Meanwhile, Sticky Frog maintains a strong lead at 3rd place, highlighting the competitive challenge Full Spec faces in climbing higher in the rankings. Overall, Full Spec's consistent ranking and sales recovery suggest a strong brand presence and potential for growth in the Washington vapor pen market.
Notable Products
In August 2025, the top-performing product for Full Spec was Guava Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one position with sales of 2,622 units. Elite - Sour Banana Sherbert Live Resin Cartridge (1g) followed closely in second place, having dropped from its top spot in July 2025. Black Afghani Rose Live Resin Cartridge (1g) ranked third, showing a consistent decline in ranking since its peak in June 2025. Emergen C Live Resin Cartridge (1g) entered the rankings at fourth place, while Blue Zitrus Live Resin Cartridge (1g) completed the top five. This shift in rankings highlights a dynamic change in consumer preferences within the Vapor Pens category for Full Spec.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
