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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Full Spec concentrated 91.89% of sales in Vapor Pens, with that segment up 13.70% year over year and 5.19% month over month, while Concentrates at 6.46% of mix declined 3.85% YoY but rose 4.27% MoM. Pre-Roll, now 1.66% of mix, contracted 38.21% YoY and 16.02% MoM, pulling down breadth even as brand-level sales advanced 10.83% YoY and average price inched up 0.04% YoY. Taken together, the mix is consolidating around Vapor Pens, implying dependence on a single growth engine despite short-term MoM uplift in Concentrates.
With Vapor Pens ranked 3 in Washington and holding 91.89% share of the brand’s portfolio, the category tilt raises exposure to rank volatility even as Vapor Pens contribute double-digit YoY growth alongside a 5.19% MoM gain. The concurrent MoM rebound in Concentrates at 4.27% and the steep YoY contraction in Pre-Roll at 38.21% indicate limited hedging capacity across formats, suggesting positioning as a category specialist where sustaining the No. 3 standing relies more on execution within Vapor Pens than on diversification lift from smaller lines.
Competitive Landscape
Full Spec sits at rank #3 in WA Vapor Pens in May 2026, improving 2 positions from #5 year over year, and climbing 2 spots from #5 in February–April to its peak rank #3 in May 2026; by contrast, Mfused held at #1 year over year while its sales declined 22.3%, and Crystal Clear stayed at #2 with a 1.7% sales dip, indicating that Full Spec’s upward rank despite top-two stagnation signals share capture from incumbents, while Plaid Jacket moved from #6 to #4 with a 4.3% sales increase, tightening pressure immediately below. The pattern implies that Full Spec’s rank trajectory from #5 to #3 amid negative or flat competitor sales suggests durable relative momentum and a window to contest #2 if current share shifts persist.
Notable Products
Elite - Twilight Twinkle Liquid Live Resin Cartridge (1g) posted the steepest movement in May 2026 with a -21.23% MoM drop and slid to rank 4, while Elite - Purple Churro Live Resin Cartridge (1g) gained 7.40% MoM and held rank 1 with $76,231 in sales. Elite Cadet - Vitamin THC Live Resin Cartridge (1g) declined -15.58% MoM at rank 5, and Elite - Tonic G Live Resin Cartridge (1g) fell -11.24% MoM at rank 6, indicating mid-pack erosion even as the top spot stabilized. Eight of the top ten are Vapor Pens SKUs from the Elite and Elite Live lines, with Elite Live - Rose-47 Liquid Live Resin Cartridge (1g) up 2.61% MoM at rank 2 and Elite Live - Pepe Le Pew Liquid Live Resin Cartridge (1g) up 3.61% MoM at rank 3. The pattern implies Full Spec is over-weighted to a narrow Vapor Pens portfolio where incremental gains at the top cannot offset broad declines, signaling a need to rebalance mix toward fewer volatile SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
