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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Full Spec is stocked at 194 licensed dispensaries across Washington, with the deepest coverage in Seattle, Tacoma, Spokane, Vancouver, and Olympia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Full Spec remained heavily concentrated in Vapor Pens with a 91.15% share and a 7.11% month-over-month lift alongside a 6.32% year-over-year gain, while the brand’s overall average price slipped 0.69% YoY, indicating volume-led growth. Concentrates expanded to 6.06% share with a 23.13% YoY increase and an 18.89% MoM surge, whereas Pre-Roll contracted to 1.66% share with a 47.88% YoY decline even as it rose 7.15% MoM. With Vapor Pens ranked 4th in Washington and category momentum diverging by double digits across formats, the pattern implies a defensible lead SKU focus anchored in Vapor Pens while selectively scaling Concentrates to diversify revenue without materially diluting the core.
The mix shift—Vapor Pens at 91.15% share with 7.11% MoM growth versus Concentrates at 6.06% share with 18.89% MoM—suggests headroom to rebalance toward faster-velocity sublines without jeopardizing the Vapor Pens ranking at 4th in Washington. The 6.32% YoY increase in Vapor Pens alongside a 0.69% YoY price decline signals elasticity that can fund trial in Concentrates, while the 47.88% YoY contraction in Pre-Roll cautions against incremental investment despite a 7.15% MoM uptick. Taken together, the data implies a positioning that leans into Vapor Pens for scale and uses Concentrates’ double-digit MoM and YoY growth as an adjacently priced entry point, with Pre-Roll held as a limited footprint to avoid margin drag.
Competitive Landscape
Full Spec ranks #4 in WA Vapor Pens in October 2026, improving 2 positions year over year from #6, while holding steady versus July 2026 at #4; this coincides with Crystal Clear climbing from #3 to #1 and expanding sales by 29.0%, and Mfused sliding from #1 to #2 on a 28.8% sales decline, indicating Full Spec’s ascent is driven more by competitor contraction above it than by displacement below as Phat Panda fell from #2 to #5 on a 24.5% drop; the pattern implies a stable upper-tier foothold at a peak rank of #4 that will require share capture from the top three rather than defense against the lower tier.
Notable Products
Full Spec sells mainly through Vapor Pens Cartridges, which account for 88.0% of October 2026 sales, with Live Resin Concentrates at 5.9% and All-in-one Disposables at 3.1%. That tilt toward cartridges means most of its sales come from a single format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
