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Apr-2025
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Overview
Market Insights Snapshot
Full Spec's performance in the Washington market has shown varied results across different product categories. In the Concentrates category, Full Spec maintained a relatively stable presence with a slight drop from 13th to 17th place between March and April 2025. This movement might be indicative of competitive pressures or market dynamics that shifted consumer preferences. Meanwhile, in the Vapor Pens category, Full Spec consistently held the 6th position from January through April, suggesting a strong foothold and possibly loyal customer base in this segment. This consistency in ranking, despite fluctuations in sales figures, highlights their robust positioning in Vapor Pens.
The Pre-Roll category tells a different story, where Full Spec did not make it into the top 30 rankings in any of the months observed, peaking at 59th in January and dropping to 72nd by April. This could indicate a challenge in capturing market share or a need for strategic pivots in this category. The sales figures for Pre-Rolls also reflect a downward trend from January to March, with a slight recovery in April. This data suggests that while Full Spec is performing well in some categories, there are opportunities for growth and improvement in others, particularly in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Full Spec consistently maintains a strong position, holding steady at the 6th rank from January to April 2025. This stability in rank suggests a solid market presence, although it trails behind brands like Plaid Jacket and Micro Bar, which have shown fluctuations but generally rank higher. Notably, Plaid Jacket and Micro Bar have been consistently in the top 5, indicating a competitive edge in sales volume. Meanwhile, EZ Vape and Snickle Fritz remain behind Full Spec, suggesting that while Full Spec is not leading, it is outperforming several competitors. The data indicates that while Full Spec maintains a consistent rank, there is room for growth to challenge the top-tier brands in this category.
Notable Products
In April 2025, the top-performing product for Full Spec was Elite - Candy Apple Live Resin Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from February and March, with sales of 3,427 units. Papaya Punch Live Resin Cartridge (1g) climbed to the second position, showing a significant improvement from its previous ranking of four in January. Apple Sundae Live Resin Cartridge (1g) secured the third spot, experiencing a slight rise from its fifth position in March. Pink Panties Live Resin Cartridge (1g) debuted in the rankings at fourth place, indicating strong market entry. Lastly, Cadet - Lemon Diesel Live Resin Cartridge (1g) rounded out the top five, slightly dropping from its fourth position in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
