Nov-2025
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Overview
Market Insights Snapshot
Full Spec has demonstrated varied performance across different product categories in Washington. In the Concentrates category, the brand has shown a slight decrease in its ranking, moving from 18th in August to 25th by November. This downward trend is accompanied by a consistent decline in sales over the months. In contrast, Full Spec has maintained a steady presence in the Vapor Pens category, consistently holding the 5th position throughout the observed period. This stability in ranking suggests a strong foothold in this category, which is reflected in relatively stable sales figures.
In the Pre-Roll category, Full Spec has not broken into the top 30, with rankings fluctuating between 65th and 74th. This indicates a challenging market position and suggests potential areas for growth or reevaluation of strategy. Despite the challenges in Pre-Rolls, the brand's consistent performance in Vapor Pens highlights its strength and potential focus area. The mixed performance across categories underscores the importance of strategic emphasis on areas where the brand is already strong, while also exploring opportunities for improvement in underperforming segments.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Full Spec has maintained a consistent rank of 5th place from August to November 2025, indicating a stable market position. Despite this steadiness, Full Spec faces strong competition from brands like Micro Bar, which consistently ranks just above at 4th place, and Crystal Clear, which holds a solid 3rd place. While Full Spec's sales figures show a slight upward trend from September to November, competitors like Crystal Clear have demonstrated more significant sales growth, potentially challenging Full Spec's market share. Brands such as Dabstract and Plaid Jacket remain consistently below Full Spec in rank, suggesting that while Full Spec holds a favorable position, it must strategize to close the sales gap with higher-ranking competitors to enhance its market standing.

Notable Products
In November 2025, Full Spec's top-performing product was the Elite - Midnight Moonlight Liquid Live Resin Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 3442 units. Following closely, the Elite - Flower Power Live Resin Cartridge (1g) and Elite - Citrus Surprise Liquid Live Resin Cartridge (1g) held the second and third positions, respectively. Notably, the Elite - 1.21 Gigawatt Live Resin Cartridge (1g) entered the rankings in fourth place. The Elite - Twilight Twinkle Liquid Live Resin Cartridge (1g), which previously held the top spot in September and October, saw a drop to fifth place in November. This shift in rankings highlights a dynamic change in consumer preferences for Full Spec's vapor pen products over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.






