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Jul-2025
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Overview
Market Insights Snapshot
Full Spec has shown varied performance across different product categories in Washington. In the Concentrates category, the brand maintained a steady presence within the top 20, although there was a slight decline from 16th place in April to 20th in July. This movement reflects a gradual decrease in sales over the months, suggesting potential challenges in maintaining market share or a shift in consumer preferences. In contrast, their Vapor Pens category has demonstrated significant strength, consistently ranking within the top 6, with a peak at 4th in June. This indicates a robust demand and perhaps a strong product or marketing strategy in this category.
However, Full Spec's performance in the Pre-Roll category in Washington tells a different story. The brand did not manage to break into the top 30 rankings, with positions hovering between 71st and 88th throughout the observed months. This underperformance could point to a highly competitive market or a need for product innovation. The stark contrast between the Vapor Pens and Pre-Roll categories highlights the importance of strategic focus and perhaps a need for the brand to reassess its approach in less successful areas. Overall, while Full Spec shows strength in certain categories, there is room for improvement in others to ensure a balanced portfolio performance.
Competitive Landscape
In the Washington vapor pens market, Full Spec has shown a dynamic performance from April to July 2025, with its rank improving from 6th to 4th in June before settling at 5th in July. This fluctuation indicates a competitive landscape where Full Spec is gaining traction, particularly in June when it surpassed Plaid Jacket and Micro Bar. Despite this, Sticky Frog consistently maintained its 3rd position, highlighting a stable lead over Full Spec. Meanwhile, Dabstract showed a notable improvement in July, climbing to 7th place, which could pose a future challenge for Full Spec if this trend continues. The sales figures reflect these rankings, with Full Spec experiencing a peak in June, suggesting a successful strategy or product launch during that period. However, the competitive pressure remains high, emphasizing the need for Full Spec to innovate and maintain its upward momentum to secure a higher rank consistently.
Notable Products
In July 2025, Full Spec's top-performing product was the Elite - Sour Banana Sherbert Live Resin Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with sales of 3,440 units. The Black Afghani Rose Live Resin Cartridge (1g) followed closely in second place, having dropped from its top position in June. The Elite - Nightwalker Live Resin Cartridge (1g) maintained a strong presence in the third position, despite a slight decline from its previous second-place ranking. The Guava Live Resin Cartridge (1g) debuted in the rankings in July, securing the fourth position. Meanwhile, the Cherry Pound Cake Live Resin Cartridge (1g) saw a consistent decline, moving from third in May to fifth in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
