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Jun-2024
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Overview
Market Insights Snapshot
Full Spec has shown a varied performance across different categories and states, with notable movements in the Washington market. In the Concentrates category, Full Spec maintained a steady ranking around the 11th and 12th positions from March to May 2024 but dropped to 14th in June 2024. This decline might indicate increased competition or a shift in consumer preferences. Despite this, the brand's ability to stay within the top 15 suggests a strong presence in the Concentrates market. The Vapor Pens category, however, presents a more stable picture with Full Spec consistently ranking around the 6th and 7th positions during the same period, demonstrating a solid foothold in this segment within Washington.
While Full Spec's performance in Washington provides insights into its market dynamics, the absence of ranking data in other states or provinces indicates that the brand may not be among the top 30 in those regions or categories. This could be seen as an area of concern or an opportunity for growth, depending on the strategic goals of the brand. The consistent presence in the top positions within Washington's Vapor Pens category, despite a slight decline in sales, highlights a loyal customer base and effective market strategies. However, the drop in Concentrates ranking suggests that Full Spec may need to reassess its approach in this category to regain its standing.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Full Spec has shown a notable performance, maintaining a consistent rank of 6th place from March to May 2024 before slightly dropping to 7th in June 2024. This slight decline in rank coincides with a decrease in sales from $989,801 in May to $856,675 in June. Competitor Plaid Jacket has consistently held the 5th rank, showing a strong upward sales trend, peaking at $1,638,348 in May. Meanwhile, Ooowee and Dabstract have fluctuated in ranks, with Ooowee rising from 8th to 6th in June, surpassing Full Spec, and Dabstract maintaining a steady position around 7th and 8th. These dynamics suggest that while Full Spec has been a strong contender, it faces stiff competition from brands like Plaid Jacket and Ooowee, which have shown more aggressive sales growth and rank improvements in recent months.
Notable Products
In June 2024, the top-performing product for Full Spec was the AK-47 Live Resin Cartridge (1g) which secured the 1st rank with notable sales of $3329. The Lavender Trainwreck Live Resin Cartridge (1g) followed in 2nd place, dropping from its previous top rank in April and May. The Silverface Live Resin Cartridge (1g) maintained a strong presence, ranking 3rd, slightly down from its 2nd position in May. The Blackberry Trainwreck Liquid Live Resin Cartridge (1g) experienced a significant drop, moving from 1st in May to 4th in June. Lastly, the Heavenly Haze Live Resin Cartridge (1g) entered the top five for the first time, ranking 5th in June.
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