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Jan-2025
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Overview
Market Insights Snapshot
In the state of Michigan, Midnight Bar has shown consistent performance in the Edible category, although it has not broken into the top 30 rankings over the months from October 2024 to January 2025. Despite this, there has been a slight improvement in January 2025 with a rank of 35, indicating a positive upward trend. This movement suggests that while the brand is still outside the top tier, it is making strides towards increased market presence. The sales figures reflect a gradual decline from October to January, which could be attributed to seasonal fluctuations or increased competition within the category.
However, the absence of Midnight Bar in the top 30 rankings across these months highlights a potential challenge in gaining significant traction in the Michigan market. This could be seen as a critical area for strategic focus and growth. The sales trend, while showing a decrease, also presents an opportunity for the brand to analyze market dynamics and consumer preferences to better position itself in the future. The data suggests that while Midnight Bar is making some progress, there is considerable room for improvement to enhance its competitive standing in the Edible category in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Midnight Bar has shown a consistent presence, maintaining a steady rank of 38 from October to December 2024, before slightly improving to 35 in January 2025. This upward movement indicates a positive trend, despite a decline in sales from $182,815 in October to $150,076 in January. In comparison, Sauce Essentials experienced fluctuations, starting at rank 32 in October, dropping to 40 in December, and then climbing back to 33 in January, with sales also decreasing over the same period. Meanwhile, Gelato showed a notable drop from rank 24 in October to 36 in January, with sales plummeting from $317,234 to $148,536, suggesting a more volatile performance. Magic and Galactic also faced challenges, with Magic's rank fluctuating and Galactic showing a slight improvement in rank from 41 to 34 by January. These dynamics highlight Midnight Bar's relatively stable position in a competitive market, suggesting potential for growth if they can capitalize on the volatility of their competitors.
Notable Products
In January 2025, the top-performing product from Midnight Bar was Full Moon - Thin Mint Dark Chocolate (200mg), maintaining its first-place rank consistently since October 2024 with a sales figure of 7327. Full Moon - Strawberry Milkshake Chocolate Coin (200mg) held steady in the second position, although its sales have been decreasing over the months. The Sugar Free Milk Chocolate Bar 10-Pack (200mg) remained in third place, showing a slight recovery in sales from December 2024. The Creamy Milk Chocolate Bar 20-Pack (200mg) improved its rank to fourth in January, up from fifth in December. Meanwhile, the Strawberry Milkshake White Chocolate Bar (200mg) dropped to fifth place, reflecting a decline in sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
