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Mar-2025
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Overview
Market Insights Snapshot
Midnight Bar's performance in the Edible category across various states shows a mixed trajectory. In Michigan, the brand has consistently hovered around the 40th rank, indicating a stable yet challenging market position where breaking into the top 30 remains elusive. The slight decline from a rank of 38 in January 2025 to 43 by March 2025 suggests a need for strategic adjustments to improve their competitive standing. This downward movement is accompanied by a decrease in sales, with March 2025 figures showing a reduction to $136,016, highlighting potential market pressures or shifting consumer preferences.
The brand's absence from the top 30 rankings in any other states or provinces underscores a significant opportunity for Midnight Bar to expand its presence. The lack of top-tier visibility outside of Michigan could be seen as a gap that requires addressing through targeted marketing or distribution strategies. While the brand maintains a foothold in Michigan, exploring new markets or enhancing its product offerings might be crucial for growth. The data suggests that while Midnight Bar has a foothold in Michigan, its broader market penetration strategy could benefit from a reevaluation to capitalize on potential growth areas.
Competitive Landscape
In the competitive landscape of the Michigan edible cannabis market, Midnight Bar has experienced some fluctuations in its rank and sales over the past few months. As of March 2025, Midnight Bar holds the 43rd position, a slight decline from its 38th position in January 2025. This downward trend in rank is mirrored by a decrease in sales, from $162,466 in December 2024 to $136,016 in March 2025. In comparison, Muha Meds has maintained a stronger position, ranking 39th in March 2025 with higher sales figures, indicating a more stable presence in the market. Meanwhile, Amnesia has shown a positive trajectory, moving up to the 41st position in March 2025, with sales increasing steadily over the same period. Additionally, The Fresh Canna has made significant strides, climbing from 91st in December 2024 to 46th in March 2025, suggesting a rapidly growing market presence. These dynamics highlight the competitive pressures Midnight Bar faces, emphasizing the need for strategic adjustments to regain its footing in the Michigan edible market.
Notable Products
In March 2025, Midnight Bar's top-performing product was Full Moon - Thin Mint Dark Chocolate (200mg), maintaining its number one rank consistently from December 2024, with sales of 6887 units. The Full Moon - Strawberry Milkshake Chocolate Coin (200mg) also held its position at rank two, despite a sales decline over the months. The Sugar Free Milk Chocolate Bar 10-Pack (200mg) remained steady at rank three, although experiencing a significant drop in sales compared to previous months. Notably, the Strawberry Milkshake White Chocolate Bar (200mg) improved its ranking from fifth to fourth place, showing a positive trend. The Cookies N Cream White Chocolate Bar (200mg), introduced in January, dropped one spot from fourth to fifth place in March.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
