Midnight Bar

Data Snapshot: May 05, 2024
Midnight Bar Cannabis Brand Logo
$100K+

Apr-2024

Sales

Neutral

Trend

6-Month

24

Product Count

SKUs

Midnight Bar

Overview

Markets

Midnight Bar Locations

Product Trends

Midnight Bar Categories

Midnight Bar Sales

Market Insights Snapshot

Midnight Bar Historical Sales by Category

In the highly competitive edible category within Michigan, Midnight Bar has shown a notable, albeit fluctuating, performance over the recent months. Starting at rank 26 in January 2024 and slightly improving its standing to rank 23 by March, the brand experienced a minor setback by dropping to rank 27 in April. This fluctuation in rankings, while indicating a struggle to maintain a steady upward trajectory, also highlights the brand's resilience in staying within the top 30 amidst fierce competition. The sales figures reflect a positive trend, with a significant increase from January's $293,189 to March's $367,158, before experiencing a slight dip in April to $348,307. This suggests that while Midnight Bar may face challenges in ranking consistency, it is managing to grow its customer base and overall sales within the state.

However, the absence of Midnight Bar from the top 30 rankings in any other state or province outside of Michigan suggests a limited geographic market presence or penetration at this stage. This localized success story presents both an opportunity and a challenge for Midnight Bar. On one hand, it has established a foothold in the Michigan edible market, evidenced by its ability to generate significant sales and occasionally improve its ranking. On the other hand, the brand's performance outside of Michigan remains an area shrouded in mystery, potentially indicating untapped markets or a need for strategic expansion. For stakeholders and industry observers, this raises intriguing questions about Midnight Bar's future strategies for growth and expansion beyond its current strongholds.

Apr-2024 Rank
Edible
27
Midnight Bar

Competitive Landscape

In the competitive landscape of the edible cannabis market in Michigan, Midnight Bar has experienced fluctuations in its ranking over the first four months of 2024, indicating a volatile position within the top 30 brands. Despite not breaking into the top 20, Midnight Bar showed a notable increase in sales from January to March, before experiencing a slight decline in April. Its competitors, such as Shattered Thoughts and Mojo (Edibles), have also seen changes in their rankings, with Shattered Thoughts dropping below Midnight Bar in March but regaining a higher rank by April. Mojo (Edibles), on the other hand, maintained a position within the top 25 throughout the period, suggesting a more stable market presence compared to Midnight Bar. Muha Meds and Mischief have shown significant rank improvements and sales increases, particularly Muha Meds, which made a remarkable leap from rank 56 in January to 28 by April. These dynamics highlight the intense competition Midnight Bar faces, with shifts in consumer preferences and competitive actions directly impacting its market position and sales performance.

Midnight Bar market ranking for MI Edible

Midnight Bar

Notable Products

For April 2024, Midnight Bar's top-performing product was Full Moon - Thin Mint Dark Chocolate (200mg) from the Edible category, securing the first rank with notable sales of 8218 units. Following closely, Full Moon - Milk Chocolate Bar (200mg) and Full Moon - Rich Dark Chocolate (200mg) took the second and third places, respectively, showcasing a consistent preference for chocolate-based edibles among consumers. The Full Moon - Strawberry Milkshake Chocolate Coin (200mg) maintained its fourth position, indicating stable demand. Interestingly, the Full Moon - Orange Milk Chocolate (200mg) made a comeback in the rankings, securing the fifth spot after not being listed in the previous months. This analysis highlights a strong performance from Midnight Bar's Edible category, with a particular emphasis on chocolate products, and reveals shifts in consumer preferences over time.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Full Moon - Thin Mint Dark Chocolate (200mg)
Edible
2
1
2
1
Full Moon - Milk Chocolate Bar (200mg)
Edible
1
2
3
2
Full Moon - Rich Dark Chocolate (200mg)
Edible
3
3
1
3
Full Moon - Strawberry Milkshake Chocolate Coin (200mg)
Edible
4
4
4
4
Full Moon - Orange Milk Chocolate (200mg)
Edible
5
>5
>5
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data