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Aug-2024
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Overview
Market Insights Snapshot
In recent months, Sauce Essentials has exhibited notable performance across various states and categories. In Arizona, the brand has seen a steady improvement in the Vapor Pens category, climbing from a rank of 22 in May 2024 to 13 by August 2024. This upward trend is indicative of growing consumer preference and market penetration. Meanwhile, in California, Sauce Essentials maintained a consistent presence in the top 15 for Vapor Pens, although it experienced a slight dip from 14th in July to 15th in August. In Colorado, the brand did not make it into the top 30 for most months but appeared at rank 39 in August, signaling potential for future growth in this market.
In Michigan, Sauce Essentials showed mixed results across different categories. The brand's performance in the Edible category remained relatively stable, holding its position at 29th from July to August. However, its presence in the Pre-Roll category was less impressive, with the brand not ranking in the top 30 after May. On a more positive note, Sauce Essentials demonstrated resilience in the Vapor Pens category, improving from 17th in July to 11th in August. In Nevada, the brand showed strong performance, breaking into the top 10 in the Vapor Pens category by July and maintaining that position in August. Similarly, in Ohio, the brand's ranking in Vapor Pens improved from 18th in July to 16th in August, indicating a strengthening market presence.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in California, Sauce Essentials has shown a consistent performance, maintaining its rank at 14th place from May to July 2024 before slightly dropping to 15th in August 2024. This stability contrasts with competitors like Kurvana, which experienced a gradual decline from 15th to 17th place over the same period, and Bloom, which fell from 11th to 14th place. Meanwhile, Jeeter and Dabwoods Premium Cannabis displayed more volatility, with Dabwoods Premium Cannabis notably rising from 16th to 13th place. These shifts suggest that while Sauce Essentials has managed to maintain a relatively stable market position, it faces stiff competition from brands that are either declining or showing potential for growth. This competitive dynamic highlights the importance of strategic marketing and product differentiation for Sauce Essentials to sustain and improve its market rank and sales.
Notable Products
In August 2024, the top-performing product from Sauce Essentials was Strawberry Cough Live Resin Disposable (1g), which moved up from the fourth position in July to the first, with sales reaching 12,692 units. Jack Diesel Live Resin Disposable (1g) maintained a steady performance, ranking second for the second consecutive month, with sales of 12,314 units. White Widow Live Resin Disposable (1g) dropped from its consistent first-place ranking in the previous three months to third place. Aloha Express Live Resin Disposable (1g) fell to fourth place from its second position in July. Notably, Apple Fritter Live Resin Disposable (1g) entered the rankings in fifth place with 8,282 units sold in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
