Market Insights Snapshot
Observing the performance of Sauce Essentials, a noteworthy trend emerges in the Vapor Pens category across different states. In Arizona, the brand has shown a remarkable improvement, climbing from a rank of 59 in July to a consistent rank of 32 in the following months. This positive movement indicates a growing consumer preference for their Vapor Pens. In contrast, in California, the brand has maintained a steady rank of 14 over the same period. This stability demonstrates a solid presence in a highly competitive market. However, the most impressive performance is seen in Michigan, where the brand has improved its ranking from 9 to 6, hinting at a strong upward trend.
On the other hand, the performance of Sauce Essentials in the Edibles category presents a mixed picture. In California, the brand was not in the top 20 in July, but it managed to secure a place in the top 80 in the following months. While this may not seem impressive, it is a positive sign of entering a competitive category. In Michigan, Sauce Essentials has shown consistent improvement, moving from rank 26 to 22 over the observed period. However, it's worth noting that the brand was not ranked in the top 20 for Concentrates in Michigan in July, but managed to climb to rank 79 by October, indicating a potential growth area.
In the Vapor Pens category in Michigan, Sauce Essentials has shown a positive trend in both rank and sales from July to October 2023. Starting at rank 9 in July, the brand has steadily climbed to rank 6 by October. This upward trajectory is mirrored in sales, indicating a growing market share. In comparison, Platinum Vape and MKX Oil Company have maintained a consistent rank in the top 5, but their sales have fluctuated, suggesting some volatility. STIIIZY has seen a slight drop in rank from 6 to 7 and a decrease in sales, while Ozone has improved its rank from 10 to 8, with a corresponding increase in sales. The absence of any brand from the monthly ranks indicates that they did not make the top 20 for that month.
In October 2023, Sauce Essentials' top-performing product was the White Widow Live Resin Disposable (1g), maintaining its position as the number one product for three consecutive months. This was followed closely by Aloha Express Live Resin Disposable (1g), which climbed one position from the previous month, ranking second. Jack Diesel Sauce Bar Disposable (1g) also moved up the ranks, securing the third position, a notable improvement from its fifth place standing in August. Ghost Train Haze Live Resin Disposable (1g), despite a slight drop, remained in the top four. Lastly, Apple Fritter Live Resin Disposable (1g) held its position in fifth place for the second month running. In terms of sales, White Widow Live Resin Disposable (1g) led with a total of 8,251 units sold.