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Jun-2024
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Overview
Market Insights Snapshot
Sauce Essentials has demonstrated notable performance in the Vapor Pens category across multiple states. In Arizona, the brand has shown a consistent upward trend, moving from a rank of 23 in March 2024 to 16 by June 2024. Similarly, in California, they maintained a steady presence within the top 15, peaking at rank 13 in June 2024. However, Nevada saw a different story, with Sauce Essentials only making an appearance in the rankings in June 2024 at position 20, indicating either a late entry or less competitive performance compared to other states.
In Michigan, Sauce Essentials had mixed results across various categories. While they maintained a respectable position in Vapor Pens, ranking between 11 and 14 throughout the months, their performance in the Edible category showed some volatility, ending up at rank 30 in both May and June 2024. The Concentrates category saw them drop out of the top 30 by June 2024, suggesting a potential area for improvement. The Pre-Roll category was particularly challenging, with the brand not appearing in the top 30 for several months. These fluctuations highlight the competitive nature of the Michigan market and the varying consumer preferences across product categories.
Competitive Landscape
In the competitive landscape of the California Vapor Pens market, Sauce Essentials has shown a notable upward trend in rank and sales over the past few months. Initially ranked 15th from March to May 2024, Sauce Essentials climbed to 13th place in June 2024, indicating a positive shift in market positioning. This improvement contrasts with the performance of competitors like Kurvana, which dropped from 14th to 15th place in the same period, and Cold Fire, which also saw a decline from 12th to 14th place. Meanwhile, Bloom and Dime Industries maintained relatively stable positions, with Bloom holding steady around the 10th and 11th spots and Dime Industries fluctuating between 12th and 13th. Sauce Essentials' upward movement suggests a growing consumer preference and effective market strategies, making it a brand to watch in the California Vapor Pens category.
Notable Products
In June 2024, the top-performing product for Sauce Essentials was White Widow Flavored Distillate Disposable (1g) in the Vapor Pens category, maintaining its rank from May 2024 with sales of 8,665 units. Aloha Express Live Resin Disposable (1g) climbed to the second position, showing a consistent upward trend from the previous months. Strawberry Cough Live Resin Disposable (1g) dropped to the third position after leading in May 2024. Jack Diesel Distillate Disposable (1g) remained stable at the fourth rank, while Ghost Train Haze Live Resin Disposable (1g) held onto the fifth position consistently. Overall, the rankings indicate a dynamic shift among the top three products, with White Widow Flavored Distillate Disposable (1g) reclaiming the top spot.
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