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Nov-2025
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Overview
Market Insights Snapshot
Terra has demonstrated a consistent presence in the California market, specifically within the Edible category. Despite some fluctuations, the brand has maintained its position within the top 30, ranking 25th in August and October, and slightly dropping to 26th in both September and November. This steadiness in ranking is mirrored by their sales performance, which saw a slight dip in September but rebounded in October. In contrast, Terra's presence in the Illinois market has been outside the top 30, holding the 43rd position consistently until a small improvement to 41st in November, indicating a gradual upward trend in this state.
In Michigan, Terra has shown a positive trajectory, climbing from 57th in August to 49th by October before a slight decline to 51st in November. This suggests a growing acceptance of their products in the Michigan market. Meanwhile, in Ohio, Terra entered the rankings in September at 55th and improved slightly by November, reaching 53rd. However, their performance in Massachusetts was less notable, with Terra not making it into the top 30 in September, October, or November after being ranked 64th in August. This indicates a challenging market environment for the brand in Massachusetts. These movements across states highlight the varying degrees of market penetration and consumer acceptance Terra experiences in different regions.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has maintained a relatively stable position, ranking 25th in August and October 2025, and slightly dropping to 26th in September and November 2025. This consistency in rank suggests a steady performance, although it faces stiff competition from brands like Gramlin, which mirrored Terra's rank fluctuations but ended November 2025 one position higher at 25th. Despite Terra's sales peaking in October 2025, they were surpassed by Space Gem, which consistently ranked higher, indicating a stronger market presence. Meanwhile, Papa & Barkley and Allswell trailed behind Terra in rank, though Papa & Barkley showed a notable sales increase in November 2025. These dynamics highlight the competitive pressures Terra faces, emphasizing the need for strategic initiatives to enhance its market position and sales performance.
Notable Products
In November 2025, Terra's top-performing product was Dark Chocolate Espresso Bean Bites 20-Pack (100mg), maintaining its first-place rank for four consecutive months with a sales figure of 8324. Blueberry Milk Chocolate Bites 20-Pack (100mg) consistently held the second rank, demonstrating a stable performance across the months. Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) also showed consistency, retaining the third position. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) maintained its fourth-place ranking, despite a gradual decline in sales. Notably, the CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) entered the rankings in September and held the fifth position through November, showing a positive trend in sales growth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
