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Aug-2025
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Overview
Market Insights Snapshot
In the California market, Terra has maintained a consistent presence in the Edible category, ranking 25th from June to August 2025. Despite this stability in ranking, sales figures have shown a slight decline, with August sales at $221,098 compared to May's $223,131. This suggests a need for strategic adjustments to boost sales while maintaining their rank. In contrast, their performance in Illinois has seen a downward trend in both rank and sales, dropping from 39th in May to 43rd in August, accompanied by a notable decrease in sales from $92,278 to $56,870. This indicates challenges in maintaining a competitive edge in the Illinois market.
Terra's presence in Massachusetts is less stable, with a notable absence from the top 30 in June and July, yet reappearing at 61st in August. This fluctuation suggests potential volatility or a need for stronger market penetration strategies. In Michigan, Terra's rank has dropped from 45th in July to 53rd in August, reflecting a significant sales decline from $130,519 to $79,978, which could be a cause for concern. Meanwhile, in Ohio, Terra's rank fell from 50th in May to 57th in June, with no subsequent rankings, indicating a possible exit or significant reduction in market activity. These variations across states highlight the diverse challenges Terra faces in maintaining a competitive position across different U.S. markets.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has consistently maintained its position, ranking 25th from June to August 2025, despite a slight drop from 24th in May. This stability in rank contrasts with the dynamic movements of competitors such as Happy Fruit, which fluctuated between 20th and 24th place over the same period. Terra's sales figures have shown resilience, with a minor dip in June but a recovery by August, indicating a steady consumer base. In contrast, Whoa Infused experienced a more volatile sales pattern, peaking in July before a decline in August. The consistent presence of Terra in the top 25 suggests a stable market position, although the brand may need to innovate or adjust strategies to climb higher, especially as competitors like Eighth Brother, Inc. and Saida remain outside the top 20, indicating potential threats if they gain momentum.
Notable Products
In August 2025, Terra's top-performing product was Dark Chocolate Espresso Bean Bites 20-Pack (100mg), maintaining its number one rank consistently over the past months despite a decrease in sales to 6,837 units. Blueberry Milk Chocolate Bites 20-Pack (100mg) held steady at the second position, while Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) remained third, showing a slight recovery in sales. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) continued to rank fourth, with a minor drop in sales figures. Notably, Dark Chocolate Espresso Bean Bites 2-Pack (10mg) debuted in August, securing the fifth rank, signaling a potential new trend in consumer preferences for smaller pack sizes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
