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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Terra’s mix concentrated entirely in Edible at 100.0% share, with category sales up 5.49% month over month but down 18.89% year over year, while average price decreased 0.49% year over year and held the top category position by internal mix. Within California Edible, Terra sat at rank 24 in May 2026 as the brand’s 24-month sales change of -40.40% contrasts with the current month’s MoM lift of 5.49%, implying that the near-term bump has not offset a multi-year contraction.
The combination of a 100.0% Edible focus and a 0.49% YoY price decline alongside a 5.49% MoM sales increase points to volume-led recovery attempts rather than premiumization, and the -18.89% YoY sales decline suggests share defense will rely on retention within the Edible segment rather than cross-category expansion. Holding rank 24 in California while showing -40.40% over 24 months indicates mid-pack positioning with pressure on long-term relevance, so the pattern implies Terra’s most realistic path is to deepen Edible differentiation and optimize price-pack architecture instead of chasing broader category breadth.
Competitive Landscape
Terra ranks #24 in CA Edible in May 2026, improving 2 positions from #26 year over year, while holding flat versus February 2026 at #24; this sits below its peak of #20 from June 2024 by 4 ranks, indicating recovery without full reversion to prior highs. At the top end, Wyld holds #1 with a -12.9% YoY sales change, and Good Tide moved up from #6 to #5 with +14.4% YoY sales growth, suggesting Terra’s 2-rank YoY gain is occurring amid both contraction at the leader and upward pressure from a rising mid-tier competitor. The pattern implies Terra’s steady #24 placement across the last three months and modest YoY climb reflect stabilization rather than breakout momentum, pointing to incremental share defense rather than rapid ascent.
Notable Products
Milk Chocolate Sea Salt Caramel Bites 20-Pack (110mg) posted the steepest decline at -13.62% to rank 7 in May 2026, while Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) fell -13.64% to rank 3, indicating pressure specifically on caramel variants rather than the broader line. Dark Chocolate Espresso Bean Bites 20-Pack (100mg) rose +21.57% to hold rank 1 and Blueberry Milk Chocolate Bites 20-Pack (100mg) gained +13.30% at rank 2, with four of the top ten being Espresso Bean or Milk Chocolate family SKUs that concentrate share at the top. THC/CBN 5:1 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 20mg CBN) dropped -32.88% at rank 8 while THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) slipped -3.24% at rank 4, suggesting functional CBN formats are losing momentum versus classic flavor anchors. Taken together, Terra is leaning into flavor-led core SKUs for volume defense while mixed cannabinoid and caramel offshoots retrench, implying near-term emphasis on hero formats over breadth.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
