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Sep-2025
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Overview
Market Insights Snapshot
Terra's performance in the California edible category shows a consistent presence within the top 30, albeit with a slight decline from rank 25 to 26 between June and September 2025. This movement indicates a stable yet slightly competitive market position, as the brand's sales figures experienced a decline from $213,915 in August to $187,818 in September. In contrast, Terra's performance in Illinois has been more challenging, as it did not break into the top 30 rankings, maintaining a position in the 40s. This suggests a more competitive landscape or potential for growth in Illinois, where the brand's sales saw a minor increase from August to September.
The situation in Massachusetts presents a unique challenge for Terra, as the brand did not make it into the top 30 rankings until August 2025, where it placed 61st. This indicates an uphill battle to gain a stronger foothold in the Massachusetts market. Meanwhile, in Michigan, Terra showed fluctuating performance, with rankings dipping from 44 in June to 54 in August, before recovering to 47 in September. This suggests a volatile market presence but with potential for stabilization. In Ohio, Terra's ranking was absent for July and August, but it reappeared at 55th position in September, highlighting a potential resurgence or strategic adjustment in the state.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has maintained a relatively stable position, consistently ranking at 25th place from June to August 2025, before slipping to 26th in September. This slight decline in rank coincides with a decrease in sales from August to September, indicating potential challenges in maintaining market share. Notably, Gramlin has shown a positive trend, climbing from 28th in June to 25th in September, surpassing Terra in the latest month. Meanwhile, Happy Fruit has also demonstrated resilience, maintaining a higher rank than Terra throughout this period, despite a dip in sales. The competition from brands like Eighth Brother, Inc. and Allswell remains consistent, as they hover around similar ranks, though their sales figures have shown a downward trend. These dynamics suggest that while Terra has a steady presence, it faces increasing pressure from competitors who are either improving their rankings or stabilizing their sales, highlighting the need for strategic initiatives to boost Terra's market position.
Notable Products
In September 2025, Terra's top-performing product was Dark Chocolate Espresso Bean Bites 20-Pack (100mg), maintaining its number one rank from previous months with sales of 6,898 units. The Blueberry Milk Chocolate Bites 20-Pack (100mg) consistently held the second position, although sales showed a slight decline. THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) climbed to the third position, indicating a positive shift in consumer preference. Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) slipped to fourth place, showing a decrease in sales compared to prior months. CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) remained steady at fifth place, with only a modest increase in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
