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Apr-2025
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Overview
Market Insights Snapshot
Terra has shown a notable performance in the California market, where it consistently ranks within the top 30 brands in the Edible category. Over the first four months of 2025, Terra improved its ranking from 26th to 24th, indicating a steady upward trajectory. This is accompanied by a consistent increase in sales figures, suggesting growing consumer preference for Terra's products in this highly competitive market. In contrast, Terra's performance in Massachusetts has been less favorable, where its ranking has fallen from 41st in January to 63rd by April, indicating challenges in maintaining market share in this state.
In Illinois, Terra has struggled to maintain a foothold in the top 30, with rankings hovering just outside this threshold. Despite a slight improvement in March, the brand's position slipped again in April, highlighting the competitive nature of the Edible category in this state. Meanwhile, Michigan presents a more optimistic picture for Terra, with a gradual rise in rankings from 49th to 39th over the same period, suggesting effective strategies in place to capture market interest. Lastly, in Ohio, Terra has made its way into the rankings by February, rising to 46th by April, which could be indicative of a growing presence and potential for future growth in this emerging market.
Competitive Landscape
In the competitive landscape of the California edible market, Terra has shown a steady presence, maintaining a rank just outside the top 20 from January to April 2025. Despite not breaking into the top 20, Terra's sales have shown a positive trend, increasing from January to April. This upward trajectory in sales is notable when compared to competitors like Punch Extracts / Punch Edibles, which saw fluctuating sales and ranks, and Happy Fruit, which experienced a decline in both rank and sales over the same period. Meanwhile, Space Gem managed to enter the top 20 in March, but its rank fell again in April, indicating a volatile performance. Terra's consistent improvement in sales, despite not reaching the top 20, suggests a growing consumer base and potential for further market penetration in the California edible category.
Notable Products
In April 2025, Terra's top-performing product was Dark Chocolate Espresso Bean Bites 20-Pack (100mg), which ascended to the number one rank with sales reaching 9,715 units. This product maintained a consistent second-place position in the previous months before taking the lead. Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg), previously the top-ranked product for three consecutive months, fell to the second spot in April with notable sales of 9,444 units. Blueberry Milk Chocolate Bites 20-Pack (100mg) held steady in the third position throughout the first four months of the year. Finally, THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) and CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) retained their fourth and fifth ranks respectively, showing a gradual increase in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
