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Dec-2025
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Overview
Market Insights Snapshot
In the realm of cannabis edibles, Terra has shown a varied performance across different states. In California, Terra has demonstrated a steady upward trajectory, moving from the 26th rank in September 2025 to the 23rd position by December 2025. This improvement is underscored by a significant increase in sales, with December figures reaching $262,028. In contrast, Terra's presence in Illinois has been less prominent, consistently ranking outside the top 30, although they have seen a slight improvement from the 43rd to the 41st rank over the same period. This suggests a potential for growth in Illinois if Terra can capitalize on their incremental gains.
Meanwhile, in Michigan, Terra has struggled to break into the top 30, with rankings fluctuating from 51st to 55th place. Despite this, their sales figures indicate a steady consumer base, with a notable peak in October 2025. In Ohio, Terra has shown a promising upward trend, moving from the 55th to the 49th rank, suggesting a growing acceptance and market penetration in the state. Their sales in Ohio have experienced a consistent rise, particularly from November to December 2025, which could signal a strengthening foothold in the region. These insights hint at strategic opportunities for Terra to enhance their market presence and consumer reach across these states.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has shown a notable improvement in its ranking from September to December 2025, moving from 26th to 23rd place. This upward trend is indicative of Terra's growing market presence, as it outpaced brands like Allswell, which remained mostly stable in the lower ranks, and Space Gem, which fluctuated but did not break into the top 20. Meanwhile, Happy Fruit maintained a consistent position just ahead of Terra, suggesting a competitive rivalry that could influence Terra's strategic focus. The sales data reflects Terra's positive trajectory, with a steady increase that aligns with its rank improvement, contrasting with the more volatile sales figures of competitors like Whoa Infused. This analysis underscores the importance of strategic positioning and market adaptation for Terra as it continues to climb the ranks in California's edible cannabis sector.
Notable Products
In December 2025, Terra's top-performing product was the Dark Chocolate Espresso Bean Bites 20-Pack (100mg) in the Edible category, maintaining its number one rank consistently over the past four months with sales reaching 8,869 units. Following closely, the Blueberry Milk Chocolate Bites 20-Pack (100mg) also held steady in second place, with sales figures showing a slight increase from November. The Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) remained third, demonstrating stable performance throughout the fall. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) and the CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) also maintained their positions at fourth and fifth respectively, though both experienced a decline in sales in December. Overall, Terra's product rankings remained unchanged from previous months, indicating strong brand consistency and customer loyalty.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
