Data Snapshot: Oct 04, 2026
$100K+

Sep-2026

Sales

Decline

Trend

6-Month

17

Product Count

SKUs

$17.35

Avg Price

-18.8%

YoY Sales Change

-1.4%

YoY Price Change

Terra

Where to Buy

Terra is stocked at 553 licensed dispensaries across California, Michigan, and 3 other states, 266 of them in California, with the deepest coverage in Los Angeles, San Diego, San Francisco, Sacramento, and San Jose. Search by ZIP code or city below to find the closest one.

https://headsetstorage.blob.core.windows.net/brand-stores/12643.json?v=20261004
Terra Sales

Market Insights Snapshot

Terra Historical Sales by Category

Terra remained entirely concentrated in Edible for September 2026, with Edible accounting for 100.0% of sales and posting a month-over-month change of -7.99% alongside a year-over-year decline of -18.81%. Average price slipped -1.36% year over year to $17.35, while Terra’s Edible rank in California stood at 27, indicating mid-pack positioning despite the single-category focus. The pattern implies Terra is trading share within Edible rather than offsetting declines via category diversification, with price compression insufficient to counter double-digit YoY volume or mix pressure.

The combination of a -18.81% YoY contraction and a -7.99% MoM dip in a 100.0% Edible mix places Terra’s positioning squarely on execution within one aisle rather than portfolio balance across formats, while a 27 rank in California and a -1.36% YoY price move imply limited pricing leverage. This setup suggests Terra’s near-term path relies on regaining velocity inside Edible—through pack/strength mix or promotional precision—because diversification is currently at 0.0% outside Edible and cannot cushion further category-level swings.

Sep-2026 Rank
Edible
27
44
51
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Edible
100.0%
$17.35
-18.8%
-8.0%
Terra

Competitive Landscape

Terra sits at rank #27 in CA Edible for September 2026, down 2 positions from #25 year over year, and flat versus June 2026 at #27, while still trailing its peak of #21 from December 2024; in contrast, Wyld held #1 with a -21.97% YoY sales change and Camino remained #2 with +10.39% YoY sales, indicating that Terra’s relative slippage is occurring alongside both contraction at the leader and expansion just behind it. With Kanha / Sunderstorm steady at #3 and +11.45% YoY sales while Terra’s rank dipped 2 spots YoY and failed to progress from #27 over the last three months, the pattern implies Terra is stuck in the mid-pack where incremental share losses risk compounding as faster-growing competitors consolidate positions above it.

Terra market ranking for CA Edible

Terra

Notable Products

THC/CBN 5:1 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 20mg CBN) posted the largest month-over-month gain at +55.4% and moved up to rank 7, while Blueberry Milk Chocolate Bites 20-Pack (100mg) fell -16.3% to rank 2. Dark Chocolate Espresso Bean Bites 20-Pack (100mg) dipped -7.3% but held rank 1, and THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) declined -10.4% at rank 4. With all listed items in Edible and four of the top five anchored by chocolate bite formats, the mix points to Terra leaning into functional and flavor-led chocolate bites to diversify beyond a single flagship while testing CBN-led formulations for incremental velocity.

Product
Category
May-2026
Jun-2026
Jul-2026
Aug-2026
Sep-2026
MoM %
Dark Chocolate Espresso Bean Bites 20-Pack (100mg)
Edible
1
1
1
1
1
-7.3%
Blueberry Milk Chocolate Bites 20-Pack (100mg)
Edible
2
2
2
2
2
-16.3%
Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg)
Edible
3
3
4
4
3
+6.3%
THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN)
Edible
4
4
3
3
4
-10.4%
Dark Chocolate Espresso Bean Bites 2-Pack (10mg)
Edible
6
6
6
5
5
-2.0%
CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC)
Edible
5
5
5
6
6
-20.9%
THC/CBN 5:1 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 20mg CBN)
Edible
8
8
7
7
7
+55.4%
CBD/THC 5:1 Dark Chocolate Almond Bites 20-Pack (100mg CBD, 20mg THC)
Edible
9
>10
>10
>10
>10
—
Milk Chocolate Sea Salt Caramel Bites 20-Pack (110mg)
Edible
7
7
8
8
>10
—
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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