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Oct-2025
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Overview
Market Insights Snapshot
In the state of California, Terra has demonstrated consistent performance in the Edible category, maintaining a steady rank of 25th in July, August, and October, with a slight dip to 26th in September. This stability in ranking is reflected in their sales, which experienced a notable increase in October, recovering from a dip in September. Meanwhile, in Illinois, Terra's presence in the Edible category is less pronounced, consistently ranking 43rd over the past three months. Despite this lower ranking, there was a positive trend in sales from August to October, indicating a potential for growth in this market.
In Michigan, Terra's performance has been more variable. They were ranked 44th in July but fell to 56th in August, before climbing back to 49th in September and October. This fluctuation in ranking is mirrored by the sales figures, which show a recovery in the latter months. In contrast, Terra's entry into the Ohio market is relatively recent, with the brand entering the top 30 in September at 52nd and slightly dropping to 54th in October. In Massachusetts, the absence of a ranking in the top 30 for most months suggests that Terra is still working on establishing a significant presence in this market.
Competitive Landscape
In the competitive landscape of the California edible cannabis market, Terra has maintained a consistent presence, ranking 25th in July and August 2025, dropping slightly to 26th in September, and regaining its 25th position in October. Despite this stability, Terra faces stiff competition from brands like Happy Fruit, which consistently ranked higher at 23rd in both August and October, indicating a stronger market position. Meanwhile, Petra showed a downward trend, slipping from 19th in July to 24th by October, which could present an opportunity for Terra to capture some of Petra's market share. Additionally, Gramlin demonstrated a notable rise in sales, jumping from 30th in July to 26th in October, suggesting a growing threat. Terra's sales figures have shown resilience with a rebound in October, but the brand must strategize to improve its rank and capitalize on any weaknesses shown by its competitors to enhance its market position further.
Notable Products
In October 2025, the top-performing product for Terra was the Dark Chocolate Espresso Bean Bites 20-Pack (100mg), maintaining its number one rank for the fourth consecutive month with a notable sales figure of 9459 units. The Blueberry Milk Chocolate Bites 20-Pack (100mg) also held steady at the second position, showing a significant increase in sales compared to the previous months. The Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) reclaimed its third spot after dropping to fourth in September, indicating a positive shift in consumer preference. The THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) experienced a decline in sales, which resulted in it dropping to the fourth rank. The CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) remained consistent at the fifth position, with a modest increase in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
