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Oct-2026
Sales
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YoY Price Change
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Terra is stocked at 492 licensed dispensaries across California, Michigan, and 3 other states, 234 of them in California, with the deepest coverage in Los Angeles, San Diego, San Francisco, Sacramento, and La Mesa. Search by ZIP code or city below to find the closest one.
Market Insights Snapshot
In October 2026, Terra operated as a single-category brand with Edible accounting for 100.0% of sales, while Edible sales declined 20.9% year over year and ticked up 2.0% month over month. Average price rose 10.5% YoY to $17.21 alongside a 1.97% MoM sales lift, and Terra held rank 28 within Edible in California. The pattern implies Terra is leaning into price while relying on Edible-only scale, creating a narrow mix that benefits from short-term MoM stabilization but leaves rank exposure if the category’s YoY contraction persists.
With 100.0% of mix in Edible and a 20.9% YoY sales decline paired to a 10.5% YoY price increase, Terra’s positioning centers on premiumized Edibles rather than volume-led expansion, as evidenced by only a 2.0% MoM sales rise at rank 28. The combination of a single-category focus and elevated pricing suggests Terra is trading fewer units at higher prices, which can sustain near-term pricing power but risks further share compression if competitors pursue lower-price volume or if Edible category traffic softens further.
Competitive Landscape
Terra sits at rank 28 in CA Edible for October 2026, slipping 3 positions from rank 25 year over year, and is 2 spots below its July–September 2026 three-month position of 26; against this, its historical peak was rank 21 in December 2024, a 7-place gap that has not been recovered. In contrast, Wyld held rank 1 both year over year and in October 2026 while posting a 6.20% sales YoY lift, and Camino maintained rank 2 with a 17.62% YoY increase, indicating that top-tier competitors are either holding or widening position as Terra moves down by 3 ranks YoY; this rank trajectory implies Terra is ceding relative share to stable leaders and will require mix or velocity shifts to reenter the top 25 cohort.
Notable Products
In October 2026, Terra sells entirely through chocolate edibles, and two 20-pack bites concentrate the lineup: Dark Chocolate Espresso Bean Bites and Blueberry Milk Chocolate Bites together account for 66.1% of brand sales. With prices averaging 19.2% above similar products, most of Terra’s sales come from a few higher-priced chocolate SKUs, so most of its sales ride on two flavors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
