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Dec-2024
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Overview
Market Insights Snapshot
Terra's performance across various states in the Edible category has shown both promising growth and areas for improvement. In California, Terra has maintained a consistent presence, improving its rank from 23rd in October 2024 to 21st by December 2024, indicating a positive trend in one of the largest cannabis markets. Meanwhile, in Massachusetts, Terra has shown a steady climb, moving from 42nd in September to 37th by December, reflecting increasing consumer acceptance. However, the brand's absence from the top 30 in Arizona suggests a need for strategic adjustments to enhance its market presence in this state.
In contrast, Terra's performance in Illinois has been somewhat volatile, with its ranking fluctuating between 32nd and 37th over the last few months of 2024. This inconsistency might indicate challenges in maintaining a stable consumer base or adapting to local market dynamics. On the other hand, the brand's downward trajectory in Ohio, where it fell from 38th in September to 53rd by December, highlights a significant decline in sales, which could be attributed to increased competition or shifting consumer preferences. Despite these challenges, Terra's ability to maintain its ranking in Michigan suggests a steady, albeit modest, foothold in the state, pointing to potential for growth with the right strategic initiatives.
Competitive Landscape
In the competitive landscape of the Edible category in California, Terra has experienced notable fluctuations in its rank and sales over the last few months of 2024. Terra's rank shifted from 22nd in September to 23rd in October, then back to 22nd in November, and improved to 21st in December. This upward movement in December suggests a positive trend in sales performance, aligning with a significant increase in sales during that month. In contrast, competitors like Dr. Norm's maintained a more stable position, consistently ranking between 16th and 19th, indicating a stronger foothold in the market. Meanwhile, Space Gem and Happy Fruit experienced more variability, with Space Gem dropping to 23rd in December and Happy Fruit fluctuating between 19th and 21st. These dynamics highlight the competitive pressures Terra faces, yet its recent sales boost could signal a strategic opportunity to capitalize on this momentum and improve its market position further.
Notable Products
In December 2024, Terra's Dark Chocolate Espresso Bean Bites 20-Pack (100mg) emerged as the top-performing product, reclaiming the first position after a consistent second-place ranking in October and November. This product achieved impressive sales figures of 11,778 units. The Milk Chocolate Sea Salt Caramel Bites 20-Pack (100mg) slipped to the second position after leading in October and November, yet maintained strong sales performance. The Blueberry Milk Chocolate Bites 20-Pack (100mg) held steady in third place throughout the last four months, showing consistent popularity. Meanwhile, the THC/CBN 5:2 Milk And Cookies Chocolate Bites 20-Pack (100mg THC, 40mg CBN) and CBD/THC 1:1 Dark Chocolate Covered Almonds Bites 20-Pack (100mg CBD, 100mg THC) maintained their fourth and fifth positions respectively, indicating stable demand within their category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
