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Apr-2025
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Overview
Market Insights Snapshot
NUGZ FARM - Oregon has demonstrated a notable upward trajectory in the Flower category within Oregon. Starting the year outside the top 30 brands, they made significant strides to climb to the 22nd position by April 2025. This upward movement is indicative of a strong market presence and growing consumer preference. The sales figures reflect this positive trend, with a substantial increase from January to April, nearly tripling over this period. Such growth suggests effective strategies in product quality or distribution that are resonating well with consumers in the Flower category.
In contrast, the performance of NUGZ FARM - Oregon in the Pre-Roll category presents a different narrative. The brand was absent from the top 30 rankings in January and April, which highlights challenges in maintaining a competitive edge in this segment. Although they briefly appeared in the rankings in February and March, the subsequent drop-off suggests volatility and potential areas for improvement. The fluctuation in sales during this period further supports the need for strategic adjustments to enhance their standing in the Pre-Roll category within Oregon.
Competitive Landscape
In the highly competitive Oregon flower market, NUGZ FARM - Oregon has shown a remarkable upward trajectory in its rankings from January to April 2025. Initially ranked at 48th in January, NUGZ FARM - Oregon climbed to 22nd by April, indicating a significant improvement in market presence and consumer preference. This upward trend is notable when compared to competitors like Oregon Roots, which fluctuated between 13th and 23rd place, and Cannabis Nation INC, which experienced a decline from 8th to 20th position. Meanwhile, Midnight Fruit Company also saw a drop from 11th to 23rd. Despite starting from a lower rank, NUGZ FARM - Oregon's consistent sales growth and improved ranking suggest a strengthening brand reputation and increasing consumer loyalty in the Oregon flower category.
Notable Products
In April 2025, the top-performing product from NUGZ FARM - Oregon was Sub Zero (1g) in the Flower category, which ascended to the number one position from fifth place in March, with impressive sales of 2355 units. Detroit Muscle (Bulk), also in the Flower category, maintained a strong presence, holding steady at second place with sales of 1936 units. Pina Colada (Bulk) emerged as a new contender, securing the third spot, despite not being ranked in previous months. Cherry Tsunami (Bulk) improved its position to fourth place from fifth, showing a positive sales trajectory. Cadillac Cookies (Bulk) experienced a slight decline, moving from fourth to fifth place, yet still remained among the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
