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Market Insights Snapshot
In May 2026, NUGZ FARM - Oregon concentrated 95.49% of sales in Flower, with Pre-Roll at 4.51%, while Flower grew 54.82% year over year and 108.22% month over month. Pre-Roll posted 127.18% year-over-year growth and 30.82% month-over-month, but its share remained below 5%, and the brand’s average price fell 3.19% year over year to $25.03. The pattern implies the brand is doubling down on Flower volume in Oregon while selectively scaling Pre-Roll; the outsized month-over-month surge in Flower versus a smaller Pre-Roll share signals a focus on core SKUs rather than portfolio rebalancing.
Within Flower, the brand sits at rank 28 in Oregon, suggesting room to translate the 108.22% month-over-month volume spike into sustained share gains, as the 54.82% year-over-year lift outpaces the brand-level 57.08% only marginally while Pre-Roll’s 127.18% rise has yet to shift mix meaningfully. With a category-average price at $25.49 for Flower versus $18.09 for Pre-Roll, the 3.19% brand-wide price decline indicates a tactical price-position move to accelerate Flower throughput; this mix-and-price posture implies the brand is prioritizing rank momentum in Flower over expanding secondary categories in the near term.
Competitive Landscape
NUGZ FARM - Oregon ranks #28 in OR Flower for May 2026, improving 14 positions year over year from #42 while also advancing 29 spots since February 2026 from #57; despite this upward trajectory, it remains 11 places below its peak of #17 from November 2024 and outside the top 25. In contrast, Grown Rogue moved from #7 to #2 as of May 2026 and posted a 51.13% year-over-year sales gain, and Otis Garden jumped from #20 to #5 alongside a 101.39% year-over-year increase, indicating that rivals are consolidating higher tiers faster while Bald Peak held at #3 with a -12.65% year-over-year sales change. The pattern implies that NUGZ FARM - Oregon’s rank recovery is real but outpaced by top-tier momentum, so sustaining double-digit rank gains will require closing the gap to the top 20 rather than oscillating below its November 2024 peak.
Notable Products
Garlic Cocktail (1g) posted the steepest decline in May 2026 at -13.8% MoM while slipping to rank 9, whereas Detroit Muscle (Bulk) rose 19.0% MoM to rank 3. Garlic Cocktail Pre-Roll (1g) increased 30.0% MoM and reached rank 5, creating a split where the pre-roll format gained share as the same strain’s 1g flower retreated. With eight of the top ten SKUs in Flower and only one Pre-Roll in the top five, the mix implies NUGZ FARM - Oregon is leaning into higher-velocity bulk and eighths while testing format diversification where strain equity already exists.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
