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Jul-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown a notable upward trajectory in the flower category within the state of Oregon. Starting at the 20th position in April 2025, the brand has climbed to the 12th spot by July 2025. This consistent improvement over the months indicates a strengthening presence in the flower category, with sales increasing from $308,362 in April to $357,987 in July. The brand's ability to move up in the rankings suggests effective strategies in product placement or consumer engagement, which have resonated well with the market. However, while Oregon Roots has made significant strides in the flower category, it is important to note that the brand did not appear in the top 30 for other states, which could imply a focus on the local market or challenges in expanding beyond Oregon.
In contrast, Oregon Roots' performance in the pre-roll category within Oregon presents a different story. The brand has struggled to break into the top 30, with rankings hovering around the mid-50s to mid-60s from April to July 2025. Despite a slight increase in sales from $39,726 in April to $44,936 in May, the subsequent months saw a decline, suggesting potential issues in maintaining consumer interest or facing strong competition. This lack of top-tier ranking in the pre-roll category highlights an area where Oregon Roots might need to reassess its market strategies or product offerings to gain a competitive edge. The absence of a top 30 ranking in this category indicates a significant hurdle that the brand must overcome to establish itself as a strong contender in the broader cannabis market.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Oregon Roots has shown a notable upward trajectory in recent months. Starting from the 20th position in April 2025, Oregon Roots climbed to 12th by July 2025, reflecting a positive trend in both rank and sales. This improvement is particularly significant when compared to competitors like Eugreen Farms, which maintained a steady 14th rank throughout the same period, and Cannabis Nation INC, which experienced fluctuations but remained consistently ahead. Meanwhile, Urban Canna demonstrated a volatile pattern, peaking at 7th in May before settling at 10th in July. Notably, Midnight Fruit Company also showed an upward trend, moving from outside the top 20 in April to 13th by July. These dynamics suggest that Oregon Roots is effectively capturing market share and improving its competitive position, potentially driven by strategic marketing efforts or product differentiation in the Oregon flower market.
Notable Products
In July 2025, Oregon Roots' top-performing product was Forum Girl Scout Cookies (Bulk) in the Flower category, which climbed to the number one spot from third place in the previous months, with sales reaching 2280 units. Blue Dream (Bulk) also performed well, securing the second position, slightly down from its first-place rank in June. Cherry OG (1g) made a notable entry into the top three, ranking third, which marks its return to the top tier after being unranked in May and June. Supernova Pre-Roll (1g) entered the rankings at fourth position, indicating strong performance in the Pre-Roll category. Lastly, Supernova (Bulk) debuted at number five, highlighting a growing interest in bulk flower products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
