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Apr-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown some interesting dynamics in its performance across different categories and states. In the Flower category in Oregon, the brand has maintained a presence in the top 30, with rankings fluctuating from 13th in January 2025 to 21st by April 2025. This indicates a slight decline in their ranking, yet the sales figures suggest an upward trend, particularly from February to April 2025, where sales increased significantly from $215,963 to $333,604. Such a movement suggests that while competition may be stiffening, Oregon Roots is managing to capture a growing share of the market in terms of sales volume, which is a positive indicator of brand strength and consumer loyalty within the Flower category.
In contrast, the Pre-Roll category in Oregon has been more challenging for Oregon Roots. The brand did not make it into the top 30 rankings for any month from January to April 2025, highlighting a potential area for strategic improvement. Despite not breaking into the top ranks, there was a noticeable increase in sales from $36,808 in February to $48,528 in April 2025, suggesting some positive consumer response or effective promotional efforts. This data points to a potential opportunity for Oregon Roots to strengthen its position in the Pre-Roll market, possibly by leveraging the strategies that have been successful in the Flower category.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has experienced fluctuations in its ranking from January to April 2025, indicating a dynamic competitive environment. Starting at 13th place in January, Oregon Roots dropped out of the top 20 in February, only to re-enter at 20th in March and slightly dip to 21st in April. This suggests a volatile market presence, potentially impacted by the performance of competitors such as Cannabis Nation INC, which maintained a strong position, ranking as high as 8th in January and February before falling to 20th in April. Meanwhile, NUGZ FARM - Oregon showed a notable upward trend, climbing from 48th in January to 22nd by April, indicating a significant increase in market traction. Additionally, Midnight Fruit Company and Earl Baker have shown varying performances, with Midnight Fruit Company experiencing a drop from 11th to 23rd, and Earl Baker consistently improving its rank to 19th by April. These shifts highlight the competitive pressures on Oregon Roots, suggesting a need for strategic adjustments to maintain and improve its market position.
Notable Products
In April 2025, Grape Snow Train (Bulk) from Oregon Roots achieved the top rank in sales, marking a significant rise from its third place in March. The MAC Pre-Roll (1g) climbed to second place, showing a consistent improvement from fourth in February. The MAC Pre-Roll 2-Pack (1g) followed closely in third place, maintaining its position from March. Obama kush Pre-Roll (1g) secured the fourth spot, while Cherry OG (1g) entered the rankings at fifth. Notably, Grape Snow Train (Bulk) led with sales of $1,617, reflecting its strong market performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
