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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Oregon Roots concentrated 85.63% of May 2026 sales in Flower, ranked 19th in Oregon Flower, with category sales down 11.29% year over year but up 0.26% month over month; meanwhile, Pre-Roll held 10.69% share with a 9.94% YoY decline and a 13.76% MoM increase. Concentrates, though only 3.68% share, surged 117.10% YoY and 27.04% MoM, while the brand’s average price fell 17.23% YoY against total brand sales down 9.37% YoY. The pattern implies Oregon Roots is leaning on price compression to defend Flower volume while incremental gains are being driven by faster-moving Pre-Roll and Concentrates pockets that are outpacing the core category’s YoY contraction.
With Flower’s 85.63% mix and a 0.26% MoM lift contrasting a 11.29% YoY decline, and Pre-Roll’s 13.76% MoM rise offsetting a 9.94% YoY drop, Oregon Roots is shifting momentum toward quicker-turn formats as Concentrates scale from a small base with 117.10% YoY and 27.04% MoM increases. Given a 19th-place Flower rank in Oregon and a 17.23% YoY price decline, the mix indicates a volume-first stance where expanding Concentrates and Pre-Roll act as margin and visibility levers, suggesting the path to improved positioning relies on sustaining double-digit MoM growth in non-Flower while stabilizing Flower share without further price dilution.
Competitive Landscape
Oregon Roots sits at rank #19 in OR Flower in May 2026 with a 0-place YoY rank change, improving 5 positions from #24 in February 2026 while still 11 spots below its peak at #8 in July 2024; meanwhile, PRUF Cultivar / PRŪF Cultivar held #1 both YoY and currently as Grown Rogue advanced from #7 YoY to #2, indicating that Oregon Roots’ static YoY rank alongside competitors’ upward moves implies stabilization rather than share capture.
Notable Products
Blue Magoo (Bulk) posted the steepest decline in May 2026 at -56.6%, sliding to rank 7 while Strawberry OG (Bulk) also fell -42.6% at rank 9, indicating volatility in bulk Flower. In contrast, Alien Dreams (1g) rose +23.7% to rank 1 and Mo'Bama (1g) dipped -10.9% to rank 3, creating a split where unit-sized Flower gained position while two bulk SKUs lost share. Eight of the top ten are Flower entries, and the appearance of Alien Dreams (14g) at rank 6 alongside the 1g leader points to a two-tier pack-size strategy where single grams capture momentum as bulk formats soften. The mix implies Oregon Roots is tilting toward higher-velocity single-gram Flower while selectively keeping larger formats for flagship strains, a direction that reallocates emphasis to rank-leading SKUs rather than broad bulk pushes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
