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Mar-2025
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Overview
Market Insights Snapshot
Oregon Roots has demonstrated a mixed performance across different product categories and regions, with notable movements in the Oregon market. In the Flower category, the brand maintained a consistent position at rank 13 through December 2024 and January 2025, but experienced a drop to rank 22 in February and March 2025. This decline in ranking suggests a potential shift in consumer preference or increased competition within the category. Despite this, it is worth noting that Oregon Roots managed to increase its sales from December to January, indicating a robust start to the year before the subsequent decrease in February.
The Pre-Roll category tells a slightly different story for Oregon Roots in Oregon. The brand's rank fluctuated from 49th in December 2024 to 46th in March 2025, showcasing a gradual improvement over the months. This upward trend, despite not breaking into the top 30, suggests that Oregon Roots is gaining traction in the Pre-Roll market. The sales figures reflect a similar pattern, with a noticeable increase from February to March 2025. While these movements are promising, the brand's absence from the top 30 in this category highlights the need for strategic efforts to enhance its market presence further.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots experienced a notable shift in its ranking and sales performance from December 2024 to March 2025. Initially ranked 13th in December and January, Oregon Roots saw a decline to 22nd place in February and March. This drop in rank coincides with a decrease in sales from $379,999 in January to $212,229 in February, before slightly recovering to $269,371 in March. In contrast, competitors such as Self Made Farm and BJ's A-Grade showed varying trends. Self Made Farm, for instance, fell from 6th place in December to 25th in January but managed to stabilize at 21st in February and March, with sales rebounding in March. Meanwhile, BJ's A-Grade made a significant leap from being outside the top 20 in December and January to securing the 23rd and 20th positions in February and March, respectively, with a corresponding increase in sales. These shifts highlight the dynamic nature of the market and underscore the importance for Oregon Roots to strategize effectively to regain its competitive edge.
Notable Products
In March 2025, the top-performing product for Oregon Roots was Grape Snow Train (Bulk) in the Flower category, securing the number one rank with sales of 2404 units. Blue Dream Pre-Roll (1g) followed closely as the second highest seller in the Pre-Roll category. Jager OG (Bulk), also in the Flower category, took the third spot, showing a strong presence among bulk products. MAC Pre-Roll 2-Pack (1g) ranked fourth, maintaining a steady position in the Pre-Roll category. Notably, Bettie Page Pre-Roll (1g) dropped from its top position in February to fifth place in March, indicating a shift in consumer preference or market dynamics.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
