Oregon Roots

Data Snapshot: May 04, 2024
Oregon Roots Cannabis Brand Logo
$500K+

Apr-2024

Sales

Neutral

Trend

6-Month

66

Product Count

SKUs

Oregon Roots

Overview

Oregon Roots is an Oregon-based, award-winning cannabis producer, recognized for its commitment to producing high-quality, clean, craft cannabis using both indoor and outdoor methods. The brand is famed for bringing to the market THC and CBD-rich products featuring high terpene cannabis and farm-to-table hemp. Known for its extensive experience in the craft cannabis market, Oregon Roots offers an assortment of products, including pre-rolls readily available for online ordering.
Markets

Oregon Roots Locations

Product Trends

Oregon Roots Categories

Oregon Roots Sales

Market Insights Snapshot

Oregon Roots Historical Sales by Category

In the competitive cannabis market of Oregon, Oregon Roots has shown a notable presence across several categories, albeit with varying degrees of success. The brand's performance in the Flower category is particularly strong, maintaining a position within the top 15 from January to April 2024, peaking at rank 8 in January before slightly dropping, yet impressively climbing back to rank 12 by April. This resilience is underscored by a significant increase in sales from January's $401,649 to a robust $471,175 by April, indicating a growing consumer preference and market share within this category. However, the trajectory in the Concentrates category tells a different story, with rankings slipping from 60th in January to 74th by April, suggesting challenges in capturing a significant share of this market segment or possibly a strategic deprioritization by the brand.

On the other hand, Oregon Roots' performance in the Pre-Roll category reveals a struggle to break into the top 50, with rankings fluctuating and a slight improvement noted as they moved from 54th in January to 51st in April. Despite the struggle in rankings, sales in the Pre-Roll category saw an upward trend, with an increase from $33,665 in January to $44,167 in April, hinting at a potential for growth and an increasing consumer interest that may not yet be fully reflected in the rankings. The brand's varied performance across these categories in the Oregon market suggests a complex landscape with opportunities for growth and improvement. The notable sales increase in both the Flower and Pre-Roll categories indicates a solid consumer base and potential for strategic adjustments to enhance market positioning, particularly in the challenging Concentrates segment.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
74
12
51
Oregon Roots

Competitive Landscape

In the competitive landscape of the Oregon cannabis flower market, Oregon Roots has experienced fluctuations in its ranking over the first four months of 2024, starting at 8th in January, dipping to 15th in March, and stabilizing at 12th by April. This volatility highlights the brand's challenges in maintaining its market position amidst fierce competition. Notably, Otis Garden has shown significant improvement, climbing from 22nd in January to 11th by April, surpassing Oregon Roots in both rank and sales by the end of the period. Similarly, Kaprikorn has consistently outperformed Oregon Roots, securing a top 10 position throughout the period and achieving higher sales figures. In contrast, Frontier Farms, despite starting outside the top 20 in January, made a notable leap to 14th by April, indicating a strong upward trajectory. Meanwhile, Emerald Fields Cannabis has remained a close competitor, with rankings and sales that closely mirror those of Oregon Roots, suggesting a tight race for market share. These dynamics underscore the competitive pressure Oregon Roots faces, with shifts in consumer preference and competitive strategies affecting its market standing and sales performance in the Oregon flower category.

Oregon Roots market ranking for OR Flower

Oregon Roots

Notable Products

In April 2024, Oregon Roots saw Mac (1g) leading their sales with a total of 7133 units, marking its debut in the rankings as the top-selling product. Following closely, Blue Dream (1g) maintained a strong presence, securing the second spot with 5779 units sold, showing consistent popularity after previously ranking first in February and third in March. Miracle Alien Cookies (1g) took the third position, a notable climb considering its first appearance in the rankings in February at the fifth spot and reaching the top in March. Blue Magoo (1g) dropped to fourth after previously leading in January and holding the second position in March, indicating a fluctuating but strong demand. Lastly, Alien Dreams (3.5g) entered the rankings at the fifth position, highlighting a diverse interest in Oregon Roots' flower products.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Mac (1g)
Flower
>5
>5
>5
1
Blue Dream (1g)
Flower
2
1
3
2
Miracle Alien Cookies (1g)
Flower
>5
5
1
3
Blue Magoo (1g)
Flower
1
>5
2
4
Alien Dreams (3.5g)
Flower
>5
>5
>5
5
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