Market Insights Snapshot
In the Oregon market, Oregon Roots has seen a varied performance across different categories. The brand's performance in the 'Concentrates' category has been somewhat inconsistent, with a ranking fluctuation from 57 in August 2023 to 62 in November 2023. This trend may suggest a need for the brand to strengthen its position in this category. On the other hand, the 'Flower' category shows a promising trend, with the brand rising from rank 19 in August to rank 10 in November. This impressive upward movement indicates a strong consumer preference for Oregon Roots' offerings in this category.
When we look at the 'Pre-Roll' category, there's a notable improvement from rank 61 in August to rank 50 by November. However, the 'Vapor Pens' category presents a bit of a challenge for the brand. While there was an initial improvement from rank 99 in August to 88 in September, the brand failed to make it into the top 20 in the following months. This could be an area of concern or an opportunity for growth, depending on how the brand strategizes. Overall, Oregon Roots demonstrates a strong presence in the 'Flower' category, while there's room for improvement in other categories.
In the Flower category within the Oregon market, Oregon Roots has shown a significant improvement in its rank, moving from 19th in August 2023 to 10th in November 2023. This upward trend suggests a growing consumer preference for the brand. However, competition remains stiff with brands like Grown Rogue and Culture Farms consistently ranking in the top 10, despite some fluctuations. Interestingly, Culture Farms, which held the top spot in August and September, slipped to 8th place in November, indicating a possible opportunity for Oregon Roots. Other competitors, such as Meraki Gardens and Deep Creek Gardens, have also shown variable performance, with ranks fluctuating within the top 20. While specific sales figures are not disclosed, the data suggests that Oregon Roots' sales have been increasing over the period, potentially outpacing some of its competitors.
In November 2023, Oregon Roots' top-performing product was Blue Magoo (1g) from the Flower category, maintaining its top spot since October 2023 with an impressive sales figure of 15,109 units. Following closely in second place was Blue Dream (1g), also from the Flower category, making a significant jump from its previous ranking in September. The third spot was held by Blue Magoo (14g), which consistently stayed in the top three since September. Making their first appearance in the top five were Blue Magoo (Bulk) and 9 Pound Hammer (14g), ranking fourth and fifth respectively. These rankings indicate a strong consumer preference for the Blue Magoo strain, with three variations of it appearing in the top five.