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Oct-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown varied performance across different product categories in the state of Oregon. In the Flower category, the brand has demonstrated a consistent upward trajectory, improving its rank from 14th in July 2025 to 9th by October 2025. This steady climb in rankings is accompanied by a notable increase in sales, suggesting strong consumer demand and effective market strategies. Conversely, in the Concentrates category, Oregon Roots did not make it into the top 30 brands, which indicates either a lack of focus or competitive pressure in this particular segment. This absence from the rankings could be an area of concern or potential opportunity for growth.
In the Pre-Roll category, Oregon Roots experienced a fluctuation in rankings, moving from 70th in July 2025 to 55th in October 2025, with a peak at 53rd in August 2025. This indicates some volatility, possibly due to changing consumer preferences or seasonal trends. Meanwhile, their performance in the Vapor Pens category is less consistent, as they appeared in the rankings only in August and September, at 66th and 82nd place, respectively. The absence from the rankings in July and October suggests challenges in establishing a stable presence in this segment. These dynamics highlight the brand's strengths in certain categories while pointing to areas where strategic adjustments could be beneficial.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has shown a promising upward trajectory in recent months. From July to October 2025, Oregon Roots improved its rank from 14th to 9th, indicating a positive shift in market presence. This rise in rank is complemented by a steady increase in sales, particularly from August to September, where sales jumped significantly. In contrast, Eugreen Farms maintained a close competition, ranking just above Oregon Roots in July and August but eventually falling behind by October. Meanwhile, Otis Garden experienced a volatile ranking, dropping out of the top 20 in September before recovering slightly in October, which could suggest instability in their market strategy. Meraki Gardens and The Heights Co. both maintained strong positions, with The Heights Co. notably climbing from 27th in July to 7th in October, indicating a significant competitive threat. These dynamics suggest that while Oregon Roots is gaining ground, the competitive environment remains intense, with several brands vying for top positions, necessitating strategic efforts to maintain and further this upward momentum.
Notable Products
In October 2025, Oregon Roots' top-performing product was the Blue Dream Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from the previous months with a notable sales figure of 1,826 units. Jaeger OG (1g) in the Flower category saw a significant rise, moving up from fifth place in September to second place in October. Dosi Sherbet (14g), also in the Flower category, entered the top three for the first time, securing the third rank. Bettie Page Pre-Roll (1g) and Bettie Page (Bulk) both made their debut in the rankings at fourth and fifth places, respectively. This month marked a dynamic shift in product popularity, with new entries shaking up the previous standings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
