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Sep-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown notable performance shifts across various categories in the state of Oregon. In the Flower category, the brand has experienced a positive trajectory, climbing from the 17th position in June 2025 to an impressive 9th place by September 2025. This upward movement is indicative of strong consumer demand and effective market strategies. In contrast, the Concentrates category shows a different story, as the brand did not make it into the top 30 rankings for June and July 2025, only appearing at 65th and 63rd positions in August and September, respectively. This suggests potential areas for improvement or increased competition in this product segment.
The Pre-Roll category presents a mixed performance for Oregon Roots, with rankings fluctuating between 68th and 60th from June to September 2025. Despite these variations, the brand's sales figures reveal a positive trend, indicating consumer interest even if the brand is not consistently in the top 30. Meanwhile, in the Vapor Pens category, Oregon Roots entered the rankings in August 2025 at 64th place but saw a decline to 78th in September. This drop could highlight challenges in maintaining market share or the impact of new competitors entering the scene. Overall, Oregon Roots demonstrates strengths in the Flower category, while other segments offer opportunities for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has demonstrated notable progress in its rankings, climbing from 17th place in June 2025 to an impressive 9th place by September 2025. This upward trajectory in rank is indicative of a strong increase in sales, outpacing some of its competitors. For instance, while Eugreen Farms maintained a steady rank around 11th place, Oregon Roots surpassed them by September. Similarly, The Heights Co. experienced a dramatic rise from 19th to 10th place, yet still trails behind Oregon Roots. Meanwhile, High Tech and Cannabis Nation INC consistently held higher ranks, but Oregon Roots' rapid ascension suggests a growing market presence and potential to challenge these leading brands. This trend underscores Oregon Roots' increasing appeal and effectiveness in capturing market share within the Oregon flower category.
Notable Products
In September 2025, the top-performing product from Oregon Roots was Blue Dream Pre-Roll (1g) in the Pre-Roll category, achieving the number one rank with sales reaching 1422 units. Marshmallow Mountain (3.5g) secured the second position in the Flower category, while Blue Magoo (1g) climbed to the third spot from its previous fourth position in August. Alien Dreams (Bulk) entered the rankings at fourth place in the Flower category. Jaeger OG (1g) rounded out the top five, maintaining a consistent presence in the rankings. These shifts indicate a strong market preference for both pre-rolls and flower products from Oregon Roots in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
