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Aug-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown a varied performance across different product categories within the state of Oregon. The brand's Flower category has consistently maintained a strong presence in the market, improving its rank from 19th in May 2025 to 14th in July 2025, before slightly dropping to 15th in August 2025. This movement indicates a robust demand for their flower products, as reflected in the steady increase in sales over these months. Conversely, the Pre-Roll category has experienced fluctuations, with rankings dipping to 66th in July 2025 before bouncing back to 60th in August 2025, suggesting a less stable position in this segment. The Concentrates and Vapor Pens categories did not make it to the top 30 rankings until August 2025, where they appeared at 64th and 63rd, respectively, indicating room for growth and potential market penetration challenges.
Examining the broader trends, Oregon Roots seems to have a solid foothold in the Flower category, which could be attributed to consumer preferences or effective product differentiation strategies. However, the absence of rankings for Concentrates and Vapor Pens until August 2025 highlights potential areas for improvement or strategic realignment to enhance market visibility and competitiveness. The Pre-Roll category's erratic ranking suggests a volatile market presence, which could be influenced by seasonal demand shifts or competitive pressures. The brand's ability to maintain and improve its standing in the Flower category while addressing the challenges in other segments will be crucial for its long-term success in the Oregon cannabis market.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has demonstrated a steady improvement in its rankings, moving from 19th in May 2025 to 15th by August 2025. This upward trend in rank is mirrored by a consistent increase in sales over the same period. Notably, Deep Creek Gardens experienced a fluctuating performance, peaking at 10th in July before dropping to 16th in August, which may have opened opportunities for Oregon Roots to advance. Meanwhile, Rosebud Growers made a significant leap from 74th in May to 13th in August, indicating a rapid growth trajectory that could pose a future challenge to Oregon Roots. Frontier Farms also showed improvement, climbing from 23rd to 17th, closely trailing Oregon Roots. Lastly, Focus North demonstrated a volatile performance, ending August at 14th, just ahead of Oregon Roots. These dynamics suggest that while Oregon Roots is on an upward path, the competitive environment remains intense, necessitating strategic efforts to maintain and enhance its market position.
Notable Products
In August 2025, Oregon Roots' top-performing product was Forum Girl Scout Cookies (Bulk) in the Flower category, maintaining its number one ranking from July with impressive sales of 1933 units. The Tomahawk Pre-Roll (0.5g) emerged as the second-best seller, marking its debut in the rankings. MAC Pre-Roll (1g) followed closely as the third-best, also appearing for the first time in the rankings. Blue Magoo (1g) in the Flower category secured the fourth position, indicating a strong entry into the market. Lastly, Forum Cut Girl Scout Cookies Pre-Roll (1g) rounded out the top five, showcasing a significant presence in the Pre-Roll category for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
