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Dec-2025
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Overview
Market Insights Snapshot
Oregon Roots has shown varied performance across different cannabis product categories in Oregon. In the Flower category, the brand has maintained a relatively strong presence, fluctuating within the top 12 rankings over the last four months of 2025, with a notable resurgence to 9th place in December. This indicates a robust demand for their Flower products, despite a dip in November. Conversely, their performance in the Concentrates category has seen them fall outside the top 30, with rankings in the high 60s to low 70s. This suggests a need for strategic adjustments to regain competitive standing in this segment.
In the Pre-Roll category, Oregon Roots has experienced a steady climb, ending the year with a rank of 52 in December, an improvement from 60 in November. This upward trend may reflect successful marketing strategies or product innovations that have resonated with consumers. However, their absence from the top 30 in the Vapor Pens category after September highlights a challenge that might require attention to product differentiation or market positioning. The overall sales trajectory across these categories offers insights into potential areas for growth and optimization, especially considering their strong performance in Flower compared to other segments.
Competitive Landscape
In the competitive landscape of the Oregon flower market, Oregon Roots has shown resilience and adaptability in the face of fluctuating ranks and sales. From September to December 2025, Oregon Roots experienced a notable improvement in rank, moving from 11th to 9th place, despite a dip to 12th in November. This upward trend is indicative of strategic adjustments that have positively impacted their market position. In comparison, Eugreen Farms consistently outperformed Oregon Roots, maintaining a higher rank, particularly in November and December, where they secured the 7th position. Meanwhile, High Tech showed a volatile pattern, peaking at 3rd in October but dropping to 10th by December, suggesting potential instability. Kaprikorn also demonstrated significant fluctuations, with a notable recovery to 8th place in December after a low of 15th in October. Interestingly, Mother Magnolia Medicinals made a remarkable leap from being outside the top 20 to 11th in December, highlighting a significant growth trajectory. These dynamics suggest that while Oregon Roots is holding a stable position, the competitive pressure from brands like Eugreen Farms and the unpredictable movements of others like High Tech and Kaprikorn necessitate continued strategic efforts to maintain and improve their market standing.
Notable Products
In December 2025, the top-performing product for Oregon Roots was Tomahawk Pre-Roll (1g), securing the number one rank with notable sales of 3183 units. Alien Dreams (Bulk) rose to the second position, showing a significant increase from its third-place rank in September 2025, with sales reaching 2617 units. Supernova (Bulk) entered the rankings for the first time in December, claiming the third spot with sales of 1460 units. Blue Magoo (1g), which had previously held the first position in November, dropped to fourth place, while Blue Magoo (14g) made its debut in the rankings at fifth position. This shift in rankings highlights the dynamic nature of product preferences among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
