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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Oregon Roots is stocked at 127 licensed dispensaries across Oregon, with the deepest coverage in Portland, Salem, Eugene, Medford, and Oregon City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Oregon Roots concentrated 85.39% of sales in Flower, where category sales fell 5.88% year over year but jumped 58.79% month over month, while Pre-Roll held 9.51% share with 42.01% YoY growth and 7.91% MoM growth. Smaller bets are accelerating: Concentrates reached 3.89% share on 187.55% YoY and 5.69% MoM, and Vapor Pens, at 1.21% share, climbed 64.66% YoY and 32.96% MoM. Average price dropped 30.16% YoY to $10.35 alongside a brand-level sales increase of 49.09% YoY, and the Flower rank in Oregon sits at position 21, implying volume-led recovery concentrated in Flower while diversified growth in smaller formats is beginning to rebalance mix.
The mix tilt toward Flower at 85.39% alongside a position of rank 21 in Oregon suggests Oregon Roots is competing primarily on depth in a price-sensitive segment, where a 30.16% YoY price decline is trading margin for share. The outsized YoY gains in Concentrates at 187.55% and Vapor Pens at 64.66%, paired with modest shares of 3.89% and 1.21%, indicate underexposed but scalable adjacencies that can de-risk reliance on Flower; combined with Pre-Roll’s 42.01% YoY and 7.91% MoM, the pattern implies a near-term strategy to leverage MoM momentum in Flower (58.79%) to fund expansion in higher-growth subcategories that can lift overall rank and stabilize revenue beyond seasonal Flower swings.
Competitive Landscape
Oregon Roots holds rank #21 in OR Flower in July 2026, sliding 7 positions year over year from #14, and down 1 spot from April 2026’s #20, while its peak of #8 in July 2024 underscores the distance from prior positioning; meanwhile, PRUF Cultivar / PRŪF Cultivar held steady at #1 year over year and Grown Rogue climbed from #3 to #2 as Bald Peak fell from #2 to #5 with a 15.5% sales decline, indicating Oregon Roots is losing relative shelf position to leaders rising or holding ground despite competitor churn; the trajectory from #8 in July 2024 to #21 in July 2026 implies erosion in retailer priority that will likely persist without a shift in velocity or assortment strategy.
Notable Products
Cindy 99 (Bulk) delivered the most pronounced move in July 2026 with a 133.0% month-over-month surge to rank 1, while Mo'Bama (1g) fell 26.6% to rank 2 and Alien Dreams (Bulk) dropped 41.1% to rank 3. Across the top ten, eight of ten SKUs are Flower, indicating concentration even as Alien Dreams (1g) eked out a 0.8% uptick at rank 7 and Strawberry OG (Bulk) slid 27.3% at rank 10. This pattern implies Oregon Roots is pivoting volume toward bulk Flower winners while trimming or absorbing volatility in smaller format Flower SKUs.
Outside Flower, Mobama Pre-Roll (1g) jumped 93.7% to rank 9 versus Grape Snow Train (7g) down 2.9% at rank 4 and Alien Dreams (Bulk) down 41.1% at rank 3, signaling format experimentation alongside category dominance. With bulk units like Cindy 99 (Bulk) topping $24,986 and Blue Dream (Bulk) debuting at rank 5, the mix implies a focus on high-velocity bulk inventory to stabilize rank even as select Pre-Rolls test incremental reach.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
