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Mar-2024
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Overview
Market Insights Snapshot
In the Oregon market, Oregon Roots has shown a varied performance across its product categories. Notably, in the Flower category, the brand has maintained a strong presence, ranking within the top 20 from December 2023 through March 2024, with a slight improvement in January 2024 to 14th position before slightly falling back to 19th by March. This category demonstrates the brand's resilience and appeal among flower consumers, with sales peaking in January 2024 at 345,911. However, the Concentrates and Pre-Roll categories tell a different story. Both categories have seen a gradual decline in rank over the same period, with Concentrates dropping from 60th to 68th and Pre-Rolls from 58th to 58th again, indicating challenges in maintaining market share amidst stiff competition in these segments.
Despite the struggles in some categories, Oregon Roots' performance in the Pre-Roll category deserves a closer look. Starting at 58th in December 2023 and experiencing a slight improvement to 51st in January 2024, the brand showcased its potential to climb the ranks. Although it settled back to 58th by March 2024, the sales in March showed an increase from the initial December figures, suggesting a loyal customer base and potential for growth. The consistent absence from the top 30 brands in the Concentrates category across all months, however, highlights a significant area for improvement. This mixed performance across categories underscores the importance of strategic focus and innovation for Oregon Roots as it navigates the competitive cannabis landscape in Oregon.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Oregon Roots has experienced fluctuations in its ranking, indicating a dynamic competition among brands. From December 2023 to March 2024, Oregon Roots saw a slight improvement in its position, moving from 20th to 19th, despite the ups and downs in between. This is noteworthy as it suggests resilience and a steady consumer base amidst fierce competition. Notably, Eugreen Farms and PDX Organics have shown significant performance, with Eugreen Farms jumping from 16th to 17th and PDX Organics from 25th to 18th in the same period, indicating strong market presence and consumer preference. Juicy Farms made an impressive leap from 78th to 20th, showcasing a remarkable growth in popularity and sales. Meanwhile, Cultivated Industries, despite its fluctuating ranks, ended up at 21st in March 2024, closely trailing behind Oregon Roots. These movements highlight the competitive dynamics within the Oregon flower cannabis market, where brand positioning can shift significantly over a short period, directly impacting sales and market share.
Notable Products
In March 2024, Oregon Roots saw Miracle Alien Cookies (1g) from the Flower category rise to the top spot with impressive sales of 14,843 units, marking a significant jump from its previous ranking at fourth place in February. Following closely was Blue Magoo (1g), also in the Flower category, which held the second position in March, down from being the top product in the previous months of December and January. Blue Dream (1g) secured the third rank in March, showing a slight decline from its leading position in February. Noteworthy is the entry of Bettie Page Pre-Roll (1g) and Cherry OG Pre-Roll (1g) into the top rankings at fourth and fifth places respectively, despite not being ranked in the prior months. These shifts highlight a dynamic change in consumer preferences within Oregon Roots' product lineup, with a notable rise in popularity for both Flower and Pre-Roll categories.
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