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Jun-2024
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Overview
Market Insights Snapshot
Oregon Roots has shown a strong performance in the Oregon market across various cannabis categories. In the Flower category, the brand has consistently maintained a presence within the top 15 rankings over the past four months. Beginning with a rank of 12 in March 2024, Oregon Roots improved to 7 in April before experiencing a slight dip to 15 in May and rising again to 11 in June. This indicates a generally stable and competitive position in the Flower category. However, the brand's absence in the top 30 for Concentrates suggests that there is significant room for growth or that the competition in this category is particularly fierce.
The Pre-Roll category also reflects a positive trend for Oregon Roots in Oregon. Starting at rank 68 in March, the brand has shown a steady improvement, climbing to rank 62 in April, 59 in May, and reaching 47 by June. This upward trajectory signals growing consumer preference and market penetration for their Pre-Roll products. The consistent increase in rankings over these months highlights the brand's potential to further strengthen its position. The notable increase in sales from March to June further substantiates this positive movement. However, the absence of any ranking in Concentrates over the same period indicates a potential area for strategic focus and improvement.
Competitive Landscape
In the competitive landscape of the Oregon Flower market, Oregon Roots has experienced fluctuating ranks over the past few months, impacting its sales performance. Notably, Oregon Roots saw a significant improvement in April 2024, climbing to the 7th position, but then dropped to the 15th rank in May before recovering slightly to the 11th position in June. This volatility contrasts with the more stable performance of competitors like Eugreen Farms, which consistently improved its rank from 19th in March to 9th in June, indicating a steady increase in consumer preference. Similarly, Midnight Fruit Company has shown a positive trend, moving from 22nd in March to 10th in June. Meanwhile, Kaprikorn maintained a relatively stable position, hovering around the 9th to 13th ranks. The absence of Mountain Sun Botanicals from the top 20 in the earlier months but appearing at 13th in May suggests a recent surge in popularity. These competitive dynamics highlight the need for Oregon Roots to strategize effectively to maintain and improve its market position amidst strong and steadily performing competitors.
Notable Products
In June 2024, the top-performing product for Oregon Roots was Bettie Page Popcorn (3.5g) in the Flower category, leading the sales with $5,964. Following closely was Dosi Sherbet (Bulk), also in the Flower category, which secured the second position. Alien Dreams Pre-Roll (1g) moved up to third place from its previous fourth position in May. The 9 Pound Hammer (Bulk) and Alien Dreams (Bulk), both in the Flower category, took the fourth and fifth spots respectively. Notably, Alien Dreams Pre-Roll (1g) showed significant growth in sales, rising from $1,508 in May to $3,734 in June.
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