Market Insights Snapshot
In the Missouri market, MiDose has shown a varied performance across different categories, with notable movements in rankings that indicate shifts in consumer preferences or possibly changes in competitive dynamics. For instance, in the Capsules category, MiDose maintained a strong presence within the top 10 brands from October 2023 to January 2024, moving slightly from rank 3 in October to rank 6 in January. This slight decline in ranking, alongside a significant drop in sales from 2134 units in October to 283 units in January, suggests a challenging period for MiDose in this category. On the other hand, their performance in the Edibles category tells a different story, where they consistently ranked outside the top 20 from October 2023 to January 2024, indicating a potential area of concern or a strategic focus away from this category.
Moreover, the Vapor Pens category for MiDose in Missouri has also seen fluctuations, with rankings indicating that they were far from the top 20 brands throughout the observed period. Despite not making it into the top 20, the sales figures show a significant volume, with December 2023 seeing a notable spike to 35909 units before a slight decrease to 24526 units in January 2024. This trend could imply that while MiDose is not leading in rankings within the Vapor Pens category, there is still a substantial market interest in their products. The consistent yet lower rankings across these categories highlight the competitive nature of the cannabis market in Missouri, with MiDose navigating its position among consumers with varying degrees of success.
In the competitive landscape of the Vapor Pens category in Missouri, MiDose has shown a fluctuating performance over the recent months. Starting from October 2023, MiDose ranked 56th, dipped to 62nd in November, slightly improved to 58th in December, and maintained its position in January 2024. This indicates a struggle to significantly improve or worsen its rank amidst its competitors. Notably, In The Flow and Cloud Cover (C3) have consistently outperformed MiDose in terms of rank, despite experiencing their own fluctuations. On the other hand, Sundro Cannabis and Gold Rush (MO) have had rankings close to MiDose, with Sundro Cannabis even surpassing MiDose in January 2024. The sales trends reflect these ranking movements, with MiDose experiencing a significant drop in November 2023 sales, followed by a recovery in December 2023 and a slight increase in January 2024. This recovery, however, was not enough to significantly alter its competitive position, suggesting that MiDose faces a challenging environment to gain a stronger foothold against its competitors in the Missouri Vapor Pens market.
In January 2024, MiDose saw its Verve Distillate Disposable (0.5g) from the Vapor Pens category maintain its top position with 239 sales, marking a consistent lead across previous months. Following closely, the Hush Distillate Disposable (0.5g) also in the Vapor Pens category, moved up to second place, showing a notable increase in its ranking and sales figures from previous months. The Chill Distillate Disposable (0.5g), another Vapor Pen, shifted to third place, indicating slight fluctuations in its sales and rankings over time. In the edibles category, the CBD/THC/CBN Hush Melts Mints 20-Pack (100mg CBD, 100mg THC, 50mg CBN) rose to fourth place, demonstrating a steady climb in popularity. The CBD/THC Verve Melts Mints 20-Pack (50mg CBD, 100mg THC) rounded out the top five, despite not being ranked in December, it rebounded in January, showcasing the dynamic nature of consumer preferences within MiDose's product offerings.