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Sep-2024
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Overview
Market Insights Snapshot
MiDose has shown a notable trajectory in the Vapor Pens category in Missouri. While the brand did not make it into the top 30 rankings in June 2024, it has demonstrated steady progress over the subsequent months, climbing to the 59th position by September 2024. This upward movement is accompanied by a consistent increase in sales, suggesting a growing consumer base and possibly effective distribution strategies. The brand's ability to improve its ranking by 12 positions over three months highlights a positive trend, although it still has room to break into the top 30, which remains a significant milestone for market presence.
Despite the encouraging progress in Missouri, MiDose's absence from the top 30 in any state or category indicates that there are still challenges to overcome in terms of broader market penetration. The lack of top 30 rankings in other states and categories suggests that MiDose may need to focus on expanding its reach or enhancing its offerings to compete more effectively across different markets. This could involve strategic adjustments or targeted marketing efforts to capture a larger share of the market. Understanding the dynamics of consumer preferences and competitive landscapes in other states might be crucial for MiDose to replicate its Missouri growth elsewhere.
Competitive Landscape
In the Missouri Vapor Pens category, MiDose has shown a notable upward trend in its ranking over the past few months, moving from not being in the top 20 in June 2024 to achieving the 59th position by September 2024. This positive trajectory is indicative of a strategic improvement in either product offerings or market penetration. In comparison, goodnight has experienced a decline, dropping from 63rd to 64th place, with a consistent decrease in sales, suggesting potential challenges in maintaining market share. Meanwhile, Teal Cannabis and Bison have also seen declines in their rankings, with Teal Cannabis falling from 41st to 55th and Bison from 48th to 57th, indicating potential opportunities for MiDose to capture more of the market if these trends continue. Additionally, Origin Extracts has shown fluctuations but remains relatively stable around the mid-60s rank, which could suggest a competitive but not insurmountable landscape for MiDose as it continues to climb the ranks.
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Notable Products
In September 2024, Chill Distillate Disposable (0.5g) from the Vapor Pens category maintained its top rank for MiDose, showing a significant sales increase to 410 units. Hush Distillate Disposable (0.5g) also held its position as the second best-selling product, following a steady performance from July. The CBD/THC 1:2 Verve Melts Dissolvable Tablets 10-Pack climbed to the third position from a previous rank of fifth in August, indicating a positive reception among consumers. Meanwhile, the CBD/THC/CBG 1:2:5 Chill Melts Dissolvable Tablets 10-Pack entered the top five for the first time, securing the fourth spot. Lastly, the CBD/CBN/THC 2:1:2 Hush Melts Dissolvable Tablets showed a slight decline, dropping from third to fifth place in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
