.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the Missouri market, MiDose has shown a varied performance across different cannabis product categories, with a notable presence in both the Edible and Vapor Pens segments. For Edibles, the brand did not make it into the top 30 until February 2024, where it debuted at rank 50 and maintained this position into March. This indicates a stable, albeit low, market penetration in this category, which could be seen as an area for potential growth or concern depending on the brand's strategic goals. On the other hand, in the Vapor Pens category, MiDose has consistently been in the ranking since January 2024, starting at rank 63 and slightly improving its standing over the months to rank 61 by April 2024. This gradual improvement, alongside a significant sales jump in March, suggests a growing consumer preference for MiDose's offerings within this segment.
While the brand's performance in the Edibles category might raise questions about its market strategy or consumer appeal in that segment, the Vapor Pens category tells a more optimistic story. With sales peaking in March 2024 before seeing a slight decline in April, it's clear that MiDose is finding its footing and possibly a loyal customer base within the Missouri Vapor Pens market. This dichotomy between the two categories underlines the importance of a nuanced approach to market penetration and product development. However, without visibility into other states or provinces, it's challenging to gauge the overall brand performance and potential on a national or global scale. The provided data points to a brand that, while having room for growth, is making noticeable strides in a competitive market.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Missouri, MiDose has shown a notable performance amidst its competitors. Starting in January 2024, MiDose was not among the top 20 brands, indicating a challenging position in the market. However, by February, it managed to secure a rank, showing a positive trajectory in both rank and sales through to April 2024. Notably, MiDose has consistently outperformed Covert Extraction in terms of sales from February to April, despite Covert Extraction's higher rank in March. Conversely, American Shaman entered the rankings in April above MiDose, despite not being ranked in the previous months, which could indicate a significant market shift. Additionally, Franklin's Stash House has been a close competitor, with fluctuating ranks but ultimately performing slightly better than MiDose in April. This competitive analysis highlights MiDose's resilience and potential for growth in the Missouri market, despite the dynamic shifts in rank and sales among its competitors.
Notable Products
In April 2024, MiDose saw the Hush Distillate Disposable (0.5g) from the Vapor Pens category clinch the top spot with sales reaching 255 units, marking a significant rise from its previous positions. Following closely, the Chill Distillate Disposable (0.5g), also within the Vapor Pens category, secured the second rank with its consistent performance over the months. The Verve Distillate Disposable (0.5g) experienced a slight dip, moving from the leading position in the prior months to third place in April. Among the Edibles, the CBD/THC/CBG 1:5:2 Chill Melts Mints 20-Pack (20mg CBD, 100mg THC, 40mg CBG) rose to the fourth rank, showing a steady improvement in its standing. The entry of the CBD/THC 1:2 Verve Melts Mints 20-Pack (50mg CBD, 100mg THC) into the top five in April signifies a growing diversity in the top-performing products, despite not being listed in the rankings earlier in the year.
Top Selling Cannabis Brands
