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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Flora Farms is stocked at 106 licensed dispensaries across Missouri and New Mexico, 105 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flora Farms concentrated 81.06% of September 2026 sales in Flower with year-over-year growth of 0.33% and month-over-month growth of 0.18%, while Vapor Pens held 11.30% share with year-over-year growth of 140.69% and month-over-month growth of 1.51%. Pre-Roll contracted to 5.06% share with year-over-year decline of 19.68% and month-over-month decline of 13.98%, even as Concentrates, at 2.58% share, rose 45.36% year-over-year and 37.22% month-over-month; the brand’s average price fell 7.96% year-over-year to $33.51. With Flower ranked 1 in Missouri, the pattern implies Flora Farms is defending category leadership through a Flower-heavy mix while selectively reallocating growth to Vapor Pens and Concentrates to offset Pre-Roll weakness.
The mix shift—slight Flower growth at 0.18% month-over-month against much faster Concentrates growth at 37.22% month-over-month and Vapor Pens at 1.51% month-over-month—suggests a tilt toward potency and device-based formats without abandoning the 81.06% Flower base. Given brand-level year-over-year sales growth of 6.88% alongside a 7.96% year-over-year price decline, the thesis is that Flora Farms is prioritizing volume-led gains and cross-category capture, using price to protect the number 1 Flower rank in Missouri while cultivating secondary pillars in Vapor Pens and Concentrates to reduce reliance on a shrinking 5.06% Pre-Roll segment.
Competitive Landscape
Flora Farms holds rank #1 in MO Flower in September 2026, unchanged from #1 year over year, and it also maintained #1 across the last three months; this stability contrasts with Amaze Cannabis moving from #6 to #2 and Sinse Cannabis holding at #3 while posting a -11.1% year-over-year sales change versus Amaze Cannabis at +19.8%. The category’s competitive spread is widening as Vibe Cannabis (MO) advanced from #7 to #5 alongside +16.4% sales growth while Illicit / Illicit Gardens stayed at #4 with -8.7% year-over-year sales, implying Flora Farms’ flat rank at #1 masks rising pressure from faster-climbing challengers and signals the need to defend share as upward mobility concentrates in ranks #2 and #5.
Notable Products
Cheers - Key Lime Gelato Pre-Roll (1g) posted the standout move in September 2026 with a 49.9% month-over-month rise into rank 3, while Slurricane Pre-Roll (1g) added 13.5% to secure rank 2. Pre-Rolls held four of the top ten positions at ranks 1, 2, 3, and 10, indicating share consolidation at the top versus Flower’s mid-pack clustering at ranks 5 through 9. The pattern implies Flora Farms is tilting demand toward branded Pre-Roll experiences at the very top of the chart while Flower sustains volume depth rather than rank leadership.
Within Flower, GMO (14g) in rank 6 inched up 5.2% month over month, while Palm Beach Sour (14g) at rank 7 slipped 0.3%, and Key Lime Gelato (14g) sat at rank 8 without a reported change; the three SKUs collectively anchor the 14g format near the center of the leaderboard. With $195,943 attached to GMO (14g) and adjacent 14g peers at ranks 7 and 8, the mid-rank bulk format appears to be the revenue engine even as Pre-Rolls concentrate early consideration. This spread implies Flora Farms is balancing high-visibility Pre-Roll gains with steady 14g Flower throughput to secure both trial and basket-size retention.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
