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Sep-2025
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Overview
Market Insights Snapshot
Flora Farms has maintained a strong presence in the Missouri cannabis market, particularly in the Flower category, where it has consistently held the top rank over the past four months. Despite a slight decrease in sales from June to September, Flora Farms has managed to retain its number one position, indicating a robust brand loyalty and market dominance. In contrast, their performance in the Vapor Pens category has been less stable, with rankings fluctuating between 27th and 29th place. This inconsistency suggests potential challenges in capturing a larger market share in this segment, possibly due to increased competition or changing consumer preferences.
In the Pre-Roll category, Flora Farms has shown a positive upward trend, improving its ranking from 15th in June to 13th in September. This upward movement is accompanied by a notable increase in sales, which may reflect successful marketing strategies or product innovations that resonate with consumers. However, it's important to note that Flora Farms has not appeared in the top 30 rankings for other categories in Missouri, which could indicate either a strategic focus on their current categories or a missed opportunity for expansion. Understanding the dynamics behind these movements could provide valuable insights into Flora Farms' market strategy and potential areas for growth.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its top position from June to September 2025, showcasing its strong market presence and customer loyalty. Despite a slight decline in sales from August to September, Flora Farms remains ahead of its competitors. CODES, which holds the second rank, has shown fluctuating sales but hasn't threatened Flora Farms' lead. Meanwhile, Sinse Cannabis has been steadily climbing the ranks, moving from fifth to third place over the same period, indicating a growing presence in the market. This upward trend from Sinse Cannabis could pose a future challenge to Flora Farms if it continues, emphasizing the need for Flora Farms to innovate and maintain its competitive edge in the Missouri flower market.
Notable Products
In September 2025, the top-performing product for Flora Farms was Cheers - Black Garlic Pre-Roll (1g) in the Pre-Roll category, ascending to the first rank with notable sales of 5,198 units. Slurricane Pre-Roll (1g) followed closely in second place, indicating a slight improvement from its fourth position in August. Lazer Wolf (14g) secured the third rank in the Flower category, marking its debut in the rankings. Black Garlic (14g) in the Flower category saw a decline, moving from third in June to fourth in September. Lastly, Key Lime Gelato (14g) emerged in the fifth spot, showing consistent entry into the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
