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Apr-2025
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Overview
Market Insights Snapshot
Flora Farms has shown a varied performance across different product categories in Missouri. In the Flower category, Flora Farms has maintained a stronghold, consistently ranking first from January through April 2025. This suggests a dominant presence and possibly a loyal customer base in that segment. However, in the Concentrates category, Flora Farms has experienced fluctuations, with a notable absence from the top 30 brands in February, only to reappear in March at 14th place. This inconsistency could be indicative of competitive pressures or shifts in consumer preferences. The Pre-Roll category also saw a slight decline in ranking, moving from 11th in January to 15th by April, which might warrant a closer look at market dynamics or product offerings in that segment.
In the Vapor Pens category, Flora Farms showed an upward trend in February, reaching the 28th position after not being in the top 30 in January. However, the brand maintained its 28th rank through March and April, suggesting some stability but also indicating room for improvement. The initial absence from the January ranking could be seen as a setback, but the subsequent entry into the top 30 shows potential for growth. While the sales data for each category provides some insight, the overall trends suggest that Flora Farms might benefit from strategic adjustments in certain areas to enhance their market presence across different product lines. The variations in rankings across categories highlight the dynamic nature of consumer preferences and the competitive landscape in Missouri.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its top position from January to April 2025, demonstrating strong brand loyalty and market presence. Despite a slight decline in sales from January to April, Flora Farms remains ahead of its competitors, with CODES consistently ranking second and Amaze Cannabis holding the third position. Notably, Amaze Cannabis has shown a positive sales trend, with a steady increase each month, which could indicate a potential threat if this growth continues. Meanwhile, CODES experienced a sales dip in April, suggesting a possible vulnerability. Flora Farms' ability to maintain the number one rank amidst these dynamics highlights its strong market strategy and customer base, although the brand should remain vigilant of the rising competition from Amaze Cannabis.
Notable Products
In April 2025, White 99 (14g) from Flora Farms maintained its position as the top-performing product in the Flower category, with sales reaching 5334 units. Cheers - Cobalt Fire Pre-Roll (1g) climbed to the second position in the Pre-Roll category, showing a significant resurgence since its last ranking in February. Palm Beach Sour (14g) entered the rankings for the first time at the third position, marking a notable debut in the Flower category. Bubba Fett (14g) also made its entry, securing the fourth spot in the same category. Cheers - GMO Pre-Roll (1g) rounded out the top five in the Pre-Roll category, indicating a strong performance for new entries this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
