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Nov-2025
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Overview
Market Insights Snapshot
Flora Farms has shown a varied performance across different product categories in Missouri. Notably, the brand has maintained a stronghold in the Flower category, consistently ranking first from August to November 2025. This dominance in the Flower category is underscored by robust sales figures, with a peak in October 2025. On the other hand, the brand's entry into the Concentrates category in October 2025, debuting at rank 14, is a significant development, indicating a strategic expansion into new product lines. However, the absence of a ranking in this category for the preceding months suggests that Flora Farms was not within the top 30 brands, which could be seen as a missed opportunity to capture market share earlier.
In the Pre-Roll category, Flora Farms experienced some fluctuations, moving from rank 13 in August and September to 11 in October, before dropping to 12 in November. This movement indicates a competitive landscape where the brand is vying for a stronger position. Meanwhile, the Vapor Pens category saw Flora Farms improve its standing from rank 28 in August to 24 in both October and November, reflecting a positive trend in consumer acceptance or market strategy. The brand's absence from the top 30 in some categories during earlier months highlights areas for potential growth and market penetration. The overall performance across these categories suggests a dynamic approach by Flora Farms to bolster its presence in various segments within the Missouri market.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its top rank from August to November 2025, showcasing its dominance in the market. Despite fluctuations in sales figures, Flora Farms has managed to stay ahead of competitors like CODES and Illicit / Illicit Gardens. Notably, while Illicit / Illicit Gardens experienced a significant jump from fourth to second place in November, Flora Farms' sales remained robust enough to maintain its leading position. This indicates a strong brand loyalty and market presence that competitors have yet to surpass. The consistent top ranking of Flora Farms suggests a stable customer base and effective market strategies, making it a formidable player in Missouri's flower market.
Notable Products
In November 2025, the top-performing product from Flora Farms was Cheers - Durban Glue Pre-Roll (1g), which secured the number one rank with sales reaching 4,188 units. Following closely were Cheers - 24K Gold Pre-Roll (1g) and Cheers - Silver Ghost Pre-Roll (1g), ranked second and third respectively. Notably, Carbon Fiber (14g) and Cobalt Fire (14g) held the fourth and fifth positions, showing strong performance in the Flower category. This ranking reflects a consistent rise for Cheers - Durban Glue Pre-Roll (1g), which was not in the top ranks in previous months. The Pre-Roll category dominated the top spots, indicating a shift in consumer preference compared to earlier months.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
