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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Flora Farms concentrated 84.40% of sales in Flower, where sales fell 17.84% year over year but rose 3.89% month over month, while overall brand sales declined 13.66% year over year and average price dropped 9.69%. Vapor Pens expanded 48.25% year over year to 8.53% mix but slipped 0.07% month over month, and Pre-Roll inched up 1.93% year over year to 5.59% share while easing 1.50% month over month; Concentrates contracted 20.16% year over year and 15.82% month over month to 1.48% share. The combination of a Flower-heavy mix alongside category divergence implies reliance on a single category amplifies volatility: the modest month-over-month lift in Flower offsets declines elsewhere, but the double-digit year-over-year drop in Flower and the brand-wide 13.66% year-over-year decline signal that mix concentration is suppressing growth versus a more balanced portfolio.
With Flower ranked 1 in Missouri and holding 84.40% share of brand sales, the 3.89% month-over-month gain in that category likely preserved shelf visibility even as Vapor Pens dipped 0.07% month over month and Pre-Roll slipped 1.50% month over month. However, the 48.25% year-over-year growth in Vapor Pens alongside a 20.16% year-over-year contraction in Concentrates indicates consumer trade-up within inhalables away from niche dabbables toward portable formats, implying that reallocating assortment toward Vapor Pens and stabilizing Pre-Roll could hedge against the 17.84% year-over-year Flower decline while maintaining leadership positioning in Missouri.
Competitive Landscape
Flora Farms holds rank #1 in MO Flower in May 2026, unchanged YoY from rank #1, while maintaining #1 for the last three months, which contrasts with Illicit / Illicit Gardens moving from #3 YoY to #2 currently and CODES sliding from #2 YoY to #3 with a -30.6% sales YoY change. Meanwhile, Sinse Cannabis advanced from #5 YoY to #4 alongside a 27.5% sales YoY increase, and Good Day Farm rose from #9 YoY to #5 with a 1.1% sales YoY uptick, indicating that Flora Farms’ static #1 amid upward pressure from #2 and #4 suggests the category’s competitive churn is occurring just below the top spot and implies durability of Flora Farms’ lead if conversion pressure from rising challengers remains contained.
Notable Products
Cheers - Palm Beach Sour Pre-Roll (1g) posted the standout move in May 2026 with a +60.6% month-over-month surge to rank 2, while Cheers - Key Lime Gelato Pre-Roll (1g) fell -20.2% to rank 7. Within Pre-Rolls, another headwind was Cheers - Cobalt Fire Pre-Roll (1g) at -17.9% and rank 8, and the family concentrated four of the top ten SKUs, signaling a bifurcation where just one Pre-Roll is expanding while peers contract. In Flower, Key Lime Gelato (3.5g) rose +13.8% at rank 6 as Bubba Fett (3.5g) inched up +6.6% at rank 5, and two large-format 14g entries sat in the top 10, implying basket-size strategies are leaning on higher volume packs. The pattern suggests Flora Farms is tilting toward a barbell of one breakout Pre-Roll alongside heavier Flower formats, indicating merchandising should reinforce the winning flavor in Pre-Rolls while protecting share with value-forward 14g Flower.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
