.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Flora Farms has demonstrated a strong and consistent performance in the Missouri market, particularly within the Flower category where it has maintained the number one ranking from May through August 2025. This consistent top position in Missouri's Flower category underscores the brand's dominance and appeal in this segment. However, despite this leadership, Flora Farms has seen a slight decline in sales from May to August, indicating potential market saturation or increased competition. This trend is essential for stakeholders to monitor as it could signal shifts in consumer preferences or market dynamics.
In contrast, Flora Farms' performance in other categories such as Pre-Rolls and Vapor Pens in Missouri indicates a more dynamic landscape. In the Pre-Roll category, Flora Farms has shown a gradual improvement in rankings, moving from 15th in May to 13th by August, accompanied by a notable increase in sales during this period. This upward trend could suggest growing consumer interest or effective marketing strategies. Conversely, in the Vapor Pens category, Flora Farms remained largely stagnant, with a slight dip from 27th to 28th place, although there was a positive sales trajectory in August. The absence from the top 30 in other states or categories highlights potential areas for growth or reevaluation of market strategies.
Competitive Landscape
In the competitive landscape of Missouri's flower category, Flora Farms has consistently maintained its position as the top-ranked brand from May to August 2025. Despite a slight decline in sales from May ($6,868,628) to August ($6,126,575), Flora Farms has managed to retain its lead over competitors such as CODES and Illicit / Illicit Gardens. Notably, CODES experienced fluctuations in rank, dropping to third place in July before reclaiming second place in August, while Illicit / Illicit Gardens briefly rose to second place in July. These shifts highlight the competitive dynamics in the market, yet Flora Farms' ability to maintain its top position underscores its strong brand presence and customer loyalty in Missouri's flower segment.
Notable Products
In August 2025, the top-performing product from Flora Farms was Bubba Fett (14g) in the Flower category, which climbed to the first position with sales of 5243 units. The Cheers - Black Garlic Pre-Roll (1g) held the second spot, marking its entry into the rankings with impressive figures. Cheers - GMO Pre-Roll (1g) secured the third position, also debuting in the rankings this month. Slurricane Pre-Roll (1g) experienced a drop from its top rank in July to fourth place in August. Cheers - Bubba Fett Pre-Roll (1g) maintained its fifth position, showing consistent performance from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
