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Jul-2025
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Overview
Market Insights Snapshot
Flora Farms has demonstrated a robust performance in the Missouri market, particularly excelling in the Flower category where it consistently holds the top position from April to July 2025. This sustained leadership underscores the brand's strong foothold and popularity in the Flower segment. While the sales figures for this category have shown some fluctuation, the overall trend indicates a steady demand, with sales peaking in May. Such dominance in the Flower category suggests that Flora Farms has effectively captured consumer loyalty and trust in Missouri.
In contrast, Flora Farms' presence in the Pre-Roll and Vapor Pens categories reflects a different narrative. While maintaining a presence within the top 30 in both categories, the brand's ranking in Pre-Rolls has seen a gradual improvement, moving from 15th to 13th place over the four-month period. This upward trajectory is a positive sign, indicating potential growth opportunities. However, the Vapor Pens category has seen a static performance, consistently ranking 27th, highlighting a potential area for strategic improvement. Notably, the absence of rankings in other states or provinces suggests that Flora Farms' influence might be largely concentrated in Missouri, presenting both a challenge and an opportunity for geographic expansion.
Competitive Landscape
In the Missouri flower market, Flora Farms has consistently maintained its leadership position, securing the top rank from April to July 2025. This dominance is underscored by its stable sales performance, which, although fluctuating slightly, remains significantly higher than its closest competitors. Notably, CODES, which held the second rank from April to June, experienced a decline to third place in July, possibly due to a drop in sales in June. Meanwhile, Illicit / Illicit Gardens has shown a positive trend, climbing from fourth to second place by July, reflecting a steady increase in sales. This competitive landscape highlights Flora Farms' robust market presence, but also signals potential challenges from rising competitors who are closing the gap in sales, suggesting that Flora Farms must continue to innovate and engage with its customer base to maintain its leading position.
Notable Products
In July 2025, the top-performing product for Flora Farms was Slurricane Pre-Roll (1g) in the Pre-Roll category, securing the number one position with sales of 6084 units. Bubba Fett (14g) in the Flower category rose to second place, showing a significant improvement from its fourth position in April 2025. Lemon Cheese (14g), also in the Flower category, maintained a strong presence by ranking third, though it dropped slightly from its fourth position in June 2025. Cheers - Key Lime Gelato Pre-Roll (1g) emerged as a notable contender, ranking fourth, while Cheers - Bubba Fett Pre-Roll (1g) followed closely in fifth place. These changes highlight dynamic shifts in consumer preferences within Flora Farms' product lineup over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
