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Oct-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
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Flora Farms is stocked at 115 licensed dispensaries across Missouri, California, and New Mexico, 113 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Flora Farms concentrated 80.81% of October 2026 sales in Flower, where sales were down 7.58% year over year but up 6.50% month over month, while Vapor Pens held 11.25% share with sales up 73.61% year over year and 5.92% month over month. Pre-Roll accounted for 5.28% share with a 32.01% year-over-year decline yet a 12.99% month-over-month lift, and Concentrates at 2.66% share rose 31.24% year over year and 7.88% month over month. With average price up 1.50% year over year to $34.05 and the brand ranked 1 in Flower in Missouri, the mix indicates a heavy reliance on a leading but contracting core category while secondary categories expand on both a year-over-year and month-over-month basis.
The pattern implies a strategic need to rebalance toward growth pockets: maintaining the rank 1 Flower position in Missouri while allocating more emphasis to Vapor Pens’ 73.61% year-over-year surge and Concentrates’ 31.24% year-over-year gain can offset Flower’s 7.58% decline. Given Pre-Roll’s 32.01% year-over-year contraction alongside a 12.99% month-over-month bounce, selective SKU pruning and price-pack architecture could stabilize share without overcommitting, while the 6.50% month-over-month Flower increase offers headroom to use pricing and promotional levers to defend mix as total brand sales fell 3.58% year over year.
Competitive Landscape
Flora Farms holds rank #1 in MO Flower in October 2026, unchanged from rank #1 in October 2025, while Sinse Cannabis sits at #2 after moving up from #3 year over year and posting a -10.8% sales change, and Vivid (MO) climbed from #6 to #4 with a 6.5% sales increase. Compared with Illicit / Illicit Gardens sliding from #4 to #3 alongside a -10.0% sales shift and Amaze Cannabis holding at #5 with a -6.8% change, Flora Farms’ stable #1 across the last 3 months and at its peak in October 2026 implies a defended leadership position where flat rank momentum signals consolidation rather than expansion.
Notable Products
Flora Farms leans on Flower, with Hybrid, Indica, and Sativa Flower totaling 71.5% of October 2026 sales, while Vapor Pens account for 7.4%. With the top 10 items contributing 23.9% and GMO (14g) at 3.2%, the lineup is broad but concentrated in Flower formats, so most of its sales come from Flower rather than other form factors.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
