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Jan-2026
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Overview
Market Insights Snapshot
Flora Farms has shown varied performance across different cannabis categories in Missouri. In the Concentrates category, Flora Farms has experienced a slight improvement in its ranking, moving from 15th place in November and December 2025 to 13th place by January 2026, indicating a positive trend. The Flower category remains a stronghold for Flora Farms, consistently holding the top spot across all observed months, demonstrating their dominance in this segment. This stability in the Flower category suggests a strong consumer preference and possibly a robust supply chain supporting their market position.
In contrast, the Pre-Roll category has seen a decline in Flora Farms' ranking, dropping from 11th place in October 2025 to 15th place by January 2026, which could be a cause for concern if the trend continues. Meanwhile, in the Vapor Pens category, Flora Farms has managed to improve its standing slightly, moving from 25th place in November and December 2025 to 21st place by January 2026. This upward movement, although modest, could indicate a growing acceptance or improved product offerings in this category. Notably, Flora Farms was not ranked in the top 30 brands in any other states or categories, which could imply a more localized market presence focused heavily on Missouri.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its top rank from October 2025 through January 2026, showcasing its dominance in the market. Despite a slight decline in sales from October to January, Flora Farms remains ahead of its competitors, indicating strong brand loyalty and market presence. CODES and Illicit / Illicit Gardens have been vying for the second and third positions, with CODES securing the second rank in October and December, while Illicit / Illicit Gardens briefly climbed to second place in November. The competition between these brands highlights a dynamic market environment, but Flora Farms' consistent top ranking suggests a robust strategy that keeps it ahead, despite the fluctuations in sales figures. This analysis underscores the importance of understanding competitive dynamics to maintain market leadership.
Notable Products
In January 2026, the top-performing product for Flora Farms was Cheers - Gator Breath Pre-Roll (1g) in the Pre-Roll category, climbing to the number one spot with sales of 4232.0. Following closely, 24K Gold x Kosher Tangie (14g) held the second position, showing a notable rise from fifth place in December 2025. Slurricane Pre-Roll (1g) maintained a strong presence, securing the third rank after not being ranked in the prior months. Cheers - Bubba Fett Pre-Roll (1g) made an impressive debut at fourth place in January. The Cheers - Black Garlic Pre-Roll (1g) saw a drop to fifth place, after being ranked first in December 2025, indicating a shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
