.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Flora Farms is stocked at 113 licensed dispensaries across Missouri, Illinois, and New Mexico, 111 of them in Missouri, with the deepest coverage in KCMO, St. Louis, Columbia, Springfield, and Independence. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Flora Farms concentrated 82.62% of sales in Flower, where sales fell 1.25% year over year but rose 8.40% month over month, while Vapor Pens held 10.19% share with 105.44% YoY growth and 18.87% MoM growth. Pre-Roll accounted for 5.55% share with 19.20% YoY and 9.97% MoM increases, and Concentrates reached 1.64% share on 11.90% YoY and 25.28% MoM gains. Despite a 9.98% YoY drop in average price to $34.11 and a Flower mix that still dominates, category-level momentum is tilting toward Vapor Pens and Pre-Roll, implying that July 2026 marked a pivot from a single-category anchor toward a broader, faster-growing mix.
Holding the number 1 rank in Flower in Missouri while Vapor Pens expand 105.44% YoY and Pre-Roll grows 19.20% YoY indicates a shift from reliance on a mature category to a two-speed portfolio where emerging formats pull incremental share. With MoM gains of 18.87% in Vapor Pens and 9.97% in Pre-Roll alongside an 8.40% MoM rise in Flower, the mix is becoming less price-sensitive even as average price fell 9.98% YoY, suggesting July 2026 positioning centers on defending Flower leadership while using lower-price-point and convenience formats to capture new trips and stabilize growth.
Competitive Landscape
Flora Farms holds rank #1 in MO Flower in July 2026, unchanged YoY from rank #1, while also maintaining #1 over the past three months; in contrast, Sinse Cannabis sits at #2 versus #4 a year ago with +9.0% YoY sales, and Illicit / Illicit Gardens is #3 with no rank change but a -12.8% YoY sales decline, indicating Flora Farms’ top position is defended more by competitor churn than upward movement. Further down, Amaze Cannabis advanced to #4 from #6 with +20.6% YoY sales and Local Cannabis Co. rose to #5 from #10 with +41.8% YoY sales, while Flora Farms’ peak rank of #1 in July 2026 and a flat YoY rank suggest a stable lead that could compress if faster-rising challengers sustain momentum; the pattern implies that holding #1 without rank gains relies on consistency amid rivals’ divergent growth trajectories, not incremental share capture.
Notable Products
Cheers - Bubba Fett Pre-Roll (1g) delivered the most pronounced movement in July 2026 with a +90.6% month-over-month surge and a climb to rank 1, while Cheers - Key Lime Gelato Pre-Roll (1g) fell -31.8% and sat at rank 2, signaling a sharp trade-up toward a single hero pre-roll. With four of the top ten coming from Pre-Roll and six from Flower, the portfolio skews toward value-size Flower at ranks 5, 8, and 10 alongside premium-positioned singles, implying a barbell that captures both bulk buyers and impulse purchasers. The outlier jump at rank 1 against a concurrent -31.8% decline at rank 2 suggests SKU consolidation around flavor/strain equity rather than category expansion, pointing to tighter hero-SKU focus to drive velocity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
