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Dec-2025
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Overview
Market Insights Snapshot
Flora Farms has demonstrated a noteworthy performance in the Missouri market, particularly in the Flower category, where it consistently held the top position from September through December 2025. This indicates a strong consumer preference and market presence in this category. In Concentrates, Flora Farms entered the top 30 rankings in October and maintained a stable position, fluctuating slightly between the 14th and 15th spots. This consistency suggests a solid foothold in the Concentrates category, although there is room for growth compared to their dominance in the Flower market.
In the Pre-Roll category, Flora Farms showed a modest yet stable performance, improving from the 13th position in September to the 11th in October, before settling at 12th place for the subsequent months. This indicates a competitive presence but highlights potential for further advancement. Meanwhile, in the Vapor Pens category, Flora Farms made significant progress, climbing from the 29th spot in September to the 24th by December, reflecting a positive trajectory in consumer acceptance and sales. The absence of a ranking in September for Concentrates could be seen as a missed opportunity, yet their entry into the top 15 in subsequent months demonstrates a strategic improvement.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its position as the top-ranked brand from September to December 2025, showcasing its dominance in the market. Despite fluctuations in sales, Flora Farms has managed to stay ahead of competitors like CODES and Illicit / Illicit Gardens, which have been vying for the second and third positions. Notably, while CODES experienced a dip in rank in November, Illicit / Illicit Gardens saw a rise, indicating a competitive shuffle beneath Flora Farms' steady leadership. This consistent top ranking suggests that Flora Farms has a strong brand presence and customer loyalty, which are crucial for sustaining its market leadership amidst the dynamic shifts in sales and rankings of its closest competitors.
Notable Products
In December 2025, Flora Farms' top-performing product was Cheers - Black Garlic Pre-Roll (1g), maintaining its first-place rank from September with sales of 4029. GMO (14g) emerged as the second top product, marking its debut in the rankings. Cheers - Gator Breath Pre-Roll (1g) secured the third position, also appearing for the first time. Key Lime Gelato (14g) held the fourth spot, showing a slight improvement from its fifth-place rank in September. Lastly, 24K Gold x Kosher Tangie (14g) rounded out the top five, also making its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
