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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Flora Farms is stocked at 100 licensed dispensaries across Missouri and New Mexico, 99 of them in Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Independence. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In August 2026, Flower held 81.07% share with year-over-year growth of 3.08% and month-over-month growth of 0.85%, while Vapor Pens climbed to 11.10% share on 106.78% YoY and 10.77% MoM growth. Pre-Roll reached 6.00% share with 6.59% YoY and 8.45% MoM gains, and Concentrates accounted for 1.83% share with 26.35% YoY and 1.20% MoM growth. Despite brand-level YoY sales up 9.78% and average price down 9.23%, Flower’s modest growth alongside triple-digit Vapor Pen expansion indicates mix diversification rather than pure price-driven volume, implying a pivot toward inhalables beyond core Flower. As the top-ranked Flower brand in Missouri (rank 1), the brand’s category breadth now matters more for sustaining total-share momentum than incremental gains in its flagship segment.
The swing toward Vapor Pens (+106.78% YoY; +10.77% MoM) and steady Pre-Roll growth (+6.59% YoY; +8.45% MoM) reduces dependence on a single category, while Flower’s 81.07% share and rank 1 position anchors visibility. With average price down 9.23% and Concentrates advancing 26.35% YoY from a 1.83% base, the mix shift implies a strategy balancing entry-price formats (Pre-Roll at a $7.52 average) with convenience-led Vapor Pens ($32.36 average), cushioning against Flower-specific volatility. The net pattern suggests Flora Farms is using high-growth inhalable adjacencies to defend total-market rank strength in Missouri while moderating price to stimulate cross-category trial.
Competitive Landscape
Flora Farms is ranked #1 in MO Flower in August 2026, unchanged from #1 in August 2025, and it also held #1 three months ago, implying zero rank volatility across both the annual and quarterly windows; meanwhile, Illicit / Illicit Gardens sits at #2 after improving from #3 year over year and Farmer G surged from #31 to #5 with a 434.3% YoY sales increase, indicating competitors are compressing the gap from below even as Flora Farms’ rank remains static at the peak — a trajectory that implies Flora Farms’ hold on #1 is durable for now but increasingly contested by faster-moving challengers.
Notable Products
Cheers - Black Garlic Pre-Roll (1g) delivered the standout move with a 68.7% month-over-month surge to rank 1 in August 2026, outpacing the next Pre-Roll at rank 2 that grew 10.4%. Flower also showed outsized momentum at the top of the leaderboard as Lazer Wolf (14g) climbed 59.8% to rank 4 while Cereal Milk (3.5g) advanced 53.8% to rank 5, indicating that both bulk and eighth formats gained velocity simultaneously. With five of the top ten SKUs in Flower and three in Pre-Roll, assortment concentration is tilting toward inhalables that scale in both value and convenience, implying Flora Farms is consolidating share by leaning into high-turn Flower while using Pre-Rolls as entry accelerants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
