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Oct-2025
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Overview
Market Insights Snapshot
Flora Farms has demonstrated a strong presence in the Missouri cannabis market, with notable performances across several product categories. In the Flower category, Flora Farms has consistently maintained the top rank from July to October 2025, indicating a robust and sustained consumer demand for their products. This unwavering dominance in the Flower category is a testament to their market leadership in Missouri. However, in the Concentrates category, Flora Farms only appeared in the rankings in October, debuting at the 14th position, which could suggest either a recent entry or a significant improvement in their product offering in this category.
In the Pre-Roll category, Flora Farms has shown a positive upward trajectory, moving from the 14th position in July to the 10th position by October, reflecting a growing preference among consumers. This trend could be indicative of successful marketing strategies or product innovations that have resonated with their target audience. Conversely, in the Vapor Pens category, Flora Farms has struggled to break into the top 20, although there was a noticeable improvement from the 29th position in September to the 24th position in October. This suggests a potential area for growth, as they appear to be making headway in improving their standing. The absence of Flora Farms in the top 30 for certain months in specific categories highlights areas where the brand may need to focus on increasing visibility and market penetration.
Competitive Landscape
In the Missouri flower category, Flora Farms has consistently maintained its leading position from July to October 2025, demonstrating its strong market presence and customer loyalty. Despite a slight dip in sales during August and September, Flora Farms managed to rebound in October, indicating resilience and effective market strategies. Competitors like CODES and Sinse Cannabis have remained stable in their respective second and third positions, with Sinse Cannabis showing a notable sales increase in October. This competitive landscape highlights Flora Farms' ability to maintain its top rank amidst growing competition, though the sales momentum of Sinse Cannabis suggests a potential challenge if this trend continues. For Flora Farms, sustaining its leadership will require continued innovation and customer engagement to fend off competitors who are closing the sales gap.
Notable Products
In October 2025, Flora Farms' top-performing product was Black Garlic (14g) in the Flower category, which ascended to the number one rank from fourth in September. Cheers - Black Garlic Pre-Roll (1g) maintained a strong performance, holding the second position with notable sales of 4,815 units. Bubba Fett (14g) also performed well, securing the third spot after being unranked in September. Cheers - Key Lime Gelato Pre-Roll (1g) entered the rankings at fourth place, while Slurricane Pre-Roll (1g) dropped to fifth, showing a decline from its second-place position in September. These shifts highlight Black Garlic's rising popularity and Slurricane's decreased demand over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
