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Oct-2025
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Overview
Market Insights Snapshot
In the diverse landscape of cannabis markets, Tyson 2.0 has shown varied performance across different states and product categories. In Nevada, the brand has made a notable impact in the Edible category, climbing from the 23rd position in July 2025 to an impressive 11th by October 2025. This upward trajectory is a positive indicator of their growing popularity in the state. Conversely, their presence in the Pre-Roll category in California remains outside the top 30, suggesting potential challenges in penetrating this competitive market. Meanwhile, in Illinois, Tyson 2.0's Vapor Pens experienced a decline from 60th in July to falling out of the top 30 by October, indicating a need for strategic adjustments in this segment.
Analyzing performance in the Flower category, Tyson 2.0's journey in New York reflects a consistent but modest presence, maintaining ranks in the 90s throughout the months. In New Jersey, the brand entered the top 100 in October 2025, ranking 77th, which could signify the start of an upward trend. In Nevada, however, the Flower category saw fluctuating positions, with a peak at 49th in August before settling at 52nd in October. The brand's performance in Ohio for Vapor Pens shows a declining trend, dropping from 55th in July to 68th by October, which could be a point of concern for the brand's strategy in the state.
Competitive Landscape
In the Nevada edible cannabis market, Tyson 2.0 has shown a remarkable upward trajectory from July to October 2025, climbing from a rank of 23 to 11. This significant improvement in rank highlights its growing popularity and competitive edge. Notably, Tyson 2.0 has outpaced brands like Beboe and Dreamland, which have remained relatively stable in their rankings, with Beboe fluctuating between 11 and 14 and Dreamland consistently at 14. While Kanha / Sunderstorm and Jams maintain higher ranks, Tyson 2.0's rapid ascent suggests a strong potential to challenge these leaders. The brand's sales growth, particularly in September and October, underscores its increasing market share and consumer appeal, positioning it as a formidable contender in the Nevada edibles category.
Notable Products
In October 2025, Knockout OG (3.5g) emerged as the top-performing product for Tyson 2.0, achieving the number one rank with sales reaching 2803 units. Gelato 44 (3.5g), which had previously held the top spot in August and September, moved to second place. Punch Pie Pre-Roll (1g) entered the rankings in third place, indicating strong demand for pre-rolls. Punch Pie (3.5g) and Dynamite Cookies (3.5g) maintained their positions at fourth and fifth, respectively, showing consistent performance in the Flower category. The shift in rankings highlights Knockout OG's growing popularity, while Gelato 44 continues to perform robustly despite the slight drop in rank.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
