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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Tyson 2.0 concentrated nearly half of May 2026 sales in Flower at 49.0% share with year-over-year growth of 42.4% but a month-over-month decline of 12.0%, while Vapor Pens held 27.5% share with 18.6% YoY growth and a 2.5% MoM increase. In contrast, Pre-Roll at 13.5% share fell 38.5% YoY despite a 1.2% MoM uptick, and Edible at 9.9% share declined 28.7% YoY alongside a 10.0% MoM drop; taken together with a 6.9% brand-level YoY sales lift and a 6.2% YoY rise in average price, the pattern implies reliance on Flower and Vapor Pens for growth while trim categories act as a drag on consistency across months.
With Flower ranking 34th in Arizona and holding a 49.0% internal mix, the 12.0% MoM dip indicates exposure to monthly volatility even as 42.4% YoY gains expand footprint, and Vapor Pens’ 2.5% MoM rise offsets some risk by smoothing near-term momentum. Meanwhile, sharp YoY contractions in Pre-Roll at 38.5% and Edible at 28.7%, combined with a 24‑month sales decline of 7.0%, suggest a positioning pivot toward higher-price Flower (average price $30.79) and mid-priced inhalables (average price $18.78) rather than value-led segments, implying the brand’s defensible lane is premium-leaning inhalation while underweight edible and pre-roll presence limits cross-category insulation.
Competitive Landscape
Tyson 2.0 sits at rank #34 in AZ Flower in May 2026, improving 24 positions from #58 in February 2026, and reaching its peak rank of #34 in May 2026 while still trailing the category leaders by over 30 places. Against competitors, JustFLOWR (MA) holds #1 with a year-over-year sales change of -37.4% while Just Flower / Just Vape surged from #51 to #4 year-over-year, indicating that Tyson 2.0’s 24-place rise over three months is a catch-up move rather than category-defining momentum. The pattern implies Tyson 2.0’s rank trajectory is improving but requires continued share gains to convert a late-quarter climb into durable mid-tier positioning.
Notable Products
Haymaker Haze Pre-Roll (1g) posted the steepest movement in May 2026 with a -42.24% month-over-month drop and slipped to rank 9, signaling a loss of traction within a lineup otherwise anchored by Pre-Rolls holding ranks 1, 2, and 6. Punch Pie (3.5g) at rank 4 declined -7.17% MoM while Gelato 44 (3.5g) at rank 5 inched up +4.69% MoM, and four of the top ten are Pre-Roll SKUs, pointing to a category-heavy mix despite uneven unit velocity. Toad Distillate Disposable (1g) at rank 8 grew +5.32% MoM and Round 12 Diamond Infused Pre-Roll (1g) led at rank 1 with $25,728 in sales, suggesting the portfolio leans on high-visibility singles while mid-tier Flower absorbs volatility. The pattern implies Tyson 2.0 is consolidating around Pre-Rolls and select Vapor Pens, using a few headline SKUs to drive discovery while managing softness in secondary Pre-Rolls.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
