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Jun-2024
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Overview
Market Insights Snapshot
Tyson 2.0 has shown varied performance across different states and product categories. In California, the brand did not make it into the top 30 for edibles from March to June 2024, indicating a potential area for improvement. In Michigan, Tyson 2.0's pre-rolls saw fluctuating ranks, starting at 79 in April and dropping out of the top 30 in March and May, but reappearing at 99 in June. This inconsistency suggests that while there is some market presence, the brand may need to bolster its marketing or product offerings to maintain a more stable ranking. Conversely, their vapor pens in Michigan showed a slight decline, consistently hovering around the 88-90 range, which might indicate a stable but modest market share in this category.
In Missouri, Tyson 2.0's performance in concentrates was notable with a rank of 34 in April, but it did not appear in the top 30 for the other months, suggesting a need for sustained efforts to maintain visibility. Their pre-rolls saw a significant rise to 21 in April but fell out of the top 30 by June. In Nevada, the brand's edibles maintained a downward trend, moving from 17 in March to 21 by June. However, their flower category showed a mixed performance, peaking at 41 in April but fluctuating around the 50s in other months. Notably, in New York, Tyson 2.0's edibles saw a peak at rank 12 in April, maintaining a top 15 position through June, suggesting strong market acceptance. Their flower products also showed consistent ranks around the 20s, indicating a steady presence in this competitive market.
Competitive Landscape
In the competitive landscape of the Flower category in New York, Tyson 2.0 has experienced fluctuations in its market rank over the past few months, indicating a dynamic competitive environment. Notably, Tyson 2.0's rank improved slightly from 22nd in March 2024 to 20th in April 2024, but then dropped back to 23rd by June 2024. This suggests that while Tyson 2.0 is maintaining a presence, it faces stiff competition from brands like Animal House, which saw a significant rise from 38th in March 2024 to 14th in May 2024, before stabilizing at 20th in June 2024. Additionally, Veterans Choice Creations (VCC) has shown a more stable performance, consistently ranking around the mid-20s, which may indicate a loyal customer base. Meanwhile, Mfny (Marijuana Farms New York) experienced a dramatic drop from 14th in March 2024 to 39th in May 2024, but rebounded to 25th in June 2024, highlighting the volatility in consumer preferences. These trends underscore the importance for Tyson 2.0 to innovate and differentiate to improve its market position amidst such competitive shifts.
Notable Products
In June 2024, the top-performing product for Tyson 2.0 was Dynamite Cookies (3.5g) in the Flower category, which climbed to the number one spot with impressive sales of $4,051. Knockout OG Pre-Roll (1g) secured the second position, showing a significant rise from its fifth-place ranking in April 2024. Pound for Pound Cake Pre-Roll (1g) remained consistent, holding the third rank for the second consecutive month. Knockout OG (3.5g) dropped to fourth place from its top position in May 2024. Lastly, Gelato 44 Pre-Roll (1g) made its debut in the rankings, capturing the fifth spot.
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