Apr-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market of Missouri, Sundro Cannabis has shown a notable presence across several categories, with varying degrees of success. In the Flower category, their rankings have remained relatively stable, fluctuating slightly between the 21st and 18th positions from January to April 2024. This stability in ranking, despite a drop in sales in April to 624,000, suggests a consistent demand for their flower products among consumers. The Pre-Roll category tells a story of improvement, where Sundro Cannabis climbed from the 17th to the 14th spot over the same period, highlighted by a significant increase in sales from January's 144,276 to 237,205 in April. This upward trend in the Pre-Roll segment indicates growing consumer preference and acceptance of Sundro Cannabis's offerings in this category.
However, the brand's performance in the Vapor Pens category paints a different picture. Sundro Cannabis struggled to break into the top 50, with rankings hovering in the high 50s from January to April 2024. This consistent positioning outside the top 30 brands in the state for Vapor Pens underscores a challenge for Sundro Cannabis in capturing a significant share of this market segment. Despite an initial increase in sales from January to March, April saw a decrease, aligning with their lower rankings. This contrast across categories highlights Sundro Cannabis's need to bolster its market strategies for Vapor Pens in Missouri, even as it solidifies its foothold in the Flower and Pre-Roll markets. The brand's mixed performance across these categories showcases the dynamic nature of consumer preferences and the competitive landscape in Missouri's cannabis market.
Competitive Landscape
In the competitive landscape of the Missouri flower cannabis market, Sundro Cannabis has shown a consistent but challenging performance. Starting out at 21st rank in January 2024 and maintaining a close position through April 2024, Sundro Cannabis has been navigating a competitive field. Notably, its competitors like Cloud Cover (C3) and C4 / Carroll County Cannabis Co. have experienced fluctuations in their rankings but remained ahead of Sundro in terms of rank, despite Cloud Cover's sales decreasing over time. On the other hand, Nuthera Labs and Stability Growers have shown variable performance, with Stability Growers notably improving its rank to 20th by April 2024, surpassing Sundro Cannabis. This dynamic indicates a highly competitive environment where small shifts can lead to changes in rank, highlighting the importance for Sundro Cannabis to innovate and adapt to maintain or improve its market position in Missouri's flower category.
Notable Products
In April 2024, Sundro Cannabis saw Orange Kush Cake (3.5g) from the Flower category as its top-selling product, maintaining its number one rank from previous months with sales reaching 3020 units. Following closely, White Caviar (3.5g) also from the Flower category, made a significant entry at rank 2. Cherry Punch (3.5g) and Sugar Biscuits (3.5g), both from the Flower category as well, secured the third and fourth positions respectively. The Orange Kush Cake Pre-Roll (1g) from the Pre-Roll category rounded out the top five, marking a diverse interest from consumers. Notably, the rankings in April show a strong preference for Flower category products, with Orange Kush Cake (3.5g) consistently leading, indicating a steady demand for this product.