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Jun-2024
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Overview
Market Insights Snapshot
Sundro Cannabis has shown varied performance across different product categories in Missouri. In the Flower category, the brand has maintained a consistent presence within the top 30, with a slight fluctuation in rankings from 22nd in March to 20th in May, before dropping back to 22nd in June. This indicates a stable, albeit slightly volatile, market position. However, in the Vapor Pens category, Sundro Cannabis did not make it into the top 30 rankings for any of the months observed, suggesting a weaker performance and potential area for improvement. Notably, the Pre-Roll category has seen a positive trend, with rankings improving from 18th in March to 15th in June, reflecting growing consumer interest and potentially effective marketing strategies in this segment.
While Sundro Cannabis has faced challenges in the Vapor Pens category, their performance in the Pre-Roll category in Missouri has been encouraging. The brand's sales in Pre-Rolls increased consistently, with a notable rise from $183,633 in March to $237,561 in June. This upward trend in sales corresponds with the improved rankings, indicating successful product reception and market penetration. Conversely, the Flower category experienced a slight dip in sales from $682,389 in March to $560,967 in June, despite maintaining a consistent ranking. This could suggest a need for strategic adjustments to sustain and grow market share in this category. Overall, Sundro Cannabis's performance presents a mixed yet insightful picture, highlighting areas of strength and opportunities for growth.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Sundro Cannabis has experienced fluctuating rankings and sales over the past few months. Sundro Cannabis ranked 22nd in March 2024, improved slightly to 21st in April, reached 20th in May, but then dropped back to 22nd in June. This indicates a competitive but unstable position within the market. Comparatively, In The Flow demonstrated a more volatile trend, peaking at 16th in both April and May before falling to 24th in June. Nugz showed a consistent upward trajectory, moving from 29th in March to 21st in May, but slightly declined to 23rd in June. Meanwhile, Sublime has shown a steady climb, reaching 18th in May and maintaining a strong position at 20th in June. Nuthera Labs displayed a mixed performance, ranking 26th in March, improving to 21st by June. These dynamics suggest that while Sundro Cannabis is holding its ground, it faces significant competition from brands that are either climbing steadily or showing potential for rapid rank changes, emphasizing the need for strategic marketing and product differentiation to maintain and improve its market position.
Notable Products
In June 2024, Pancake Breath Pre-Roll (0.5g) emerged as the top-performing product for Sundro Cannabis, with an impressive sales figure of 2477 units. Runtz (3.5g) secured the second rank, maintaining strong sales at 2302 units. Dirty Banana (3.5g) held steady in the third position, showing a slight increase in sales from May to June. Lil Tokyo (3.5g) dropped from second place in May to fourth in June, indicating a decline in sales. White Caviar (3.5g) rounded out the top five, moving up from its previous third-place ranking in April.
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