.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sundro Cannabis concentrated 75.18% of sales in Flower, where year-over-year sales declined 28.34% and month-over-month slipped 4.07%, while Pre-Roll held 22.70% share with a 25.47% YoY decline but a 7.92% MoM gain. Vapor Pens remained a small 2.11% share yet posted a 37.51% MoM lift despite a 23.12% YoY decline, and the brand’s average price fell 19.17% YoY to $20.47. With Flower ranked 31st in Missouri, the mix indicates overexposure to a category with deeper YoY contraction and only modest MoM softness, while growth pockets exist in smaller formats.
The pattern implies Sundro Cannabis is leaning on a shrinking core while momentum is forming at the edges: the 7.92% MoM increase in Pre-Rolls alongside a 37.51% MoM jump in Vapor Pens contrasts with Flower’s 4.07% MoM drop and 28.34% YoY decline. Given a 31 rank position in Missouri Flower and a 22.70% Pre-Roll share, reallocating mix toward faster-moving formats could counterbalance the brand’s overall 27.62% YoY sales decline and reduce reliance on discounted Flower pricing down 19.17% YoY.
Competitive Landscape
Sundro Cannabis sits at rank #31 in MO Flower in May 2026, down 11 positions year over year from #20, and up 3 spots versus February 2026 when it was #34; this places the brand 11 ranks below its May 2025 peak at #20 while the category’s leaders shifted less dramatically. In contrast, Flora Farms held #1 with a 0-position YoY change despite a 17.8% YoY sales decline, while Illicit / Illicit Gardens improved 1 rank to #2 with a 5.8% YoY sales increase; meanwhile, CODES slid 1 rank to #3 alongside a 30.6% YoY sales drop. The pattern—an 11-position YoY drop alongside a 3-position recovery in the last three months—implies Sundro Cannabis is stabilizing off its May 2025 peak but remains structurally displaced from the top tier unless momentum outpaces competitors that are either maintaining rank or improving slightly.
Notable Products
Dirty Banana (3.5g) delivered the standout movement in May 2026 with a 76.3% month-over-month gain, climbing to rank 4, while Runtz (3.5g) fell 39.9% yet still held rank 1, and Cadillac Rainbow (3.5g) slid 19.6% at rank 10. Bitter Sweet (3.5g) rose 30.3% to rank 2 as Rainbow Rozay (3.5g) declined 37.4% at rank 9, and six of the top ten were Flower SKUs, pointing to concentration around eighths despite Pre-Roll entries at ranks 5 and 8. With Animal Iccee (3.5g) debuting at rank 3 and Lil Tokyo (3.5g) nearly flat at -2.5% at rank 6, the mix suggests rotation within core Flower strains rather than a shift toward Pre-Rolls. The pattern implies Sundro Cannabis is leaning into a few high-velocity Flower strains to anchor share while allowing underperforming Flower SKUs to cycle down, indicating a portfolio tuned for episodic strain spikes over broad category diversification.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
