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Oct-2025
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Overview
Market Insights Snapshot
Dog House has shown varied performance across different states and product categories from July to October 2025. In Michigan, the brand's Flower category has maintained a relatively stable presence, holding a rank within the top 15 throughout the period, although there was a slight dip in sales from July to September before a small recovery in October. Meanwhile, in Oregon, Dog House's Flower category experienced significant fluctuations, with the brand jumping from the 42nd position in September to 22nd in October, indicating a notable improvement in market presence. This upward movement in Oregon is contrasted by their performance in Washington, where Dog House's Flower category did not break into the top 70, suggesting a less competitive stance in that state.
In terms of Pre-Roll products, Dog House has shown impressive momentum in Michigan, climbing from the 73rd position in July to the 51st in October, demonstrating a strong upward trajectory in this category. Conversely, their performance in Oregon has been more consistent, with Dog House maintaining a presence within the top 30, and even improving to the 18th position by October. This steady performance in Oregon contrasts with the brand's absence from the top 30 Pre-Roll rankings in Washington, suggesting that Dog House might need to re-evaluate its strategy in this particular state to enhance its market penetration and visibility.
Competitive Landscape
In the competitive landscape of the Flower category in Michigan, Dog House has experienced a relatively stable yet slightly fluctuating rank over the past few months, moving from 12th in July 2025 to 13th in October 2025. Despite a minor dip in sales from July to September, Dog House managed a slight recovery in October. In comparison, Glorious Cannabis Co. maintained a higher rank, consistently staying ahead of Dog House, although their sales also showed a downward trend. Meanwhile, Everyday Cannabis (MI) improved its position, surpassing Dog House in August and maintaining a lead through October. Notably, Skymint made a significant leap from not being in the top 20 in July to ranking 14th in October, indicating a strong upward trajectory that could pose a competitive threat. On the other hand, High Supply / Supply showed a positive trend by climbing from outside the top 20 to 15th place by October, suggesting a potential challenge for Dog House in maintaining its market position.
Notable Products
In October 2025, Dog House's top-performing product was Sex Tape Bulk in the Flower category, maintaining its first-place rank from the previous three months with a sales figure of 8,555. Purple Panties Bulk, also in the Flower category, rose to the second position, improving from third place in September. Blue Runtz Pre-Roll 1g in the Pre-Roll category showed significant progress, climbing from fifth place in September to third place in October. Pink Passion Bulk in the Flower category held steady at fourth place, consistent with its September ranking. New to the list, Sex Tape Pre-Roll 1g entered at fifth place, indicating a strong debut in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
