Dog House

Trend
Growth
Jan-2024 Sales
$1M+
Product Count
192
Updated
February 6, 2024
Markets
Dog House Historical Sales by Category

Market Insights Snapshot

In Michigan, Dog House has shown a notable performance in the Flower category, climbing from a rank of 31 in October 2023 to 16 in November 2023, and maintaining a stable presence in the top 20 through January 2024. This upward trend is a positive signal, especially considering the brand's significant sales increase from October to December 2023. However, in the Pre-Roll category, Dog House struggled to make a significant impact, with its ranking fluctuating drastically and failing to break into the top 20, peaking at 89 in January 2024 after being unranked for two months. This inconsistency in the Pre-Roll category could indicate challenges in market penetration or consumer preferences shifting away from their offerings in this segment.

Meanwhile, in Washington, Dog House's performance tells a different story, particularly in the Concentrates category. Despite a slight improvement in December 2023, where it climbed to rank 74, the brand struggled to maintain a consistent position, dropping back to 95 in January 2024. This volatility suggests a highly competitive market or possible operational challenges affecting their standings. On a brighter note, the Flower category in Washington saw a steady improvement in rankings from 55 in October 2023 to 42 in January 2024, alongside a gradual increase in sales, highlighting a growing consumer base and possibly a stronger market fit for their Flower products compared to Concentrates. This contrast between categories and states/provinces underscores the importance of strategic market positioning and product diversification for the Dog House brand.

Jan-2024 Rank
Flower
Pre-Roll
Concentrates
16
89
42
95

Competitive Landscape

In the competitive landscape of the Flower category in Michigan, Dog House has shown a notable improvement in its ranking, moving from not being in the top 20 in October 2023 to securing the 16th position by January 2024. This upward trajectory is significant, especially when compared to its competitors. For instance, Redemption experienced a slight decline, moving from 16th to 17th place in the same period, indicating a potential opportunity for Dog House to capture more market share. Similarly, Goldkine fluctuated in rankings but remained close to Dog House, suggesting a tight competition between the two. Sapphire Farms also saw improvement but remained just below Dog House in the rankings. Notably, Uplyfted Cannabis Co. made a significant leap, ending up just above Dog House by January 2024. This competitive analysis highlights Dog House's positive momentum in the market, despite the intense competition and fluctuating sales and rankings among its peers.

Dog House market ranking for MI Flower

Notable Products

In January 2024, Dog House saw D'Ope (3.5g) from the Flower category maintain its top position with sales reaching 3500 units, illustrating its consistent popularity. Following closely, Smacks Pre-Roll (1g) emerged as the second top-selling product, a notable rise given its previous rank at third in December 2023. Scooby Cakes Pre-Roll (1g) also made a significant entrance, securing the third spot in the rankings without having been ranked in the preceding months. Sherb Cream Pie (Bulk) and Red Cab (Bulk), both from the Flower category, rounded out the top five, maintaining their positions from December 2023. This month's rankings highlight a stable preference for Flower products, with Pre-Rolls also showing strong performance and potential for growth.

Product Rank
Category
Oct-2023
Nov-2023
Dec-2023
Jan-2024
D'Ope (3.5g)
Flower
5
1
1
1
Smacks Pre-Roll (1g)
Pre-Roll
>5
>5
3
2
Scooby Cakes Pre-Roll (1g)
Pre-Roll
>5
>5
>5
3
Sherb Cream Pie (Bulk)
Flower
>5
>5
4
4
Red Cab (Bulk)
Flower
>5
>5
5
5
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