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Jun-2024
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Overview
Market Insights Snapshot
Dog House has shown a significant upward trend in the Flower category in Michigan. Starting at rank 24 in March 2024, the brand improved to rank 20 in April, and made a remarkable leap to rank 6 in May, before slightly dropping to rank 8 in June. This consistent upward movement suggests a growing consumer preference for Dog House's Flower products in Michigan. On the other hand, Dog House's performance in the Pre-Roll category in Michigan has been less impressive, with rankings staying outside the top 30 for the entire period from March to June. This indicates a potential area for improvement or a need for strategic changes to capture more market share in the Pre-Roll segment.
In Washington, Dog House's performance in the Flower category has been relatively stable but not particularly strong. The brand hovered around the mid-50s in rank, starting at 57 in March, slightly improving to 56 in April, but then falling back to 57 in May and further down to 61 in June. This stability at a lower rank suggests that while Dog House has a presence, it is not a dominant player in Washington's Flower market. The lack of Dog House's appearance in the top 30 for other categories in Washington during this period also highlights areas where the brand could focus on growth or diversification efforts.
Competitive Landscape
In the competitive Michigan Flower category, Dog House has shown a remarkable improvement in its ranking over recent months, moving from 24th place in March 2024 to a high of 6th place in May 2024, before settling at 8th place in June 2024. This upward trend in rank is indicative of a significant increase in sales, particularly notable in May 2024 when Dog House's sales more than doubled compared to March 2024. In contrast, competitors such as LivWell and Galactic (fka Galactic Meds) have experienced more fluctuating ranks, with LivWell dropping from 9th place in March 2024 to 13th in April 2024, and Galactic (fka Galactic Meds) peaking at 8th place in May 2024 but not maintaining a top 5 position. Another competitor, Simply Herb, has also shown a positive trend, reaching 6th place in June 2024, which aligns closely with Dog House's performance. The steady climb in Dog House's rank and sales highlights its growing market presence and competitive edge in Michigan's Flower category.
Notable Products
In June 2024, the top-performing product from Dog House was Kiwi (Bulk) in the Flower category, maintaining its number one rank from May 2024 with sales of 3548 units. Gratiot Gold (3.5g) emerged as the second top product, making its first appearance in the rankings with notable sales. Gratiot Gold (Bulk) climbed back up to third place after not being ranked in May, showing a significant rebound in sales to 2643 units. Red Cab (Bulk) moved up to fourth place from its fifth position in May, indicating a steady increase in popularity. Blue Runtz Smalls (28g) entered the rankings at fifth place, marking its debut with strong sales figures.
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