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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Dog House is stocked at 360 licensed dispensaries across Michigan, Oregon, and 2 other states, 224 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Monroe, Grand Rapids, and Kalamazoo. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In September 2026, Dog House concentrated 83.03% of sales in Flower while Pre-Roll held 16.54%, with Vapor Pens and Concentrates together at 0.44% share; this mix coincided with a brand-level year-over-year decline of 15.96% and a 24-month contraction of 48.27%. Within the mix, Flower fell 18.88% YoY but grew 8.62% MoM, whereas Pre-Roll was roughly flat YoY at -0.28% and slipped 5.26% MoM; Vapor Pens retreated 52.07% MoM and Concentrates rose 33.67% MoM off a 0.02% share base. Given a category rank of 21 in Flower in Oregon and an average price down 33.00% YoY to $15.67, the pattern implies Dog House is leaning harder into price-accessible Flower to defend share while allowing peripheral formats to atrophy without near-term share consequence.
The shift toward Flower’s 8.62% MoM rebound alongside a 16.54% Pre-Roll share and a 5.26% MoM Pre-Roll pullback indicates a trade-up within inhalables toward larger-value formats as pricing compresses 33.00% YoY, while the 52.07% MoM contraction in Vapor Pens suggests deprioritization of a low-share, higher-volatility segment. Holding rank 21 in Flower in Oregon while Flower volume stabilizes month over month and Pre-Roll softens implies Dog House’s near-term positioning is as a Flower-first brand optimizing for velocity in its lead state MI and similar markets, with assortment simplification likely to sustain category focus over breadth.
Competitive Landscape
Dog House sits at rank #26 in Michigan Flower in September 2026, down 13 positions year over year, but up 13 spots versus June 2026 when it was #39; that mix of a -13 YoY rank change and a +13 three-month climb indicates volatility rather than steady erosion. Competitively, High Minded held #1 both this year and last despite a -3.3% YoY sales change, while Play Cannabis advanced from #7 to #2 on +33.3% YoY sales and NOBO jumped from #19 to #4 with +188.3% YoY sales; in contrast, Dog House has fallen from a peak of #7 in September 2024 to #26 today, a 19-rank slide from peak that now sits alongside a near-term recovery. The pattern implies that Dog House’s current trajectory is a mid-pack rebound from a two-year decline, and closing the gap with top-five risers will require converting the recent 13-rank quarterly lift into sustained share gains despite faster upward mobility among rivals.
Notable Products
Candy Cartel Pre-Roll (1g) posted the standout movement in September 2026 with a +43.7% month-over-month surge to $21,025 and rose to rank 1, while Blue Runtz Pre-Roll (1g) slipped 0.5% month-over-month and held at rank 5. Flower concentrated the leaderboard with seven of the top ten SKUs, including Mega (Bulk) inching up just +0.5% month-over-month at rank 2 and Lemondary (Bulk) gaining +17.7% month-over-month at rank 6, which contrasts with the mixed Pre-Roll trajectory where one SKU accelerated and another stalled. The pattern implies Dog House is leaning into Flower for breadth while a single breakout in Pre-Roll is carrying velocity at the top, signaling a portfolio that benefits from targeted hero SKUs rather than uniform category momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
