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Apr-2024
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Overview
Market Insights Snapshot
In Michigan, Dog House has shown a notable performance across different cannabis categories, with its presence in both the Flower and Pre-Roll markets. The brand's Flower category has seen a positive trajectory, moving from the 20th rank in January 2024 to the 18th by April 2024. This improvement is underscored by a consistent increase in sales, starting from $1,283,147 in January 2024 and peaking at $1,457,556 by April 2024. Conversely, their performance in the Pre-Roll category tells a different story. Despite a slight fluctuation in ranks (70th to 76th), the sales in April ($90,797) compared to January ($102,726) indicate a downward trend, suggesting challenges in maintaining their market position within this category.
Meanwhile, in Washington, Dog House's Flower category showcases a struggle to climb the ranks, fluctuating between the 51st and 62nd positions from January to April 2024. This instability is mirrored in their sales figures, which, despite a slight increase from $206,471 in January to $216,854 in April, did not significantly impact their market ranking. The brand's inability to break into the top 30 in Washington highlights a potential area for growth and suggests a need for strategic adjustments to enhance their market share. The contrasting performance of Dog House in Michigan and Washington across different categories highlights the brand's varied market dynamics and the importance of tailored strategies to navigate the cannabis industry's competitive landscape.
Competitive Landscape
In the competitive landscape of the Michigan flower cannabis market, Dog House has shown a notable trajectory in terms of rank and sales, despite not consistently being in the top 20 brands. Starting at rank 20 in January 2024 and not ranking in February, Dog House managed to climb back up to rank 23 in March and further improved to rank 18 by April. This upward movement in rank is indicative of a positive sales trend, with sales increasing from January to April. Competitors such as Grown Rogue and Simply Herb have experienced fluctuations in both rank and sales, with Grown Rogue dropping from rank 13 in January to 17 in April, and Simply Herb moving from rank 11 in January to 16 in April, despite having higher sales figures than Dog House. Another notable competitor, Skymint, also saw a decline, moving from rank 15 in January to 20 in April. Dubs & Dimes displayed a slight downward trend in rank but remained relatively stable in sales. Dog House's improvement in rank, despite fierce competition and initially lower sales figures, suggests a growing consumer interest and market share within the Michigan flower cannabis category.
Notable Products
In April 2024, Dog House saw Kiwi (3.5g) leading their product sales with a notable figure of 3541 units, marking it as the top-performing product of the month. Following closely, Gratiot Gold (Bulk) secured the second position, showing a slight decline from its top rank in March to a sales figure of 2668 units. Gratiot Gold (3.5g) and Kiwi (Bulk) took the third and fourth places respectively, indicating a strong preference for Dog House's Flower category among consumers. Red Cabernet (Bulk) rounded out the top five, highlighting the consistent consumer interest in bulk flower options. This month's rankings underline a shift in consumer preferences within the Flower category, showcasing the dynamic nature of product popularity.
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