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Nov-2025
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Overview
Market Insights Snapshot
In the cannabis market, Dog House has shown varied performance across different states and product categories. In Michigan, Dog House maintained a steady presence in the Flower category, holding the 14th rank from August through October 2025 before slipping to 18th in November. This decline in rank might indicate increased competition or shifting consumer preferences. Conversely, in the Pre-Roll category, Dog House demonstrated notable improvement, moving from the 80th position in August to the 43rd position by November, suggesting a positive trend in consumer acceptance or perhaps a strategic shift in marketing or product quality.
In Oregon, Dog House experienced fluctuations in the Flower category, with ranks oscillating between 23rd and 41st over the months, indicating a volatile market presence. However, in the Pre-Roll category, Dog House showed more stability, consistently ranking within the top 34 and improving to the 25th position by October and maintaining it in November. Meanwhile, in Washington, Dog House's performance in the Flower category saw a modest improvement, rising from the 88th rank in August to 74th in October before a slight dip in November. This suggests a challenging market environment in Washington, with Dog House striving to break into higher ranks amidst stiff competition.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dog House experienced a notable shift in its market position from August to November 2025. Initially holding steady at rank 14 from August through October, Dog House saw a decline to rank 18 in November. This downward movement coincided with a decrease in sales from approximately $1.49 million in August to $1.27 million in November. In contrast, Grip demonstrated a significant upward trend, moving from rank 27 in August to an impressive rank 16 by November, with sales surpassing Dog House in the same month. Meanwhile, Zones maintained a competitive edge, consistently ranking higher than Dog House, although it too experienced a decline from rank 9 in August to rank 17 in November. The competitive dynamics suggest that while Dog House has faced challenges in maintaining its rank, brands like Grip are capitalizing on market opportunities to improve their standing, potentially impacting Dog House's market share and necessitating strategic adjustments to regain its competitive position.
Notable Products
In November 2025, Dog House's top-performing product was Sex Tape (Bulk) in the Flower category, maintaining its first-place rank for the fourth consecutive month with sales reaching 9,973 units. Gorilla Glue #4 (1g) entered the rankings directly at the second position, indicating a strong market entry. Candy Cartel (Bulk) also made a notable debut at the third position. Gorilla Glue #4 (28g) improved its rank from fifth in October to fourth in November, showing a significant increase in sales momentum. Blue Runtz Pre-Roll (1g) maintained a steady presence, ranking fifth, although it experienced a slight drop from its October position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
