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Dec-2025
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Overview
Market Insights Snapshot
Dog House has shown variable performance across different states and categories in recent months. In the Michigan market, the brand's Flower category saw a gradual decline in rankings, dropping from 14th place in September 2025 to 21st by December 2025. This downward trend is reflected in their sales figures, which also saw a decrease over the same period. Conversely, in the Oregon market, Dog House's Flower category had a brief surge in October 2025, rising to 23rd place before dropping to 57th by December. This fluctuation indicates potential volatility or market competition that could be impacting their positioning.
In the Pre-Roll category, Dog House exhibited a more stable performance in Oregon, maintaining a consistent presence within the top 30 rankings throughout the last quarter of 2025. This stability contrasts with their performance in Michigan, where they failed to break into the top 30 until November 2025, peaking at 46th before slipping slightly to 49th in December. Meanwhile, in Washington, Dog House's Flower category showed some resilience, improving its rank from 80th in November to 66th by December, suggesting a potential upward trend heading into the new year.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dog House has experienced a notable decline in its market rank, moving from 14th place in September 2025 to falling out of the top 20 by December 2025. This downward trend in rank is mirrored by a decrease in sales, suggesting a potential loss of market share. Meanwhile, competitors like Local Grove have shown volatility but managed to surpass Dog House in November 2025, achieving a 13th place rank before dropping again. Light Sky Farms also demonstrated a significant improvement, climbing to 20th place by December 2025, indicating a positive trajectory that contrasts with Dog House's performance. Heavyweight Heads, despite fluctuations, ended the year in a stronger position than Dog House, suggesting that Dog House may need to reassess its competitive strategies to regain its footing in the market.
Notable Products
In December 2025, Dog House's top-performing product was Gorilla Glue #4 (1g) in the Flower category, achieving the number one rank with notable sales of 16,210 units. Candy Cartel (Bulk) followed closely in second place, maintaining its strong performance from November. Pink Passion (28g) emerged as a new contender, securing the third spot. Sex Tape (Bulk), which held the top rank from September through November, dropped to fourth place. Blue Runtz (Bulk) re-entered the top five, moving up to fifth position from its absence in previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
