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Sep-2025
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Overview
Market Insights Snapshot
Dog House has shown varied performance across different states and categories, with notable shifts in rankings. In Michigan, the brand's Flower category has seen a slight decline in rankings over the months, moving from 11th in June to 15th by September. Despite this downward trend, their sales have remained relatively stable, indicating a consistent consumer base. Interestingly, in the Pre-Roll category in Michigan, Dog House has seen a positive trend, improving its rank from 68th in June to 61st in September, which suggests a growing interest or improved market strategy in this category.
In Oregon, Dog House's performance in the Flower category has been somewhat volatile, with a brief improvement to 26th place in August before dropping back to 31st in September. This fluctuation could point to competitive pressures or seasonal changes in consumer preferences. Meanwhile, the Pre-Roll category in Oregon saw Dog House hovering around the lower end of the top 30, with some improvement from 29th in August to 25th in September. Over in Washington, Dog House did not make it into the top 30 for the Flower category, with rankings mostly in the 70s, indicating a challenging market environment or the need for strategic adjustments to enhance their presence and competitiveness in this state.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Dog House has experienced a gradual decline in its ranking from 11th in June 2025 to 15th by September 2025. This downward trend in rank is noteworthy, especially considering the performance of competitors such as NOBO, which saw a significant fluctuation, dropping to 36th in August before rebounding to 13th in September. Similarly, Dubs & Dimes maintained a relatively stable position, ending September at 16th. Meanwhile, Pure Options, which started strong in the top 10, plummeted to 17th in September, indicating a sharp decline in sales. Interestingly, Tru Smoke made a remarkable leap from 60th in June to 14th in September, surpassing Dog House. These shifts suggest a highly dynamic market where Dog House's consistent sales have not translated into maintaining its rank, highlighting the need for strategic adjustments to regain competitive positioning.
Notable Products
In September 2025, the top-performing product from Dog House was Sex Tape (Bulk) in the Flower category, maintaining its first-place ranking from August with impressive sales of 10,376 units. Blue Runtz (Bulk) also performed strongly, securing the second position, up from fifth in July, with a notable increase in sales. Purple Panties (Bulk), a new entrant in the rankings, debuted at third place, demonstrating significant market interest. Pink Passion (Bulk) saw a decline, dropping to fourth place from the top spot in July, indicating a decrease in consumer demand. Blue Runtz Pre-Roll (1g) in the Pre-Roll category slipped to fifth place, highlighting a shift in consumer preferences within the product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
