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Aug-2025
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Overview
Market Insights Snapshot
In Michigan, Dog House has shown a consistent presence in the Flower category, maintaining a solid position within the top 15 across the months from May to August 2025. Notably, the brand achieved its highest rank at 12 in July, indicating a positive reception among consumers. However, the Pre-Roll category tells a different story. Dog House did not make it into the top 30, with rankings hovering around the 50s and 60s. This suggests that while their Flower products are performing well, there might be an opportunity for improvement in Pre-Rolls within Michigan.
In contrast, Oregon presents a mixed performance for Dog House. The Flower category has seen an upward trend, with the brand moving from a rank of 34 in May to 27 by August, reflecting a growing consumer interest. On the other hand, the Pre-Roll category experienced a decline, slipping out of the top 30 by August. This decline might indicate a shift in consumer preferences or competitive pressures in the Pre-Roll market. Meanwhile, in Washington, Dog House's performance in the Flower category has been relatively stable, though they remain outside the top 30, suggesting room for growth in this region.
Competitive Landscape
In the competitive landscape of the Michigan Flower category, Dog House has shown a steady performance with a slight upward trend in its ranking over the summer of 2025. Starting at rank 15 in May, Dog House improved to 14 in June, climbed to 12 in July, and settled at 13 in August. This consistent presence in the top 15 highlights its resilience amidst a dynamic market. Notably, Common Citizen has been a close competitor, maintaining a similar rank trajectory but ultimately surpassing Dog House in August by reaching rank 11. Meanwhile, Six Labs demonstrated significant volatility, jumping from rank 30 in May to 14 in August, suggesting aggressive market maneuvers or promotional strategies that could pose a future threat to Dog House's market share. Additionally, MJ Verdant made a remarkable leap from being outside the top 20 in May to securing the 12th position in August, indicating a rapid growth trajectory that Dog House should monitor closely. Overall, while Dog House maintains a stable position, the competitive pressures from these brands highlight the need for strategic initiatives to bolster its market standing in Michigan's Flower category.
Notable Products
In August 2025, Dog House's top-performing product was Sex Tape (Bulk) in the Flower category, which reclaimed its number one rank with a notable sales figure of 6955. Blue Runtz (Bulk) also showed strong performance, climbing from third in July to second place in August. Crash Glow (Bulk) made its debut in the rankings, securing the third position. Pink Passion (Bulk), which had previously held the top rank in June and July, fell to fourth place. Meanwhile, Blue Runtz Pre-Roll (1g) experienced a slight decline, moving from second in July to fifth in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
