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Jul-2025
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Overview
Market Insights Snapshot
Dog House has shown varied performance across different states and categories, with notable movements in rankings and sales figures. In Michigan, the brand has maintained a steady presence in the Flower category, improving its rank from 15th in April 2025 to 13th by July 2025. This improvement is despite a decline in sales from approximately $1.49 million in April to $1.37 million in July. Conversely, their performance in the Pre-Roll category in Michigan has been less favorable, with the brand not making it into the top 30 rankings, indicating a possible area for strategic improvement. In Oregon, Dog House's Flower category ranking saw fluctuations, ending at 29th in July after dipping to 35th in May, which suggests a recovery in the latter months of the period.
In Oregon, Dog House's Pre-Roll category experienced a decline in rankings, moving from 13th in April to 25th by July, which could be a point of concern for the brand. However, the Flower category in Washington shows an interesting trend, where despite not breaking into the top 30, the brand improved its rank from 87th in May to 64th in July. This upward movement in Washington, coupled with increasing sales figures in July, might indicate a growing market presence. These insights suggest that while Dog House has areas of strong performance, particularly in the Flower category in Michigan, there are opportunities for growth and strategic adjustments in other states and categories.
Competitive Landscape
In the competitive landscape of the Michigan flower category, Dog House has demonstrated a steady upward trajectory in rankings, moving from 15th place in April 2025 to 13th by July 2025. This positive shift in rank is noteworthy, especially when compared to competitors like NOBO, which experienced a decline from 9th place in June to 14th in July, and Goldkine, which fluctuated significantly, starting at 16th in April, dropping to 21st in May, and then recovering to 15th by July. Meanwhile, Glorious Cannabis Co. has been on a notable ascent, climbing from 30th in April to 11th in July, indicating a strong market presence. Dubs & Dimes also improved its position from 20th in April to 12th in July. Despite a slight decline in sales for Dog House over these months, its consistent rank improvement suggests a solid brand loyalty and market strategy that could be leveraged for further growth in the competitive Michigan flower market.
Notable Products
In July 2025, Pink Passion (Bulk) from Dog House maintained its top position in the Flower category with notable sales of 9,481 units. Blue Runtz (Bulk) rose to the second spot in the Flower category, showing a slight decline in sales compared to the previous month. Papa Burger (Bulk) made a significant entry into the rankings at third place in the Flower category. In the Pre-Roll category, Sex Tape Pre-Roll (1g) climbed back to fourth place, while Blue Runtz Pre-Roll (1g) secured the fifth position, maintaining a consistent presence in the top ranks. These shifts highlight dynamic changes in consumer preferences and competitive positioning within Dog House's product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
