Dog House

Data Snapshot: Jun 11, 2024
Dog House Cannabis Brand Logo
$1M+

May-2024

Sales

Growth

Trend

6-Month

225

Product Count

SKUs

Dog House

Overview

Markets

Dog House Locations

Product Trends

Dog House Categories

Dog House Sales

Market Insights Snapshot

Dog House Historical Sales by Category

Dog House has shown notable performance across different categories in various states. In the Michigan market, the brand has made impressive strides in the Flower category, moving from a rank of 23 in February 2024 to a commendable rank of 9 by May 2024. This upward trend is reflected in their sales, which nearly doubled from February to May 2024. However, in the Pre-Roll category in Michigan, Dog House has struggled to break into the top 30, although there has been some improvement in rankings from 78 in February to 59 by May 2024. This suggests that while their Flower products are gaining traction, there is still room for growth in the Pre-Roll segment.

In the Washington market, Dog House's performance in the Flower category has been somewhat stable but not as impressive as in Michigan. The brand's ranking has seen a slight improvement, moving from 64 in February 2024 to 56 by May 2024. Although the sales figures indicate a positive trend, the brand has not managed to break into the top 30, which could be seen as a drawback. This suggests that while Dog House is making incremental progress, it has yet to achieve significant market penetration in Washington's Flower category compared to its performance in Michigan.

May-2024 Rank
Flower
Pre-Roll
9
59
56
Dog House

Competitive Landscape

In the competitive landscape of the Flower category in Michigan, Dog House has shown significant fluctuations in rank and sales over the past few months. Starting from a rank of 23 in February 2024, Dog House improved to rank 9 by May 2024, indicating a positive trend in market performance. This upward movement contrasts with brands like Mischief, which saw a drop from rank 7 in April to rank 11 in May, and Simply Herb, which improved from rank 16 in April to rank 10 in May. Meanwhile, Galactic (fka Galactic Meds) has consistently outperformed Dog House, climbing from rank 34 in February to rank 8 in May. Despite these competitive pressures, Dog House's sales surged dramatically in May, nearly doubling from April, which suggests effective marketing strategies or product launches. This dynamic market environment underscores the importance of continuous innovation and strategic positioning for Dog House to maintain and improve its competitive edge.

Dog House market ranking for MI Flower

Dog House

Notable Products

In May-2024, the top-performing product for Dog House was Kiwi (Bulk) in the Flower category, which reclaimed its number one position from February and saw a significant sales increase to 5928 units. Pink Lady (Bulk), also in the Flower category, made an impressive debut, securing the second rank. D'ope Pre-Roll (1g) in the Pre-Roll category climbed to the third position, up from fifth in April, with notable sales of 2648 units. Pink Passion (Bulk) in the Flower category entered the rankings at fourth place, while Red Cab (Bulk) in the Flower category dropped to fifth from its previous third position in March. Overall, the Flower category dominated the top ranks, reflecting a strong consumer preference for bulk flower products.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Kiwi (Bulk)
Flower
1
5
2
1
Pink Lady (Bulk)
Flower
>5
>5
>5
2
D'ope Pre-Roll (1g)
Pre-Roll
>5
>5
5
3
Pink Passion (Bulk)
Flower
>5
>5
>5
4
Red Cab (Bulk)
Flower
>5
3
>5
5
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