Data Snapshot: Aug 04, 2026
$1M+

Jul-2026

Sales

Neutral

Trend

6-Month

244

Product Count

SKUs

$16.52

Avg Price

-15.8%

YoY Sales Change

-31.1%

YoY Price Change

Dog House

Where to Buy

Dog House is stocked at 361 licensed dispensaries across Michigan, Oregon, and Washington, 234 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Monroe, and Coldwater. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.

https://headsetstorage.blob.core.windows.net/brand-stores/1450.json?v=20260804
Dog House Sales

Market Insights Snapshot

Dog House Historical Sales by Category

Dog House concentrated 85.92% of July 2026 sales in Flower while Pre-Roll accounted for 12.83%, a mix that tilted further to Flower as its month-over-month change rose 54.62% even as year-over-year was down 17.20%; by contrast, Pre-Roll declined 8.98% month-over-month and fell 14.11% year-over-year. Smaller lines weakened: Vapor Pens slid 24.43% month-over-month with no year-over-year comp, and Concentrates dropped 74.55% month-over-month and 87.55% year-over-year, pushing their combined share to just 1.25%. With overall brand sales down 15.80% year-over-year and average price down 31.11%, the pattern implies Dog House is driving volume recovery through discounted Flower while exiting or deprioritizing fringe formats.

Holding rank 21 in Flower in Michigan while Flower share rose to 85.92% signals a positioning anchored in value-led Flower rather than breadth; the 54.62% month-over-month Flower lift alongside an average Flower price of $21.59 indicates price elasticity is currently the primary lever. The concurrent 8.98% month-over-month Pre-Roll decline and 24.43% Vapor Pens pullback suggest limited cross-format halo, so maintaining or improving rank 21 will depend on sustaining Flower momentum without further 31.11% brand-level price compression; this implies a strategy of selective SKU rationalization and targeted pricing in Flower to stabilize year-over-year declines of 17.20% while preventing further erosion in adjacent formats.

Jul-2026 Rank
Flower
Pre-Roll
21
24
31
64
Category
Share of Sales
Avg Item Price
YoY %
MoM %
Flower
85.9%
$21.59
-17.2%
+54.6%
Pre-Roll
12.8%
$6.39
-14.1%
-9.0%
Vapor Pens
1.2%
$18.94
-24.4%
Concentrates
0.0%
$16.45
-87.6%
-74.5%
Dog House

Competitive Landscape

Dog House sits at rank #21 in Michigan Flower for July 2026, down 8 places year over year from #13, and 1 spot below its April 2026 position of #22, while its historical peak was #7 in September 2024; in contrast, High Minded held #1 both this year and last despite a -12.46% YoY sales change, and Goodlyfe Farms advanced from #5 to #3 alongside a 36.83% YoY sales increase. Meanwhile, Mischief climbed from #10 to #4 with a 59.39% YoY sales gain, outpacing the downward pressure seen at Pro Gro which slid from #3 to #5 on a -12.04% YoY sales change; this mix of upward mobility among mid-pack climbers and contraction among incumbents implies Dog House’s eight-rank YoY drop signals lost relative momentum that requires a strategy shift toward the drivers powering rank gains among peers.

Dog House market ranking for MI Flower

Dog House

Notable Products

Candy Cartel Pre-Roll (1g) posted the standout move in July 2026 with +125.8% MoM to rank 3 while Scooby Snacks Pre-Roll (1g) collapsed -91.2% MoM at rank 5, indicating a sharp product-level polarization within Pre-Rolls. Candy Cartel (Bulk) also surged +104.4% MoM to rank 2, outpacing Party Animal (Bulk) at +109.1% MoM but still trailing Papa Burger (Bulk) at rank 1, and six of the top ten are Flower SKUs, showing concentrated reliance on bulk Flower despite volatility in Pre-Rolls. Pink Passion (Bulk) rose +24.6% MoM yet sat at rank 6, underscoring that July 2026 momentum skewed toward a few high-velocity SKUs rather than broad-based gains across ranks, with total dollars anchored by Papa Burger (Bulk) at $85,319. The mix suggests Dog House is tilting toward a dual-engine strategy where flagship bulk Flower drives scale while a single breakout Pre-Roll absorbs trial demand, raising execution risk if that Pre-Roll leadership rotates.

Product
Category
Mar-2026
Apr-2026
May-2026
Jun-2026
Jul-2026
MoM %
Papa Burger (Bulk)
Flower
>10
>10
>10
>10
1
Candy Cartel (Bulk)
Flower
6
6
9
10
2
+104.4%
Candy Cartel Pre-Roll (1g)
Pre-Roll
1
1
2
3
3
+125.8%
Lemondary (1g)
Flower
>10
>10
>10
>10
4
Scooby Snacks Pre-Roll (1g)
Pre-Roll
>10
>10
>10
2
5
-91.2%
Pink Passion (Bulk)
Flower
>10
10
>10
8
6
+24.6%
Party Animal (Bulk)
Flower
>10
9
1
5
7
+109.1%
Blue Float (Bulk)
Flower
>10
>10
>10
>10
8
Mega (Bulk)
Flower
>10
>10
>10
>10
9
Pink Passion (28g)
Flower
>10
>10
3
7
10
+4.4%
View product & sales data

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Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.

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