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Oct-2026
Sales
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Avg Price
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YoY Price Change
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Dog House is stocked at 358 licensed dispensaries across Michigan, Oregon, and 2 other states, 218 of them in Michigan, with the deepest coverage in New Buffalo, Detroit, Grand Rapids, Kalamazoo, and Monroe. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Dog House’s category mix in October 2026 concentrated 81.53% of sales in Flower with a year-over-year decline of 40.62% and a month-over-month decline of 16.52%, while Pre-Roll held 17.71% share with a 24.21% YoY drop and a 10.50% MoM decline; in contrast, Vapor Pens remained just 0.76% of mix but grew 525.97% YoY and 25.91% MoM. The brand’s overall sales fell 37.82% YoY as average price decreased 39.97%, and Flower ranked 25th in the Oregon market context for that category, implying Dog House is over-exposed to a downshifting Flower base while its small Vapor Pens foothold is the only expanding node. This pattern implies the brand’s reliance on Flower is pulling down aggregate performance despite price compression, and the small but rapidly scaling Vapor Pens line is not yet large enough to offset core-category contraction.
The shifts indicate Dog House is positioned as a Flower-first operator whose share concentration (81.53%) amplifies downside when the category slides 40.62% YoY, and the 16.52% MoM drop compounds near-term pressure relative to Pre-Roll’s smaller 10.50% MoM decline. With Vapor Pens advancing 25.91% MoM and 525.97% YoY from a 0.76% base and the brand sitting around rank 25 in Flower in Oregon, the mix suggests a need to migrate volume into faster-growth, higher-velocity formats without sacrificing core visibility. The implication is clear: maintaining Flower-heavy share at current decline rates will likely keep Dog House anchored near lower-tier category ranks, whereas scaling Vapor Pens toward even 2–3% mix could materially stabilize month-over-month trends while the Flower trough persists.
Competitive Landscape
Dog House sits at rank #38 in MI Flower in October 2026, down 22 positions from #16 year over year and 16 positions from #22 in July 2026, despite a historical peak at #10 in October 2024; meanwhile, High Minded held #1 both this year and last (flat at #1 with 23.4% YoY sales growth) and Journey climbed from #7 to #2 with 85.1% YoY growth, indicating Dog House is ceding relative rank share while leaders expand. Compared with three months ago, the 16-place slide suggests distribution or velocity erosion, while the gap to top-5 incumbents widened as Pro Gro advanced from #6 to #3 with 46.8% YoY growth and Play Cannabis improved from #5 to #4 with 27.0% YoY growth; even Society C slipped from #3 to #5 yet remains over 30 ranks ahead of Dog House, implying the brand’s negative rank trajectory points to lost shelf presence or pricing power that, if unaddressed, entrenches Dog House in the long tail.
Notable Products
Dog House leans heavily on Hybrid Flower formats in October 2026, with 75.3% of sales from Hybrid Flower and another 15.0% from Hybrid Single Strain Pre-Rolls, so most revenue comes from Hybrid-led flower. New launches matter too, as products first sold in the last six months contribute 18.4% of sales, including Petrol Parfait (Bulk), so a meaningful slice comes from recent additions.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
