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Market Insights Snapshot
In May 2026, Rosebud Growers concentrated 99.44% of sales in Flower while Pre-Roll held 0.56% share, with Flower up 97.58% year over year but down 23.98% month over month and Pre-Roll lacking a year-over-year baseline yet jumping 246.34% month over month; this mix coincided with a 98.70% brand-level year-over-year sales rise and a 24.37% decline in average price. Within Oregon Flower, Rosebud Growers sat at rank 30 while its overall top category remained Flower, indicating the brand is leaning into volume at lower prices and beginning to seed diversification via Pre-Roll to offset Flower’s near-term monthly pullback.
The sharp month-over-month contraction of 23.98% in Flower alongside a 246.34% month-over-month surge in Pre-Roll implies a tactical shift toward entry formats that can absorb a 24.37% average price reduction while preserving the 98.70% year-over-year sales expansion; positioning at rank 30 in Oregon Flower suggests headroom if the brand converts some Flower traffic into repeatable Pre-Roll attachment. The pattern implies Rosebud Growers is pivoting from a single-category engine toward a two-tier lineup—Flower driving scale amid lower price points and Pre-Roll acting as an upsell/cross-sell—intended to stabilize monthly volatility while maintaining annual growth momentum.
Competitive Landscape
Rosebud Growers sits at rank #30 in OR Flower in May 2026, improving 27 positions from #57 year over year, but slipping 7 spots from #23 three months ago; its historical ceiling was rank #14 in August 2025, indicating prior reach that is currently unmet. In contrast, Grown Rogue advanced from #7 to #2 with a 51.1% YoY sales increase while Otis Garden moved from #20 to #5 with 101.4% YoY growth, whereas Bald Peak slid from #2 to #3 alongside a 12.6% YoY decline; this mix of upward and downward competitor mobility suggests Rosebud Growers’ YoY climb is real but its three-month dip signals share is being redistributed toward faster-rising peers, implying the trajectory depends on reversing recent quarterly slippage.
Notable Products
Sour Candy (Bulk) delivered the standout movement in May 2026 with a 157.5% month-over-month surge to rank 1, while Sour Breath (1g) fell 25.4% to rank 8, and Sour Breth (3.5g) declined 18.3% at rank 7. Sour Gas (1g) posted an 11.5% increase to rank 3 as Candyland (Bulk) slipped 8.0% to rank 6, and five of the top ten are Sour-family SKUs, indicating both volatility and brand concentration within a single flavor lineage. The mix shows a pivot toward bulk Flower, with rank 1 and multiple other top-10 positions held by Bulk formats even as smaller pack sizes retrench. This pattern implies Rosebud Growers is leaning into value-oriented, bulk-driven demand while accepting sharper swings within the Sour sub-line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
